what is digital marketing?

2. • Dabble in some digital marketing
• Muck about with multi choice questions
• Partake in some paper airplane making
we’re going to do three things

3. Traditional marketing/advertising
The power is in the hands of the advertiser
• Telemarketing
• Trade Shows
• Junk Mail
• Press Ads (newspaper, magazine)
• TVC
• Radio
what is digital
marketing?

4. living through a communication revolution
digital marketing & social media
2001
2003
2004
2005
2006
2009
Wikipedia is launched
Apple launched the iTunes store
Gmail is launched
Youtube is launched
Twitter and Facebook are released
Mobile and data traffic exceeded
voice traffic every single month
2013 – digital media consumption has now overtaken
all other forms of traditional media consumption

5. Question 1
Traditional marketing and advertising is
likened to a hammer because:
• Hammers are the most advertised item on
the planet
• It’s intrusive - it “hammers” the audience
• Traditional advertising is a one hit wonder

6. Traditional forms of communication and advertising are
dying. A new model has arisen which is built around the
concept of Engagement.
POMO is an Engagement Agency. We help businesses
to engage with their market using digital channels.
communication is dead

7. Magnet Method
• Permission based.
• Allows the recipient to opt out,
and to control what they do
and don’t see.
• It puts the power in the hands
of the consumer.
• It revolves around
engagement – 2 way conversation
– social.
digital marketing

8. • EDM – electronic direct mail, email
newsletters and email alerts
• websites
• social media
• publishing - blogging
• podcasting
• video content
examples of digital marketing

10. Question 2
New media is more like a magnet than a hammer,
it revolves around a concept known as Engagement.
Engagement is:
• A two way digital communication channel
• Another fad, it’ll be dead in 3 years
• The last time you will ever hear your wife say yes

11. why do i need digital marketing?

12. Question 3
Digital marketing is important because:
• Traditional forms of advertising and marketing are
dying
• It turns customers into advocates of your brand
• Why can’t I get a decent coffee in this place?
• All of the above

13. 80% useful, relevant and informative content
20% bragging about your achievements
(establish yourself as an expert and/or boost your credibility)
the 80/20 rule

15. how can we help you?
• Create a Website and an Online Presence
that Dominates the Market
• Create and Run a Digital Campaign
to Promote a Particular Product or Service
• Digital Marketing Strategies
-create the strategy, you implement it, or we implement it for you
• Digital Marketing Management
-act on your behalf across multiple digital channels to generate
Engagement, turn likers into sales and create brand advocates
• Digital Marketing Mentoring
-one to one assistance to get you started and help you
to reach your engagement goals

16. Question 4
In your business where do you think you need most
assistance with your digital marketing?
• everywhere, I have nothing and no idea, help!
• in just a few places - I think I do a reasonably good
job already
• nowhere thank you very much
what do you need more information on or help with?