Companies across all industries are innovating with software to stay competitive, connect with customers, grow new revenue sources, and transform their business. As an IT operations or applications leader, you need to leverage your VMware investments to innovate faster to deliver applications in weeks, not months. Pivotal CF, the leading enterprise Platform-as-a-Service, powered by Cloud Foundry, enables IT operations teams to do just that: accelerate software delivery on their vSphere-based private clouds, and on VMware’s public cloud, vCloud Air. With Pivotal CF, you can simultaneously improve developer productivity while gaining huge operational efficiencies.

1. Supercharge Your Application Delivery
The Journey to Enterprise PaaS
Al Sargent – Director, Pivotal CF Product Marketing, Pivotal
Jay Marshall – Principal Cloud Development Strategist, vCloud Air, VMware
© Copyright 2014 Pivotal. All rights reserved. 1

2. Agenda
§ Software has become economic weapon (again)
§ Evolution of Cloud Architecture
§ Era of Agile Operations
§ Enterprise Cloud Apps: Pivotal CF and vCloudAir
© Copyright 2014 Pivotal. All rights reserved. 2

3. Agenda
§ Software has become economic weapon (again)
§ Evolution of Cloud Architecture
§ Era of Agile Operations
§ Enterprise Cloud Apps: Pivotal CF and vCloudAir
© Copyright 2014 Pivotal. All rights reserved. 3

4. “Software is Eating the World”
© Copyright 2014 Pivotal. All rights reserved. 4

5. Next Generation IT is Creating Huge Value
>$50B Market Valuation <2% Revenue Growth
© Copyright 2014 Pivotal. All rights reserved. 5

6. IT Automation Doesn’t Close the Gap
Cloud
Innovation
Gap
Traditional IT
Startups
Traditional IT
Time
Expectations
Client-Server
© Copyright 2014 Pivotal. All rights reserved. 6

7. IT Automation Doesn’t Close the Gap
Startups
DevOps, CD, Agile
PaaS
Ops Automation
IaaS
Cloud
Innovation
Gap
Traditional IT
Traditional IT
Time
Expectations
Client-Server
© Copyright 2014 Pivotal. All rights reserved. 7

8. Closed Cloud Silos Haven’t Closed the Gap
LEGACY SILOS
MODERN SILOS
§ Captive apps and data
§ Closed source/proprietary
§ Vendor lock-in
§ Talent and expertise gap
© Copyright 2014 Pivotal. All rights reserved. 8

9. CIOs Need Portability, Flexibility, Compatibility
OR
“Hotel California” Cloud
“You can check out anytime you
like… but you can NEVER leave”
Hybrid Cloud
On-Premises
Data Center
Compatible
Public Cloud
Little Compatibility Full Compatibility
© Copyright 2014 Pivotal. All rights reserved. 9

10. Agenda
§ Software has become economic weapon (again)
§ Evolution of Cloud Architecture
§ Era of Agile Operations
§ Enterprise Cloud Apps: Pivotal CF and vCloudAir
© Copyright 2014 Pivotal. All rights reserved. 10

11. Today’s Developers Have New Values
Ÿ Agile teams and rapid iteration
Ÿ Continuous delivery, no planned downtime
Ÿ Horizontally scalability (data and app)
Ÿ Micro-Services, standardized service
binding and discovery
Ÿ First class mobile support
Ÿ Deep user analytics
© Copyright 2014 Pivotal. All rights reserved. 11

12. Changing Dev & Release Practices are Driving PaaS
Adoption
**Enterprise initiatives in 2014*
Continuous Delivery Agile DevOps Source: Xebia Labs Survey Report
60
50
40
30
20
10
0
© Copyright 2014 Pivotal. All rights reserved. 12

13. Core Application Patterns Are Changing
© Copyright 2014 Pivotal. All rights reserved. 13

14. New Software Patterns Tax Operational Processes
50 Configuration Touches
mod proxy
1 2 4 4 40
1. Register Hostname with DNS (1)
2. Configure F5 Load Balancing Group (2)
3. Configure Apache HTTPd Worker Pool (4)
4. Configure mod_proxy Connector Routing (4)
5. Configure Apache Tomcat Connector Pool (40)
© Copyright 2014 Pivotal. All rights reserved. 14

15. Is Your Enterprise Ready?
© Copyright 2014 Pivotal. All rights reserved. 15

16. Agenda
§ Software has become economic weapon (again)
§ Evolution of Cloud Architecture
§ Era of Agile Operations
§ Enterprise Cloud Apps: Pivotal CF and vCloudAir
© Copyright 2014 Pivotal. All rights reserved. 16

17. Cloud Platform Evolution Drives Developer Productivity
TRADITIONAL IAAS
Your Application
Database
Code
Web
Server
Messaging
Operating System
IAAS
Virtualization Platform
Physical Servers
Your Application
Database
Code
Web
Server
Messaging
PAAS
Your Application
Code
PAAS
IAAS
© Copyright 2014 Pivotal. All rights reserved. 17

18. Enterprise PaaS Enables Ops Speed, Consistency, Simplicity
50 Configuration Touches Platform as a Service
© Copyright 2014 Pivotal. All rights reserved. 18

19. Application &
Services
Dial Tone
On Your
Hybrid Cloud
© Copyright 2014 Pivotal. All rights reserved. 19

20. The single most powerful thing you can do is enable your devs with
a fast and flexible PaaS.
Cloud Foundry … provides ease of deployment is the same whether
you're deploying a Node.js prototype, or a Java project with scads of
external services.
© Copyright 2014 Pivotal. All rights reserved. 20

21. Pivotal CF provides PaaS for VMware vCloud Air
Application and PaaS Services
Common identity, API, management, security, networking
Virtual Private Cloud
Logically isolated multi-tenant
Guaranteed resources
Dedicated Cloud
Physically isolated
“Your own private cloud”
Disaster Recovery
Logically isolated multi-tenant
Warm stand-by
VMware Global Support Services
© Copyright 2014 Pivotal. All rights reserved. 21

22. Agenda
§ Software has become economic weapon (again)
§ Evolution of Cloud Architecture
§ Era of Agile Operations
§ Enterprise Cloud Apps: Pivotal CF and vCloudAir
© Copyright 2014 Pivotal. All rights reserved. 22

23. Huge investments are being made in Enterprise PaaS
“Private PaaS has the potential
to provide a high-productivity
developer experience that's a
hallmark of PaaS in addition to
the visibility and governance IT
desires, by making IT's needs
transparent to developers.”
Donnie Berkholz, Analyst,
RedMonk
© Copyright 2014 Pivotal. All rights reserved. 23

24. Axel Springer accelerates software
development with Pivotal CF
Ÿ Vision of cloud based service platform
supporting rapid development
Ÿ Evaluated private and public cloud
frameworks
Ÿ Speeds software development product
from 14 hours to 10 minutes
Ÿ Reimagines their business by going
from 14% to 47% income from digital in
5 years
© Copyright 2014 Pivotal. All rights reserved. 24

25. Rapid Innovation Needs a Platform for Operational Agility
IaaS PaaS Dev PaaS Ops
Ÿ Better SLAs
Ÿ Flexibility
Ÿ Speed
Ÿ Availability
Ÿ Faster Time To Market
Ÿ Mobile + Data Services
Ÿ Agile and Iterative
Ÿ Leverage OSS
• Continuous Delivery
• No Downtime
• Instant scaling
• Consistency & Automation
© Copyright 2014 Pivotal. All rights reserved. 25

26. Pivotal CF & VMware Enable Business Agility
App
Ap(rupnti me)
Ap(runptim e)
(runtime)
Pivotal CF
vSphere
App
Ap(rupnti me)
Ap(runptim e)
(runtime)
App
Ap(rupnti me)
Ap(runptim e)
(runtime)
App
Ap(rupnti me)
Ap(runptim e)
(runtime)
Pivotal CF
vCloud Air
App
Ap(rupnti me)
Ap(runptim e)
(runtime)
App
Ap(rupnti me)
Ap(runptim e)
(runtime)
Run on vSphere today. Rapidly scale applications.
© Copyright 2014 Pivotal. All rights reserved. 26

27. Pivotal CF & VMware Provide Hybrid Flexibility
Distribute your applications and services however you want
Dev / Test
Prod
vCloud Air vPSrpohde. re
Based on application
life cycle stage
Tier 2
Apps
Tier 1
Apps
vSphere vCloud Air
Based on enterprise
requirements
Burst
Predictable Scale
Scale
vSphere vCloud Air
Based on scale
requirements
© Copyright 2014 Pivotal. All rights reserved. 27

28. A Cloud Platform to Respond to Disruptive Change
Ÿ Every enterprise needs to have a 3rd Platform
architecture plan
• Pivotal CF + vCloud Air are the leading enterprise
alternative to public clouds for these new patterns
© Copyright 2014 Pivotal. All rights reserved. 28

29. © 2014 Pivotal Software, Inc. All rights reserved.
More Information
Register for the Cloud Platform Roadshow
pivotal.io/platform-as-a-service/cloud-platform-roadshow
Subscribe to “All Things Pivotal” podcast
pivotal.io/podcasts
Learn about VMware vCloud Air
vCloud.VMware.com

30. A NEW PLATFORM FOR A NEW ERA