Pitch for HERO DEFENSE Mobile Edition © Play Context 2017 © Happy Tuesday 2017

1. HERODEFENSE
MOBILEPITCH
.

2. 1. INTRO
• a) HERO DEFENSE
• b) Business
• c) Steam Release
2. WORLD
• a) Setting
• b) Heroes
• c) Core Mechanics
• d) Social Hubs
3. MOBILE EDITION
a) Key Facts
b) Monetization
c) Rune Bags
d) Bank
e) Shrines
f) Heroes
g) Multiplayer
h) Matchmaking & Social
i) Community
j) Tools
k) Pipeline 2017
CONTENTS

3. 1.
INTRO

4.  Command all-star HEROES
 Humiliate Hordes of CREEPS
 Reign supreme in MULTIPLAYER
CREEPSCRUMBLE.
HEROESRISE.
HERODEFENSE
INTRO

5. • Developer: Happy Tuesday
• Platforms: PC, iOS, Android
• Engine: Unity
• Genre: Tower Defense
• Languages: EN, DE, FR, ES, RU, IT, PT
• Web: HERO-DEFENSE.com
• Facebook: HeroDefenseHI
• Twitter: Hero_Defense
• Monetization:
• Steam: Fixed Price
• Mobile: F2P
BUSINESS
INTRO

6. Critical Response
• 92% positive in Early Access
The best tower defense game
I’ve ever played. – MedV
Magnificent artwork, sound,
gameplay and music - Iala
Can't stop playing it - bean94
Very well polished, a must buy. –
PhilG
Sales & Retention
• 21,179 Steam Units Sold
• 4.5 million + Sessions
• 81% Returning Users
• No marketing or paid acquisition
Global Reach
• North America: 24%
• Western Europe 38%
• Russia: 16%
• Others: 22%
STEAMRELEASE
INTRO

7. 2.
WORLD

8. Set foot in a dark but playful
world festering with Vampires,
Werewolves and Zombies.
Command an all-star team of
Heroes, defeat Count Necrosis
and reign supreme in
multiplayer.
SETTING
OVERVIEW

9. Sam Jane Jack Barrows Wylde
HEROES
OVERVIEW

10. COREMECHANICS
OVERVIEW

11. The Town
Mayor welcomes you to the Town; the hub for
progression and new challenges.
 Customize heroes, upgrade buildings, weapons
and rune sets!
SOCIALHUBS
Haunted Island
Solve mysteries of Haunted Island in
Campaign.
Over 15 levels and multiple difficulties.
Earn Legendary Runes (+retention).
OVERVIEW

12. 3.
MOBILE
EDITION

13. MONETIZATION
Business Model: Free to Play
 Soft Currency and Premium Currency
 Soft Currency for standard progression
 Premium Currency for advanced features
 New Heroes
 Rune Bags
 Shrines
 Weapon Upgrades
 Building Upgrades
MOBILE EDITION

14. RUNEBAGS
Rune Bags are like Booster Packs in
collectable card games
Rune Bags are available for Soft
Currency
Rare and Legendary Rune Bags only
available for Premium Currency
Runes in each bag rolled on a chance
basis
Rune Selection
Rune Bag Purchase
MOBILE EDITION

15. BANK
Incentivized Retention
Real-time interest rates trigger push notifications when soft-
currency rewards are ready.
Core Mechanics
 Invest Soft Currency to gain interest
 Unlocking new Vault Slots yields higher interest
 Longer wait = higher rewards
Stimulating Sales
Investments restrict access to Soft Currency
Stimulates currency purchases
Immediate dividends (skip wait) for Premium Currency
MOBILE EDITION

16. SHRINES
Heroes on Shrines receive powerful bonuses
Persistent after construction
Cost Premium Currency
Price increases with every purchase
Can be rebuilt at any time
10 Shrines currently available
Easy live-ops additions
MOBILE EDITION

17. HEROES
Unlocks
3 Heroes in Campaign
Buying Heroes
2 Heroes (see image) only
available for real money
Both featured on specific
maps where they can be
‘tested’
MOBILE EDITION

18. MULTIPLAYER
Upcoming: Fully fledged Competitive Multiplayer mode. Fast-paced.
Session length averages 4 minutes. Includes Co-op with social rankings.
 ELO Matchmaking –Players have hidden ELO Score
integrated into matchmaking (game balance).
 League System – Players compete in global League
Rankings. Rewards distributed each season.
 Unranked – Play mode specialized for practice or
for casual players.
MOBILE EDITION

19. Competitive Multiplayer
Upcoming: Fully fledged Competitive Multiplayer mode. Fast-paced. Session length
averages 4 minutes. Includes Co-op with social rankings.
 ELO Matchmaking –Players have hidden ELO Score
integrated into matchmaking (game balance).
 League System – Players compete in global League
Rankings. Rewards distributed each season.
 Unranked – Play mode specialized for practice or for casual
players.

20. MATCHMAKING&SOCIAL
Social Features
 Friends List featuring Facebook friends online status
 Social Leaderboards to compete with Facebook friends
 Incentives drive multipliers like status updates and
Facebook activity
 Incoming: Friend Challenge used to challenge
friends or invite them to participate in
Multiplayer.
 Incoming: Friend Bonus boosts Daily Bonus
that scales with friend activity (within the last
week). Push notifications possible.
MOBILE EDITION

22.  If challenge is met community gains access to exclusive content such as custom map or
collectable rune
 Proven Success: During Steam Summer Sale, partnership with RAZER led to over 20 million
Creep eliminations, drove record CCUs and generated sales
COMMUNITY
Global Goals
> Community works together to achieve
Global Goals
> Regular challenges on daily/weekly basis
reward everyone for participation
> Facebook integration
MOBILE EDITION

24. TOOLS
FRACTIONTECHNOLOGY
 In-house tool developed by Happy Tuesday for
visual scripting, story scripting, UX & UI prototyping.
 Allows the designers to have very quick iterations,
resulting in flexible design-driven work ethic.
Wave Design
 Sophisticated tool for generating Creeps on maps.
 Utilizes ‘Universal Balancing Suite’ – an XML containing details of
each creep wave.
 Waves can be completely randomized to provide more replayability.
Dynamic Variable Balancing (via CDN)
 Allows remote deployment of game balancing
 Allows ‘on the fly’ balancing without game client patch.
MOBILE EDITION

25.  May >Performance Testing, Integrate
Steam Features to Mobile
 June > Shop integration, Facebook &
Social
 July > Competitive Multiplayer
 August > Retention Mechanics & Live Ops
PIPELINE2017
MOBILE EDITION

26. September > Soft Launch
October > Full Launch…!!

27. happy-tuesday.com
WE’REEXCITED
TOWORKTOGETHER!
matt@playcontext.com
PlayContext.com