TransferWise Singapore - Mission Driven Marketing (NUS MBA Talk)

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TransferWise is a financial technology company that aims to provide affordable international money transfers. The presentation discusses TransferWise's mission and values, how it grew from early days through word-of-mouth marketing to now having over 2 million customers across 60 countries. It also touches on TransferWise's culture and hiring values as well as future goals to continue building a better customer experience through feedback.

Marketing

- Why TransferWise started
- Product
- How we grow in the region
Culture and hiring

2 Million +
customers across 60 countries

Mission Driven -> The Exchange Rate Race

Build a 10x better experience
Use customer feedback to prioritise
Distill the feedback into maximum
impact actionable items
Iterate what marketing our customers
responded to
Made our marketing exponential

Be Shameless
piyush.varanjani@transferwise.com

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