Do you need to make personalized videos at scale for your brand or as an agency for one of your clients? In this video, you'll learn the three critical stages to successfully produce personalized video campaigns. If you are new to personalized video marketing, you probably have many questions. For example: - How fast can we make personalized videos? - What do we need to create these personalized videos at scale? - Who needs to design and create the dynamic video templates? - What are the steps to producing a successful personalized video campaign? 1) Strategy: This is the core of every successful personalized marketing campaign with dynamic videos. Here you'll define the business goals for this campaign, target audience (especially, the augmented buyer persona), budget (how much your brand will pay per video or subscription), and more. 2) Creative: This is where, based on the strategy and requirements, creative teams and agencies work on the creative assets of the video personalization campaign. From dynamic video templates to interactive video options and dynamic landing pages. 3) Technical: This includes working with integrations with CRM, marketing automation, or APIs. In many cases, organizations use a CSV or spreadsheet. In this stage, you'll configure what should happen once the videos are made. For example, sending a personalized video link by email, SMS, or even through platforms like WhatsApp. Depending on your needs, requirements, and expertise, you'll use self-service personalized video software (SaaS), or maybe you'll rely on the Professional Services from a video software company or agency. Pirsonal provides personalized video software that is flexible, scalable, and cost-effective. Also, we provide Professional Services to help you execute personalized video campaigns.

1. How to successfully execute
a personalized video project
© 2017 - 2022 PIRSONAL DIGITAL, S.L.

2. Here is the problem
Personalized video marketing is
time-consuming, expensive
and hard to integrate

3. With Pirsonal
Make your audience
react, one at a time,
automatically.
Flexible. Scalable. Cost-effective.

4. Average Project Execution Time
Defining business
and
communication
goals
Results analysis
Assets design
Tech.
Strategy
Creative
Timeframe
Average: 1-2 weeks
Integration Production
Video template
and performance
tests
1-2 weeks Constant. Pirsonal
Intelligence
Automation workflow
Provided by Client

5. Project Pillar
● Business Goals
● Target audience
○ General audience
○ Marketing Segment
○ Buyer Persona
○ Augmented Buyer Persona
● Budget
● Timeline, ETA
● Analytics
Strategy

6. Assets
● Personalized Video Template
○ Creative assets
○ Template for the platform
● Landing page assets
● Copywriting
○ Emails
○ Dynamic landing pages
○ Personalized calls-to-action
● Voiceover
Creative

7. Integrations
● Data in:
○ Custom integration?
○ Existing integrations with CRM, web forms and more
(Zapier, Integromat, …)?
○ CSV?
● Data out:
○ Email, SMS, WhatsApp, landing page, …
○ Webhooks
Technology

8. Automation Process
Trigger
Personalized
Videos are
automatically
created
Email
Recommended: Done for you

9. Try Pirsonal Free
pirsonal.com