1© Copyright 2014 Pivotal. All rights reserved. 1© Copyright 2014 Pivotal. All rights reserved.
From Idea to Production
in a Day
The Cloud Foundry Story
Dekel Tankel | @dekt | dtankel@pivotal.io | CloudExpo 11/6/14

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Who?
@dekt
Global Director of Customer Engagements
Cloud Foundry Product Group

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My Personal Journey

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Why?
“Software is Eating the World”

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Software is Changing Industries
Financial Services
Travel & Hospitality
Transportation
Home Automation
Entertainment
Automotive

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You are either building a
software business…
Or losing to someone who is.

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Is IT a cost center?
Or a competitive advantage?

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Amazon, a book store in Seattle,
deploys code every 11 seconds

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Continuously Delivered Microservices
Faster & Safer

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The Reality in Enterprises…Months and Weeks
… and do it all over again from Dev  Test  Prod

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Everyone is ‘Special’

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everything the same
everything distinct

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“Operations is the secret sauce”
http://radar.oreilly.com/2007/10/operations-is-a-competitive-ad.html

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Handcraft your “Secret Sauce” or
Start with Platform?

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How?

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Consumer Expectations Drive New Software Patterns
TIME
EXPECTATIONS
INNOVATION GAP
Virtualized
Infrastructure
Automation
Traditional IT
Consumers
(Employees)
Enterprise PaaS:
Developer + Operational Agility
Changing development and release disciplines

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OPEN SOURCE
IS THE NEW
OPEN STANDARD

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Cloud Foundry Open Source Dojo
 Pair programing with IBM, SAP,
Swisscom, Altoros, Cloud Credo:
all send developers to San
Francisco HQ of Pivotal for
intensive 8 week residencies
 Work directly on the CF OSS
engineering team and innovate
together with us

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IBM Bets $1B On Cloud Foundry

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Cloud Foundry Foundation

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A Combined Approach for Rapid Innovation
• Faster Time To Market
• Mobile + Data Services
• Agile and Iterative
• Leverage OSS
• Continuous Delivery
• No Downtime
• Instant scaling
• Consistency & Automation
DEVELOPER AGILITY OPERATIONAL AGILITY

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DEVELOPER AGILITY OPERATORS AGILITY
The Pivotal CF Way…Hours and Minutes
App Deployment: 30-90 seconds
target <my cloud>
push <my app>
bind <my services>
scale <my app> +1000
Cloud Deployment: 2-4 hours
provision cloud <Public/Private>
provision service <PaaS,Hadoop...>
upgrade/update <my cloud>
scale <my cloud>

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Pivotal CF Enterprise Capabilities At A Glance
Application
Containerization &
Cluster Scheduling
Logging as a service,
Apps and Platforms
metrics / performance
Native & Extended
Data, Mobile and
Platform Services
App Health Mng,
Load Balancing,
Rapid Scaling,
Application
Network Security
Groups
Automatic AppServer &
OS Configuration
with Buildpacks
(“just push your app”)
Application to
Services Binding
and Access
IaaS Provisioning
& Automation,
Availability Zones
Policy, Identity
and Roles
Management

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…And One More Thing: Cloud Independent
Deploy, Operate, Update & Scale with minimal downtime on choice of IaaS
….and more
Application Containerization
&
Cluster Scheduling
Logging as a service,
Apps and Platforms
metrics / performance
Native & Extended
Data, Mobile and
Platform Services
App Health Mng,
Load Balancing,
Rapid Scaling,
Application
Network Security
Groups
Automatic AppServer &
OS Configuration
with Buildpacks
(“just push your app”)
Application to
Services Binding
and Access
IaaS Provisioning
& Automation,
Availability Zones
Policy, Identity
and Roles
Management

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From Many Touch Points & Products to ONE Platform
• Configuration Management Tools
• Monitoring and APM Tools
• Greater Admin:Server ratio
• Eliminate Application Downtime
• Web Servers & App Servers licenses
• HW Load Balancers
• “Smart” Routers/Switches
• Network Virtualization SW
• DevOps Tools
• Relational DB licenses
• MBaaS providers
• Manual Labor (Tech and Legal)

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Customer Stories

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Cost Savings From Pivotal CF Customers…
DEV AGILITY DEV+ OPS AGILITYIAAS

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Real Estate Analytics Transforms to Software-Driven
Business
Challenge:
• Establish Standards in Data and Infrastructure to better serve
internal customers in achieving software focus
• Combine Disparate process flows in Property management
business
• Automate Online Leasing Process
Solution:
• Leveraged Pivotal Cloud Foundry as development infrastructure,
plans for data lake built on Pivotal Data Suite
• Developed interactive portal for tenants and building managers
to manage properties easily.
• Created Software infrastructure to accommodate leasing
process from Contract sign, through credit check, to move-in.

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Large Publishing House Aims to Become World’s largest Digital
Publisher, Leverages Platform as a Service
Challenge:
• Publishing business is changing rapidly. Goal: become world’s
largest digital publisher
• Desired portability, flexibility in and choice in development and
deployment of technology to support core business abilities
Solution:
• Leveraged Pivotal Cloud Foundry solution provided by FjordIT to
enable “pay as you go” consumption of IT
• Take advantage of significant community momentum around
Cloud Foundry development, providing options in future
deployment
• Sustainable, Green Data Center, hosted within European borders

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Large Cable Provider Establishes Modern and Efficient Next-
Generation Platform, Drives out Cost of Legacy Middleware
Challenge:
• Large, complicated Oracle middleware stack was a huge annual
expense
• Interest in evolving to next generation of infrastructure, to be able
to support applications in seamless fashion
• Believer in the virtue of OSS and community
Solution:
• Streamline delivery of applications from Dev, to Test, to production
instances, accelerating innovation
• Deploy seamlessly in cloud-agnostic infrastructure
• Binding of applications to related services with ease
• Open Source heritage will enable flexibility, innovation

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Summary
 Software keeps eating
 IT is a competitive advantage
 Operations is the secret sauce
 Continuous Delivery is faster and safer
 Going to need a platform
 Cloud Foundry has industry support
 Pivotal CF, the enterprise platform to unlock the future

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Thank You.
Questions?
Dekel Tankel | @dekt | dtankel@pivotal.io | CloudExpo 11/6/14