http://www.pipelinersales.com/ The importance of inbound marketing is increasing – and therefore an alignment between marketing and sales. Increasingly marketers, not sales reps, have the power to influence early dialogue – and determine whether an individual converts into a prospect. Here are two key actions marketers can take to help drive sales reps sales: #1: Create Content that Allows Sales Reps to Enter the Buyers’ Cycle Earlier If your business can get a foothold on the early stages of the buyers’ cycle and position itself as the authority or “go-to”, the likelihood of attracting more quality leads increases. #2: Create Content that Helps Increase Pipeline Velocity The second way marketers can help sales reps achieve their quote is by creating marketing materials that increase the speed at which prospects move through the sales process. How much emphasis do you put on your marketing department to help sales close leads? -- Source: http://blog.pipelinersales.com/sales-team-performance/how-marketers-can-empower-sales-reps-to-achieve-their-quota/

2. It’s a New Era of Buying

3. Marketing and Sales: How marketers can empower sales reps to achieve their quota
The recent shift in consumer buying habits is a
game changer for all types of sales reps.

4. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Sales reps have lost their control
over the early stages of the buying journey.

5. Marketing and Sales: How marketers can empower sales reps to achieve their quota
But why?
Sales reps have lost their control
over the early stages of the buying journey.

6. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Because consumers are
researching the product
independently via the internet.

7. Marketing and Sales: How marketers can empower sales reps to achieve their quota
„John likes this toaster...“
„This is the best toaster ever! #toaster #food“
„I bought it right here...“
Because consumers are
researching the product
independently via the internet.

8. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Prospects are now highly informed before they
even consider speaking directly with a sales rep.

9. Marketing and Sales: How marketers can empower sales reps to achieve their quota
So, how can you fight it?

10. Marketing and Sales: How marketers can empower sales reps to achieve their quota
YOU DON‘T!
You embrace it...

11. of Your Sales Pipeline
Embrace the Front-End

12. Marketing and Sales: How marketers can empower sales reps to achieve their quota
#1: Become an authority or
a “go-to” business

13. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Create useful, relevant and interesting
content that answers the questions
your target customer is asking.
#1: Become an authority or
a “go-to” business

14. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Create useful, relevant and interesting
content that answers the questions
your target customer is asking.
If prospects find the answers to their
questions, they are more likely to
contact you.
#1: Become an authority or
a “go-to” business

15. Marketing and Sales: How marketers can empower sales reps to achieve their quota
That’s how marketers empower
sales reps, for the first time!

16. Marketing and Sales: How marketers can empower sales reps to achieve their quota
That’s how marketers empower
sales reps, for the first time!
Sales and marketing should work together
to be sure no resources are wasted on a
lead that never closes.

17. Marketing and Sales: How marketers can empower sales reps to achieve their quota
#2: Define your ideal
customer

18. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Understand your ideal costumer and
buying persona.
#2: Define your ideal
customer

19. Marketing and Sales: How marketers can empower sales reps to achieve their quota
The real value comes from implementing
lead qualification into your sales pipeline.
Understand your ideal costumer and
buying persona.
#2: Define your ideal
customer

20. Marketing and Sales: How marketers can empower sales reps to achieve their quota
That’s how marketers empower
sales reps, for the second time!

21. Marketing and Sales: How marketers can empower sales reps to achieve their quota
That’s how marketers empower
sales reps, for the second time!
Sales and marketing should work together
and create a well-defined buyer persona.

22. Marketing and Sales: How marketers can empower sales reps to achieve their quota
It’s a Question time...

23. Marketing and Sales: How marketers can empower sales reps to achieve their quota
What influences the speed at which the prospect
moves within your sales pipeline the most?
Pick one of the
choices...

24. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Making prospects search for
information.
A
What influences the speed at which the prospect
moves within your sales pipeline the most?

25. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Making prospects search for
information.
A
Giving all available information
to prospects.B
What influences the speed at which the prospect
moves within your sales pipeline the most?

26. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Making prospects search for
information.
A
Giving all available information
to prospects.B
Screaming at your prospects.C
What influences the speed at which the prospect
moves within your sales pipeline the most?

27. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Making prospects search for
information.
A
Giving all available information
to prospects.B
Screaming at your prospects.C
Are you sure?

28. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Making prospects search for
information.
A
Giving all available information
to prospects.B
Screaming at your prospects.C
What influences the speed at which the prospect
moves within your sales pipeline the most?

29. Marketing and Sales: How marketers can empower sales reps to achieve their quota
#3: Turn buyer’s journey
into a buyer’s ride

30. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Create marketing materials for each
step of your sales pipeline.
#3: Turn buyer’s journey
into a buyer’s ride

31. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Create marketing materials for each
step of your sales pipeline.
It helps understand the questions and
stumbling points buyers will encounter
during your sales proces.
#3: Turn buyer’s journey
into a buyer’s ride

32. Marketing and Sales: How marketers can empower sales reps to achieve their quota
That’s how marketers empower
sales reps, for the third time!

33. Marketing and Sales: How marketers can empower sales reps to achieve their quota
That’s how marketers empower
sales reps, for the third time!
Sales and marketing should work together
to understand the journey of your buyers
and help them along.

34. Marketing and Sales: How marketers can empower sales reps to achieve their quota
Use these three tips to empower
your sales and marketing
alignment.

35. Phone: 1-888-843-6699
Website: http://pipelinersales.com/
Email: info@pipelinersales.com
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