Ranking highly in search engines is critical for generating real estate leads online. But what's the right formula? How can individual agents, teams, and brokers compete against the large listing portals? It's actually easier than you think! You simply have to follow some really simple steps and form a good habit of creating valuable content for your clients.

1. Super Simple SEO
Oklahoma Association of REALTORS
April 21st, 2014

2. Our Goals Today
• Why search engines work the way they do
• How search engines serve up results
• Understand the competitive real estate landscape
• Stock our SEO toolbox
• The critical nature of content
• Social media, listings, offline networking

3. Graphic of Money
Why does search engine ranking exist?

4. Why rank pages?
• Search engines are advertising platforms first
• Google,Yahoo!, and Bing sell access to purchasers when they’re shopping
• Results at the top and right of searches are paid advertising slots
• Paying for advertising does not boost your ranking
• Relevance is rewarded above everything else because it…

5. Keep traffic coming back

6. What
makes a
website
“good”?

7. A few ranking factors
• Domain Authority
• Lots of relevant inbound links
• Low bounce rate
• Unique content
• Photos & videos
• Fast
• Mobile

8. Who has the best content?

9. Fierce competition at the top of the search engines

10. Your competition

11. Believe it or not, this is
the key to competing on
the Internet.

13. The Long Tail of Search
• Lower traffic, but higher quality
• Easier to compete
• Perfectly suited for the real estate industry
• Easier to produce content

14. Long Tail Content
• Start with what you know. Be the expert.
• Make it local
• Put yourself in their shoes, pretend you don’t know what you’re doing
• You don’t have to write exclusively about real estate
• Your e-mail inbox is an excellent resource

16. The type of content matters
• Website content
• Blog content
• Videos
• Google +
• Social Content

17. Other factors influencing
your rank
• Offline networking for relevant backlinks
• Social Networking to boost your content
• IDX, Listings, and Search Rank

18. What tools do you need?

19. Tools of the trade
• Website (required)
• Reporting software (required)
• 30 minutes, three times a week (required)
• Blog platform (optional)
• Social network accounts (optional, but recommended)

20. Right
and
Wrong

21. You can get penalized
• Black hat tactics
• Don’t stuff keywords
• Don’t use invisible content
• Don’t join link farms
• If a vendor can’t clearly tell you what they’re doing, be careful

22. Resources
• moz.com
• Google webmasterTools - http://www.google.com/webmasters/
• Hubspot - blog.hubspot.com
• Our Blog - blogs.alamode.com/agent

24. Thanks.
dustin@alamode.com
@RE_Dustin