The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and cool out-of-home campaigns

1. 02/07/2015
The Real World
June update 2015

2. We are
Posters
Laptops
Tablets
Duty Free /
Retail Media &
Assets
Owned OOH
(e.g. buildings
or jet bridges)
Networked
Video ScreensContent
Physical
Experiences
(sampling)
Experiential
Stands / Zones
Platforms
Apps &
Games
Commerce
& Coupons
Mobile etc
Data
Technology
Ads
People
& Places
Services /
Utilities
(e.g. wifi)
re-defining
Out-of-Home
as an ecosystem

3. Understanding The
Connected Consumer

4. OCS
Constantly
consumer-
centric
Constantly
consumer-
centric

5. OCS in Numbers
6,765
Total sample in UK
7th
Version
Release Date Feb 2015
100,000+
Global respondents
30
Countries OCS is run in
250
Brands now included on the
survey
41
Number of OOH formats
analysed within OCS
%

6. Did you know…
OCS
59% of all respondents
agree that placing digital
screens in open places
is a good idea.

7. TouchPoints

8. Did you know…
TouchPoints
On a Friday
76% of males
spend time
travelling..
Source: Touchpoints 2014

9. JCDecaux
Connected

10. Clear Channel
Ngen

11. Exterion Media
work.shop.play

12. Latest summary of OOH Insight & Trends
Posterscope Media Digest

13. Data Driven Targeting

15. A pioneering new travel survey

16. Measuring audiences whilst OOH

17. Revolutionising the way we plan
OOH

18. We Live in a Convergent
World

19. Driven by technology and consumer
expectation…
1.1bn
Connected Things will
be used by smart
cities in 2015
370
contactless
transactions are
made every
minute in the UK
+8%
Q1 2015 global
smartphone value
versus previous
period
+95%
Have researched a
product
or service on their
device before/during
shopping
1bn
Smartphone unit
sales in 2014
40%
Of social media
users share a
purchase on social
media

20. Gateway to Mobile Content: NFC

21. Networked OOH: Real-Time

22. Owned OOH

23. Experiential OOH

24. Influencing Digital Behaviour:
Driving Search

25. Social Media
Influencing Digital Behaviour: Driving
Search
Mentions of "gocompare" OR "gocompare.com" OR "go compare" AND "graffiti" OR
"poster" OR "billboard" OR "OOH" OR "outdoor"
0
50
100
150
200
250
300
350
400
Chart TitleOOH
Popularity – Total Mentions on Twitter – 3,069 over period
Influencing Digital Behaviour:
Driving Search: Social Media
Mentions
Date

26. Online Controlling The Physical World

27. Live Video

28. Engaging Interfaces

29. Index of tweets vs. the
norm in proximity to
posters in Nottingham
New Planning Data

30. New Planning Data

31. 270yd
New Planning Data

32. The Out-of-Home
Marketplace

33. 1999-2014 Media Revenue
Media Revenue Growth
Source: Aegis Media & WARC
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Internet
Outdoor
Cinema
Radio
TV
Magazines
Newspapers
Media
Year
Annualtotalmediaspendin£m

34. £0.0
£50.0
£100.0
£150.0
£200.0
£250.0
£300.0
£350.0
Q1 Q2 Q3 Q4
2012
2013
2014
2015
Media Revenue 2014 and Q1 2015 (est.)
Source: OMC / ** 2015 data is Posterscope estimate
Total 2014 - £1,019m (3.0% YOY)
+6%**
6.4%
0.6% 6.1%£m

35. UK Digital OOH Revenue
0
50
100
150
200
250
300
350
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Source: OMC/Posterscope estimates
3.8% of OOH spend
27% of OOH spend
Forecast

36. 0
10
20
30
40
50
60
70
80
90
2011 2012 2013 2014
Q1
Q2
Q3
Q4
UK Digital Outdoor Revenue by Quarter
Source: OMC
Total 2014 - £271.2m (27% YOY)
£m

37. The top OOH spending categories: January - May 2015
Top 10 Categories
Entertainment
and leisure
Cosmetics &
Personal care
Telecoms
Motors
Finance
Travel &
Transport
Drink MediaGovt, social,
political
£58.4m
12.4%
£38.1m
2.3%
£27.6m
4.1%
£23.6m
6.3%
£21.9m
-15.5%
£7.6m
-30.0%
£12.0m
25.4%
£13.7m
1.5%
£20.3m
-20.9%
£20.7m
12.3%
Food
Total market £283m (+0.5%)

38. The top OOH spending advertisers: January - May 2015
Who’s Spending?
£12.0m
17.6%
£6.0m
13.4%
£5.6m
764.0%
£5.2m
53.9%
£4.6m
-7.9%
£3.9m
9.9%
£3.9m
124.9%
£4.0m
377.9%
£4.0m
68.8%
£4.2m
-6.0%

39. Spend by OOH format: January - May 2015
Spend Trends- Roadside
£42.2m
100.1%
Large Digital6s
£92.1m
-13.6%
48s
£38.4m
1.2%
96s
£12.3m
-7.11%
Specials
£5.2m
56.5%

40. Spend by OOH format: January - May 2015
Spend Trends- Transport
£37.5m
4.7 %
£18.5m
-2.7%
£17.2m
-0.1%
£15.7m
-35.8%

41. 31%
23%
21%
8%
17%
Consolidated Market Place
Others Est. Market share based on revenue

42. Roadside, rail, malls, supermarkets, airports and
experiential
Nationwide across environments in all the key cities
across the UK
Roadside: Continued investment in digital. Key new digital
locations include The M4 Tower and The Holland Park
Tower
Rail: Waterloo Motion set to launch at Waterloo Station.
Continued expansion of Transvision and D6 networks
Retail: M-Vision will expand to further premium malls as D6
network extends and digital investment at Tesco
Airport: Digital and high impact media space will be
unveiled for Heathrow Terminal 2 launch
Experiential: Newly launched division JCDecaux Live is
set to expand the multi-environment portfolio further
Connected Commuter and Connected Youth
‘Power of Influence’ research and new ‘Business Traveller
2’ insight from JCDecaux Airport
JCDecaux is a privately owned French OOH advertising
company, founded in 1964 in Lyon with a small business
based on street furniture.
Reporting €2,676.2 million in revenue in 2013, JCDecaux
now operates in more than 55 markets worldwide
jcdecaux.co.uk
About JCDecaux Key Areas For Investment
Key Formats
Geography Proprietary Research
+
Media where it matters

43. Roadside, supermarkets, shopping malls, digital portfolio,
Pinnacle
Nationwide
Special builds, digital and interactivity:
Storm- Storm is designed to revolutionise premium digital out-
of-home. It launched with The Chiswick Towers and Cromwell
Road Tower, The A40 Power Station and Coventry House at
Piccadilly Circus. The portfolio is further strengthened with the
North London Towers
Mobile platform- Clear Channel UK and Metro have
announced a partnership that will bring free content to
commuters at mobile-enabled bus shelters with interactive
tags right across the UK
Ngen
Part of Clear Channel Communications Inc, the American-
based global media and entertainment company, CCO
was bought out by venture capitalists in 2008 and in 2013
posted revenues of $2.9bn worldwide.
Built on the foundations of a national network of bus stop 6
sheets, the UK business has since expanded via an
extensive portfolio of iconic, digital and mobile assets
About Clear Channel Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
clearchannel.co.uk

44. Underground, bus, retail (Westfield Stratford, Westfield
London and One New Change), National Rail
National with a dominant presence in London
Increasing digital offering across Rail & London
Underground
Illuminated New Bus For London
Performance 48 sheets National Rail
Expansion of retail offering
Birmingham Express Roadside digital
work.shop.play and London Worker Planning Tool
Part of American-based CBS Corporation, the sale of
CBS Outdoor International to LA-based Platinum Equity was
announced summer 2013. CBS Outdoor has now rebranded
to Exterion Media.
About Exterion Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
http://www.exterionmedia.co.uk/

45. Roadside, cinema, Glasgow subway
National coverage with sites in all major cities across
the UK and Glasgow Underground
HD 48s, HD 96s, backlights, illuminations and illumination
enhancement project via LED, digital 6 sheets, DEPs,
ongoing audit of panels across the UK,
recent improvements to key sites
Primemobile, Primedesign, Hitwise, EPOS, Shopwyre,
Geofencing
Jointly owned by GMT Communications Partners LLP and
the Primesight management team, Primesight is a UK-
based business which posted turnover of £60m in 2011
primesight.co.uk
About Primesight Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
Results are our culture

46. Large-format digital, iconic landmark and super-premium
banner locations
Ocean has a regional footprint that spans the following
UK cities: London, Birmingham, Liverpool, Manchester,
Leeds and Glasgow
Ocean practices 'The Art of Outdoor', with every site in the
Ocean portfolio having a unique quality and personality
The Grid
Ocean Labs
Regional site expansion
The Science Behind the Art of Outdoor
Ocean Outdoor, launched in 2005, is a boutique, UK-based
media company pioneering creativity in digital OOH via an
expanding portfolio of large-format, high profile sites
In May 2012 a management buyout, backed by LDC Capital,
purchased the business from Smedvig Capital for £35m
In 2014, Ocean Group acquired Signature Outdoor and in
2015 expanded further with the acquisition of MediaCo.
Ocean Outdoor reported revenues of £23.4 million in 2012
About Ocean Outdoor Key Areas For Investment
Key Formats
Geography
Proprietary Research
+
oceanoutdoor.com

47. Posterscope
news, views and
campaigns from June
www.pioneeringooh.com

49. The future of OOH will be defined by innovation
by Glen Wilson, Posterscope UK

50. The future of out-of-home advertising 2050 by
Ben Milne, Posterscope Japan

51. Real time experiential fed by data. Michael
Brown, psLIVE

52. Robin Hall, PSI, presents People, Places….and
Persuasion

53. Pimm’s digital weather-activated posters directs
consumers to pubs with space

54. Microsoft promotes Cortana with the most
ambitious dynamic OOH ad campaign ever

55. Microsoft Cortana gets personal!

56. Santander use live TfL cycle data to promote
sponsorship of Boris Bikes

57. EMC use state-of-the-art motion capture
installation in an industry-first for airports

58. Société Générale wrap an entire tube to promote
Rugby World Cup sponsorship

59. OOH Industry News

60. AdGroup announces Primesight is the preferred
bidder for its UK airport specialist Eye Airports.

61. 2015 Outdoor Lions winners from the Cannes
Lions International Festival of Creativity.

62. MOTO extends screen contract with Amscreen
Group

63. Outdoor Plus transforms Henlys Corner

64. Ocean Outdoor questions creatives at Cannes
Lions 2015

65. #NoIfsNoBots: Outdoor Wins Battle of Big Media at
Media360

66. Clear Channel study shows Outdoor advertising
positively impacts cities

67. Storm’s Piccadilly screen celebrates100 days until the
Rugby World Cup with live Periscope stream

68. Peel Advertising Signs sales partnership with Eye
airports

69. The selected artists of #TheUltimateCanvas have
been chosen

70. Amscreen’s Digital Signage Solutions employed
in Carrefour stores

71. Exterion Media and Telefónica UK create ground-
breaking new partnership for the OOH sector

72. Celebrities take their tweets to the street with
outdoor Plus

73. Stuff we like

74. The World’s First Billbed help homeless in Pakistan

75. Commuters donate to homeless charity via DOOH

76. Conveying the dangers of air pollution with huge light projections

77. Honey Beer create a ‘buzz’ with bee drones

78. White Walkers invade Britain but are they coming for you?

79. Passers-by get their faces up in lights in Times Square

80. Nescafé brought strangers together with a cup of coffee

81. The letters A, O & B vanish from around the UK for #MissingType

82. 7/2/2015
Have you ever come across a box of dinosaurs?

83. 7/2/2015
A clever billboard that helps you parallel park

84. 7/2/2015
This ad for banned food in Russia hid itself
from the cops

85. 7/2/2015

86. 7/2/2015
Pop-up bar selling only tap water opened in
London

87. 7/2/2015
Traffic cop shocks pedestrians in New York
after lifting a taxi

88. Find Out More

89. Get in touch with us...
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