Understanding what makes marketing campaigns stick on the Facebook Platform. Presented by Daniel Patricio from http://pinpointsocial.com at Social Media Week Toronto

1. Promotions, marketing &
fan acquisition
@danielpatricio
@pinpointsocial

2. Why do companies run promotions
• Acquire and engage fans
• Create buzz around new products

3. What I will cover
• 5 things that will get your Page shut down
• What Facebook users want
• Promotion checklist

4. 5 things that will get you shut down
• Likes
• Comments
• Photos
• Sharing
• Messaging

5. 5 things that will get you shut down
Likes

6. 5 things that will get you shut down
Comments

7. 5 things that will get you shut down
Photos

8. 5 things that will get you shut down
Sharing

9. 5 things that will get you shut down
Messaging

10. 5 things that will get you shut down
• What would you want as a consumer?
• You will get blacklisted
• Just use an app already

11. Understanding Facebook users
• “My face is next to every post”
• “No one talks to brands”
• “You know my mother-in-law will
see this right?”

12. Understanding Facebook users
• Respect your user’s • “My face is next to
identity every post”
• Contribute to the • “No one talks to
newsfeed of brands”
experiences and • “You know my mother-
conversations in-law will see this
• Only post something right?”
their friends would like

14. Understanding Facebook users
• “My face is next to every post”
• “No one talks to brands”
• “You know my mother-in-law will
see this right?”

15. Promotion checklist
• Reward your heros
• Making campaigns that stick
• Nuts & bolts

16. Reward your heros
• Don’t copy and paste
• Party for two
• Aspirational
• Roll out the red carpet
• Make them look like hero’s

17. Making campaigns that stick
• Why would they like you?
• Why would they enter?
• Why would they share?

21. Nuts & bolts
• Don’t you dare use the wall
• Make it short and timely
• Keep it simple
• You will need an app

22. Say hello
PinpointSocial.com
daniel@pinpointsocial.com