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FMCG : Strategic Business Consulting Services
The Consultants || Business Consultant
Lead The Market with leaders Of Strategy!
Indian FMCG ( Fast Moving Consumer Goods) market. Approx. 3.5 lakhs different products
by different manufacturers , 82 products categories, 10 millions shops to cater 1.2 billion
consumers across 28 diverse states of India.
All these factors make competition difficult to attain a market share in fmcg market.Hence it
requires micro level understanding as whole.
Evergreen sector, ever growing sector, but full of diversity and complex business ecosystem
and consumer nature. An example of pure competitive market competition. Making place in
this FMCG business environment? A real challenge to marketers.
FMCG industry in India is diverse and constantly growing .It is only the evergreen industry
and impact of external factors is minimal. It is an example of mature & establishes market
where penetration level is quiet high, most of top brands belongs from FMCG sectors.
This nature of FMCG industry makes it toughest for new entry or taking additional market
share. Since nature of market is pure competitive, hence marketing practices from players are
rigorous.
Typical Challenges for FMCG brand owner retaining their market share and making a space in
market Due to Following Reason.
– The market is well matured, fully penetrated & developed.
– Market dynamics are stable.
-No market vacuum available. Best Matured organizations are available.

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– Variety of marketer by nature i.e. old century old Indian business houses like Dabur India,
Big BULLs as MNC’s like HUL,P&G etc., Small Niche Players .
– Brand quality / satisfaction separation is difficult by consumers.
-Less Innovation, development of unique new products i.e. as it is in consumer durable
industry where innovations are very fast.
-Widely geotopographical spread market across India (Length,Breadth,Depth) & complex
nature of distribution system especially for rural markets, makes Distribution cost /
operational & execution cost very high…………. many more……….
In such a complex and rigid business ecosystem it is difficult to mould consumers /
market in ones favor.
Since our Mission Statement is” Bend The Market”, we carry the expertise for same. Our
micro strategic consultancies
have helped to our client to
change the business
scenario.
As we discussed,
FMCG sector is an ideal example
of typical complex market
hence all the required vertical
carry complexity
within complexity.
Weather it is distribution
system, consumer
behaviour, promotion or
any other filed related with FMCG market.
Hence, a better micro synchronization is required among the entire vertical for optimum
performance of business. And this is major challenge for Industry.
Fmcg industry carries the typical examples of some of oldest organizations still struggling for
their space in market. Very few are capable to break their shell and come out from cocoon
stage.
Bringing desired change in fmcg vertical requires deep working on business DNA level &
output may be delayed.
One of most typical problem for success is that identification of exact dynamics to prepare &
launch plan so that it hit the desired point to deliver results since variety of number of acting

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dynamics are huge and similar. In such situation probability of mistakes are very high, this is
reason that most of time we do advertising & promotions but results don’t come as per
expectations.
Here, we play great role to identify the exact dynamics to hit and develop the strategies so that
accuracy probability increases.
We understand FMCG market and it’s micro dynamics more deeper, weather it is consumer
behaviour, distribution system, promotion or any other business factors responsible for
delivery.
Our Core expertise lies in same and our services will helps to bring your corporate dream true.
Not only this, time vertical is also important to us. We understand that development should be
on speedy way. For this we have developed several strategies which are capable to deliver
results in speedy way.
THE CONSULTANTS || BUSINESS STRATEGY CONSULTANTS
Dare With Us to Emerge as Market leader!
Leading Business Consultant in India
http://theconsultants.net.in
India: +91-8587067685 || USA: +18052146040
Email: - contact.theconsultants@gmail.com
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