After Work Network
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This document provides statistics on social media usage demographics and case studies. It shows that the majority of social media users are younger, with 86% of 18-29 year olds using social media. Facebook has over 500 million users worldwide, with the average user spending 46 minutes per day connected to 80 pages and groups. Twitter sees 1.8 million new accounts daily, though most users have under 100 followers. The case studies highlight how connecting with customers on social media and creating valuable content can significantly increase website traffic and conversions for businesses.
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After Work Network
- 1. Social Media What’s in it for You? What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 18, 2010
- 3. 12% 16% 31% 28% 26% 9% 39% 13% Print Radio TV Internet Media Time Spent vs. Ad Spend Time Spent Ad Spend
- 4. WHO IS USING SOCIAL MEDIA? Social Demographics
- 5. bygender 56% 55% 45% 51% 44% 45% 55% 49%
- 6. byage 18-29 30-49 50-64 65+ 86% 61% 47% 26%
- 7. byage 0 - 17 18 - 34 35 - 49 50+
- 10. 1.8 Million new accounts per day
- 11. Lady Gaga has the most followers with 7,119,459
- 12. 24% of Twitter users have 0 followers
- 13. 19% have at least 10 followers
- 14. 36% of Twitter followers have more following them than they follow
- 15. 97% of Twitter users have less than 100 followers
- 16. 81% of Twitter users are following less than 100 people
- 17. 41% of Twitter users haven't tweeted since they opened their account
- 19. 500 Million Users World-Wide
- 20. Approximately 250,000,000 Log in daily
- 21. Approximately 150,000,000 US Users
- 22. 2nd Most visited website in the world
- 23. HAS 130 FRIENDS Average User:
- 24. SPENDS 46 MINUTES PER DAY ON FACEBOOK Average User:
- 25. CONNECTED TO 80 COMMUNITY PAGES, EVENTS AND GROUPS Average User:
- 26. CREATES 90 PIECES OF CONTENT EACH MONTH Average User:
- 28. 2,000,000,000 VIDEOS PER DAY WATCHED
- 29. 52% OF PEOPLE SHARE A VIDEO DAILY
- 30. EVERY 00:01:00 = 35:00:00 OF VIDEO UPLOADED
- 33. 40,000,000 MEMBERS OUTSIDE U.S.
- 34. NEW MEMBER EVERY 00:00:01
- 35. EXECUTIVES FROM ALL FORTUNE 500 COMPANIES ARE MEMBERS
- 36. Case Studies
- 37. Ramon DeLeon
- 38. • Its not about your product or service; its about connecting with your customer • Make deposits in the good will bank • Fight Social Media Fire with Social Media Water • Don't get bogged down and measure everything • Make each program your own • Learn to apologize really well
- 39. Kirsten Watson
- 40. • Created a strategic SEO plan • Created content strategy to cement them as a valid resource to their clients and the industry • Developed a strategic blogging campaign • Sought out their clientele • Built creditability among online professional groups • Built relationships on social networking sites • Created their own community for people who work within the supply chain.
- 41. • 2.7 times increase in website traffic • 3.2 times increase in conversion • 5.3 times increase in blog traffic • 6.0 times increase in registration of community members
- 42. Social Media What’s in it for You? What’sinitforyou? Pinnacle Joel Wolfgang @joel_wolfgang Social Media Consultant November 18, 2010
Notas del editor
- Who is Using Social Networking sites by Gender? Facebook 56% - Women 44% - Men Twitter 55% - Women 45% - Men LinkedIn 45% - Women 55% - Men MySpace 51% - Women 49% - Men
- Who is Using Social Networking sites by Age? Social Media Growth Rates Pew Research 18-29 – 13% 30-49 – 27% 50-64 – 88% 65+ – 100%
- Who is Using Social Networking sites by Age?
- National Household Average - $44,389
- Operating Manager for 7 Chicago area Domino’s Pizza
- If Social Media is all about you then you’ll seem like a spammer and no one will follow you. 90/10 rule Do things because they are right, don’t do them because you know you’ll get credit. Find the win/win When you engage in the conversation you get the opportunity to tell your side of the story North Carolina Dominoes Two HS boys videoed themselves sticking cheese up their noses and putting it onto Pizzas They were fired – but it hurt the dominoes brand nationwide Ramon made a video about it talking about his employees He also reached out to everyone (100s) of people who commented on the video on YouTube His sales went up during the months afterwards while nationally they went down and that NC store went out of business Wow your customers Amy Korin (popular Social Media Guru in Chicago)