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Predictive data and
community outreach
two contrasting approaches to very
early intervention
Hello
4
Hello
JUAN ALVAREZ
VILANOVA
Senior Policy Analyst
Policy in Practice
(Luton Council - data
partners)
LILIAS ADAIR
Service Designer
FutureGov
@liliasadair
PIP JOHNSON
Prevention Strategy
Manager and Homelessness
Trailblazer Lead
Westminster Council
6
FutureGov across the Homelessness Journey
EARLY
PREVENTION
STATUTORY
DUTY
MOVING
ON
Luton - Data Outreach
Westminster - Community
Resilience
Kingston - Partner
Communication
Southwark - Managing
Housing Expectations
Hackney - Finding A Place
to Live
Hackney - HRA
Hackney - TA
Bradford - Revs & Bens
Southwark - PHP
Lewisham - Empathetic
Conversation
Newcastle - Inclusion Plan
Hackney - T.A.
Southwark -
Resettlement
SELF
SUPPORT
Crisis - Lived
Experience of
Homelessness
Camden - Employment
Hackney Works
Hackney - Financial Advice
Hackney Front Door
Hackney Home Collection
Tackling more
systemic issues
Homes England -
More Affordable
Homes
Southwark -
Planning Viability
7
FutureGov across the Homelessness System
Hackney -
Hackney Works
DWP -
Family Breakdown
Camden -
Employment Services
Multiple Councils -
Housing Services
(see above)
Homes England -
Affordable Housing
Southwark -
Planning Viability
SLAM -
Digital Mental Health
8
Luton Homelessness Trailblazer
Partnering with Policy in Practice
Luton Council have been using service design to build an early intervention and
empathetic outreach service which uses predictive data to identify those at risk
of homelessness
Identify residents
at risk using data
through LIFT tool
IDENTIFY OUTREACH REFER TRACK
Reach out to
residents
directly to
further
understand
their situation
Refer residents to
appropriate
community
support and self-
help tools
accordingly
Track outcomes of
early intervention
using LIFT tool
9
Westminster Homelessness Trailblazer
Westminster Council is identifying and going to places where those at risk
usually go. They are making themselves visible and building face-to-face
relationships out in the community, so residents can receive earlier and
better support from people they trust in places where they feel safe
10
The Problem
What was the original problem
and why did you turn to design to
solve this problem?
11
“When we don’t avoid homelessness, not only is it
expensive for local authorities but the cost to
individuals is considerable. That means that the
interventions become less effective and
engagement is much harder. It makes no sense at
all for us to wait until someone is at a point of
crisis.”
- Nikki Middleton, Head of Customer Services at
Luton Borough Council
Service Design needs to
think about how to solve
people’s problems
earlier so they don’t
enter services
13
Identification
How did you go about identifying
those at risk of homelessness, and
what are the advantages and
challenges?
14
Luton: LIFT identification tool
Service Design needs to
use predictive data to
target those who might
need the service, but to
do so ethically
16
Cultural perceptions
of councils
Residents may not be used to being
approached through early outreach,
did you face any challenges with this
when conducting the service?
How have you used design to tackle
this?
17
“"I found this Service helpful and it has brought
relief- feels like someone cares"
“I found the service helpful as I wasn't aware I could
get help with childcare costs, and I will look into the
www.entitledto.co.uk benefit calculator when I start
looking for paid employment.”
- Service users who engaged in the service
Service Design needs to
support residents through a
change of expectation from
approaching councils at
point of crisis to building self
sufficiency and resilience
19
Designing a tailored service
How have you ensured your response is
tailored around individuals needs,
capabilities and assets?
Service Design needs to
focus on service users
assets and goals as well as
their needs to encourage
and empower citizens to
self support
21
Taking a systems approach
How has the service identified and built
relationships with community partners
and organisations, and influenced these
services so they can prevent
homelessness?
Service Design needs to
work with a wider
ecosystem of local partners
who might be better placed
to provide advice and
support and build their
capabilities to deliver this
23
Staff
What are some of the challenges faced with
staff moving to delivering even earlier
prevention work?
24
Luton LIFT tool: tracking outcomes in time
Service Design needs to
consider how pre-prevention
work is recorded for staff
delivering the work and how
to track signposting and
referrals to ensure staff buy
into the process
26
Retro!
What do you think you could
both learn from each other’s
approaches and apply
tomorrow?
27
Any questions?
Thank you

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Predictive data and community outreach two contrasting approaches to very early intervention

  • 1. Predictive data and community outreach two contrasting approaches to very early intervention
  • 3.
  • 4. 4 Hello JUAN ALVAREZ VILANOVA Senior Policy Analyst Policy in Practice (Luton Council - data partners) LILIAS ADAIR Service Designer FutureGov @liliasadair PIP JOHNSON Prevention Strategy Manager and Homelessness Trailblazer Lead Westminster Council
  • 5. 6 FutureGov across the Homelessness Journey EARLY PREVENTION STATUTORY DUTY MOVING ON Luton - Data Outreach Westminster - Community Resilience Kingston - Partner Communication Southwark - Managing Housing Expectations Hackney - Finding A Place to Live Hackney - HRA Hackney - TA Bradford - Revs & Bens Southwark - PHP Lewisham - Empathetic Conversation Newcastle - Inclusion Plan Hackney - T.A. Southwark - Resettlement SELF SUPPORT Crisis - Lived Experience of Homelessness Camden - Employment Hackney Works Hackney - Financial Advice Hackney Front Door Hackney Home Collection Tackling more systemic issues Homes England - More Affordable Homes Southwark - Planning Viability
  • 6. 7 FutureGov across the Homelessness System Hackney - Hackney Works DWP - Family Breakdown Camden - Employment Services Multiple Councils - Housing Services (see above) Homes England - Affordable Housing Southwark - Planning Viability SLAM - Digital Mental Health
  • 7. 8 Luton Homelessness Trailblazer Partnering with Policy in Practice Luton Council have been using service design to build an early intervention and empathetic outreach service which uses predictive data to identify those at risk of homelessness Identify residents at risk using data through LIFT tool IDENTIFY OUTREACH REFER TRACK Reach out to residents directly to further understand their situation Refer residents to appropriate community support and self- help tools accordingly Track outcomes of early intervention using LIFT tool
  • 8. 9 Westminster Homelessness Trailblazer Westminster Council is identifying and going to places where those at risk usually go. They are making themselves visible and building face-to-face relationships out in the community, so residents can receive earlier and better support from people they trust in places where they feel safe
  • 9. 10 The Problem What was the original problem and why did you turn to design to solve this problem?
  • 10. 11 “When we don’t avoid homelessness, not only is it expensive for local authorities but the cost to individuals is considerable. That means that the interventions become less effective and engagement is much harder. It makes no sense at all for us to wait until someone is at a point of crisis.” - Nikki Middleton, Head of Customer Services at Luton Borough Council
  • 11. Service Design needs to think about how to solve people’s problems earlier so they don’t enter services
  • 12. 13 Identification How did you go about identifying those at risk of homelessness, and what are the advantages and challenges?
  • 14. Service Design needs to use predictive data to target those who might need the service, but to do so ethically
  • 15. 16 Cultural perceptions of councils Residents may not be used to being approached through early outreach, did you face any challenges with this when conducting the service? How have you used design to tackle this?
  • 16. 17 “"I found this Service helpful and it has brought relief- feels like someone cares" “I found the service helpful as I wasn't aware I could get help with childcare costs, and I will look into the www.entitledto.co.uk benefit calculator when I start looking for paid employment.” - Service users who engaged in the service
  • 17. Service Design needs to support residents through a change of expectation from approaching councils at point of crisis to building self sufficiency and resilience
  • 18. 19 Designing a tailored service How have you ensured your response is tailored around individuals needs, capabilities and assets?
  • 19. Service Design needs to focus on service users assets and goals as well as their needs to encourage and empower citizens to self support
  • 20. 21 Taking a systems approach How has the service identified and built relationships with community partners and organisations, and influenced these services so they can prevent homelessness?
  • 21. Service Design needs to work with a wider ecosystem of local partners who might be better placed to provide advice and support and build their capabilities to deliver this
  • 22. 23 Staff What are some of the challenges faced with staff moving to delivering even earlier prevention work?
  • 23. 24 Luton LIFT tool: tracking outcomes in time
  • 24. Service Design needs to consider how pre-prevention work is recorded for staff delivering the work and how to track signposting and referrals to ensure staff buy into the process
  • 25. 26 Retro! What do you think you could both learn from each other’s approaches and apply tomorrow?

Notas del editor

  1. This is the default FutureGov A4 template (optimised for sending to clients/works best for printing) - always refer back to our style style guide for how to design with the FG brand. ------- Cover option 1: Use this cover for presentations. - Pink works well for title pages. You can then use dark purple for divider slides. - Use the sub-text area for social media handles, your name, client details etc. - This layout should leave plenty of space for a client logo or event logo to be added when required.
  2. Default font should be Proxima Nova. As a starting point for type size): 46 for main headings 41 for larger text (this works well if you’re combining larger text with a page heading) 32 for sub headings 28 for smaller body copy (avoid going any smaller).
  3. Default font should be Proxima Nova. As a starting point for type size): 46 for main headings 41 for larger text (this works well if you’re combining larger text with a page heading) 32 for sub headings 28 for smaller body copy (avoid going any smaller).
  4. Using two-tone images We use two-tone images to sit underneath or alongside text.
  5. Using two-tone images We use two-tone images to sit underneath or alongside text.
  6. Using two-tone images We use two-tone images to sit underneath or alongside text.
  7. Use this to split sections - we usually use dark purple for dividers as a contrast to the pink title pages.
  8. Using two-tone images We use two-tone images to sit underneath or alongside text.
  9. Default font should be Proxima Nova. As a starting point for type size): 46 for main headings 41 for larger text (this works well if you’re combining larger text with a page heading) 32 for sub headings 28 for smaller body copy (avoid going any smaller).
  10. Use this to split sections - we usually use dark purple for dividers as a contrast to the pink title pages.
  11. Using two-tone images We use two-tone images to sit underneath or alongside text.
  12. Use this to split sections - we usually use dark purple for dividers as a contrast to the pink title pages.
  13. Using two-tone images We use two-tone images to sit underneath or alongside text.
  14. Use this to split sections - we usually use dark purple for dividers as a contrast to the pink title pages.
  15. Using two-tone images We use two-tone images to sit underneath or alongside text.
  16. Use this to split sections - we usually use dark purple for dividers as a contrast to the pink title pages.
  17. Using two-tone images We use two-tone images to sit underneath or alongside text.
  18. Default font should be Proxima Nova. As a starting point for type size): 46 for main headings 41 for larger text (this works well if you’re combining larger text with a page heading) 32 for sub headings 28 for smaller body copy (avoid going any smaller).