This presentation will help you understand Social Media analytics, its KPI’s, Dashboard views and insights overview, and a typical brand performance on social media.

1. How the
digital
media
world
moves
every 60
seconds!

3. Hi...thanks for joining me today but before we proceed, let’s get
a bit familiar - I head a boutique social media agency and have a
bunch of ideas that always keep me going!
You can find me on social media (of course!) @
LinkedIn: www.linkedin.com/in/kavitaj
Twitter: @write2kavita
Facebook: www.facebook.com/kavitaj
Email: kavita@pisocialmedia.com
Joining me today is our guest speaker Nitin B from Meltwater
Asia. Meltwater is an industry leader in Online & Social Media
Monitoring & Intelligence that operates in 20+ countries. Pi
Social Media is a partner of Meltwater.
Website: www.meltwater.com

5. Key Takeaways from this Session
This webinar will help you understand:
I. Social media analytics and its KPI’s
II. Dashboard views and insights overview
III. A typical brand performance on social media
IV. Analytics to make SOME decisions

6. Where are you in the social media
analytics maturity level today?

7. You need a statistics degree to reach the info below….
Raw Data

8. What you really want to know:
The insights reveal brand X needs to align its SMM strategies to cater to
females in the age group 35-44 from United States to earn better ROI

9. What is Social Media Analytics?
Social media analytics is the process of monitoring,
analyzing, measuring and interpreting digital
interactions and relationships of people, topics,
ideas and content to make some strategic business
decisions.

10. The 4 Tenets of Social Media Analytics
1. Metrics — The actual numbers
2. Measurement — Comparison and measurement of the numbers/metrics
3. Analysis — Observations and conclusion
4. Insight — Action items that link back to business objectives linking back to
a set of actions

11. Thanks for your interest in our webinar on Social Media
Analytics 101.
To see a video of the full webinar, as well as other
webinars from Pi Social Media, head on to:
www.pisocialmedia.com/webinars/videos