27th & 28th October 2010 POMO Creative held social media focus groups to discuss how social media is affecting the way we do business on the sunshine coast.
2. Do you use social media sites (personally)?
(such as Facebook, Twitter, YouTube, Linkedin, etc)
3. What is your understanding of how
consumers are using Social Media?
Is it changing the way consumers discuss brands, products or
services?
(For example are you more likely to ask your peers through social media for
advice prior to asking an organisation)
4. Do you engage with brands, products or
services through social media sites for
your business? How? Why? Which
sites?
5. Do you have a social media presence for
you business?
What resources have you allocated to create the content and keep your
communities active?
6. Do you have a social media strategy for
your business?
Why or why not?
7. As a business person what are your
biggest frustrations with social media for
your business?
8. Facebook
If you have a business page have you or
would you consider personalising the
page to attract more LIKErs?
e.g. Unique Tabs/Landing Pages
9. Do you integrate social media activities
with traditional marketing?
10. Consumers are now using mobile
devices to interact and view social media
(web 3.0), such as iphone, ipad, android, mobile phones etc
Have you taken this into account within
your social media or other marketing
strategies? If so how?
11. Would you consider a social media
consultant to manage your social media?
Why or why not?
12. Business Performance Metrics
Do you have any measurements for ROI?
(return on investment)
• Increased Website traffic (SEO)
• Branding
• Customer Satisfaction
• Financial (sales)
• Internal Processes
• Other intangibles
14. THANK YOU
What did you create today?
For more conversations…
http://www.pomo.com.au/
http://www.facebook.com/pomocreative
http://www.google.com/profiles/pomocreative
http://www.youtube.com/user/landanella?feature=mhum
http://au.linkedin.com/in/lisaharrison74
http://twitter.com/POMOCreate
Notas del editor
As an individual
What are you reasons for your decision to either use social media or not?
What do you like most about the medium?
Do you have any fears of the medium?
Which sites do you prefer to engage with?
Are your customers engaging with you brand / business through social media?
Why do you connect with companies or brands online?
If an organisation converses with you through social media are you more likely to deal with them?
Are there some products and services you are more likely to engage with on Social Media Sites than others?
If so are you finding it effective? How?
If not why not what do you think could be done to improve your presence?
Webinars
Forums for tips
Online advisory boards
Virtual fairs where customers can meet and talk to each others
Slideshare to present new products…
Allocate the right resources Social Media require resources to create the content and keep your communities active
Allocate the right resources Think thoroughly to build a team to deal with social media
Social Media does not happen by magic, it requires people who know what they are talking about and not only social media users
Identify internally who are already the best people to talk about your company and set up a pod gathering these people
Work with partners who can leverage your brand and others who can create valuable content
How does it differ from a traditional marketing strategy?
Blogs
YouTube
Viral campaign on Facebook with a social game
Twitt contests for the product on your current corporate account…
do you think a social media strategy would enhance your marketing strategy?
How do you manage your time?
Staff issues
What would you consider a reasonable amount to pay the consultant?
Direct mail, brochures, print advertising email newsletters, etc
Link your website, email signatures, business cards and other collateral.
If so How and has it been effective?
How often do you make status updates post blog entries etc
Have you considered they may be viewing social media sites on mobile devices? Therefore viewing your communications in different context.
Define the right campaign Define the messages
Define the tone
Define the formats (video, ads…)
Define the degree of vitality (some formats will be more appropriate than others for a pure viral campaign)
Pick the partners you want to work with
Define your budget
Define your timeline
What would you consider a reasonable amount to pay the consultant?
Increase traffic to your site
Improve brand positioning (have more people talk about the brand)
Reach a new customer segment
Set a new marketing message (new positioning, new marketing campaign)
Set a communication media with customers
Number of views
Number of unique visitors
Number of returning visitors
Drop rate
Location of the users
Time spent on the site…
Financial
Increase lead generation
Increase number of recurring sales
Open a new sales channel
Reach a new customer segment TRAFFIC
Measure the results BRANDING
Number of external links
Number of conversations about the brand
Quality of the conversations
Number of active users in the community…
Measure the results CUSTOMER SATISFACTION
Recurring sales
Number of customers willing to talk in your favor in conferences for example
Number of user feedbacks for new products generation and product testing
New revenues generated on a new segment…
Measure the results INTERNAL PROCESSES
Number of qualified candidates you reached
Employees turnover
Employees satisfaction (do a survey to know about it)
Increase in productivity (timelines met, conflicts decreased…)…
The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. V 3.0 introduces new groups and networks and also removes those networks no longer in play.
Use the Conversation Prism to see what you're missing!