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PROGRAM – SESSION 2
Musk Ave, Kelvin Grove - Brisbane QLD
1 Urban Design + Placemaking 101
2 Place Values
3 Place Qualities
8 Outcomes
4 Place Typology
5 Place process
6 Place roles
7 Toolkit - placemaking ideas
9/10 Links + conclusions
PLACE VALUES
▸ The city is a public place
▸ The city is a unique and
highly complex system.
▸ It’s held together and
structured around quality
public spaces, amenities
and institutions.
▸ Enriching, liberating and
enhancing our
opportunities
Stewart Rd, Ashgrove, Brisbane, QLD, AUS
PLACE VALUES
http://www.bikewalklincolnpark.com/2011/11/bike-lanes-bus-lanes-democracy-in.html
“Urban transport is a political and
not a technical issue. The technical
aspects are very simple. The difficult
decisions relate to who is going to
benefit from the models adopted.”
Enrique Peñalosa, Mayor of Bogota (1998-2001)
PLACE VALUES
http://5000plus.net.au/assets/f4321011bd461cebc85c21aa432318fb3feb645b/lote_final_report_web.pdf
PLACE VALUES
▸ Permanent (existing and
future) residents and
workers should have
priority
▸ Engwicht Secret 1 – Make
people feel at home
▸ Participant vs Spectator
Victor Harbour, SA, AUS
Street (garage) sale - my street, Bardon, Brisbane, QLD, AUS
PLACE VALUES
▸ Urban Manners
▸ Positive outcomes and any possible
negative effects are distributed
equitably.
▸ Inclusiveness and interaction.
▸ “change happens with one front
yard at a time”
2.4 PLACE VALUES
▸ The domain of people is the ground.
▸ Enrique Pendalosa
“Any place worth its
salt has a parking
problem”
James Castle
(Think Exist.com, 1999-2009)
Montmarte, Paris, France
PLACE VALUES
PLACE VALUES
▸ Landowner’s rights and responsibilities
▸ The benefit should never be at the expense of the
public domain.
Mizner Park - Boca Raton USA
▸ The city / town is a
(market) place
MainSt, Point Cook, VIC, AUS
“Cars are happiest when
there are no other cars
around.
People are happiest
when there are other
people around.”
Dan Burden
(http://www.pps.org/articles/dburden/)
PLACE VALUES
PLACE VALUES
▸ The built environment is
meaningful and
communicates
Collins St, Victoria Harbour, VIC, AUS
Bank Place - Melbourne, VIC, AUS
PLACE VALUES
▸ The whole is greater than the
sum of the parts
▸ Every part is important - the
city is a collective...
▸ Sometimes the least significant
action or influence, over time
becomes formative
and highly significant
Western Beach Rd, Geelong, Victoria, AUS
PLACE VALUES
1. The city is a public place
2. Permanent (and future) residents
and workers should have priority
3. Urban Manners
4. The domain of people is the
ground
5. Landowner’s rights and
responsibilities
6. The city/town is a (market) place
7. The built environment is
meaningful and communicates
8. The whole is greater than the
sum of the parts
PLACE VALUES – HARBOR TOWN
EMPATHY MAP
▸ Our Place:
▸ Target niches
▸ Single Mum
▸ Senior citizen
▸ 8 year old
▸ Teenager
1. VIDEO - CNU

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Place Values: Section 2 of Introduction to Placemaking

  • 1. PROGRAM – SESSION 2 Musk Ave, Kelvin Grove - Brisbane QLD 1 Urban Design + Placemaking 101 2 Place Values 3 Place Qualities 8 Outcomes 4 Place Typology 5 Place process 6 Place roles 7 Toolkit - placemaking ideas 9/10 Links + conclusions
  • 2. PLACE VALUES ▸ The city is a public place ▸ The city is a unique and highly complex system. ▸ It’s held together and structured around quality public spaces, amenities and institutions. ▸ Enriching, liberating and enhancing our opportunities Stewart Rd, Ashgrove, Brisbane, QLD, AUS
  • 3. PLACE VALUES http://www.bikewalklincolnpark.com/2011/11/bike-lanes-bus-lanes-democracy-in.html “Urban transport is a political and not a technical issue. The technical aspects are very simple. The difficult decisions relate to who is going to benefit from the models adopted.” Enrique Peñalosa, Mayor of Bogota (1998-2001)
  • 5. PLACE VALUES ▸ Permanent (existing and future) residents and workers should have priority ▸ Engwicht Secret 1 – Make people feel at home ▸ Participant vs Spectator Victor Harbour, SA, AUS
  • 6. Street (garage) sale - my street, Bardon, Brisbane, QLD, AUS PLACE VALUES ▸ Urban Manners ▸ Positive outcomes and any possible negative effects are distributed equitably. ▸ Inclusiveness and interaction. ▸ “change happens with one front yard at a time”
  • 7. 2.4 PLACE VALUES ▸ The domain of people is the ground. ▸ Enrique Pendalosa “Any place worth its salt has a parking problem” James Castle (Think Exist.com, 1999-2009) Montmarte, Paris, France PLACE VALUES
  • 8. PLACE VALUES ▸ Landowner’s rights and responsibilities ▸ The benefit should never be at the expense of the public domain. Mizner Park - Boca Raton USA
  • 9. ▸ The city / town is a (market) place MainSt, Point Cook, VIC, AUS “Cars are happiest when there are no other cars around. People are happiest when there are other people around.” Dan Burden (http://www.pps.org/articles/dburden/) PLACE VALUES
  • 10. PLACE VALUES ▸ The built environment is meaningful and communicates Collins St, Victoria Harbour, VIC, AUS
  • 11. Bank Place - Melbourne, VIC, AUS PLACE VALUES ▸ The whole is greater than the sum of the parts ▸ Every part is important - the city is a collective... ▸ Sometimes the least significant action or influence, over time becomes formative and highly significant
  • 12. Western Beach Rd, Geelong, Victoria, AUS PLACE VALUES 1. The city is a public place 2. Permanent (and future) residents and workers should have priority 3. Urban Manners 4. The domain of people is the ground 5. Landowner’s rights and responsibilities 6. The city/town is a (market) place 7. The built environment is meaningful and communicates 8. The whole is greater than the sum of the parts
  • 13. PLACE VALUES – HARBOR TOWN
  • 14. EMPATHY MAP ▸ Our Place: ▸ Target niches ▸ Single Mum ▸ Senior citizen ▸ 8 year old ▸ Teenager
  • 15. 1. VIDEO - CNU

Notas del editor

  1. This photo demonstrates the role of public buildings in creating centres and reinforcing places. The building on the left is IHBI – a research building by QUT and the State. Professor Ross Young, The Executive Director, acknowledges the benefits on the place in attracting and retaining staff (they don’t have to drive to get a good cup of coffee!). The building on the right is a Queensland State Academy for students in grade 10-12 . The design review panel (which I managed) worked hard to deliver an active edge with such internalised uses like theatres, recording studios etc. The building at the rear is a commercial building by the private sector. When we bought the land (17 ha within walking distance of the city) we were told that the highest and best use as small lot housing! Think of the lost economic benefits if we had of acted on this advice? All buildings must provide an awning over the street – not for negotiation!
  2. Public demonstrations - an important role of public spaces. You can’t so this in a Westfield shopping centre! It helps if it is an place like this in Madrid!
  3. My mate Andrew sent this to me. A bus that travels over cars! Apparently it’s under construction.
  4. My mate Andrew sent this to me. A bus that travels over cars! Apparently it’s under construction.
  5. We have added the existing and future reference to avoid NIMBY – everyone was new to a place once. The first thing I find out when I visit a new city is where the locals go. Compare Fishermans Wharf in San Francisco with Castro Street! Or Darling Harbour with Oxford St, Paddington in Sydney.
  6. Common sense – but perhaps we have forgotten our ‘urban manners’. This is the role of urban design principles and/or guidelines.
  7. How often do we meet our friends for dinner and the first this we say is “you wouldn’t believe how far away I had to park!”. The places we like are generally not dominated by parking – we don’t meet for dinner in a Westfield Shopping Centre! So why do design places now which put cars before people?
  8. A photo of a ‘scrape off’ in Florida. In the USA there are around 19% of shopping centres are dead or partially closed. http://www.cnu.org/node/28 As Julie Tamaki reported recently in the Los Angeles Times: Although enclosed malls are not on the verge of vanishing - they continue to average higher sales per square foot than their outdoor counterparts – in recent years, more enclosed malls have been closed than have opened, according to a study by the International Council of Shopping Centres. From 2001 to 2003, more than 30 shopping centres, most of them enclosed, ceased functioning as malls, with many replaced by outdoor developments. (“More Shopping Malls Going Alfresco,” June 3, 2002) Mizner Park was demolished and turned inside out. New Main Street in the centre with mixed use on either side. Carparking on street or hidden at the back.
  9. The new library with a cafe on the corner and learning facilities upstairs is a great example of the public sector delivering good urban design with public buildings and facilitating a new urban centre!
  10. We used to design public buildings to look like their function and also provide community benefits. Brisbane’s GPO has a clock, pedestrian cover and provides a safe mid block short cut! Does your local post office do this? No more.. libraries, post offices, council offices in shopping centres or business parks. They need to be activating street based centres!
  11. Consistent buildings (often driven by function or ‘urban manners’) tend to be associated with great places. Most cities benefit from iconic buildings, like the Sydney Opera House, Effiel Tower and Guggenheim Museum. Generally, they do not demonstrate basic urban design principles (like active edges). So they should be the exception rather than the rule. They are also difficult to manufacture – they tend to be appreciated over time. Be wary of the architect who wants to design you an iconic building for your place!
  12. Wonderful Degraves Lane with Flinders St Station in the background. A functioning laneway which changes during the day and night.
  13. http://www.jameshardie.com.au/smarter/architecture.html An inner city project in depressed Memphis which built a new centre and community based on ‘old fashioned’ principles. “If you want people to talk to each bring the house closer to the street. If it is hot give people a front porch...” Have a look and tell me what you think?
  14. The new library with a cafe on the corner and learning facilities upstairs is a great example of the public sector delivering good urban design with public buildings and facilitating a new urban centre!
  15. Have a look at the ‘Built to Last” movie on the internet site and tell me what you think? There are a couple of other movies on this site you might like to view as well. http://www.youtube.com/user/1standMain#p/u/2/VGJt_YXIoJI What do you understand about New Urbanism?