The benefits of a UX way of thinking

1. For internal use only
The UX mindset
Stavanger, 10 November 2014,
Pål Eirik Paulsen

2. 2Copyright © Capgemini 2012 – Internal use only. All Rights Reserved
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About
 Name: Pål Eirik Paulsen
 Almost 40 years, 3 sons, 1 wife
 BA Communication Studies, Edinburgh, Scotland
 Exchange Cinema studies / Media studies, Melbourne, Australia
 MA Media Science, Aarhus, Denmark
 Interaction designer / Information Architect / UX designer since 2001
 Contact
• pal.eirik.paulsen@capgemini.com
• Twitter @paalpaulsen

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It’s not about my needs ...

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… it’s about you

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UX Confession
UX Sin #1:
I have made assumptions about what you need as users
 UX Sin #2:
No user testing
Classic excuse:
I neither had time... nor budget...

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7. 7Copyright © Capgemini 2012 – Internal use only. All Rights Reserved
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Scope – Minimum viable product

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The UX mindset – Sales
 UX means reduced risk
 Getting to know target users
 Define challenges, needs and goals
 Prototype and usability test continuously throughout design and development
 UX means scope control
 Focus on the most crucial user needs, build a minimum viable product scope
 No need to pay for development of functions where cost exceeds benefit (UX process will
discover unneeded functionality before coding starts)
 UX means reduced time to market
 Precise and prioritised requirements based on user stories
 Detailed specification and well-tested prototypes
 Early phase developement proof of concepts
 Building phase much more effective

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The UX mindset – Sales
UX means quality increase
 UX processes involve all project participant. Creates personal engagement for the whole
team. UX is all about quality through all the links in the whole chain.
UX means customer engagement increase
 UX means including the customer at every stage
 Customer gets a visual reassurance of how the product evolves out of well defined and
tested needs.
 Cost becomes more apparent and accepted (customer likely to invest even more)
UX means user satisfaction increase
 The UX goal is that the user shall complete his/her tasks without having to think about how
to use a tool. Tasks become apparent, tools become natural, self-evident and almost
invisible.

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The UX mindset – Project Lead
UX means easier resource planning
 No need to staff up and dedicate some highly specialised technical personnel at an early
stage
 User focus prevents too early focus on technology
 UX invites an agile method with a lean team
UX means easier project phase planning
 Working with well defined requirements broken into epics and user stories on a timeline,
makes planning for releases easier and more understandable for all project participants
and the customer.
UX means easier for team members to estimate tasks
 UX calls for user story break down and estimation of tasks in groups, discussing spec.,
and debating ways to solve a specific technological challenge.

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The UX mindset – Project Lead
UX means easier to track work done
 Breaking down all efforts needed to deliver a product means that people cannot log work
hours on activities not estimated and included in the user story break down.

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Summary
UX – not a design delivery but a shared mindset across all disciplines
involved in IT projects
UX – Starts and ends with the user. The needs of the Product Owner and
other stakeholders are (almost never) the same as the needs of the users.
UX – never assumes anything. Always tests everything.
UX – is always about prioritising what to include and what not to include.
UX – is about reduced risk, more control, increased engagement, increased
quality, increased satisfaction, and bulletproof project management!

13. Questions?

14. The information contained in this presentation is proprietary.
It is for Capgemini Internal use only. © 2012 Capgemini. All rights reserved.
Rightshore® is a trademark belonging to Capgemini.
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