Posterscope's Guide to Belgian Out-of-Home Media

Posterscope
Out-of-Home
Key Facts
2014

1
About us
Posterscope is the world’s leading Out-of-Home Communications agency.
We aim to continually build understanding of the role of Out-Of-Home in the connected
economy and we always put consumer insight at the heart of our planning to ensure
that we deliver the most relevant Out-Of-Home communications for our customers.
Exclusive to Posterscope, our global Out-of-Home Consumer Survey (OCS) is a
sophisticated planning tool based on a survey of over 2,500 Belgian adults offering
insight into consumers, their lifestyles and attitudes and their relationships with media
and advertising. So when a customer approaches us with a brief, we know who their
consumers are, their moods and mindsets, their media consumption and the best time
and place to connect with them.
Our proprietary tools ensure we are always one step ahead of the market. We have a
wealth of data, intelligence, experience and technological expertise that are essential
ingredients and continually evolve to meet the changing dynamics in our market. Our
suite of tools not only gives planners and buyers the technological edge but also allows
us to demonstrate the highest level of precision and accountability in our medium.
Traditionally the past drove the present. In today’s world, the future drives the present.
Our point of difference is that we better understand emerging technology and consumer
behaviour when Out-of-Home and how the two combine to create new opportunities
for advertisers.
Pioneering
Out-of-Home

3
Posterscope’s Out-of-Home Key Facts is a yearly media guide providing details for the
media offer available on the Belgian and Luxemburg Out-of-Home markets.
The data contained in this publication is non-exhaustive and provided for general
information purposes only. Please note that every effort has been made to ensure the
accuracy of the information at the time of its inclusion. However, Posterscope shall not,
under any circumstances, be liable for the use that readers may make with the content
shown in this document. In the event of any doubt or misunderstanding, we strongly
recommend to contact Posterscope.
Posterscope Belgium
Bd du Souverain, 165, Vorstlaan
1160 Brussels
Belgium
Tel: +32 (2) 788 74 00
Fax: +32 (2) 788 74 19
info.belgium@posterscope.com
www.posterscope.be
http://pioneeringooh.com/
Find us also on:
Managing Editor : Benoît Van Cottem
Copy : Alessandro Asproni & Valérie De Coster
Prepress : Valérie De Coster
Printing : Triumph Imprimeries / Paperland
Our OOHKeyFactsisalsoavailablefor
iPadontheAppStore
(asPosterscopeMarketplace)
About this publication

5
News
E-NEWS
Latest Out-of-Home developments in Belgium
www.posterscope.be/news
PIONEERING OOH
Pioneering Out-of-Home brings the latest innovations, best
campaigns and essential industry news.
http://pioneeringooh.com/
POSTERSCOPE WORLDWIDE
Posterscope Worldwide network website
www.posterscope.com
GO OOH
Posterscope Belgium’s latest research project
www.posterscope.be/blog
GUIDE TO CONVERGENT OOH
Belgian guide to Convergent Out-of-Home
www.posterscope.be/blog
POSTERSCOPE BELGIUM
Posterscope Belgium website
www.posterscope.be

7
Table of contents
How it has changed ? 9
Re-defining Out-of-Home 10
Cinema 11
Digital Out-of-Home 12
OOH Convergence 13
Prism Tools 14
Proprietary Researches 15
Audience 16
Outdoor investments 17
OOH environments 20
Street 22
Stations 90
Metro 98
Public Transports 104
Airport 114
Cinema 130
Bars & Restaurants 140
Supermarkets 148
Shopping Malls 155
Sports 161
Education 163
Press Shops 167
Exhibitions Centers 169
Video & Night Shops 175
Medical Venue 177
Petrol Stations 179
Fashion Outlets 181
Parkings 183
Concert Halls 185
Boxes activation 187
Want more... 190
Luxembourg 192
JC Decaux Seasonnal Indexes 208
Outdoor Calendar 210

9
How it has changed
From Outdoor to Out-of-Home
Place your message where the people are
The ‘new world’ of out-of-home looks very different. Whilst the traditional poster market
has consolidated into a core of very large suppliers, the broader out-of-home market
now offers a multiplicity of opportunities covering a whole range of new environments.
Technology is also a huge force for change with screen based and interactive options
facilitating a much richer consumer experience and the face to face marketing, or
experiential business is now fully integrated into our global approach. In all, out-of-
home encompasses high impact broadcast brand communication all the way through
to personal, one to one product experience. The out-of-home medium helps you take
your message to your customers’ vision and present it in an environment where it’s
more likely to be noticed.
more technology
deeper connectionsOUT-OF-HOME
OUTDOOR
CONSOLIDATION
more suppliers
more environments
All rights reserved. ™ ® & Copyright © 2014 Posterscope.

10
Re-defining Out-of-Home
The new OOH Ecosystem
It is important that we re-define OOH and position it in the context of other channels
and uses of the medium. Traditionally, OOH was a display medium consisting of
posters and ads that was used to drive mass awareness. The rise of Digital OOH and
networked screens took this one stage further allowing for greater flexibility and cross
platform video opportunities.
The OOH ecosystem is full of interconnected, interdependent parts and in today’s
increasingly complex world we need a much more advanced positioning that helps
keep us relevant and competitive and doesn’t look out of place alongside that of Apple,
Google, Facebook or Amazon. And in fact the OOH ecosystem actually overlaps with
the other major global ecosystems as they all have properties people use when they
are out and about so this makes the OOH more fundamental than ever before.
All rights reserved. ™ ® & Copyright © 2014 Posterscope.
Ads
Platforms
Content
Commerce
& Coupons
Apps
& Games
Data
Tablets
Laptop
Public
Spaces
Posters
Screens
Google
Facebook
Amazon
Apple
Owned OOH
Retail media
& Assets
smartphone
Physical
Experiences
People
& Places
Technology
Services

11
Cinema
On-screen & off-screen opportunities
“On-screen” advertising is integrated into our global cinema approach
At Posterscope, we consider cinema as a very specific out-of-home communication
environment, providing a qualitative context for brands to start a conversation with the
consumers. People go to the cinema to live a social and entertaining experience. They
are more receptive to the messages aimed to them and more likely to respond positively.
Of course not everyone goes to the cinema, but its recent digitalization delivers new
contents which brings in a new audience and enlarges the socio-demographic profile
of the typical cine spectator. Nowadays, cinema and more particularly “multiplexes”
offers a great variety of advertising formats ranging from posters to brand activation
and enabling the stimulation of all five human senses.
No one understands better how Out-of-Home works, and that is why Posterscope
Belgium is now in charge of this particular environment as a whole.
On-screen
advertising
opportunities
Off-screen
advertising
opportunities&
• Pack 12 Flex
• Art Pack
• Family Pack
• Jingle Take-Over
• Cine Bumper
• 3D Pack
• Odorama
• Opera Pack
• Cinevox
• ...
• Cineposter
• Cinestar
• Cinegift
• Cinecube
• The Cards Cinema
• Face2face Cinema
• Brand activation / Events
• Stand / Animation / Experiential
• Tailor-made

12
Digital Out-of-Home
Innovation & technology
Innovation drives our work
We drive thinking, initiate change and are committed to delivering the right out-of-home
solution. When we launched Hyperspace – the world’s first agency division dedicated
to digital OOH and innovation – we initiated a step-change in the integration of cutting
edge technology, specialist production, digital media and bespoke channels, into OOH
campaigns. Today Posterscope is by far the leading digital OOH agency in the world.
We provide our clients with the most effective tools in the market in order to produce
the best digital out-of-home plans.
Prism Screen
Prism Screen is a custom-made software
that responds to the needs of digital out-of-
home planning. The experience accumulated
by Posterscope in this field helps guide the
advertisers in the digital jungle.
Pioneering Out-of-Home
Pioneering Out-of-Home is a Posterscope
worldwide blog not only shows some of the
coolest campaigns around the world, but
it also provides details for the most recent
market developments including everything
there is to know about digital out-of-home.
( http://pioneeringooh.com )
Creative Optimisation Guide (COG)
COG is a flash based tool that helps clients
and creative agencies optimise their creative
on digital out-of-home screens.
(http://electric-avenue.com/creative-
optimisation-guide/ )

13
Out of Home is the oldest form of advertising; a medium that continues to permeate
our daily lives. It’s almost impossible to go through a day without encountering some
sort of OOH media format, as ubiquity is one of its key benefits. OOH is present in
every market with strength in the ability to target by specific geographic location. Add
in the fact that it gives advertisers a big, bold canvas to showcase their creative and
you get a medium that can deliver huge brand stature. However, this view of OOH is
one-dimensional in the current world we live in. The medium is evolving, and as we see
convergence across all media and the increased importance of audience engagement
over pure awareness, we are challenged to redefine the OOH landscape and explore
its extended capabilities and effects.
Historically OOH was primarily seen as an awareness driver in the form of posters that
delivered rapid, mass coverage. However, the digitization of OOH has now allowed us
to look at a much broader range of objectives and deliverables. The development of di-
gital screens allows us to view videos, websites and transform a pure branding vehicle
into a brand narrative. Interactive screens have allowed for a more active consumer ex-
perience where users can search, play and even buy through the use of touch screens
and other engaging interfaces. Finally, digital screens can be synced to other media
allowing users to share and contribute through social media, participate or champion a
brand, creating proactive engagement.
OOH Convergence
Richer consumer experiences
The Belgian Posterscope Guide to
Convergent Out-of-Home outlines
some of these opportunities and as-
sociated case studies. It attempts
some segmentation but of course the
nature of convergence means that
areas constantly overlap and blur.
To discover the new Edition of our
Belgian Guide to Convergent Out-
Of-Home, scan this QR Code or visit
our webpage www.posterscope.be/
blog

14
Prism Tools
Investing in the best systems & tools
Our Prism tools ensure we are always one step ahead of the market
We have a wealth of data, intelligence, experience and technological expertise that
are essential ingredients and continually evolve to meet the changing dynamics in our
market. Our suite of tools not only gives our planners and buyers the technological
edge but also allows us to demonstrate the highest level of precision and accountability
in our medium.
banner opportunities city
by city, with specifications,
restrictions, availability details
and traffic past information
detailed post campaign
analysis across all formats by
display period and historical
comparisons
design visualisation tool ena-
bling to evaluate and optimize
the artwork before printing
the final campaign material
memo/dememo predictor,
helps in optimizing the
phasing of a multi-wave
campaign
forward package availability,
lead time monitor with
historical comparisons
mapping and geo-marketing
analysis
budget optimisation planning
tool
Outdoor & Cinema audience
measurement systems
providing the media
performances figures
information sharing and
collaborative tool, gateway
to key business assets, best
practice, insight and tools
digital OOH planning tool for
the growing digital market by
package or environment

15
Proprietary Researches
Out-of-home Consumer Survey (OCS)
At Posterscope, we always put the consumer at the heart of our planning to ensure that
we deliver the most relevant out-of-home communications for our customers.
OCS drives our thinking
Exclusive to Posterscope, our global Out-of-Home Consumer Survey (OCS) is a
sophisticated planning tool based on a survey of over 2,500 adults in Belgium offering
insight into consumers, their lifestyles and attitudes and their relationships with media
and advertising.
OCS is designed to get a better understanding of people’s behavior and attitude
towards out-of-home to achieve the optimum consumer connection. OCS tells us how
people travel, where they want to be, what they are thinking about, which environments
and formats best engage with them and how they are most likely to respond. This
unique knowledge ensures we understand consumers’ out-of-home behavior better
than anyone else. So when a customer approaches us with a brief, we know who their
consumers are, their moods and mindsets, their media consumption and the best time
and place to connect with them.

16
The CIM Study is the market’s official audience measurement system. It provides
the reach and frequency figures for the main outdoor formats belonging to the media
owners participating to the study.
Methodology
The audience of a panel is generated by the contacts occurring between the panel and
the people passing-by. The study is build on two layers: the travels layer (gathers all
the travels made by the sample 12+ across a whole week within the 48 CIM cities) &
the panels layer (gathers all the panels located within the CIM’s 48 cities in the street,
stations and tube). A specific module also exists for the public transports’ audience
(Brussels and Wallonia only).
Participating media owners
Clear Channel (2m² street / station - 16m²/36m² - Tram/Bus in the South)
JCDecaux (2m² street / metro - 8m² / 20m² - 17m² / 38m² - Tram/Bus in Brussels )
Belgian Posters (8m² / 10m² / 20m²)
Think Media Outdoor (8m² / 20m²)
48 CIM cities
Audience
CIM Out-of-Home Study
LEGEND
5 main cities
16 regional cities
27 small cities

17
Outdoor investments
Adex Monitoring (Mediaxim MDB)
The Adex Monitoring is the market’s official investments study. It provides the advertising
spends across multiple media and sectors. MDB stands for “Media Data Bank”, it
contains the facts and figures of the advertising investments in the Belgian “above-
the-line” media. By regular data deliveries, the advertising industry is kept aware of the
advertising pressure and the evolution in the Belgian media scene.
Important : only 5 OOH media owners (JCDecaux, Clear Channel, Belgian Posters,
Think Media Outdoor, Brightfish (Cineposter)) take part into the Investment Study,
therefore all other existing media owners/formats are not taken into account in the
below figures.
Advertising spends evolution : 2003-2013
Source : Nielsen Mediaxim / MDB Study 2003-2013
0,31%
€ 197.798.403
€ 312.707.914
€ 313.680.685
€ 0
€ 50.000.000
€ 100.000.000
€ 150.000.000
€ 200.000.000
€ 250.000.000
€ 300.000.000
€ 350.000.000
2003 2004 2005 2006 2007 2008 2009 2010 2011* 2012 2013

18
Participating media owners and shares 2013
Outdoor investments
Top 5 (‘000 euros)
Economical Groups 2013
1. Transport 73.559
2. Culture, tourism,… 52.350
3. Food 47.912
4. Distribution 40.619
5. Services 37.681
Top 5 (‘000 euros)
Advertiser Groups 2013
1. D’Ieteren Group 14.572
2. PSA Peugeot Citroen 8.348
3. Carrefour Group 8.230
4. Coca-Cola Belux 7.448
5. Belgacom Group 7.131
Top Ranking 2013
Source : Nielsen Mediaxim / MDB Study 2013
44%
40%
12%
3%
1%
CLEAR CHANNEL
JCDECAUX
BELGIAN POSTERS
THINK MEDIA OUTDOOR
BRIGHTFISH

19
€ 0
€ 20.000.000
€ 40.000.000
€ 60.000.000
€ 80.000.000
€ 100.000.000
€ 120.000.000
€ 140.000.000
€ 160.000.000
€ 180.000.000
2011
2012
2013
Outdoor investments
Breakdown per format 2013
0%
10%
20%
30%
40%
50%
60%
Source : Nielsen Mediaxim / MDB Study 2011-2013

OOH environments
• • • • • • • • • • • • • • • •
STREETNIG
HTCLUB
PHARM
ACY
FASHIO
N
O
UTLET
M
ETRO
STATIO
N
M
EDICAL
VENUE
EDUCATIO
N
THEATRE
TRAVEL
AG
ENCY
LEISURE
PARK
CO
NCERT
HALL
SHO
PPING
CENTER
SUPERM
ARKET
PETRO
L
STATIO
N
TRAIN
STATIO
N
RESTAURANT

“One’s destination is never a
place, but rather a new
way of looking at things”
Henry Miller
• • • • • • • • • • • • • • •
PRESS
SHO
P
BAR
INDO
O
R
PLAYG
RO
UND
PARKING
G
RO
CER’S
HOTELSPO
RT
VENUE
AIRPO
RT
NIG
HTSHO
P
CINEM
AGYM
FITNESS
EXHIBITIO
N
CENTER
HAIR
SALO
N
HIG
HW
AY
(...)

Street
133affinity index on 25-34
y.o. SG 1-4 loving ‘Wild’
advertising (20%) and
62% of them notice Out
of the Box posters.

Source : OCS Posterscope Belgium
72%of 15-64 y.o. notice
ads on Panoramic
Billboards

Street
Innovation 2014
Clear Channel NFC
Clear Channel Belgium is the first operator to introduce three
permanent interactive networks equipped with Near Field
Communication (NFC) and Quick Response (QR) technologies.
NFC enables consumers to interact with a poster site thanks to the
NFC chip contained in their smartphone. The launch of these new
networks makes OOH interactive and even more mobile. It puts
OOH online and allows advertisers to develop a closer relationship
with consumers. These three interactive networks together offer a
total of 530 panels at strategic locations in street and stations.
5.300 euros (net) for technical/activation costs.
JCDecaux Foursquare
Every JCD 2m² panel is now located on Foursquare offering
advertisers the opportunity to cross both off- and online campaign.
Through a simple check-in at your poster containing the Foursquare
logo, consumers can now directly interact with the advertiser brand.
8.000 euros (net) for technical/activation costs.
JCDecaux & Insert
In 2013 JCDecaux has bought Insert Belgium.
They now sell some packages (“Proximity”
networks) combining both street formats (2m² &
60x80 cm frames).
JCDecaux STIB/MIVB
From January 2014, JCDecaux is the new exclusive partner of the
Brussels Public Transports Company. The contract includes the
advertising space of the metro, trams and buses in Brussels.
24

Street
Street Furniture
2m²
N ET WOR K D ET A ILS
A D SH EL
OP T IM UM
A D SH EL
M A XIM UM *
SIDES 2.700 3.070
NETWORKS 2 2
FORM AT 2m² 2m²
DURATION (DAYS) 7 7
COVERAGE National National
PRESENCE Street Street
LIGHTING Yes Yes
START ON Tuesday Tuesday
M EDIA COST (GROSS) 258.186 € 275.500 €
TAXES (NET) 10.668 € 12.130 €
COST PER SIDE 96 € 90 €
SALES HOUSE Clear Channel Clear Channel
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER NATIONAL NATIONAL
TARGET 12+ 12+
POP SIZE 9.397.164 9.397.164
REACH 73% 75%
GRP 2.386 2.732
OTS 33 37
GROSS CONTACTS 224.185.111 256.699.814
(*) NFC opportunity: The Adshel Maximum NFC Enabled comprises 400 interactive panels covering
commercial pedestrian zones, schools and universities in the 5 main cities (Antwerp, Brussels, Charleroi,
Ghent and Liège) for 4.000 euros (net) technical/activation costs.
25

Street
Street Furniture
A D SH EL
& M A LLS
A D SH EL
A N T WER P
P R EM IUM
A D SH EL
A N T WER P
C EN T ER
SIDES 3.139 150 225
NETWORKS
Adshel Optimum +
M alls Carrefour
1 1
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE National Antwerpen Antwerpen
PRESENCE Street +Carrefour Street Street
LIGHTING Yes Yes Yes
START ON Tues. & Wed. Tuesday Tuesday
M EDIA COST (GROSS) 284.857 € 20.488 € 28.366 €
TAXES (NET) 12.402 € 593 € 889 €
COST PER SIDE 91€ 137 € 126 €
SALES HOUSE Clear Channel Clear Channel Clear Channel
GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN
TARGET 12+ 12+
POP SIZE 612.867 612.867
REACH 75% 86%
GRP 1.956 3.313
OTS 26 39
GROSS CONTACTS 11.987.340 20.304.938
CIM performances are
only available for the
'street' sides
(please refer to Adshel
Optimum)
26

Street
Street Furniture
2m²
A D SH EL
A N T WER P
A D SH EL
A N T WER P +
A D SH EL
GEN T
SIDES 275 350 250
NETWORKS 1 1 1
COVERAGE Antwerpen Antwerpen Gent
PRESENCE Street Street Street
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) 31.203 € 37.230 € 28.891€
TAXES (NET) 1.067 € 1.383 € 988 €
COST PER SIDE 113 € 106 € 116 €
GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN GENT
TARGET 12+ 12+ 12+
POP SIZE 612.867 612.867 239.122
REACH 92% 95% 96%
GRP 4.007 4.769 4.588
OTS 44 50 48
GROSS CONTACTS 24.559.776 29.226.293 10.971.864
27

Street
Street Furniture
JC D B OOST ER JC D A UT H EN T IC
JC D C ON SO
F 1F 2
SIDES 2.800 2.500 600
NETWORKS 2 1 1
COVERAGE National National National
M EDIA COST (GROSS)/INDEX 70 202.300 € 187.460 € 54.075 €
TAXES (NET) 12.040 € 10.750 € 2.580 €
COST PER SIDE (INDEX 100) 103 € 107 € 129 €
SALES HOUSE JC Decaux JC Decaux JC Decaux
JC D B OOST ER
JC D A UT H EN T IC
(LA D Y)
JC D C ON SO
F 1F 2
GEOGRAPHICAL LAYER NATIONAL NATIONAL NATIONAL
TARGET 12+ 12+ 12+
POP SIZE 9.397.164 9.397.164 9.397.164
REACH 75% 75% 59%
GRP 3.042 2.579 565
OTS 41 35 10
GROSS CONTACTS 285.833.548 242.315.154 53.087.803
28
(*) See Indexes Calendar on p. 208-209

Street
Street Furniture
2m²
JC D T A ST E
JC D P R OXIM IT Y
B OOST ER
JC D P R OXIM IT Y
A UT H EN T IC
SIDES 2.200 4.800 4.500
NETWORKS 1
Package
(Booster +Proxicity)
Package
(Authentic +Proxicity)
FORM AT 2m²
2m² +
frames 60x80cm
2m² +
frames 60x80cm
LIGHTING Yes Partial Partial
TAXES (NET) 9.460 € 15.940 € 14.650 €
SALES HOUSE JC Decaux JC Decaux / Insert JC Decaux / Insert
JC D T A ST E
JC D P R OXIM IT Y
B OOST ER
JC D P R OXIM IT Y
A UT H EN T IC
GEOGRAPHICAL LAYER NATIONAL
TARGET 12+
POP SIZE 9.397.164
REACH 74%
GRP 2.341
OTS 32
GROSS CONTACTS 219.971.664
'JCD' sides
(please refer to JCD
Booster)
'JCD' sides
(please refer to JCD
Authentic)
29

Street
Street Furniture
30
JC D
P R OXIM IT Y
T A ST E
JC D
A UT H EN T IC
M ET R O
JC D
B R USSELS
ST R EET 150
+ M ET R O
200
JC D
B R USSELS
ST R EET 300
+ M ET R O
200
SIDES 4.200 2.700 350 500
NETWORKS
Package
(Taste +
Proxicity)
Package
(Authentic +
Brussels M etro
200)
Package (Local
Brussels
150 +Brussels
M etro 200
Package (Local
Brussels
300 +Brussels
M etro 200
FORM AT
2m² +
frames 60x80cm
2m² 2m² 2m²
DURATION (DAYS) 7 7 7 7
COVERAGE National National Brussels Brussels
PRESENCE Street Street +M etro Street +M etro Street +M etro
LIGHTING Partial Yes Yes Yes
START ON Tuesday Tuesday Tuesday Tuesday
M EDIA COST (GROSS)/INDEX 70 199.480 € 207.620 € 35.280 € 46.725 €
TAXES (NET) 13.360 € 11.137 € 1.032 € 1.677 €
COST PER SIDE (INDEX 100) 64 € 110 € 144 € 134 €
SALES HOUSE JCD / Insert JC Decaux JC Decaux JC Decaux
JC D
P R OXIM IT Y
T A ST E
JC D
A UT H EN T IC
M ET R O
JC D
B R USSELS
ST R EET 150
+ M ET R O
200
JC D
B R USSELS
ST R EET 300
+ M ET R O
200
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
CIM
performances
are currently
not available on
the 'metro'
sides.
CIM
performances
are currently
not available on
the 'metro'
sides.
CIM
performances
are only
available for the
'JCD' sides
(please refer to
JCD Taste)
CIM
performances
are currently
not available on
the 'metro'
sides.

Street
Street Furniture
2m²
31
JC D
LIEGE
JC D
B R USSELS
450
JC D
B R USSELS
300
JC D
B R USSELS
150 (B russels
2 B usiness /
Event / P lace
2B e)
SIDES 250 450 300 150
NETWORKS 1 1 1 3
FORM AT 2m² 2m² 2m² 2m²
DURATION (DAYS) 7 7 7 7
COVERAGE Liège Brussels Brussels Brussels
PRESENCE Street Street Street Street
LIGHTING Yes Yes Yes Yes
START ON Tuesday Tuesday Tuesday Tuesday
TAXES (NET) 1.075 € 1.935 € 1.290 € 645 €
COST PER SIDE (INDEX 100) 129 € 124 € 127 € 144 €
SALES HOUSE JC Decaux JC Decaux JC Decaux JC Decaux
JC D LOC A L
LIEGE
JC D
B R USSELS
450
JC D
B R USSELS
300
JC D
B R USSELS
(2
B USIN ESS)
GEOGRAPHICAL LAYER LIEGE BRUSSELS CIM BRUSSELS CIM BRUSSELS CIM
TARGET 12+ 12+ 12+ 12+
POP SIZE 401.992 1.260.098 1.260.098 1.260.098
REACH 83% 86% 87% 80%
GRP 2.979 3.722 2.202 1.611
OTS 36 44 25 20
GROSS CONTACTS 11.975.453 46.894.257 27.744.233 20.300.455

Street
Street Furniture
32
SID ES D IST R IB UT ION
A D SH EL
OP T IM UM
A D SH EL
M A XIM UM
ANTWERPEN 551 570
BRUXELLES 659 758
CHARLEROI 153 173
GENT 254 330
LIEGE 161 193
T OT A L 5 M A IN C IT IES 1.778 2.024
AALST 0 0
ARLON 0 0
BRUGGE 15 18
HASSELT 22 18
KORTRIJK 67 74
LA LOUVIERE 69 71
LEUVEN 0 0
M ECHELEN 0 0
M ONS 72 83
NAM UR 101 109
OOSTENDE 52 59
ROESELARE 0 0
SINT-NIKLAAS 46 50
TOURNAI 45 53
TURNHOUT 4 5
VERVIERS 35 42
T OT A L 16 R EGION A L C IT IES 528 582
TOTAL 20 SM ALL CITIES NL 154 185
TOTAL 7 SM ALL CITIES FR 63 68
T OT A L 27 SM A LL T OWN S 217 253
T OT A L OT H ER S 177 211
T OT A L N ET WOR K 2.700 3.070

Street
Street Furniture
2m²
33
A D SH EL
& M A LLS
A D SH EL
A N T WER P
P R EM IUM
A D SH EL
A N T WER P
C EN T ER
ANTWERPEN 582 150 225
BRUXELLES 792 0 0
CHARLEROI 167 0 0
GENT 263 0 0
LIEGE 222 0 0
T OT A L 5 M A IN C IT IES 2.026 150 225
AALST 6 0 0
ARLON 0 0 0
BRUGGE 21 0 0
HASSELT 44 0 0
KORTRIJK 69 0 0
LA LOUVIERE 79 0 0
LEUVEN 0 0 0
M ECHELEN 0 0 0
M ONS 72 0 0
NAM UR 115 0 0
OOSTENDE 52 0 0
ROESELARE 0 0 0
SINT-NIKLAAS 46 0 0
TOURNAI 52 0 0
TURNHOUT 10 0 0
VERVIERS 36 0 0
T OT A L 16 R EGION A L C IT IES 602 0 0
TOTAL 20 SM ALL CITIES NL 176 0 0
TOTAL 7 SM ALL CITIES FR 75 0 0
T OT A L 27 SM A LL T OWN S 251 0 0
T OT A L OT H ER S 260 0 0
T OT A L N ET WOR K 3.139 150 225

Street
Street Furniture
34
A D SH EL
A N T WER P
A D SH EL
A N T WER P +
A D SH EL
GEN T
ANTWERPEN 275 350 0
BRUXELLES 0 0 0
CHARLEROI 0 0 0
GENT 0 0 250
LIEGE 0 0 0
T OT A L N ET WOR K 275 350 250
JC D LOC A L
LIEGE
JC D
B R USSELS
450
JC D
B R USSELS
300
JC D
B R USSELS
150
ANTWERPEN 0 0 0 0
BRUXELLES 0 450 300 150
CHARLEROI 0 0 0 0
GENT 0 0 0 0
LIEGE 250 0 0 0
T OT A L N ET WOR K 250 450 300 150

Street
Street Furniture
2m²
35
JC D B OOST ER
JC D A UT H EN T IC
(LA D Y)
JC D C ON SO
F 1F 2
BRUXELLES 894 733 194
CHARLEROI 114 119 53
GENT 0 0 0
LIEGE 297 284 74
T OT A L 5 M A IN C IT IES 1.546 1.340 362
AALST 44 34 10
ARLON 25 25 7
BRUGGE 82 69 12
HASSELT 148 142 20
KORTRIJK 39 37 13
LA LOUVIERE 0 0 0
LEUVEN 0 0 0
M ECHELEN 76 71 5
M ONS 17 11 3
NAM UR 89 80 19
OOSTENDE 39 41 5
ROESELARE 43 43 7
SINT-NIKLAAS 50 58 2
TOURNAI 46 44 11
TURNHOUT 26 27 3
VERVIERS 30 27 11
T OT A L 16 R EGION A L C IT IES 754 709 128
T OT A L OT H ER S 234 197 50
T OT A L N ET WOR K 2.800 2.500 600

Street
Street Furniture
JC D T A ST E
JC D P R OXIM IT Y
B OOST ER
JC D P R OXIM IT Y
A UT H EN T IC
CHARLEROI 97 236 241
GENT 0 83 83
LIEGE 247 492 479
T OT A L 5 M A IN C IT IES 1.173 2.185 1.979
AALST 26 93 83
ARLON 22 25 25
BRUGGE 71 92 79
HASSELT 121 202 196
KORTRIJK 35 93 91
LA LOUVIERE 0 63 63
LEUVEN 0 59 59
M ECHELEN 72 144 139
M ONS 13 105 99
NAM UR 52 167 158
OOSTENDE 30 102 104
ROESELARE 38 77 77
SINT-NIKLAAS 47 94 102
TOURNAI 36 95 93
TURNHOUT 27 50 51
VERVIERS 23 98 95
T OT A L 16 R EGION A L C IT IES 613 1.559 1.514
T OT A L OT H ER S 186 454 417
T OT A L N ET WOR K 2.200 4.800 4.500
36

Street
Street Furniture
2m²
JC D
P R OXIM IT Y
T A ST E
JC D
A UT H EN T IC
M ET R O
JC D
B R USSELS
ST R EET 150
+ M ET R O
200
JC D
B R USSELS
ST R EET 300
+ M ET R O
200
ANTWERPEN 420 204 0 0
BRUXELLES 648 933 350 500
CHARLEROI 219 119 0 0
GENT 83 0 0 0
LIEGE 442 284 0 0
T OT A L 5 M A IN C IT IES 1.812 1.540 350 500
AALST 75 34 0 0
ARLON 22 25 0 0
BRUGGE 81 69 0 0
HASSELT 175 142 0 0
KORTRIJK 89 37 0 0
LA LOUVIERE 63 0 0 0
LEUVEN 59 0 0 0
M ECHELEN 140 71 0 0
M ONS 101 11 0 0
NAM UR 130 80 0 0
OOSTENDE 93 41 0 0
ROESELARE 72 43 0 0
SINT-NIKLAAS 91 58 0 0
TOURNAI 85 44 0 0
TURNHOUT 51 27 0 0
VERVIERS 91 27 0 0
T OT A L 16 R EGION A L C IT IES 1.418 709 0 0
TOTAL 20 SM ALL CITIES NL 406 214 0 0
TOTAL 7 SM ALL CITIES FR 158 40 0 0
T OT A L 27 SM A LL T OWN S 564 254 0 0
T OT A L OT H ER S 406 197 0 0
T OT A L N ET WOR K 4.200 2.700 350 500
37

Street
Large Size Billboards
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
N/A
N/A
N/A
B P T OP A Z E
89
1
Belgian Posters
8m² +10m²
14
5 M ain cities +Others
Yes
663 €
Street
59.000 €
N/A
N/A
N/A
N/A
Wednesday
4.100 €
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
N/A
N/A
N/A
B P T OP A Z E
89
1
Belgian Posters
8m² +10m²
14
5 M ain cities +Others
Yes
663 €
Street
59.000 €
N/A
N/A
N/A
N/A
Wednesday
4.100 €
38

Street
8 - 10m²
JC D B R USSELS 8
- 50
JC D B R USSELS 8
- 80
JC D B R USSELS 8
- 130
SIDES 50 80 130
NETWORKS 1 1 1
COVERAGE Brussels Brussels Brussels
TAXES (NET) 2.850 € 4.550 € 7.400 €
GEOGRAPHICAL LAYER BRUSSELS CIM BRUSSELS CIM BRUSSELS CIM
TARGET 12+ 12+ 12+
POP SIZE 1.260.098 1.260.098 1.260.098
REACH 82% 87% 88%
GRP 1.991 2.540 4.531
OTS 24 29 52
GROSS CONTACTS 25.090.319 32.004.649 57.094.968
39

Street
SID ES D IST R IB UT ION 8m² 10m²
ANTWERPEN 2 2
BRUXELLES 32 17
CHARLEROI 2 0
GENT 10 5
LIEGE 2 6
T OT A L 5 M A IN C IT IES 48 30
AALST 0 0
ARLON 0 0
BRUGGE 0 0
HASSELT 0 0
KORTRIJK 0 1
LA LOUVIERE 0 0
LEUVEN 0 0
M ECHELEN 1 0
M ONS 0 0
NAM UR 0 0
OOSTENDE 0 0
ROESELARE 0 0
SINT-NIKLAAS 5 0
TOURNAI 0 0
TURNHOUT 0 0
VERVIERS 0 0
T OT A L 16 R EGION A L C IT IES 6 1
TOTAL 20 SM ALL CITIES NL 0 0
TOTAL 7 SM ALL CITIES FR 2 0
T OT A L 27 SM A LL T OWN S 2 0
T OT A L OT H ER S 1 1
T OT A L N ET WOR K 89
B P T OP A Z E
40

Street
8 - 10m²
JC D B R USSELS 8
- 50
JC D B R USSELS 8
- 80
JC D B R USSELS 8
- 130
ANTWERPEN 0 0 0
BRUXELLES 50 80 130
CHARLEROI 0 0 0
GENT 0 0 0
LIEGE 0 0 0
T OT A L N ET WOR K 50 80 130
41

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)/INDEX 70
TAXES (NET)
COST PER SIDE (INDEX 100)
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.397.164 9.397.164 9.397.164
REACH 77% 80% 81%
GRP 2.464 2.244 2.514
OTS 32 28 31
GROSS CONTACTS
12+ 12+12+
NATIONALNATIONAL
48 CIM Cities5 M C +16 RC 48 CIM Cities
TuesdayTuesday Tuesday
581€
34.500 € 38.500 €
210.866.311231.529.206 236.241.262
34.750 €
266.770 € 284.690 €
304.880 € 325.360 €
342.990 € 366.030 €
NATIONAL
JC DecauxJC Decaux JC Decaux
252.350 €
655 € 610 €
Street
PartialYes Partial
StreetStreet
396.550 € 419.210 € 447.370 €
288.400 €
324.450 €
360.500 € 381.100 € 406.700 €
JC D SUP ER ST A R
48 - 625
JC D SUP ER ST A R
24
JC D SUP ER ST A R
48 - 700
1414 14
1
20m² +8m²20m² +8m² 20m² +8m²
11
625550 700
42

Street
8-10-20m²
B P
C ON T A C T 350
SIDES 350
NETWORKS 1
FORM AT 20m²
DURATION (DAYS) 14
COVERAGE National
PRESENCE Street
LIGHTING Partial
START ON Tuesday
M EDIA COST (GROSS) 129.000 €
TAXES (NET) 12.700 €
COST PER SIDE 369 €
SALES HOUSE Belgian Posters
GEOGRAPHICAL LAYER N/A
TARGET N/A
POP SIZE N/A
REACH N/A 82% 79%
GRP N/A 2.331 1.999
OTS N/A 28 25
GROSS CONTACTS N/A
9.397.164 9.397.164
B P
P OWER 750
750 600
B P
C OVER 600
1 1
14 14
20m² +10m² +8m² 20m² +10m² +8m²
Street Street
24 Urbans Centers 48 CIM cities
Wednesday Wednesday
Partial Partial
40.600 € 33.300 €
439.000 € 349.000 €
Belgian Posters Belgian Posters
585 € 582 €
12+ 12+
NATIONAL NATIONAL
219.002.132 187.817.472
B P
C ON T A C T 350
SIDES 350
NETWORKS 1
FORM AT 20m²
DURATION (DAYS) 14
COVERAGE National
PRESENCE Street
LIGHTING Partial
START ON Tuesday
TARGET N/A
POP SIZE N/A
REACH N/A 82% 79%
GRP N/A 2.331 1.999
OTS N/A 28 25
GROSS CONTACTS N/A
9.397.164 9.397.164
B P
P OWER 750
750 600
B P
C OVER 600
1 1
14 14
20m² +10m² +8m² 20m² +10m² +8m²
Street Street
24 Urbans Centers 48 CIM cities
Wednesday Wednesday
Partial Partial
40.600 € 33.300 €
439.000 € 349.000 €
Belgian Posters Belgian Posters
585 € 582 €
12+ 12+
NATIONAL NATIONAL
219.002.132 187.817.472
43

Street
B P
M OVIN G 400
SIDES 400
NETWORKS 1
FORM AT 20m²
DURATION (DAYS) 14
COVERAGE National Intercity
PRESENCE Street
LIGHTING Partial
START ON Wednesday
TARGET N/A
POP SIZE N/A
REACH 75% N/A
GRP 1.803 N/A
OTS 24 N/A
GROSS CONTACTS N/A
9.397.164
500 850
B P
A C C ESS 500
B P
GR A N D SLA M 850
Access +Contact1
1414
20m² +10m² +8m² 20m² +10m² +8m²
StreetStreet
24 Urbans Centers National
WednesdayWednesday
Partial Partial
41.900 €29.200 €
289.000 € 359.000 €
Belgian PostersBelgian Posters
578 € 422 €
N/A12+
NATIONAL N/A
N/A
N/A
N/A
169.442.023 N/A
N/A
44

Street
8-10-20m²
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
B P
GR A N D SLA M 1000
Access +M oving Cover + Contact
900 950 1.000
14 14 14
20m² +10m² +8m²20m² +10m² +8m² 20m² +10m² +8m²
Street Street Street
NationalNational National
Wednesday Wednesday Wednesday
PartialPartial Partial
42.100 € 46.000 € 46.200 €
449.000 €379.000 € 429.000 €
Belgian Posters Belgian Posters Belgian Posters
449 €421€ 452 €
N/A N/A N/A
N/AN/A N/A
N/A N/A
N/A N/A N/A
N/AN/A N/A
N/A N/A
N/A N/A
N/A
N/A
N/A
Cover +M oving
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
B P
GR A N D SLA M 1000
Access +M oving Cover + Contact
900 950 1.000
14 14 14
20m² +10m² +8m²20m² +10m² +8m² 20m² +10m² +8m²
Street Street Street
NationalNational National
Wednesday Wednesday Wednesday
PartialPartial Partial
42.100 € 46.000 € 46.200 €
449.000 €379.000 € 429.000 €
Belgian Posters Belgian Posters Belgian Posters
449 €421€ 452 €
N/A N/A N/A
N/AN/A N/A
N/A N/A
N/A N/A N/A
N/AN/A N/A
N/A N/A
N/A N/A
N/A
N/A
N/A
Cover +M oving
45

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
B P
GR A N D SLA M 1100
1.100
14
20m² +10m² +8m²
Street
National
Wednesday
Partial
53.300 €
499.000 €
Belgian Posters
454 €
N/A
N/A
N/A
N/A
B P
GR A N D SLA M 1150
1.150
Power +M oving
20m² +10m² +8m²
N/A
N/A
N/A
Power +Contact
Partial
Wednesday
519.000 €
53.500 €
451€
Belgian Posters
14
National
Street
N/A
N/A
N/A
N/A
N/A
N/A
N/A
46

Street
8-10-20m²
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 6.396.804 6.396.804
REACH 63% 71%
GRP 678 849
OTS 11 12
GROSS CONTACTS 43.363.053 54.288.726
12+ 12+
Think M edia Outdoor Think M edia Outdoor
NORTH PROV +BXL 19 NORTH PROV +BXL 19
6.900 € 8.600 €
747 € 682 €
Tuesday Tuesday
127.000 € 150.000 €
14 14
North +Brussels North +Brussels
1 1
20m² +8m² 20m² +8m²
T M O P R EM IUM 24 T M O P R EM IUM 48
170 220
Street Street
Partial Partial
195.000 €
TBD
Package with 120 line by
line billboards
20m² +8m²
14
North
Street
Partial
Tuesday
464 €
Think M edia Outdoor
N/A
N/A
N/A
T M O C OM B I+ 420
420
N/A
N/A
N/A
N/A
47

Street
Street
SID ES D IST R IB UT ION 8m² 20m² 8m² 20m² 8m² 20m²
ANTWERPEN 6 45 6 36 6 43
BRUXELLES 134 49 118 62 134 70
CHARLEROI 0 55 0 48 0 57
GENT 8 27 7 19 8 22
LIEGE 10 53 8 48 10 57
T OT A L 5 M A IN C IT IES 158 229 139 213 158 249
AALST 0 9 0 7 0 7
ARLON 0 5 0 4 0 4
BRUGGE 0 4 0 6 0 6
HASSELT 2 15 4 13 4 15
KORTRIJK 3 9 4 8 4 9
LA LOUVIERE 0 12 0 14 0 15
LEUVEN 0 9 0 7 0 7
M ECHELEN 0 10 0 10 0 10
M ONS 0 11 0 12 0 13
NAM UR 2 12 0 8 1 9
OOSTENDE 0 6 0 7 0 7
ROESELARE 5 5 0 9 0 10
SINT-NIKLAAS 0 8 0 9 0 9
TOURNAI 0 6 0 8 0 8
TURNHOUT 0 5 0 6 0 6
VERVIERS 0 8 0 8 0 9
T OT A L 16 R EGION A L C IT IES 12 134 8 136 9 144
TOTAL 20 SM ALL CITIES NL 0 5 0 55 0 57
TOTAL 7 SM ALL CITIES FR 0 5 0 19 0 20
T OT A L 27 SM A LL T OWN S 0 10 0 74 0 77
T OT A L OT H ER S 2 5 2 53 2 61
T OT A L N ET WOR K
JC D SUP ER ST A R
24
JC D SUP ER ST A R
48 - 625
JC D SUP ER ST A R
48 - 700
550 700625
48

Street
8-10-20m²
B P
C ON T A C T 350
SID ES D IST R IB UT ION 20m² 8m² 10m² 20m² 8m² 10m² 20m²
ANTWERPEN 0 10 18 46 10 16 36
BRUXELLES 23 76 66 79 90 45 62
CHARLEROI 13 2 1 53 4 1 39
GENT 3 14 8 19 18 3 17
LIEGE 14 2 16 50 3 4 49
T OT A L 5 M A IN C IT IES 53 104 109 247 125 69 203
AALST 2 0 2 8 0 0 8
ARLON 0 0 0 4 0 0 4
BRUGGE 0 0 0 4 0 0 1
HASSELT 0 0 1 13 0 0 14
KORTRIJK 4 0 3 17 0 1 11
LA LOUVIERE 9 0 0 10 0 0 9
LEUVEN 4 0 0 11 0 0 8
M ECHELEN 0 4 0 11 4 0 4
M ONS 10 0 0 17 0 0 7
NAM UR 1 0 0 12 0 0 4
OOSTENDE 0 0 0 1 0 0 1
ROESELARE 2 0 0 11 0 0 6
SINT-NIKLAAS 3 1 2 10 5 0 7
TOURNAI 4 0 0 13 0 0 8
TURNHOUT 0 0 0 4 0 0 4
VERVIERS 2 0 4 5 0 0 9
T OT A L 16 R EGION A L C IT IES 41 5 12 151 9 1 105
TOTAL 20 SM ALL CITIES NL 34 2 1 47 2 0 34
TOTAL 7 SM ALL CITIES FR 13 2 0 18 2 0 18
T OT A L 27 SM A LL T OWN S 47 4 1 65 4 0 52
T OT A L OT H ER S 209 1 12 39 2 2 28
T OT A L N ET WOR K 350 750 600
B P
P OWER 750
B P
C OVER 600
49

Street
B P
M OVIN G 400
SID ES D IST R IB UT ION 8m² 10m² 20m² 20m² 8m² 10m² 20m²
ANTWERPEN 8 15 27 2 8 15 27
BRUXELLES 56 51 52 16 56 51 75
CHARLEROI 4 0 49 2 4 0 62
GENT 13 9 8 1 13 9 11
LIEGE 1 12 42 5 1 12 56
T OT A L 5 M A IN C IT IES 82 87 178 26 82 87 231
AALST 0 0 7 0 0 0 9
ARLON 0 0 3 0 0 0 3
BRUGGE 0 0 5 0 0 0 5
HASSELT 0 0 11 1 0 0 11
KORTRIJK 0 1 7 1 0 1 11
LA LOUVIERE 0 0 12 2 0 0 21
LEUVEN 0 0 3 1 0 0 7
M ECHELEN 2 7 4 2 0 7
M ONS 0 0 11 8 0 0 21
NAM UR 0 0 7 0 0 0 8
OOSTENDE 0 0 2 0 0 0 2
ROESELARE 0 0 5 2 0 0 7
SINT-NIKLAAS 2 1 6 2 2 1 9
TOURNAI 0 0 5 5 0 0 9
TURNHOUT 0 0 6 0 0 0 6
VERVIERS 0 1 10 2 0 1 12
T OT A L 16 R EGION A L C IT IES 4 3 107 28 4 3 148
TOTAL 20 SM ALL CITIES NL 2 0 8 42 2 0 42
TOTAL 7 SM ALL CITIES FR 0 0 7 16 0 0 20
T OT A L 27 SM A LL T OWN S 2 0 15 58 2 0 62
T OT A L OT H ER S 1 6 15 288 1 6 224
T OT A L N ET WOR K 400500 850
B P
GR A N D SLA M 850
B P
A C C ESS 500
50

Street
8-10-20m²
SID ES D IST R IB UT ION 8m² 10m² 20m² 8m² 10m² 20m² 8m² 10m² 20m²
ANTWERPEN 8 15 29 10 16 36 10 16 38
BRUXELLES 56 51 68 90 45 85 90 45 78
CHARLEROI 4 0 51 4 1 52 4 1 41
GENT 13 9 9 18 3 20 18 3 18
LIEGE 1 12 47 3 4 63 3 4 54
T OT A L 5 M A IN C IT IES 82 87 204 125 69 256 125 69 229
AALST 0 0 7 0 0 10 0 0 8
ARLON 0 0 3 0 0 4 0 0 4
BRUGGE 0 0 5 0 0 1 0 0 1
HASSELT 0 0 12 0 0 14 0 0 15
KORTRIJK 0 1 8 0 1 15 0 1 12
LA LOUVIERE 0 0 14 0 0 18 0 0 11
LEUVEN 0 0 4 0 0 12 0 0 9
M ECHELEN 2 0 11 4 0 4 4 0 8
M ONS 0 0 19 0 0 17 0 0 15
NAM UR 0 0 7 0 0 5 0 0 4
OOSTENDE 0 0 2 0 0 1 0 0 1
ROESELARE 0 0 7 0 0 8 0 0 8
SINT-NIKLAAS 2 1 8 5 0 10 5 0 9
TOURNAI 0 0 10 0 0 12 0 0 13
TURNHOUT 0 0 6 0 0 4 0 0 4
VERVIERS 0 1 12 0 0 11 0 0 11
T OT A L 16 R EGION A L C IT IES 4 3 135 9 1 146 9 1 133
TOTAL 20 SM ALL CITIES NL 2 0 50 2 0 68 2 0 76
TOTAL 7 SM ALL CITIES FR 0 0 23 2 0 31 2 0 34
T OT A L 27 SM A LL T OWN S 2 0 73 4 0 99 4 0 110
T OT A L OT H ER S 1 6 303 2 2 237 2 2 316
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
1.000
B P
GR A N D SLA M 1000
51

Street
ANTWERPEN 10 18 46 10 18 48
BRUXELLES 76 66 102 76 66 95
CHARLEROI 2 1 66 2 1 55
GENT 14 8 22 14 8 20
LIEGE 2 16 64 2 16 55
AALST 0 2 10 0 2 8
ARLON 0 0 4 0 0 4
BRUGGE 0 0 4 0 0 4
HASSELT 0 1 13 0 1 14
KORTRIJK 0 3 21 0 3 18
LA LOUVIERE 0 0 19 0 0 12
LEUVEN 0 0 15 0 0 12
M ECHELEN 4 0 11 4 0 15
M ONS 0 0 27 0 0 25
NAM UR 0 0 13 0 0 12
ROESELARE 0 0 13 0 0 13
TOURNAI 0 0 17 0 0 18
T OT A L OT H ER S 1 12 248 1 12 327
T OT A L N ET WOR K 1.100
B P
GR A N D SLA M 1100
B P
GR A N D SLA M 1150
1.150
52

Street
8-10-20m²
ANTWERPEN 46 10 42 12
BRUXELLES 23 19 21 22
CHARLEROI 0 0 0 0
GENT 18 3 18 5
LIEGE 0 0 0 0
T OT A L 5 M A IN C IT IES 87 32 81 39
AALST 1 4 1 4
ARLON 0 0 0 0
BRUGGE 0 2 0 1
HASSELT 0 10 0 8
KORTRIJK 1 4 1 5
LA LOUVIERE 0 0 0 0
LEUVEN 0 4 0 4
M ECHELEN 0 2 0 4
M ONS 0 0 0 0
NAM UR 0 0 0 0
OOSTENDE 0 5 0 6
ROESELARE 0 5 0 5
SINT-NIKLAAS 2 3 2 3
TOURNAI 0 0 0 0
TURNHOUT 0 1 0 2
VERVIERS 0 0 0 0
T OT A L 16 R EGION A L C IT IES 4 40 4 42
TOTAL 20 SM ALL CITIES NL 2 3 2 51
TOTAL 7 SM ALL CITIES FR 0 0 0 0
T OT A L 27 SM A LL T OWN S 2 3 2 51
T OT A L OT H ER S 2 0 1 0
T OT A L N ET WOR K
T M O C OM B I+ 420
420
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
T M O P R EM IUM 24 T M O P R EM IUM 48
170 220
53

Street
Panoramic Billboards
(*) 5 digital landscapes not included in the performances
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.397.164 9.397.164 9.397.164
REACH 74% 75% 80%
GRP 1.049 1.367 2.418
OTS 14 18 30
GROSS CONTACTS 98.534.552 227.255.443
NATIONAL
12+
128.480.299
Street +Stations
Yes
M onday
500.750 €
48.064 €
655 €
Clear Channel
NATIONAL NATIONAL
12+ 12+
21.502 € 26.562 €
791€ 817 €
Clear Channel Clear Channel
16m² + Digital 4m²
14 14
National 24 urban centers National
M EGA 16m²
765
1
14
M OF 16/ 345 M OF 16+
345 425
1 1
272.952 € 347.351€
Street +Stations Street +Stations
Yes Yes
M onday M onday
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.397.164 9.397.164 9.397.164
REACH 74% 75% 80%
GRP 1.049 1.367 2.418
OTS 14 18 30
GROSS CONTACTS 98.534.552 227.255.443
NATIONAL
12+
128.480.299
Street +Stations
Yes
M onday
500.750 €
48.064 €
655 €
Clear Channel
NATIONAL NATIONAL
12+ 12+
21.502 € 26.562 €
791€ 817 €
Clear Channel Clear Channel
14 14
National 24 urban centers National
M EGA 16m²
765
1
14
M OF 16/ 345 M OF 16+
345 425
1 1
272.952 € 347.351€
Street +Stations Street +Stations
Yes Yes
M onday M onday
54

Street
Pano
M OF 36 T R IVISION
SIDES 34
NETWORKS 1
FORM AT 36m²
DURATION (DAYS) 14
COVERAGE 5 M ain cities
PRESENCE Street
LIGHTING Yes
START ON M onday
COST PER SIDE 3.204 €
SALES HOUSE Clear Channel
GEOGRAPHICAL LAYER 5 M AIN CITIES
TARGET 12+
POP SIZE 2.758.853 2.758.853
REACH 68% 76%
GRP 636 861
OTS 9 11
GROSS CONTACTS 17.542.137 23.738.910
Yes
M onday
163.640 €
11.426 €
2.727 €
Clear Channel
5 M AIN CITIES
12+
M OF 36/ 60
60
1
14
5 M ain cities
Street +Stations
55

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.758.853 2.758.853
REACH 82% 85%
GRP 1.162 1.357
OTS 14 16
GROSS CONTACTS 32.069.151 37.441.390
80
1
14
5 M ain cities
Street +Stations
5 M ain cities
Street +Stations
Yes
M onday
M OF 36/ 100
100
1
14
2.485 €
Clear Channel
5 M AIN CITIES
12+
248.528 €
18.917 €
5 M AIN CITIES
12+
2.603 €
Clear Channel
208.270 €
15.172 €
Yes
M onday
M OF B 2B 80
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.758.853 2.758.853
REACH 82% 85%
GRP 1.162 1.357
OTS 14 16
GROSS CONTACTS 32.069.151 37.441.390
80
1
14
5 M ain cities
Street +Stations
5 M ain cities
Street +Stations
Yes
M onday
M OF 36/ 100
100
1
14
2.485 €
Clear Channel
5 M AIN CITIES
12+
248.528 €
18.917 €
5 M AIN CITIES
12+
2.603 €
Clear Channel
208.270 €
15.172 €
Yes
M onday
M OF B 2B 80
56

Street
Pano
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
TAXES (NET)
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.758.853 2.758.853
REACH 82% 78%
GRP 1.523 1.031
OTS 19 13
GROSS CONTACTS 42.029.114 28.445.870
2
90
P R EST IGE 90
3 WEEKS
M onday
Yes
Street
5 M ain Cities
21
21+38m²
Street
Yes
M onday
21+38m²
14
5 M ain Cities
2.575 €
29.300 €
231.750 €
2.146 €
P R EST IGE 90
2 WEEKS
90
2
162.225 €
12+
5 M AIN CITIES
JC Decaux
135.188 €
193.125 €
12+
JC Decaux
19.533 €
5 M AIN CITIES
57

Street
SID ES D IST R IB UT ION 16m²
D igital
4m² 16m²
D igital
4m² 16m²
D igital
4m²
ANTWERPEN 19 2 24 2 43 2
BRUXELLES 79 2 101 2 180 2
CHARLEROI 38 0 63 0 101 0
GENT 21 1 30 1 51 1
LIEGE 38 0 74 0 112 0
AALST 6 0 5 0 11 0
ARLON 3 0 2 0 5 0
BRUGGE 3 0 3 0 6 0
HASSELT 6 0 9 0 15 0
KORTRIJK 8 0 8 0 16 0
LEUVEN 4 0 6 0 10 0
M ECHELEN 6 0 5 0 11 0
M ONS 9 0 10 0 19 0
NAM UR 6 0 7 0 13 0
OOSTENDE 9 0 7 0 16 0
TOURNAI 7 0 7 0 14 0
VERVIERS 6 0 8 0 14 0
T OT A L OT H ER S 16 0 7 0 23 0
T OT A L N ET WOR K
M OF 16/ 345 M OF 16+
345 425
M EGA 16m²
765
58

Street
Pano
M OF 36 T R IVISION
D igital
4m²
ANTWERPEN 8 8 2
BRUXELLES 17 26 2
CHARLEROI 3 7 0
GENT 4 6 1
LIEGE 2 8 0
M OF 36/ 60
D igital
4m² 36m²
D igital
4m²
ANTWERPEN 15 2 16 2
BRUXELLES 26 2 35 2
CHARLEROI 13 0 16 0
GENT 8 1 13 1
LIEGE 13 0 15 0
M OF B 2B 80 M OF 36/ 100
SID ES D IST R IB UT ION 38m² 21m² 38m² 21m²
ANTWERPEN 10 5 10 5
BRUXELLES 26 8 26 8
CHARLEROI 14 0 14 0
GENT 3 7 3 7
LIEGE 17 0 17 0
T OT A L N ET WOR K
P R EST IGE 90
2 WEEKS
9090
P R EST IGE 90
3 WEEKS
M OF 36 T R IVISION
D igital
4m²
ANTWERPEN 8 8 2
BRUXELLES 17 26 2
CHARLEROI 3 7 0
GENT 4 6 1
LIEGE 2 8 0
M OF 36/ 60
D igital
4m² 36m²
D igital
4m²
ANTWERPEN 15 2 16 2
BRUXELLES 26 2 35 2
CHARLEROI 13 0 16 0
GENT 8 1 13 1
LIEGE 13 0 15 0
M OF B 2B 80 M OF 36/ 100
ANTWERPEN 10 5 10 5
BRUXELLES 26 8 26 8
CHARLEROI 14 0 14 0
GENT 3 7 3 7
LIEGE 17 0 17 0
T OT A L N ET WOR K
P R EST IGE 90
2 WEEKS
9090
P R EST IGE 90
3 WEEKS
M OF 36 T R IVISION
D igital
4m²
ANTWERPEN 8 8 2
BRUXELLES 17 26 2
CHARLEROI 3 7 0
GENT 4 6 1
LIEGE 2 8 0
M OF 36/ 60
D igital
4m² 36m²
D igital
4m²
ANTWERPEN 15 2 16 2
BRUXELLES 26 2 35 2
CHARLEROI 13 0 16 0
GENT 8 1 13 1
LIEGE 13 0 15 0
M OF B 2B 80 M OF 36/ 100
ANTWERPEN 10 5 10 5
BRUXELLES 26 8 26 8
CHARLEROI 14 0 14 0
GENT 3 7 3 7
LIEGE 17 0 17 0
T OT A L N ET WOR K
P R EST IGE 90
2 WEEKS
9090
P R EST IGE 90
3 WEEKS
59

Street
Panoramic Billboards Mix’s
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.397.164 9.397.164
REACH 76% 76%
GRP 1.426 1.773
OTS 19 23
GROSS CONTACTS
12+12+
133.982.631 166.566.723
Street +Stations
24 urban centers
Street +Stations
Clear Channel
NATIONAL
Yes
M onday
Yes
M onday
1.023 €
Clear Channel
429.717 €
36.674 € 37.987 €
NATIONAL
36 +16m² +Digital 4m²
14
14
National
438.965 €
915 €
M OF
SUP ER M IX 420
420
M OF16/340 +M OF 80
M OF
M A XIM IX 480
480
M OF16/420 +M OF36/60
60

Street
Mix’s
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.397.164 9.397.164
REACH 76% 77%
GRP 1.901 1.970
OTS 25 26
GROSS CONTACTS
NATIONAL
12+
185.163.481
NATIONAL
12+
178.632.972
472.504 € 516.637 €
994 €945 €
24 urban centers
M OF
M A XIM IX 500
500
M OF16/420 +M OF B2B 80
Clear Channel
14
24 urban centers
Street +Stations
Yes
M onday
Clear Channel
45.479 €41.733 €
Yes
M onday
Street +Stations
M OF
M A XIM IX 520
520
M OF16/420 +M OF36/100
14
61

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
TAXES (NET)
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS 36 39
GROSS CONTACTS
JC D P R EST IGEM IX
SS24 (90X3)
21& 14 21& 14
38 +21+20 +8m² 38 +21+20 +8m²
Prestige 90
+SuperStar 24
Prestige 90
+SuperStar 48 - 700
SS48 - 700 (90X3)
640 790
SS48 - 625 (90X3)
715
Prestige 90
+SuperStar 48 - 625
38 +21+20 +8m²
21& 14
Yes Yes
Street Street
National NationalNational
Street
Yes
352.389 € 379.878 €
M onday / Tuesday M onday / TuesdayM onday / Tuesday
364.646 €
456.136 €
12+ 12+
NATIONAL NATIONALNATIONAL
12+
442.128 € 473.544 €
503.413 €
534.055 €
508.113 €
542.683 €
577.252 €
JC Decaux JC Decaux
787 €
295.873.844
9.397.164 9.397.164
275.210.949 300.585.900
40
3.149
79% 83%82%
2.929
9.397.164
3.199
687 €
63.800 € 67.800 €
472.770 € 488.529 €
520.923 €
553.316 €
64.050 €
729 €
JC Decaux
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
TAXES (NET)
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS 36 39
GROSS CONTACTS
SS24 (90X3)
21& 14 21& 14
38 +21+20 +8m² 38 +21+20 +8m²
Prestige 90
+SuperStar 24
Prestige 90
+SuperStar 48 - 700
SS48 - 700 (90X3)
640 790
SS48 - 625 (90X3)
715
Prestige 90
+SuperStar 48 - 625
38 +21+20 +8m²
21& 14
Yes Yes
Street Street
National NationalNational
Street
Yes
352.389 € 379.878 €
M onday / Tuesday M onday / TuesdayM onday / Tuesday
364.646 €
456.136 €
12+ 12+
NATIONAL NATIONALNATIONAL
12+
442.128 € 473.544 €
503.413 €
534.055 €
508.113 €
542.683 €
577.252 €
JC Decaux JC Decaux
787 €
295.873.844
9.397.164 9.397.164
275.210.949 300.585.900
40
3.149
79% 83%82%
2.929
9.397.164
3.199
687 €
63.800 € 67.800 €
472.770 € 488.529 €
520.923 €
553.316 €
64.050 €
729 €
JC Decaux
62

Street
Mix’s
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
TAXES (NET)
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 88% 89% 89%
GRP 2.493 2.744 3.713
OTS 28 31 42
GROSS CONTACTS
12+ 12+
1.509 € 1.236 €
JC Decaux JC Decaux
5 M AIN CITIES 5 M AIN CITIES
2.758.853 2.758.853
75.703.515 102.439.841
36.700 €
179.529 € 190.344 €
251.526 € 263.886 €
253.998 € 267.903 €
B R USSELS8 - 80
(90X3)
B R USSELS8 - 130
(90X3)
170 220
Prestige 90
+Brussels8 - 80
Prestige 90
+Brussels8 - 130
Street Street
Yes Yes
M onday / Tuesday M onday / Tuesday
38 +21+8m² 38 +21+8m²
21& 14 21& 14
5 M ain Cities 5 M ain Cities
256.470 € 271.920 €
258.942 € 275.937 €
33.850 €
12+
68.765.440
2.758.853
5 M AIN CITIES
244.110 €
245.655 €
247.200 €
248.745 €
32.150 €
1.766 €
JC Decaux
173.040 €
M onday / Tuesday
Yes
Street
5 M ain Cities
B R USSELS8 - 50
(90X3)
140
Prestige 90
+Brussels8 - 50
38 +21+8m²
21& 14
63

Street
36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
ANTWERPEN 15 19 2 8 24 2
BRUXELLES 29 79 2 26 101 2
CHARLEROI 10 38 0 7 63 0
GENT 8 21 1 6 30 1
LIEGE 13 38 0 8 74 0
AALST 0 6 0 0 5 0
ARLON 0 3 0 0 2 0
BRUGGE 0 3 0 0 3 0
HASSELT 0 6 0 0 9 0
LEUVEN 0 4 0 0 6 0
M ECHELEN 0 6 0 0 5 0
M ONS 0 9 0 0 10 0
NAM UR 0 6 0 0 7 0
TOURNAI 0 7 0 0 7 0
T OT A L OT H ER S 0 16 0 0 7 0
M OF
SUP ER M IX 420
M OF
M A XIM IX 480
64

Street
Mix’s
36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
ANTWERPEN 15 24 2 16 24 2
BRUXELLES 26 101 2 35 101 2
CHARLEROI 13 63 0 16 63 0
GENT 8 30 1 13 30 1
LIEGE 13 74 0 15 74 0
AALST 0 5 0 0 5 0
ARLON 0 2 0 0 2 0
BRUGGE 0 3 0 0 3 0
HASSELT 0 9 0 0 9 0
LEUVEN 0 6 0 0 6 0
M ECHELEN 0 5 0 0 5 0
M ONS 0 10 0 0 10 0
NAM UR 0 7 0 0 7 0
TOURNAI 0 7 0 0 7 0
T OT A L OT H ER S 0 7 0 0 7 0
T OT A L N ET WOR K 520
M OF
M A XIM IX 500
M OF
M A XIM IX 520
500
65

Street
8m² 20m² 38m² 21m² 8m² 20m² 38m² 21m² 8m² 20m² 38m² 21m²
ANTWERPEN 6 45 10 5 6 36 10 5 6 43 10 5
BRUXELLES 134 49 26 8 118 62 26 8 134 70 26 8
CHARLEROI 0 55 14 0 0 48 14 0 0 57 14 0
GENT 8 27 3 7 7 19 3 7 8 22 3 7
LIEGE 10 53 17 0 8 48 17 0 10 57 17 0
T OT A L 5 M A IN C IT IES 158 229 70 20 139 213 70 20 158 249 70 20
AALST 0 9 0 0 0 7 0 0 0 7 0 0
ARLON 0 5 0 0 0 4 0 0 0 4 0 0
BRUGGE 0 4 0 0 0 6 0 0 0 6 0 0
HASSELT 2 15 0 0 4 13 0 0 4 15 0 0
KORTRIJK 3 9 0 0 4 8 0 0 4 9 0 0
LA LOUVIERE 0 12 0 0 0 14 0 0 0 15 0 0
LEUVEN 0 9 0 0 0 7 0 0 0 7 0 0
M ECHELEN 0 10 0 0 0 10 0 0 0 10 0 0
M ONS 0 11 0 0 0 12 0 0 0 13 0 0
NAM UR 2 12 0 0 0 8 0 0 1 9 0 0
OOSTENDE 0 6 0 0 0 7 0 0 0 7 0 0
ROESELARE 5 5 0 0 0 9 0 0 0 10 0 0
SINT-NIKLAAS 0 8 0 0 0 9 0 0 0 9 0 0
TOURNAI 0 6 0 0 0 8 0 0 0 8 0 0
TURNHOUT 0 5 0 0 0 6 0 0 0 6 0 0
VERVIERS 0 8 0 0 0 8 0 0 0 9 0 0
T OT A L 16 R EGION A L C IT IES 12 134 0 0 8 136 0 0 9 144 0 0
TOTAL 20 SM ALL CITIES NL 0 5 0 0 0 55 0 0 0 57 0 0
TOTAL 7 SM ALL CITIES FR 0 5 0 0 0 19 0 0 0 20 0 0
T OT A L 27 SM A LL T OWN S 0 10 0 0 0 74 0 0 0 77 0 0
T OT A L OT H ER S 2 5 0 0 2 53 0 0 2 61 0 0
SS24 (90X3)
SS48 - 700 (90X3)
SS48 - 625 (90X3)
715
66

Street
Mix’s
8m² 38m² 21m² 8m² 38m² 21m² 8m² 38m² 21m²
ANTWERPEN 0 10 5 0 10 5 0 10 5
BRUXELLES 50 26 8 80 26 8 130 26 8
CHARLEROI 0 14 0 0 14 0 0 14 0
GENT 0 3 7 0 3 7 0 3 7
LIEGE 0 17 0 0 17 0 0 17 0
T OT A L 5 M A IN C IT IES 50 70 20 80 70 20 130 70 20
TOTAL NETWORK 140
B R USSELS8 - 50
(90X3)
B R USSELS8 - 80
(90X3)
B R USSELS8 - 130
(90X3)
170 220
67

Street
Line-by-line Billboards
The 20m² billboards selection is being increasingly used as a complement to reinforce
existing large size networks. Others formats (36m², 38m², 2m²,...) are also available on
demand. This flexible buying format also provides good coverage of local geographic
areas.
20m² BILLBOARDS LINE-BY-LINE
JCDecaux Billboards ± 325
Think Media Outdoor ± 1.300
Clear Channel ± 100
Belgian Posters ± 850
TOTAL ± 2.740
4m² BILLBOARDS LINE-BY-LINE
Belgian Posters ± 1.500
TOTAL ± 1.500
For more information about the particularities of this unit-purchasing format, please
contact Posterscope Belgium.
68

Line by Line
Street
Long Term
Long term directional billboards are used to provide a durable and local media coverage
for some location-based services such as car dealers, supermarkets, fast-foods, … ,
the main objectives are to create awareness for the advertised brands and to generate
some traffic towards the point of sales.
The average price: from 1.000€ to 8.000€ (net)* per year.
For more information about the particularities of this unit-purchasing format, please
contact Posterscope Belgium.
(*) Not contractual
69

Street
Mobile Advertising
Mobile Advertising is a very flexible medium, providing a great variety of formats on any
geographical coverage from local to national. Nowadays, it is being increasingly used
with promotional teams for sampling operations in a variety of OOH environments
(street, retail, seaside, …). Another recent development is the digitalization, which tend
to be more and more present within the mobile industry.
70

Mobile
Street
Mobile Advertising (Euromobile)
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 710 € 795 € 885 € 765 € 850 € 945 €
DRIVER (NET)
SAMPLING RATES (NET)
TECHNICAL COSTS (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
Yes Yes
Euromobile Euromobile
- 265 € / vehicle / 8 hours
TBD TBD
Tailor made Tailor made
included 225 € / vehicle / 8 hours
Yes Yes
2 2
2m² 6m² + fridge compartment
EURO 360° EUROFREEZER
30 10
Yes Yes
- -
TBD TBD
included included
Yes Yes
2 2
20m² 16m²
20M ² CONCAVE 16M ² PANORAM IC
60 30
71

Street
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 985 € 1.230 € 1.475 €
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
MEDIA RATE (GROSS) / UNIT 985 € 1.230 € 1.475 € 985 € 1.230 € 1.475 €
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
TBD TBD
Yes Yes
1 screen + 2 banners Podium 3D + 1 screen LED
Screen & banners 8m² 2 x 5 m
included included
- -
TBD TBD
Yes Yes
LED screen LED screen
EUROLED 8M ² / EVENT PODIUM 3D LED
10 10
included included
- -
8 hours
485 €
LED screen LED screen
1 2
8m² rotating & telescopic LED 8m² LED + banner
EUROLED
FIXE 8M ²
EUROLED
STATI & M OBILE 8M ²
10 10
72

Street
Mobile
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 765 € 850 € 945 €
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION 4 hours 6 hours 8 hours 1 day 3 days 1 week
MEDIA RATE (GROSS) / UNIT 365 € 435 € 490 € 2.150 € 3.720 € 5.865 €
DRIVER (NET)
PROMOPEOPLE (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
335 €
No Yes
2m² 6m²
DOUBLE 8
8 hours
15 30
2 4
EUROBIKE
TBD TBD
Yes Yes
- included
165 € / vehicle / 8 hours -
No Yes
TBD 48m²
5 1
Full wrapped green tricycle 2
GUM BA EUROWALL
130 € (transport) TBD
Yes Yes
- included
73

Street
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DRIVER (NET)
SAMPLING RATES (NET) -
TECHNICAL COSTS (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
Yes Yes
TBD TBD
No No
2 2
H2m x L5m H1,93m x L1,42m
PODIUM 3D ACTION CAR 3D
30 30
TBD
Yes Yes
265 € / vehicle / 8 hours
TBD
225 € / vehicle / 8 hours included
Yes Yes
2 2
16m² + sampling 8m²
EUROSAM PLER
PANORAM IC
LIGHT
30 30
74

Street
Mobile
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION 8 hours 10 hours 12 hours 8 hours
MEDIA RATE (GROSS) / UNIT 1.400 € N/A 1.775 € 260 €
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
MEDIA RATE (GROSS) / UNIT 710 € 795 € 885 € 140 €
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
TBD TBD
Yes TBD
1 cube (4 sides) Display
16m² 2m²
included -
TBD 130 € (transport)
Yes Yes
Backligted No
EUROCUBE M OBILE INDOOR
10 30
265 € / vehicle / 8 hours 265 € / vehicle / 8 hours
No No
Full Deco (inside + outside) 1
35m² 2m²
EUROBUS EUROSPEED
1 10
75

Street
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DRIVER (NET)
PROMOPEOPLE (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
Yes No
4m² Branded promoteam + display
30 20
3 -
TBD TBD
Yes Yes
No No
12m² +/- 20m²
20 3
2 sides + stocking unit Full wrapped vehicle
EUROPALETTE
PODIUM ANIM ATION /
DEGUSTATION
TBD TBD
Yes Yes
included -
- 320 € / promopeople / 8 hours
EUROTUBE EUROSKIN
76

Mobile
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
MEDIA RATE (GROSS) / UNIT 920 € 1.060 € 1.205 € 770 € 865 € 960 €
DRIVER (NET)
PROMOPEOPLE (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE Euromobile Euromobile
TBD TBD
Yes Yes
Yes Yes
+/- 20m³ +/- 20m³
9 9
Full wrapped vehicle Full wrapped vehicle
SHOWROOM
M OBILE
SHOWROOM
ANIM ATION
Street
77

Street
Mobile Advertising (Spicy Motion)
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
MEDIA RATE (GROSS) / UNIT 685 € 770 € 975 € 1.060 €
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE Spicy Motion Spicy Motion
TBD TBD
TBD TBD
Yes Yes
included included
No Yes
2 Showroom
Pick-Up +/- 20m³
SPICY PICK-UP
SPICY
POPUP_STORE
TBD 3
Yes Yes
Spicy Motion Spicy Motion
TBD TBD
TBD TBD
included included
Yes LED
2 2
20m² LED screen 6m² + 1 banner
SPICYM OBILE
POSITIONING
SPICYLED
15 5
78

Street
Mobile
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION 8 hours 10 hours 11m² (14 days) 17m² (14 days)
MEDIA RATE (GROSS) / UNIT 400 € 452 € 2.870 € 3.990 €
DRIVER (NET)
TECHNICAL COSTS
TAXES
SPICYWAY SPICYBUS
3 18
1 1
1m² segway Full back 11m² or 17m²
Tailor made Touristic Brussels City Tour
No No
included included
TBD TBD
TBD TBD
Yes Yes
Yes
TBD 2m²
Yes
TBD TBD
TBD TBD
SPICYGUM BA SPICYBIKE
5 3
included included
No No
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION 8 hours 10 hours 11m² (14 days) 17m² (14 days)
MEDIA RATE (GROSS) / UNIT 400 € 452 € 2.870 € 3.990 €
DRIVER (NET)
TECHNICAL COSTS
TAXES
SPICYWAY SPICYBUS
3 18
1 1
1m² segway Full back 11m² or 17m²
Tailor made Touristic Brussels City Tour
No No
included included
TBD TBD
TBD TBD
Yes Yes
Yes
TBD 2m²
Yes
TBD TBD
TBD TBD
SPICYGUM BA SPICYBIKE
5 3
included included
No No
79

PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
MEDIA RATE (GROSS) / UNIT 1.020 € 1.115 € 655 € 740 €
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DRIVER (NET)
TECHNICAL COSTS
TAXES
SALES HOUSE
Yes Yes
TBD TBD
TBD TBD
included included
No Yes
Full wrapped vehicle 2
Showroom H6m x W4m
SPICYTASTER SPICYSKY
2 1
Yes Yes
TBD TBD
TBD TBD
included included
LED TBD
3 Tailor made structure
LED screen 2m² 3D
CIRCULATING
SPICYLED
SPICY 3D
TBD 15
Street
80

Street
Mobile Advertising (Moving Ideas)
Mobile
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION
MEDIA RATE (GROSS) / UNIT
DRIVER (NET) / 10H
SAMPLING RATES (NET) / 10H
TECHNICAL COSTS
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION 7m² (8/10h) 15m² (8/10h)
MEDIA RATE (GROSS) / UNIT 850 € 1.250 €
DRIVER (NET) / 10H
TECHNICAL COSTS
TAXES
SALES HOUSE
20 / 8M ² PODIUM - SHOWROOM
Yes LED
20m² or 8m² Podium - Showroom
TBD TBD
2 Full wrapped vehicle
5TBD
TBD
Yes Yes
1 1
8 hours / 10 hours
420 €
8 hours / 10 hours
420 €
SAM PLER 16M ² BIG LED
265 € (net) / promopeople 265 € (net) / promopeople
Moving Ideas Moving Ideas
TBD
16m² + Sampler 7m² & 15m&
Yes
TBD TBD
Yes Yes
Yes
8 hours / 10 hours
420 €
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION
DRIVER (NET) / 10H
TECHNICAL COSTS
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION 7m² (8/10h) 15m² (8/10h)
MEDIA RATE (GROSS) / UNIT 850 € 1.250 €
DRIVER (NET) / 10H
TECHNICAL COSTS
TAXES
SALES HOUSE
20 / 8M ² PODIUM - SHOWROOM
Yes LED
20m² or 8m² Podium - Showroom
TBD TBD
2 Full wrapped vehicle
5TBD
TBD
Yes Yes
1 1
8 hours / 10 hours
420 €
8 hours / 10 hours
420 €
SAM PLER 16M ² BIG LED
TBD
16m² + Sampler 7m² & 15m&
Yes
TBD TBD
Yes Yes
Yes
8 hours / 10 hours
420 €
81

Street
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION
DRIVER (NET) / 10H
TECHNICAL COSTS
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION
DRIVER (NET) / 10H
TECHNICAL COSTS
TAXES
SALES HOUSE
Yes Yes
TBD TBD
8 hours / 10 hours 8 hours / 10 hours
400 € 420 €
2m² Podium W(6 x 2) x H3m
No No
SM ALL 2M ² BIG EVENT PODIUM
TBD TBD
2 1
Yes Yes
75 € 250 €
TBD TBD
No No
2m² Segway 1m²
BIKE SEGWAY
TBD TBD
2 1
82

Mobile
Street
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION
DRIVER (NET) / 10H
TECHNICAL COSTS
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF VEHICLES
NUMBER OF SIDES
FORMAT
COVERAGE
LIGHTING
START ON
DURATION
DRIVER (NET) / 10H
TECHNICAL COSTS
TAXES
SALES HOUSE
265 € (net) / promopeople
265 € (net) / promopeople
TBD
Yes
Moving Ideas
TBD TBD
Yes Yes
TBD
1
SM ALL 4M ²/SAM PLER
Sampler 4m²
Tailor made
No
Tailor made
8 hours / 10 hours
420 €
250 € 25 €
No No
TBD TBD
TBD Mobile indoor
GUM BA M OBINSTORE
83

Scaffolds are very much part of the every-day appearance of towns. Through appealing
installations and regular changes of image, certain sites can become very attractive in
terms of advertising space. It’s precisely the reason why banners are being increasingly
used for advertising purposes nowadays in urban areas.
Banner sites are only available for a few months, during construction, renovation or
maintenance works of buildings. The average booking period amounts to 1 month and
geographically the offer covers only the top 5 cities (+ seaside towns). Glass facades
can also be wrapped using a micro-perforated vinyl. There are not less than 4 players
on the market (Urban Media, BlowUp, JCDecaux, Swank Outdoor).
To get the latest updates and availabilities about supersize advertising, please call your
Posterscope contact.
Street
XXL Advertising
84

Street
Urban networks
OUTDOOR POSTERING
COVER BOOSTER
NUMBER OF FRAMES 6.000 4.000
FORMAT 60 x 80 cm 60 x 80 cm
DURATION (DAYS) 7 7
COVERAGE
Horeca + Proximity + Press
& Tobacco shops
& Tobacco shops
PRESENCE National National
MEDIA RATE (GROSS) 102.000 € 68.000 €
TAXES 11.700 € 7.800 €
SALES HOUSE Insert Belgium Insert Belgium
OUTDOOR POSTERING
FULL M ONTY BONNIE & CLYDE
DURATION (DAYS) 7 7
COVERAGE
& Tobacco shops + Parkings
Horeca
MEDIA RATE (GROSS) 137.640 € 62.400 €
TAXES 19.500 € 7.800 €
OUTDOOR POSTERING
COVER BOOSTER
DURATION (DAYS) 7 7
COVERAGE
& Tobacco shops
& Tobacco shops
MEDIA RATE (GROSS) 102.000 € 68.000 €
TAXES 11.700 € 7.800 €
OUTDOOR POSTERING
FULL M ONTY BONNIE & CLYDE
DURATION (DAYS) 7 7
COVERAGE
& Tobacco shops + Parkings
Horeca
MEDIA RATE (GROSS) 137.640 € 62.400 €
TAXES 19.500 € 7.800 €
86

Street
Want more...
Urban
PRODUCT DETAILS THE STREET
M OBILE
PROJECTIONS
DESCRIPTION Wild Postering Mobile beaming projection
QUANTITY 10.000 + 1
NETWORKS 1 or tailor made -
FORMAT variable TBD
DURATION 28 days per hour
COVERAGE National (urban centres) Main urban centres
PRESENCE
5.415 outdoor & indoor
locations
Indoor & Outdoor walls
START ON TBD Tailor made
MEDIA RATE (GROSS) 48.520 € 350 €
TAXES 1.861 € TBD
SALES HOUSE Mediafield Rapid Affichage
PRODUCT DETAILS CYKLOP CYSPACE
DESCRIPTION Promopeople with screens Advertising container
QUANTITY 1 1
NETWORKS - -
FORMAT Screen 15'' to 17'' 50m²
DURATION from 1 day 7 days
COVERAGE Tailor made Tailor made
PRESENCE Indoor or Outdoor Indoor or Outdoor
START ON Tailor made Tailor made
MEDIA RATE (GROSS) 490 € 7.500 €
TAXES TBD TBD
SALES HOUSE Cübb Cübb
87

Street
Want more...
PRODUCT DETAILS CYTOUCH CYVAN
DESCRIPTION
Promo +
mobile digital terminal
Mobile vehicle with screen
QUANTITY 1 1
NETWORKS - -
FORMAT 7'' 20m²
DURATION from 1 day from 1 day
PRESENCE Indoor or Outdoor Street
START ON Tailor made Tailor made
TAXES TBD TBD
SALES HOUSE Cübb Cübb
PRODUCT DETAILS
M OBILAD
TRUCK AD
LED SCREENS
KNOKKE
DESCRIPTION Ad on transport trucks Digital screens
QUANTITY 300 20
FORMAT Full back wrapping 1,20 x 1,76 m
DURATION 28 days 7 days / spot 10''
COVERAGE National Knokke
PRESENCE Highways Belgian coast street
START ON TBD Monday or Friday
MEDIA RATE (GROSS) 107.317 € 4.000 €
TAXES included Yes
SALES HOUSE Mobilad Belgian Posters
88

Street
Want more...
More
NETWORK DETAILS ECO TAGS
COVER CAP
BIKE
DESCRIPTION Floor Tags (by water) Branded cover caps bike
QUANTITY 50 6.000
FORMAT Tailor made cover cap
DURATION TBD TBD
PRESENCE Street pavements Street
MEDIA RATE (GROSS) 2.500 € 5.500 €
SALES HOUSE Rapid Affichage Rapid Affichage
NETWORK DETAILS TAGS
OUTDOOR
PROJECTIONS
DESCRIPTION Floor Paintings Beaming projection
QUANTITY 1 1
FORMAT Tailor made Tailor Made
DURATION TBD 4 hours a day
COVERAGE Tailor made Main urban centers
PRESENCE Street pavements On street building
SALES HOUSE Rapid Affichage Rapid Affichage
PRODUCT DETAILS THE WALL THE SKYBOARD
DESCRIPTION Monumental banner Monumental banner
QUANTITY 2 sides (recto / verso) 2 sides (recto / verso)
NETWORKS Tailor made Tailor made
FORMAT 60 m² 180m²
DURATION min. 1 day min. 1 day
PRESENCE Street Street
MEDIA RATE (GROSS) 2.680 € 6.475 €
SALES HOUSE Mediafield Mediafield
89

y.o. often using their
smartphone or tablet to
participate in an OOH
campaign (9%).
Stations

63%of active women 25-45
y.o. notice ad on digital
screens and 48% of
them like the idea to
interact with a screen.

Stations
Urban Furniture
NETWORK DETAILS
ADSHEL
STATIONS
2M ² SEM I
PERM ANENT
1M ² VERTICAL
SIDES 580 Line by line Line by line
NETWORKS 2 Tailor made Tailor made
FORMAT 2m² 2m² 1m²
DURATION (DAYS) 7 14
28 (from 4
following months)
PRESENCE
44 main
railway stations
44 main
railway stations
198
railway stations
LIGHTING Yes Yes No
START ON Tuesday Tuesday Monday
MEDIA COST (GROSS) 69.020 €
From 273 €
to 583 €
From 46 €
to 63 €
TAXES (NET) No No No
From 273 €
to 583 €
From 46 €
to 63 €
CIM PERFORMANCES
GEOGRAPHICAL LAYER NATIONAL
TARGET 12+
POP SIZE 9.397.164
REACH 10%
GRP 56
OTS 6
GROSS CONTACTS 5.226.392
CIM performances
are
not available on
this network
CIM performances
are
not available on
this network
(*) NFC opportunity: The 2m² Stations network (580 sides in 44 stations) includes 100 interactive panels
in the country’s 12 main stations for 1.000 euros (net) technical/activation costs.
*
92

Stations
Urban Furniture
Stations
SIDES DISTRIBUTION
ADSHEL
STATIONS
2M ² SEM I
PERM ANENT
1M ² VERTICAL
ANTWERPEN 63 NA NA
BRUXELLES 204 NA NA
CHARLEROI 27 NA NA
GENT 31 NA NA
LIEGE 15 NA NA
TOTAL 5 MAIN CITIES 340 NA NA
AALST 8 NA NA
ARLON 1 NA NA
BRUGGE 18 NA NA
HASSELT 7 NA NA
KORTRIJK 11 NA NA
LA LOUVIERE 11 NA NA
LEUVEN 15 NA NA
MECHELEN 16 NA NA
MONS 15 NA NA
NAMUR 33 NA NA
OOSTENDE 6 NA NA
ROESELARE 0 NA NA
SINT-NIKLAAS 3 NA NA
TOURNAI 8 NA NA
TURNHOUT 0 NA NA
VERVIERS 7 NA NA
TOTAL 16 REGIONAL CITIES 159 NA NA
TOTAL 20 SMALL CITIES NL 32 NA NA
TOTAL 7 SMALL CITIES FR 9 NA NA
TOTAL 27 SMALL TOWNS 41 NA NA
TOTAL OTHERS 40 NA NA
TOTAL NETWORK 580 NA NA
93

Stations
Digital
NETWORK DETAILS
DNN (DIGITAL
NATIONAL
NETWORK)
DHST (DIGITAL
HIGH
SPEED TRAIN)
DIGITAL
LANDSCAPE
SCREENS 104 22 5
NETWORKS 4 & 10 10 8
FORMAT 70 inches (1,35m²) 70 inches (1,35m²) 4m²
SCREEN TYPE LCD LCD LED
DURATION (DAYS) 7 days / 6'' spot 28 days / 6'' spot 28 days / 6'' spot
COVERAGE National
Brussels South &
Antwerpen Centraal
Brussels -
Antwerpen - Gent
PRESENCE
10 top
railway stations
Thalys - Eurostar -
TGV terminals
4 top train stations
LOOP DURATION (SECONDES) 30 60 60
SPOT LENGTH (SECONDES) 6 6 6
SOUND No No No
START ON Tuesday Tuesday Monday
MEDIA COST (GROSS) 45.594 € 30.766 € 37.132 €
COST PER SCREEN 438 € 1.398 € 7.426 €
CIM PERFORMANCES
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
CIM performances
are
not available on
this network
CIM performances
are
not available on
this network
CIM performances
are
not available on
this network
*
(*) NFC opportunity: The Stations Digital network (104 screens) includes 30 interactive devices in the
country’s 10 main stations for 300 euros (net) technical/activation costs.
94

Stations
Digital
Stations
SCREENS DISTRIBUTION
DNN (DIGITAL
NATIONAL
NETWORK)
DHST (DIGITAL
HIGH
SPEED TRAIN)
DIGITAL
LANDSCAPE
ANTWERPEN 16 4 2
BRUXELLES 65 18 2
CHARLEROI 0 0 0
GENT 6 0 1
LIEGE 0 0 0
TOTAL 5 MAIN CITIES 87 22 5
AALST 0 0 0
ARLON 0 0 0
BRUGGE 4 0 0
HASSELT 0 0 0
KORTRIJK 0 0 0
LA LOUVIERE 0 0 0
LEUVEN 4 0 0
MECHELEN 3 0 0
MONS 0 0 0
NAMUR 3 0 0
OOSTENDE 0 0 0
ROESELARE 0 0 0
SINT-NIKLAAS 0 0 0
TOURNAI 0 0 0
TURNHOUT 0 0 0
VERVIERS 0 0 0
TOTAL 16 REGIONAL CITIES 14 0 0
TOTAL 20 SMALL CITIES NL 0 0 0
TOTAL 7 SMALL CITIES FR 0 0 0
TOTAL 27 SMALL TOWNS 0 0 0
TOTAL OTHERS 3 0 0
TOTAL NETWORK 104 22 5
95

Stations
Out of the Box - Line-by-line - Long term formats
Out of the Box, Line-by-Line and Long Term
Great variety of “Out of the Box” creative formats to create impact available and “Line
by Line” and “Long Term” formats for specific coverage available from Clear Channel
Publifer.
Play & Create
Exclusive, creative and interactive opportunities on 10 digital screens in railway stations.
(Exclusive presence on 10 digital screens for one week; Interactive opportunities like
movement recognition and/or mobile technologies; Creative possibilities to integrate
technology and special effects like 2D cutouts, 3D displays, Interaction with smart
devices, Touchscreens , etc). Media Costs (gross): 18.000 euros (with the booking
of a DNN network) or 25.000 euros for the Play & Create ‘alone’. This budget only
includes the exclusivity on 10 screens.
96

Stations
XXL Advertising
Stations
NETWORK DETAILS
CUBES STATIONS
UNITS 1
SIDES 4 sides / cube
FORMAT variable
TYPE
Standard, video, holo, touch, window,
sampling, boobox, fotobooth cube
DURATION (DAYS) 14
COVERAGE Tailor made
PRESENCE Railway stations
START ON Tuesday
MEDIA COST (GROSS) / Top Station 8.650 €
MEDIA COST (GROSS) / Small Station 6.500 €
TAXES (NET) TBD
SALES HOUSE Clear Channel
97

Metro
55%of 15-64 y.o. like to see
OOH ad in the subway
stations.

y.o. travelling in subway
several times a week
(13%).

Metro
Introduction
JCDecaux is the new STIB/MIVB partner
From January 2014, JCDecaux is the new exclusive 12-year partner of the Brussels
Public Transports Company. The contract includes the advertising space of the metro,
trams and buses in Brussels.
100

Metro
Urban Furniture
Metro
JC D
M ET R O 300
JC D
M ET R O 200
JC D M ET R O
H OR IZ ON T A L
SIDES 300 200 100
NETWORKS 2 2 2
FORM AT 2m² (portrait) 2m² (portrait) 2m² (horiz)
COVERAGE Brussels Brussels Brussels
PRESENCE 56 M etro Stations 56 M etro Stations 61M etro Stations
START ON Tuesday Tuesday Thursday
TAXES (NET) 579 € 387 € 383 €
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH
GRP
OTS
GROSS CONTACTS
(See also Street environment for 2m² Street +M etro networks)
not available on this
network
currently not available
currently not available
101

Metro
Urban Furniture
JC D
M ET R O 300
JC D
M ET R O 200
JC D M ET R O
H OR IZ ON T A L
ANTWERPEN 0 0 0
CHARLEROI 0 0 0
GENT 0 0 0
LIEGE 0 0 0
T OT A L N ET WOR K 300 200 100
102

Metro
Inside Metro
Metro
R OOF T OP B A N N ER S M ET R O
FORM AT/VEHICLE H15 x L120 cm
QUANTITY 1
DURATION (DAYS) 28
START ON Tuesday
COVERAGE Brussels
PRESENCE Inside M etro wagon
M EDIA COST (GROSS) 21€
STICKING UP (NET) Included
TAXES (NET) No
SALES HOUSE JC Decaux
103

62%of 15-24 y.o. like to see
OOH ad when they
are waiting for public
transportation.

Public Transports
Introduction
Since January 2014, JCDecaux is the new exclusive partner of the STIB/MIVB Public
transportation company to operate the advertising spaces on and into the metro, tram
and buses in Brussels.
Clear Channel Metrabus, JC Decaux and Lijncom are now the three companies active
in the Belgian Public Transports advertising. For instance Metrabus manages the
advertising space in Wallonia (TEC), while JCDecaux is the new partner for the STIB/
MIVB advertising contract in Brussels and Lijncom is liable for Flanders (DE LIJN).
Great innovation also, since the beginning of the year, advertising on the windows of
vehicles in the North (DE LIJN) is now allowed.
These companies offer a great variety of formats detailed in the following pages and for
further information, please contact the Posterscope Team.
106

Public Transports
Inside Public transports Transit
PRODUCT DETAILS
INSIDE ROOFTOP
BANNERS
INSIDE ROOFTOP
BANNERS
ANTWERPEN
INSIDE ROOFTOP
BANNERS
GENT
FORMAT
21 or 15 cm
x 120 cm
24 x 125 cm 24 x 125 cm
VEHICLE TYPE Tram / Bus Tram Tram
QUANTITY Line by line 125 55
COVERAGE National Antwerpen Gent
MEDIA RATE (GROSS) 21 € 2.625 € 1.155 €
PRODUCTION (NET) TBD TBD TBD
STICKING UP (NET) Included Included Included
TRANSPORT COMPANY TEC, STIB, De Lijn De Lijn De Lijn
SALES HOUSE
Clear Channel /
JCD / Lijncom
Lijncom Lijncom
PRODUCT DETAILS FRAM E A3 WOBBLERS
FORMAT A3 17,5 x 18,5 cm
VEHICLE TYPE Tram / Bus Bus / Tram
QUANTITY Line by line 6
DURATION (DAYS) 28 28
COVERAGE South + Brussels North + Brussels
MEDIA RATE (GROSS) 21 € 156 €
PRODUCTION (NET) TBD TBD
TAXES (NET) No No
TRANSPORT COMPANY STIB, TEC De Lijn
SALES HOUSE JCD / Clear Channel Lijncom
107

Public Transports
Full Wrapped vehicles
1 month 2 months 3 months
Vlaanderen Tram (single) 4.785 € 9.570 € 14.355 €
Bus (single) 4.525 € 9.050 € 13.575 €
Bus (articulated) 5.925 € 11.850 € 17.775 €
Tram Hermelijn 9.515 € 19.030 € 28.545 €
Brussels Tram 7700 5.975 € 11.950 € 17.925 €
Tram 2000 7.750 € 15.500 € 23.250 €
Tram 3000 11.600 € 23.200 € 34.800 €
Tram 4000 15.200 € 30.400 € 45.600 €
Bus (single) 4.525 € 9.050 € 13.575 €
Bus (articulated) 5.925 € 11.850 € 17.775 €
Wallonie Bus (single) 4.350 € 8.700 € 13.050 €
Bus (articulated) 5.700 € 11.400 € 17.100 €
6 months 1 year
Belgian Seaside Kusttram 34.480 € 39.260 €
MEDIA COSTS
Type of
vehicle
Media cost (gross)
108

Public Transports
Full Wrapped vehicles Transit
Vlaanderen Tram (single) 1.565 € 4.313 € 45 €
Bus (single) 1.457 € 3.438 € 40 €
Bus (articulated) 1.927 € 5.750 € 56 €
Tram Hermelijn 2.575 € 8.938 € 81 €
Brussels Tram 7700 Incl 7.934 € 82 €
Tram 2000 Incl 8.588 € 78 €
Tram 3000 Incl 12.034 € 113 €
Tram 4000 Incl 16.156 € 150 €
Bus (single) Incl 5.625 € 34 €
Bus (articulated) Incl 6.607 € 45 €
Wallonie Bus (single) 1.525 € 4.080 € 40 €
Bus (articulated) 1.789 € 4.794 € 65 €
Belgian Seaside Kusttram 2.575 € 8.938 € 81 €
(*) Not contractual
Taxes
(net)*
SƟcking up
cost (net) /
vehicle *
ProducƟon
cost esƟmaƟon
(net) / vehicle*
PRODUCTION COSTS
Type of
vehicle
109

Public Transports
Transit Offers
PRODUCT DETAILS
SIDE 3M SIDE 2m² SIDE 4m²
FORMAT / VEHICLE 65 x 300 cm 2m² 4m²
QUANTITY 1 1 1
COVERAGE National South (TEC) National
MEDIA RATE (GROSS) 135 € 142 € 515 €
TAXES (NET) Yes Yes Yes
SALES HOUSE
Clear Channel /
Lijncom / JCD
Clear Channel
Clear Channel /
Lijncom / JCD
PRODUCT DETAILS
SIDE 7,2m OUT OF THE BOX
REAR WINDOW
CITY PARK
M ECHELEN
FORMAT / VEHICLE 65 x 720 cm OOB or 4m² 84 x 130 cm
QUANTITY 1 1 7
COVERAGE National National Mechelen
MEDIA RATE (GROSS) 495 € 515 € 1.470 €
SALES HOUSE
Clear Channel /
Lijncom / JCD
Clear Channel /
Lijncom / JCD
Lijncom
110

Public Transports
Transit Offers Transit
PRODUCT DETAILS
REAR WINDOW
CITY PARK
LEUVEN
REAR WINDOW
CITY PARK
AALST
LOCAL SIDE
FORMAT / VEHICLE 84 x 130 cm 84 x 130 cm 60 x 150 cm
QUANTITY 8 8 1
COVERAGE Leuven Aalst South (TEC)
MEDIA RATE (GROSS) 1.680 € 1.680 € 178 €
SALES HOUSE Lijncom Lijncom Clear Channel
PRODUCT DETAILS
SUPERSIDE
10M ²
SIDE 4M
IM PERIAL
KUSTTRAM
FORMAT / VEHICLE Side 10m² 65 x 400 cm Variable
QUANTITY 1 1 1
DURATION (DAYS) 28 28 1 year
START ON Tuesday Tuesday TBD
COVERAGE National National Specific North
MEDIA RATE (GROSS) 850 € 330 € 1.950 €
STICKING UP (NET) Included Included TBD
SALES HOUSE
Clear Channel /
Lijncom / JCD
Clear Channel /
Lijncom / JCD
Lijncom
PRODUCT DETAILS
REAR WINDOW
CITY PARK
LEUVEN
REAR WINDOW
CITY PARK
AALST
LOCAL SIDE
FORMAT / VEHICLE 84 x 130 cm 84 x 130 cm 60 x 150 cm
QUANTITY 8 8 1
COVERAGE Leuven Aalst South (TEC)
MEDIA RATE (GROSS) 1.680 € 1.680 € 178 €
SALES HOUSE Lijncom Lijncom Clear Channel
PRODUCT DETAILS
SUPERSIDE
10M ²
SIDE 4M
IM PERIAL
KUSTTRAM
FORMAT / VEHICLE Side 10m² 65 x 400 cm Variable
QUANTITY 1 1 1
DURATION (DAYS) 28 28 1 year
START ON Tuesday Tuesday TBD
COVERAGE National National Specific North
MEDIA RATE (GROSS) 850 € 330 € 1.950 €
STICKING UP (NET) Included Included TBD
SALES HOUSE
Clear Channel /
Lijncom / JCD
Clear Channel /
Lijncom / JCD
Lijncom
111

Public Transports
Transit Offers
PRODUCT DETAILS
FORMAT / VEHICLE
QUANTITY
DURATION (DAYS)
START ON
COVERAGE Brussels South Brussels Other Brussels Other
MEDIA RATE (GROSS) 310 € 200 € 370 € 330 € 510 € 495 €
PRODUCTION (NET)
STICKING UP (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
FORMAT / VEHICLE
QUANTITY
DURATION (DAYS)
START ON
COVERAGE Brussels South
MEDIA RATE (GROSS) 310 € 216 €
PRODUCTION (NET)
STICKING UP (NET)
TAXES (NET)
SALES HOUSE
Belgian CoastNorth
Yes
Clear Channel /
JCDecaux
Lijncom
28
1
1 year
Clear Channel /
JCDecaux
60 x 150 cm
1
Tuesday
TBD
Included
Lijncom
Yes Yes
TBD
TBD
Included
1.600 €
Included
10.300 €
TBD
Tuesday
1
Clear Channel /
Lijncom / JCD
10
28
2m²
WINDOWSIDE 2M ²
KUSTTRAM
SUM M ER
Tuesday
TBD
Included
Yes
FULL BACK
60 x 150 cm 65 x 300 cm 180 x 220 cm
28
1
REAR WINDOW
BANNER
1
28
Tuesday
variable
IM PERIAL
TRAM / BUS
28
Clear Channel /
Lijncom / JCD
Included
Yes
TBD
FULL REAR
WINDOW
Included
Tuesday
BACKSIDE
BANNER
TBD
Yes
112

Transit
Public Transports
Transit Offers
PRODUCT DETAILS
FORMAT / VEHICLE
QUANTITY
DURATION (DAYS)
START ON
COVERAGE
MEDIA RATE (GROSS)
PRODUCTION (NET)
STICKING UP (NET)
TAXES (NET)
SALES HOUSE Lijncom Lijncom Lijncom
Belgian Coast
515 €
Included Included Included
Yes Yes Yes
10.300 € 515 €
TBD
28 28 28
Tuesday Tuesday Tuesday
TBD TBD
Belgian Coast Belgian Coast
2m² 4m² 4m²
1 10 1
WINDOWSIDE 2M ²
KUSTTRAM
OUT SUM M ER
SIDE SUPERBE
4M ² KUSTTRAM
SUM M ER
SIDE SUPERBE
4M ² KUSTTRAM
OUT SUM M ER
113

Airport
185affinity index on SG
1-2 going on holiday
4times+ a year (10%).

Source: OCS Posterscope Belgium

Posterscope's Guide to Belgian Out-of-Home Media

Posterscope's Guide to Belgian Out-of-Home Media

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