Latest trends, application, research & recommendations on the topic are provided.

1. BY:
Neha Kulshreshtha (1421146)
Pooja Gupta (1421149)

3. Five e-commerce marketing trends that will
dominate 2015
• Content marketing will gain prominence:
- Ex. Google weighs businesses original and unique content and rank them higher in search results.
• SEO and social signaling will start merging:
- from the discount-led sales model to developing consumer loyalty, content.
• Social media marketing will diversify:
- 4 out of 5 people say that posts from friends directly influence buying decisions (from an article be
Ryan Holmes, founder and CEO of Hootsuite)
• Mobile marketing:
- Increase in Mobile Ad spending 2015 - Billions $28.7
• Remarketing ads will grow:
- Ex. Facebook bringing its Atlas advertising platform

6. TRENDS -RETAIL BUSINESS 2014
• Merchant ventures into omni-channel retailing
• Trying in-store marketing solutions – Ex. Beacons to enrich the shopping
experience.
• Bridge the gap between offline and digital channels.
• “Get in front” of customers (i.e. through geo-fencing and mobile-
enabled sites)
• Loyalty-wise, the points-for-purchases model will no longer be effective.

7. TRENDS -RETAIL BUSINESS 2014
• Boomers and Millennials heavily influence retail.
• Social networks serve as shopping platforms.
• Brands & Corporate Social Responsibility.
• Retailers adopt and experiment with technology – VR, 3D Data
etc.
• Control their value chain and improve order fulfillment.

8. Survey Reveals…
The CMO Survey:
• 15% of the 351 marketers who responded to the survey show quantitative
impact of social media on sales.
• 45% of respondents were unable to demonstrate any impact.
1. Think Shopping First and Social Second
• Incorporate social sharing
• Include customer reviews
2. Participate in Relevant Social Networks
3. Integrate Social with Other Marketing Strategies
• Social and email
• Encourage your social media connections to subscribe to your email list
• Social and search

9. SOCIAL MEDIA IS…..
“Content for Social Media” by Lauren Kaye - Brafton Inc
• Social media posts influence 71% more purchases for ecommerce co.
• A crucial ingredient in successful marketing campaigns.
- How you reach your target audience.
- Nurture interest in your products and services.
• Sales opportunities start – and sometimes end – with SMM.
- 24% of businesses STILL don’t have a social media presence despite its potential as a marketing channel.
- 42 percent – don’t have a Twitter presence.
• Written and visual content keep the prospect pool engaged
• More referral traffic, last-interaction sales

10. Disadvantages of using Social Media
• Negative feedback
• Time and resource Intensive
• People can keep the company workers engaged, just for
fun
• No short term ROI
• Need for engaging content

11. Recommendations
• Monetize the social media
• Choose only manageable number of social media websites
• Decide and keep track of the measurable objectives
• Combine social media with other marketing strategies

12. References
• www.practicalecommerce.com
• www.thinkwithgoogle.com
• www.entrepreneur.com
• http://www.rapidmarketplace.com
• https://www.vendhq.com/university
• http://www.brafton.com/blog/social-media
• http://www.practicalecommerce.com/articles