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PitchSkills Business Presentation Template - Fresh
- 1. WE DELIVER HEALTHY CO. 2 0 2 0 M A R K E T I N G S T R A T E G Y
- 2. W E D E L I V E R H E A L T H Y . C O WHAT IS WE DELIVER HEALTHY CO. ? We Deliver Healthy Co. is a food delivery service of healthy packed meals. We deliver breakfast, lunch and dinner based on your chosen number of calories.
- 3. W E D E L I V E R H E A L T H Y . C O THE SITUATION 1,000 We are currently at 1k customers per week, which is below the initial goal of 2,000 customers per week. 2,000 To provide software development services and products, which deliver commercial benefits.
- 4. OUR 2020 GOAL W E D E L I V E R H E A L T H Y . C O To reach a 100% increase in our number of customers per week. 0 10 20 30 40 50 Jan Feb Mar Apr May Jun Jul Aug Sep Oct
- 5. DEMOGRAPHICS OF CURRENT CUSTOMERS W E D E L I V E R H E A L T H Y . C O Male and female customers, 18 - 25 years old 01 Mostly employed, only 10% are undergrad or unemployed 02 Lives or works within the 15-mile radius of our Beaufort kitchen 02
- 6. W E D E L I V E R H E A L T H Y . C O MARKETING STRATEGY #1 Target customers in the 26 - 45 age range to include professionals and household decision makers by advertising the benefits of healthy and calorie-counted meals via offline and online means.
- 7. W E D E L I V E R H E A L T H Y . C O MARKETING STRATEGY #2 Widen the reach of our delivery services to 150-mile radius of Beaufort. Another solution is to provide convenient and strategic points for customer pickup. 0 10 20 30 40 50 Jan Feb Mar Apr May 0 10 20 30 40 Jan Feb Mar Apr May
- 8. W E D E L I V E R H E A L T H Y . C O MARKETING STRATEGY #3 Make ordering possible online via an online store and a mobile app benefits of healthy. Another solution is to provide convenient and strategic points for customer pickup.
- 9. W E D E L I V E R H E A L T H Y . C O TIMELINE OF MARKETING ACTIVITIES Q1 Distribute marketing materials offline & online Q2 Tap third party delivery companies Q3 Set to live online store and application Q4 Measurement and assessment Our sales for this start-up period are growing from $10,000 per month at the beginning retainer business from our founding partner, with existing clients to $110,000 next spring.
- 10. W E D E L I V E R H E A L T H Y . C O MARKETING TEAM Natalie Smithson Marketing Head Catherine Williams Markerting Assistant Bernard Fitzgerald Creatives