Pivotal eMarketing is a simple e-mail marketing solution that lets you segment your audience, send electronic communications, and analyze the success of your campaigns.
1. Pivotal® eMarketing
Use electronic marketing to cost-effectively deliver personalized
e-mail to customers and prospects in your Pivotal CRM database
Pivotal eMarketing allows you to target Pivotal eMarketing is a simple e-mail marketing solution that lets you
customers and prospects with personalized
communications.
segment your audience, send electronic communications, and analyze
the success of your campaigns.
• Integrate seamlessly with prospects and
contacts in your Pivotal CRM system E-mail marketing is the most cost-effective method for mass communications, and it is most
• Design campaigns easily, using a flexible successful when recipients are targeted with timely and relevant communications. The detailed
campaign creator with templates and a customer and prospect data in Pivotal CRM gives companies the information they need to
WYSIWYG designer for HTML and text effectively segment audiences by their common interests and attributes. Now, with Pivotal
e-mails eMarketing, companies are further empowered to maximize the marketing value of this data by
automating communications.
• Create and combine distribution lists
using Pivotal CRM’s static-list and Built as an add-on to Pivotal CRM 6.0, Pivotal eMarketing lets marketers create segmented lists
search features from their Pivotal CRM contact database and target customers and prospects with HTML and
plain-text e-mail messages. Pivotal eMarketing automates time-consuming list management,
• Personalize e-mail content, including e-mail delivery, and tracking tasks using self-service profile management, easy opt-ins and opt-
subject line, e-mail body, and “from” outs, and delivery-monitoring features.
information
• Automate, schedule, and repeat e-mail Enhance Your E-mail Marketing Capabilities
campaigns to support business processes Marketers can save time and resources by using Pivotal eMarketing to automate e-mail
and customer-retention needs scheduling. Pivotal eMarketing also provides marketers with a complete record of every e-mail
• Track read e-mails, click-throughs, and campaign within their Pivotal CRM system, including which e-mails were read, where recipients
bounce-backs for each campaign clicked through, and which e-mails bounced back.
• Measure campaign effectiveness through Enable Your Users
detailed reporting and analysis A marketer’s focus should be on their campaigns, not on the technology that executes them. Pivotal
• Allow recipients to subscribe and eMarketing walks the marketer through the easy process of building a campaign and creating text
manage their preferences using a self- or HTML e-mails in a WYSIWYG designer. Templates allow marketers to set up e-mail formats and
service module designs for consistent branding, which salespeople and remote offices can use to generate their
own campaigns. E-mails can be previewed throughout the design process to ensure recipients are
• Avoid blacklisting by throttling e-mails getting the personalized message they expect.
To learn more about Pivotal eMarketing and
how it can address your firm’s unique needs, Personalize Messages
call us at +1 877-PIVOTAL (+1 877-748-6825). Pivotal eMarketing offers sophisticated e-mail marketing capabilities at a low cost. Marketers can
use the Pivotal CRM Static List feature or search capabilities to create precisely segmented lists
for e-mail delivery based on customer demographics and opt-out information, then use Pivotal
eMarketing to execute campaigns featuring personalized, relevant content for each recipient.
These campaigns can be used for a wide range of marketing activities, from event promotions to
product and service announcements to customer nurturing.
Automate Campaigns
Campaigns can be launched immediately or scheduled to launch at a specific date and time.
They can even be set to recur at scheduled intervals, sending e-mails to new recipients without
any added work. For example, a welcome message can be created for new contacts based on a
search that looks for contacts created within the past 24 hours; this can be set to recur daily.
Empower Your Contacts
The Pivotal eMarketing portal lets you review the In an age where most people are bombarded by unsolicited e-mail, it is important to protect brand
success of campaigns and monitor upcoming ones reputation by giving users control over their e-mail subscriptions. Pivotal eMarketing enables
customers and prospects to indicate their preferences for receiving e-mails from your company, as
well as to update their contact information themselves, helping to keep your Pivotal CRM database
current and comprehensive. Pivotal eMarketing makes it easy to send communications that
comply with privacy and spam regulations, and a single-click opt-out option can be included in
every communication, ensuring contacts do not continue to receive unwanted communications.
Pivotal CRM | Datasheet