Posterscope OOH Marketplace 2016

Posterscope
Out-of-Home
Marketplace
2016

Posterscope’s Out-of-Home Marketplace is a yearly media guide providing details for
the media offer available on the Belgian and Luxemburg Out-of-Home markets.
The data contained in this publication is non-exhaustive and provided for general
information purposes only. Please note that every effort has been made to ensure the
accuracy of the information at the time of its inclusion.
However, Posterscope shall not, under any circumstances, be liable for the use that
readers may make with the content shown in this document. In the event of any doubt
or misunderstanding, we strongly recommend to contact Posterscope.
About this publication
© Posterscope Belgium 2016
Managing Editor : Benoît Van Cottem
Copy : Alessandro Asproni & Valérie De Coster
Prepress : Valérie De Coster
Printing : Paperland
This publication has been produced in collaboration with media owners.

Posterscope is the world’s leading Out-of-Home Communications agency.
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We know more about what people think, feel and do out of home.
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solutions which make a meaningful difference to our clients’ businesses by investing in
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Table of Contents
OOH Trends 8
Cinema 14
Proprietary Researches 15
Audience 16
Outdoor investments 17
OOH environments 20
OOH Recent Developments 22
OOH Convergent Features 24
Street 26
Stations 104
Metro 114
Public Transports 122
Airport 134
Cinema 154
Bars & Restaurants 164
Supermarkets 172
Shopping Malls 179
Sports 185
Education 187
Exhibitions Centers 191
Video & Night Shops 195
Medical Venue 197
Fashion Outlets 199
Parkings 201
Concert Halls 203
Petro Stations 205
Boxes activation 207
Want more... 210
Luxembourg 212
Outdoor Calendar 235

Driving direct
response…payment
Real-time service
Ad blocking challenges
ahead
The experience
economy
The connected content
consumer
Click & Collect, a new
audience
A beacon of new
consumer engagement
The truth about
programmatic OOH
Personalisation @
scale
Advertising for the
good of society
8
OOH Trends
10 Things to know about Out-of-Home

Driving direct
response… payment
There are many ways for the consumers to pay now with many more
options being mooted to arrive. The boom in contactless mobile
payments is forecast to expand rapidly and will inevitably set a
new ’norm’ in consumer behaviour in the coming years. It will also
enable a larger scale of innovation across the OOH landscape.
Our Vision
The consumer adoption allows us to think differently about
the role of payment across the OOH landscape. A medium
that is often described as primarily a ‘brand awareness’ driver,
can now become an aggressor in driving real-time purchase.
This in turn will provide OOH with another analytic point to
demonstrate the effectiveness and accountability in driving ROI.
Real-time Service
You can now order almost anything while out and about thanks to your
mobile or any other connected devices and get your order delivered
almost anywhere within a few hours. With leading delivery service
brands mooting the idea of using drone networks to deliver even
faster, we are moving to an ever-increasing real time service world.
Our Vision
If customers are making their orders before even being
near stores, OOH will continue at a greater depth to take
over the role of shop window to deliver a brand experience.
As new models are developed, the need to influence
consumer behaviour will mean an ever-stronger role for
OOH to build client / consumer real-time connection.
9
OOH Trends

OOH Trends
Ad blocking
challenges ahead
With digital spend constantly
growing the increasing threat of
ad blockers is causing concern
throughout the digital industry.
Consumer prevention of ads
on their devices means the
digital industry faces a tough
challenge ahead. Along with
ever-increasing pressures from
viewability and ad-fraud, online
marketing will face stronger than
ever pressure in demonstrating
accountability to marketeers.
Our Vision
With sustained digital OOH
growth we are collaborating
with our agencies’ digital
teams to create new extension
opportunities on top of traditional
online marketing. As a medium
that can’t be switched off, OOH
is nearly three times more efficient
in driving online search activity
than other broadcast media.
The experience
Economy
We live in an ‘Experience
Economy’ and consumers are
increasingly marketing savvy,
ignoring disruptive advertising
that doesn’t provide something
valuable to them. Consumers want
to be rewarded for providing their
attention, so the role of effective
disruption is greater than ever.
Our Vision
With experiential as a way of
creating a consumer brand
experience we think it is essential
to expanding our analytic suite
with the creation of a global
app that allows us to track
consumer engagement via brand
ambassadors recording CRM
and via technology allowing us
to record overall and segmented
consumer dwell time by their
navigationthroughaneventspace.
10

OOH Trends
The connected content
consumer
PeriscopeandSnapchataretwoofthefastestrisingappsofalltime,both
apps have over 100 million daily users enjoying the creation, curation
and access to real time content. Brands are increasingly using these
platforms. Red Bull used Periscope to live stream events at the Miami
Music Week as well as pushing out social content through Snapchat.
Our Vision
Real time service is here and is set to change the speed and
nature of service and brand communication. If customers are
making their orders before even being near stores, OOH will
continue at a greater depth to take over the role of shop window
to deliver a brand experience. As new models are developed, the
needtoinfluenceconsumerbehaviourwillmeananever-stronger
role for OOH to build client / consumer real-time connection.
Click & connect …
a new audience
Click and collect truly entered the mainstream providing exciting horizons
for retailers and a great opportunity for OOH advertising. The target
audience benefitting most from click and collect are young, urban and
mobile. As home delivery is not convenient for these consumers with
busy lives who by definition spend most of their time out of home.
Our Vision
Posterscope’s own proprietary survey OCS (Out of Home
Consumer Survey) identifies that consumers who use
click & collect have a very strong relationship with OOH
advertising. With its audience and dual virtual / physical
retail role OOH could be argued as the ideal medium to
make the most of the growing click and collect trend which
could define the retail landscape for many years to come.
11

OOH Trends
A beacon of
new consumer
engagement
Facebook’s Bluetooth Beacon
announcement in 2015 was a
significant indicator that the tech
had moved from tomorrow’s
possibility to today’s reality.
Facebook plans to push usage
to 1.5 billion global users
delivering information about
nearby shops, landmarks
and experiences to users.
Our Vision
This increased connection will
allow retail outlets or businesses
to create a new CRM opportunity
or customer connection moment –
enriching the customer experience
and providing access to greater
consumer / brand collaboration.
OOH will play a key role in
supporting and driving beacon
adoption and solutions for clients
as beacons will increasingly be
housed within OOH locations.
The truth about
programmatic OOH
Across the media industry,
programmatic, and more
specifically the ‘automation of
media bookings’ will become the
norm, as we look to deliver faster,
more accurate and accountable
delivery of media solutions.
Our Vision
We have been working behind
the scenes on a programmatic
solution in partnership with the
media owners and will also be
looking to launch this very soon.
What is fundamental to us is
delivering a solution that means
we can deliver a product at scale.
We are keen to ensure the product
makes a positive difference to
the expediency of purchase;
is truly automated and delivers
increased flexibility and agility.
12

OOH Trends
Personalisation
@ scale
With applications like Google Now and Siri becoming commonplace in
consumers’ lives, they have come to expect a high level of personalised
service everywhere. Marketing will begin to rely more heavily on a
differentiated customer service with even greater demand for personalisation
of communication in order to drive engagement and response.
Our Vision
Using real time triggers (weather, beacons, road traffic,
flight times and numerous other sources) to allow OOH
to deliver the right message, at the right time, in the
right location enables significant improvements across
brand tracking research studies showing awareness
and consideration levels increasing vs. previous norms.
Advertising for
the good of society
Eachgenerationofconsumersaremoresociallyawarethanthelastandcompanies
areincreasinglybeingheldaccountablefortheiractions.Peoplearenolongerjust
buying a product, they are buying into the brand and its corporate values as well.
Brands therefore need to ensure that these values are at the forefront whenever
they engage with consumers. If done smartly this builds trust, brand loyalty
and can serve to improve the overall performance of an advertising campaign
Our Vision
We have created our Urban Partnerships movement that
makes advertising budgets work harder to create truly
innovative media firsts, whilst at the same time giving value
back to the community. From partnership provision of
public infrastructure to live experiences that engage people
on multiple levels and leave lasting legacies and impact.
13

14
Cinema
On-screen & off-screen opportunities
“On-screen” advertising is integrated into our global cinema approach
At Posterscope, we consider cinema as a very specific out-of-home communication
environment, providing a qualitative context for brands to start a conversation with the
consumers. People go to the cinema to live a social and entertaining experience. They
are more receptive to the messages aimed to them and more likely to respond positively.
Of course not everyone goes to the cinema, but its recent digitalization delivers new
contents which brings in a new audience and enlarges the socio-demographic profile
of the typical cine spectator. Nowadays, cinema and more particularly “multiplexes”
offers a great variety of advertising formats ranging from posters to brand activation
and enabling the stimulation of all five human senses.
No one understands better how Out-of-Home works, and that is why Posterscope
Belgium is in charge of this particular environment as a whole.
On-screen advertising
Full screen
Pack 12 Flex
Art Pack
Family Pack
Jingle Take-Over
Cine Bumper
3D Pack
Odorama
Opera PAck
Cinevox
...
Off-screen advertising
Cineposter
Cinestar
Cinegift
Cinecube
The Cards
Face2Face
Pop Kiosk
Events
Activation
Animation
Tailor Made
...

15
Proprietary Researches
Out-of-home Consumer Survey (OCS)
At Posterscope, we always put the consumer at the heart of our planning to ensure that
we deliver the most relevant out-of-home communications for our customers.
OCS drives our thinking
Exclusive to Posterscope, our global Out-of-Home Consumer Survey (OCS) is a
sophisticated planning tool based on a survey of over 1,500 adults in Belgium offering
insight into consumers, their lifestyles and attitudes and their relationships with media
and advertising.
OCS is designed to get a better understanding of people’s behavior and attitude
towards out-of-home to achieve the optimum consumer connection. OCS tells us how
people travel, where they want to be, what they are thinking about, which environments
and formats best engage with them and how they are most likely to respond. This
unique knowledge ensures we understand consumers’ out-of-home behavior better
than anyone else. So when a customer approaches us with a brief, we know who their
consumers are, their moods and mindsets, their media consumption and the best time
and place to connect with them.
OCSOut-of-Home
Consumer Survey

16
The CIM Study is the market’s official audience measurement system. It provides
the reach and frequency figures for the main outdoor formats belonging to the media
owners participating to the study.
Methodology
The audience of a panel is generated by the contacts occurring between the panel and
the people passing-by. The study is build on two layers: the travels layer (gathers all
the travels made by the sample 12+ across a whole week within the 48 CIM cities) &
the panels layer (gathers all the panels located within the CIM’s 48 cities in the street,
stations and tube).
Participating media owners
Clear Channel (2m² street / stations - 16m² / 36m²)
JCDecaux (2m² street - digital metro - 8m² / 20m² - 21m² / 38m²)
Belgian Posters (8m² / 10m² / 20m²)
Habitat CIM
Audience
CIM Out-of-Home Study
5 main cities
16 regional cities
27 small cities

17
Outdoor investments
Adex Monitoring
The Adex Monitoring is the market’s official investments study. It provides the advertising
spends across multiple media and sectors. MDB stands for “Media Data Bank”, it
contains the facts and figures of the advertising investments in the Belgian “above-
the-line” media. By regular data deliveries, the advertising industry is kept aware of the
advertising pressure and the evolution in the Belgian media scene.
Important : only 6 OOH media owners (JCDecaux, Clear Channel, Belgian Posters,
Mediageuzen, Brightfish (Cineposter) and Mobilad) take part into the Investment
Study, therefore all other existing media owners/formats are not taken into account in
the below figures.
Outdoor Advertising spends 2015
Source : Nielsen MDB Study 2015
Participating media owners and shares 2015
45%
JCDecaux
41%
Clear
Channel
11%
Belgian
Posters
2%
Mediageuzen
0,5%
Brightfish
0,3%
Mobilad
330,9
€mio
+2% vs 2014
9% media share

18
Outdoor investments
Adex Monitoring
Top 5 OOH Ranking Economical Groups 2015
=
+1
-1
+1
+7
TRANSPORT
75,9mio €
23% share
+9% vs 2014
FOOD
56,5mio €
17% share
+9% vs 2014
DISTRIBUTION
51,9mio €
17% share
+9% vs 2014
CULTURE,
TOURISME...
44,7mio €
14% share
-3% vs 2014
SERVICES
31,9mio €
10% share
-27% vs 2014
Top 5 OOH Ranking Advertisers Groups 2015
D’IETEREN
GROUP
14,1mio €
4,3% share
+19% vs 2014
CARREFOUR
GROUP
14mio €
4,2% share
+29% vs 2014
FRANCE
TELECOM
8,6mio €
2,6% share
+87% vs 2014
PROXIMUS
8,2mio €
2,5% share
+19% vs 2014
PSA
PEUGEOT - CITROEN
8mio €
2,4% share
+6% vs 2014

19
3,7%
3,3%
2,3%
2,1%
2,0%
-18%
+32%
-9%
-4%
+46%
Outdoor investments
Adex Monitoring
Breakdown per OOH format 2015
OOH Seasonnality 2005-2015
54%
(2m²)
20%
(8/10/20m²)
9%
(transport)
9%
(36m² / DL)
5%
(16m²)
3%
(21+
38m²)
€ 20
€ 21
€ 22
€ 23
€ 24
€ 25
€ 26
€ 27
JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Millions
330,9
€mio

OOH environments
• • • • • • • • • • • • • • • •
STREETNIG
HTCLUB
PHARM
ACY
FASHIO
N
O
UTLET
M
ETRO
STATIO
N
M
EDICAL
VENUE
EDUCATIO
N
THEATRE
TRAVEL
AG
ENCY
LEISURE
PARK
CO
NCERT
HALL
SHO
PPING
CENTER
SUPERM
ARKET
PETRO
L
STATIO
N
TRAIN
STATIO
N
RESTAURANT

• • • • • • • • • • • • • • •
PRESS
SHO
P
BAR
INDO
O
R
PLAYG
RO
UND
PARKING
G
RO
CER’S
HOTELSPO
RT
VENUE
AIRPO
RT
NIG
HTSHO
P
CINEM
AGYM
FITNESS
EXHIBITIO
N
CENTER
HAIR
SALO
N
HIG
HW
AY
(...)

In this section, you will find the most recent OOH marketplace developments. For
further information, please refer to your local Posterscope contact or stay tuned by
subscribing to our monthly enews (www.posterscope.be/news).
Out-of-Home
Recent developments
Street
Street Furniture
• Clear Channel wins the Brussels’ city centre street furniture market previously held
by JCDecaux. As a consequence Clear Channel’s 2m² offer includes +/- 1.000
sides located in the very heart of the Capital amongst which 100 digital screens
should also be deployed as part of this new contract later in 2016. JCDecaux
remains present in the city-centre with 600 sides thanks to the Villo! (shared bike
service) and STIB (entrances/exits of the metro stations) contracts. As per January
2016, Clear Channel integrates these Brussels city center’s sides into their 2m²
national offers and creates a Brussels’ local network.
• New “targeted” 2m² FMCG street offers from Clear Channel and JCDecaux;
• Less sides in 2m² JCDecaux national offer: -25 sides in Booster, Authentic & Taste
networks;
• New JCDecaux 100% targeted 2m² network: JCD Customized 600 sides.
Proximity
• JCDecaux Insert proximity offer has been simplified into 3 levels of presssure: Full
Monty, Smart Monty and Smarties;
• Introduction of seasonnal tariffs.
Billboards & XXL
• New MOF 36m² panoramic LED backlited billboard installations (total of 100
addresses);
• The I-Conic: New 130m² street monumental digital screen in Brussels.
• JCDecaux extends its Brussels metro digital network by adding 33 screens to
reach a total of 155 screens 70’’ accross 16 stations;
• New Out of the Box packages
Subway
22

Out-of-Home
Recent developments
2 new tailor-made digital products: Video Wall & Video Cube.
Stations
Carrefour: JCDecaux wins the advertising contract previously held by Clear Channel
on the main Carrefour’s parkings owned by Redevco. JCDecaux replaces the former
Clear Channel Malls 2m² paper offer by 100 brand new digital screens of 72 inches at
the entrances of 60 Carrefour Hypermarkets and Supermarkets accross the country.
Retail
Brussels: Brand new advertising offer in the new Connector building which becomes
from now the unvoidable access for passengers arriving and departing from and to
Pier A & B.
Airport
The Boomerang and Guido media owners merged under the new name of Guidooh
sales house and gathers indoor advertising offers in bars, restaurants, sports clubs,
campuses, schools, copycenters and cinema.
Leisure & Students
DOOH TV extends its Malls digital network by adding 8 digital totems to reach a total
135 screens accross 23 shopping malls.
Shopping Malls
Mobilad launched a new advertising offer on barriers at parking’s entrances & exits.
Parkings
Mobilad also launched Pump Media: a new digital network in some 26 Total petrol
stations.
Petrol Stations
23

Clear Channel Connect
Clear Channel Belgium is the first operator to
introduce three permanent interactive networks
equipped with Near Field Communication (NFC)
and Quick Response (QR) technologies. NFC
enables consumers to interact with a poster
site thanks to the NFC chip contained in their
smartphone. The launch of these networks
makes OOH interactive and even more mobile.
It puts OOH online and allows advertisers to
develop a closer relationship with consumers.
These three interactive networks together offer
a total of 3.158 panels at strategic locations in
street (3.000) and stations (100 posters + 58
screens).
JCDecaux Swarm
Every JCD 2m² panel is now located on Swarm
offering advertisers the opportunity to cross
both off- and online campaign. Through a simple
check-in at a poster site containing the Swarm
logo, consumers can now directly interact with
the advertised brand.
Out-of-Home
Convergent features
24

Out-of-Home
Convergent features
JCDecaux iBeacons
250 JCD street 2m² panels (from Authentic Lady
network) are now equipped with the iBeacon
technology. Beacons are fast becoming the
technology of the moment. Different kind of
sectors are all harnessing the benefits of using
these small, wireless devices, to very different
ends. Beacons are a type of low-cost, micro-
location-based technology that uses Bluetooth
low energy (BLE 4.0) to communicate with
mobile devices. They offer brands the ability
to get to know target audiences and their
preferences better through location and
interaction data. This enables marketers to serve
locally-relevant content or vouchers on people’s
mobile phones or push notifications through to
build loyalty programmes. With the introduction
of Beacons across the globe in so many different
environments, global consumer adoption is
looking like it will be relatively fast-paced.
JCDecaux Buzzyfy
Buzzyfy is a new tool from JCDecaux that
enables to analyse specific public audience’s
conversations on social networks close to
JCD furniture. These collected data can give
additional insights on a target but also enrich the
‘point of interest (POI)’ geographical approach
for customized networks. Thanks to this tool,
JCDecaux introduces a digital ‘retargeting’
offer enabling brands to retarget their audience
in proximity of JCD OOH campaign via social
media.
25

Street
73%
of 17-64 y.o notice
ads on billboards
with special / 3D /
cut out additions

Source : OCS Posterscope Belgium

Street Furniture
What’s new in 2016?
Brussels City Center
Clear Channel wins the Brussels’ city centre street furniture market previously held
by JCDecaux. As a consequence Clear Channel’s 2m² offer includes +/- 1.000 sides
located in the very heart of the Capital amongst which 100 digital screens should also
be deployed as part of this new contract later in 2016.
JCDecaux remains present in the city-centre with 600 sides thanks to the Villo! (shared
bike service) and STIB (entrances/exits of the metro stations) contracts. However, their
national 2m² offer (Booster, Authentic ans Taste networks) loose 25 sides.
As per January 2016, Clear Channel integrates these Brussels city center’s sides into
their 2m² national offers and creates a Brussels’ local network:
• Adshel Maximum XL (3.010 sides)
• Adshel Maximum XXL (3.200 sides)
• Adshel Optimum XL (2.650 sides)
• Adshel Brussels (300 sides)
28

2m²
Street Furniture
Proximity
JCDecaux & Clear Channel now gives to advertisers the opportunity to select some
sides closer to their strategic locations (POI), points of sales (POS) or to reach specific
target groups. The street furniture offer evolves towards a more targeted approach.
However it’s important to bare in mind that outdoor remains a mass medium.
Next to Premium networks from JCDecaux where only a part of the sides are “targeted”,
the media owner now offers a 100% customised 2m² network of 600 sides (JCD
Customized 600).
Also to complete their proximity offers, Clear Channel and JCDecaux create new
“targeted” 2m² FMCG street networks:
• JCDecaux Conso F1F2 / Delhaize / Colruyt;
• Clear Channel Be Proximity F1F2 / F1 / F2 / Carrefour / Colruyt / Delhaize.
29

Street
Street Furniture
N ET WOR K D ET A ILS
JC D B OOST ER JC D A UT H EN T IC JC D T A ST E
SIDES 2.725 2.425 2.125
NETWORKS 2 2 2
FORM AT 2m² 2m² 2m²
DURATION (DAYS) 7 7 7
COVERAGE National National National
PRESENCE Street Street Street
LIGHTING Yes Yes Yes
START ON Tuesday Tuesday Tuesday
M EDIA COST (GROSS) / INDEX 75 214.474 € 198.640 € 175.250 €
M EDIA COST (GROSS) / INDEX 85 243.071€ 225.126 € 198.616 €
M EDIA COST (GROSS) / INDEX 95 271.667 € 251.611€ 221.983 €
TAXES (NET) 13.353 € 11.883 € 10.413 €
COST PER SIDE (INDEX 100) 105 € 109 € 110 €
ESTIM ATED PROD COSTS (NET)* 10.235 € 9.333 € 8.456 €
SALES HOUSE JC Decaux JC Decaux JC Decaux
C IM P ER F OR M A N C ES
GEOGRAPHICAL LAYER NATIONAL NATIONAL NATIONAL
TARGET 12+ 12+ 12+
POP SIZE 9.518.730 9.518.730 9.518.730
REACH 1+(%) 71 69 69
GRP 2.463 2.224 1.976
OTS 35 32 29
GROSS CONTACTS 234.410.130 211.737.074 188.079.258
Source: CIM OOH Study Wave 2016-1
(*) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
30

Street
Street Furniture
2m²
JC D
LIEGE
JC D
B R USSELS 300
JC D
B R USSELS 150*
SIDES 250 300 150
NETWORKS 1 1 3
COVERAGE Liège Brussels Brussels
M EDIA COST (GROSS) / INDEX 120 38.231€ 45.025 € 25.679 €
TAXES (NET) 1.225 € 1.470 € 735 €
ESTIM ATED PROD COSTS (NET)** 1.964 € 3.000 € 2.549 €
GEOGRAPHICAL LAYER LIEGE BRUSSELS 19 BRUSSELS 19
TARGET 12+ 12+ 12+
POP SIZE 404.409 960.487 960.487
REACH 1+(%) 80 85 79
GRP 2.410 1.865 954
OTS 30 22 12
GROSS CONTACTS 9.745.884 17.914.974 9.166.094
Source: CIM OOH Study Wave 2016-1 / (*) Brussels 2 Business - Event - Place 2Be / (**) Not contractual /
Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
31

Street
Street Furniture
JC D T A ST E +
D IGIT A L M ET R O*
JC D B R USSELS ST R EET +
D IGIT A L M ET R O
SIDES 2.280 455
NETWORKS Taste +Digital M etro Brussels 300 +Digital M etro
FORM AT 2m² +digital screen 70'' 2m² +digital screen 70''
DURATION (DAYS) 7 7
COVERAGE National Brussels
PRESENCE Street +Brussels M etro Street +Brussels M etro
LIGHTING Yes Yes
START ON Tuesday Tuesday
M EDIA COST (GROSS) / INDEX 75 217.767 € 70.658 €
M EDIA COST (GROSS) / INDEX 100 290.356 € 94.211€
TAXES (NET) 10.924 € 1.982 €
COST PER SIDE (INDEX 100) 127 € 207 €
ESTIM ATED PROD COSTS (NET)** 8.956 € 3.500 €
SALES HOUSE JC Decaux JC Decaux
GEOGRAPHICAL LAYER NATIONAL BRUSSELS 19
TARGET 12+ 12+
POP SIZE 9.518.730 960.487
REACH 1+(%) 69 89
GRP 2.224 3.792
OTS 32 43
GROSS CONTACTS 211.689.651 36.421.961
Source: CIM OOH Study Wave 2016-1 / (*) also available with Booster or Authentic Networks
(**) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
32

Street
Street Furniture
2m²
JC D T A ST E* +
IN SER T SM A R T M ON T Y
JC D T A ST E* +
IN SER T SM A R T IES
SIDES 7.125 4.625
NETWORKS Taste +Proxicity Taste +Proxicity
FORM AT 2m² +frames 60x80cm 2m² +frames 60x80cm
DURATION (DAYS) 7 7
COVERAGE National National
PRESENCE Street Street
LIGHTING Partial Partial
TAXES (NET) 20.400 € 15.406 €
ESTIM ATED PROD COSTS (NET)** On demand On demand
SALES HOUSE JCD / Insert JCD / Insert
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
CIM performances are only
available for the JCD 'street' sides
(please refer to JCD Taste)
CIM performances are only
available for the JCD 'street' sides
(please refer to JCD Taste)
(*) also available with Booster or Authentic Networks
33

Street
Street Furniture
A D SH EL
OP T IM UM XL*
A D SH EL
M A XIM UM ** XL*
A D SH EL
M A XIM UM ** XXL*
SIDES 2.650 3.010 3.200
NETWORKS 2 2 2
M EDIA COST (GROSS) 280.000 € 303.000 € 316.000 €
TAXES (NET) 12.520 € 14.225 € 15.120 €
COST PER SIDE 106 € 101€ 99 €
ESTIM ATED PROD COSTS (NET)*** 6.498 € 7.109 € 7.432 €
SALES HOUSE Clear Channel Clear Channel Clear Channel
GEOGRAPHICAL LAYER NATIONAL NATIONAL NATIONAL
TARGET 12+ 12+ 12+
POP SIZE 9.518.730 9.518.730 9.518.730
REACH 1+(%) 69 70 70
GRP 2.206 2.465 2.561
OTS 32 35 37
GROSS CONTACTS 209.938.748 234.616.708 243.778.918
(*) XL or XXL means Brussels City Center sides included
(**) CONNECT: The Maximum network NFC Enabled comprises 3.000 interactive panels for 3.000 euros
(net) technical / activation costs.
(***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
34

Street
Street Furniture
2m²
(*) CONNECT
(**) XL means Brussels City Center sides included
(***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery included
A D SH EL
B ESST * XL**
A D SH EL
M IX M ED IA XL**
A D SH EL+
SIDES 3.230 2.200 950
NETWORKS
Adshel Optimum XL**
+Adshel Stations
Package Package
COVERAGE National National Gent +Antw. +Others
PRESENCE Street +Stations Street Street
M EDIA COST (GROSS) 326.000 € 248.600 € 104.281€
TAXES (NET) 12.520 € 10.420 € 4.412 €
COST PER SIDE 101€ 113 € 110 €
ESTIM ATED PROD COSTS (NET)*** 9.551€ 5.737 € On demand
GEOGRAPHICAL LAYER NATIONAL NATIONAL N/A
TARGET 12+ 12+ N/A
POP SIZE 9.518.730 9.518.730 N/A
REACH 1+(%) 70 67 N/A
GRP 2.250 1.698 N/A
OTS 32 25 N/A
GROSS CONTACTS 214.176.773 161.612.972 N/A
35

Street
Street Furniture
A D SH EL 5 M A IN
C IT IES XL*
A D SH EL GOLD EN
T R IA N GLE
P R EM IUM
A D SH EL GEN T &
A N T WER P P LUG
IN
SIDES 1.710 400 550
NETWORKS Package Package Package
COVERAGE 5 M ain Cities Bruss. +Antw. +Gent Antwerpen +Gent
M EDIA COST (GROSS) 226.329 € 58.436 € 64.501€
TAXES (NET) 8.079 € 2.060 € 2.554 €
COST PER SIDE 132 € 146 € 117 €
ESTIM ATED PROD COSTS (NET)** On demand On demand On demand
GEOGRAPHICAL LAYER 5 M AIN CITIES N/A ANTWERP +GENT
TARGET 12+ N/A 12+
POP SIZE 2.797.840 N/A 859.734
REACH 1+(%) 87 N/A 94
GRP 3.852 N/A 4.151
OTS 44 N/A 44
GROSS CONTACTS 107.778.008 N/A 35.690.184
(*) XL means Brussels City Center sides included
36

Street
Street Furniture
2m²
A D SH EL
A N T WER P P LUG
IN
A D SH EL
A N T WER P
P R EM IUM
A D SH EL
A N T WER P
C EN T ER
SIDES 300 150 225
NETWORKS 1 1 1
COVERAGE Antwerpen Antwerpen Antwerpen
M EDIA COST (GROSS) 33.851€ 21.900 € 30.375 €
TAXES (NET) 1.393 € 697 € 1.045 €
COST PER SIDE 113 € 146 € 135 €
ESTIM ATED PROD COSTS (NET)* On demand 1.370 € 1.500 €
GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN ANTWERPEN
TARGET 12+ 12+ 12+
POP SIZE 618.872 618.872 618.872
REACH 1+(%) 94 72 83
GRP 3.934 1.907 2.783
OTS 42 27 33
GROSS CONTACTS 24.348.986 11.799.770 17.220.075
37

Street
Street Furniture
A D SH EL
A N T WER P
A D SH EL
A N T WER P +
A D SH EL
GEN T
SIDES 270 350 250
NETWORKS 1 1 1
COVERAGE Antwerpen Antwerpen Gent
M EDIA COST (GROSS) 33.480 € 39.550 € 30.650 €
TAXES (NET) 1.254 € 1.625 € 1.161€
COST PER SIDE 124 € 113 € 123 €
ESTIM ATED PROD COSTS (NET)* 1.573 € 1.709 € 1.538 €
GEOGRAPHICAL LAYER ANTWERPEN ANTWERPEN GENT
TARGET 12+ 12+ 12+
POP SIZE 618.872 618.872 240.862
REACH 1+(%) 90 96 96
GRP 3.325 4.627 4.494
OTS 37 48 47
GROSS CONTACTS 20.579.589 28.637.770 10.825.103
38

Street
Street Furniture
2m²
A D SH EL
B R USSELS
P R EM IUM
A D SH EL
B R USSELS
C EN T ER
A D SH EL
B R USSELS
300
A D SH EL
B R USSELS
350
SIDES 150 200 300 350
NETWORKS 1 1 1 Package
FORM AT 2m² 2m² 2m² 2m²
DURATION (DAYS) 7 7 7 7
COVERAGE Brussels Brussels Brussels Brussels
PRESENCE Street Street Street Street +Stations
LIGHTING Yes Yes Yes Yes
START ON Tuesday Tuesday Tuesday Tuesday
M EDIA COST (GROSS) 21.900 € 27.000 € 37.200 € 43.400 €
TAXES (NET) 900 € 1.200 € 1.800 € 1.800 €
COST PER SIDE 146 € 135 € 124 € 124 €
ESTIM ATED PROD COSTS (NET)* 2.234 € 2.319 € 2.489 € On demand
SALES HOUSE Clear Channel Clear Channel Clear Channel Clear Channel
GEOGRAPHICAL LAYER BRUSSELS 19 BRUSSELS 19 BRUSSELS 19 BRUSSELS 19
TARGET 12+ 12+ 12+ 12+
POP SIZE 960.487 960.487 960.487 960.487
REACH 1+(%) 57 73 82 83
GRP 878 994 1.884 1.907
OTS 15 14 23 23
GROSS CONTACTS 8.431.075 9.547.178 18.098.151 18.320.283
39

Street
Street Furniture
SID ES D IST R IB UT ION
JC D B OOST ER JC D A UT H EN T IC JC D T A ST E
ANTWERPEN 237 210 184
BRUXELLES 846 745 656
CHARLEROI 118 107 88
GENT 0 0 0
LIEGE 313 282 257
T OT A L 5 M A IN C IT IES 1.514 1.344 1.185
AALST 48 34 33
ARLON 5 6 3
BRUGGE 82 70 65
HASSELT 148 142 124
KORTRIJK 43 35 37
LA LOUVIERE 0 0 0
LEUVEN 0 0 0
M ECHELEN 96 86 71
M ONS 16 12 12
NAM UR 96 86 73
OOSTENDE 44 41 32
ROESELARE 44 42 34
SINT-NIKLAAS 51 52 41
TOURNAI 49 44 43
TURNHOUT 30 26 24
VERVIERS 31 32 27
T OT A L 16 R EGION A L C IT IES 783 708 619
TOTAL 20 SM ALL CITIES NL 246 208 179
TOTAL 7 SM ALL CITIES FR 28 25 21
T OT A L 27 SM A LL T OWN S 274 233 200
T OT A L OT H ER S 154 140 121
T OT A L N ET WOR K 2.725 2.425 2.125
40

Street
Street Furniture
2m²
JC D
LIEGE
JC D
B R USSELS 300
JC D B R USSELS
150
ANTWERPEN 0 0 0
BRUXELLES 0 300 150
CHARLEROI 0 0 0
GENT 0 0 0
LIEGE 250 0 0
T OT A L N ET WOR K 250 300 150
41

Street
Street Furniture
JC D T A ST E +
D IGIT A L M ET R O
JC D B R USSELS ST R EET +
D IGIT A L M ET R O
ANTWERPEN 184 0
BRUXELLES 811 455
CHARLEROI 88 0
GENT 0 0
LIEGE 257 0
T OT A L 5 M A IN C IT IES 1.340 455
AALST 33 0
ARLON 3 0
BRUGGE 65 0
HASSELT 124 0
KORTRIJK 37 0
LA LOUVIERE 0 0
LEUVEN 0 0
M ECHELEN 71 0
M ONS 12 0
NAM UR 73 0
OOSTENDE 32 0
ROESELARE 34 0
SINT-NIKLAAS 41 0
TOURNAI 43 0
TURNHOUT 24 0
VERVIERS 27 0
T OT A L 16 R EGION A L C IT IES 619 0
TOTAL 20 SM ALL CITIES NL 179 0
TOTAL 7 SM ALL CITIES FR 21 0
T OT A L 27 SM A LL T OWN S 200 0
T OT A L OT H ER S 121 0
T OT A L N ET WOR K 2.280 455
42

Street
Street Furniture
2m²
JC D T A ST E +
IN SER T SM A R T M ON T Y
JC D T A ST E +
IN SER T SM A R T IES
ANTWERPEN 774 479
BRUXELLES 2.656 1.656
CHARLEROI 348 218
GENT 250 125
LIEGE 727 492
T OT A L 5 M A IN C IT IES 4.755 2.970
AALST 93 63
ARLON 3 3
BRUGGE 115 90
HASSELT 174 149
KORTRIJK 87 62
LA LOUVIERE 80 40
LEUVEN 70 35
M ECHELEN 145 108
M ONS 112 62
NAM UR 153 113
OOSTENDE 112 72
ROESELARE 84 59
SINT-NIKLAAS 91 66
TOURNAI 83 63
TURNHOUT 54 39
VERVIERS 77 52
T OT A L 16 R EGION A L C IT IES 1.533 1.076
TOTAL 20 SM ALL CITIES NL 395 287
TOTAL 7 SM ALL CITIES FR 111 66
T OT A L 27 SM A LL T OWN S 506 353
T OT A L OT H ER S 331 226
T OT A L N ET WOR K 7.125 4.625
43

Street
Street Furniture
A D SH EL
OP T IM UM XL
A D SH EL
M A XIM UM XL
A D SH EL
M A XIM UM XXL
BRUXELLES 710 936 994
CHARLEROI 142 162 173
GENT 212 287 306
LIEGE 157 169 176
T OT A L 5 M A IN C IT IES 1.705 2.071 2.205
AALST 0 0 0
ARLON 0 0 0
BRUGGE 17 19 19
HASSELT 11 22 23
KORTRIJK 60 81 84
LA LOUVIERE 65 63 70
LEUVEN 0 0 0
M ECHELEN 0 0 0
M ONS 70 76 79
NAM UR 97 107 113
OOSTENDE 55 60 65
ROESELARE 0 0 0
SINT-NIKLAAS 40 47 53
TOURNAI 45 46 49
TURNHOUT 3 4 4
VERVIERS 38 33 37
T OT A L OT H ER S 233 147 150
T OT A L N ET WOR K 2.650 3.010 3.200
44

Street
Street Furniture
2m²
A D SH EL
B ESST XL
A D SH EL
M IX M ED IA
A D SH EL+
ANTWERPEN 547 371 N/A
BRUXELLES 914 657 N/A
CHARLEROI 169 109 N/A
GENT 243 224 N/A
LIEGE 172 139 N/A
T OT A L 5 M A IN C IT IES 2.045 1.500 N/A
AALST 8 0 N/A
ARLON 1 0 N/A
BRUGGE 35 13 N/A
HASSELT 18 13 N/A
KORTRIJK 71 54 N/A
LA LOUVIERE 76 52 N/A
LEUVEN 15 0 N/A
M ECHELEN 16 0 N/A
M ONS 85 57 N/A
NAM UR 130 71 N/A
OOSTENDE 61 45 N/A
ROESELARE 0 0 N/A
SINT-NIKLAAS 43 33 N/A
TOURNAI 53 33 N/A
TURNHOUT 3 5 N/A
VERVIERS 45 34 N/A
T OT A L 16 R EGION A L C IT IES 660 410 N/A
TOTAL 20 SM ALL CITIES NL 179 121 N/A
TOTAL 7 SM ALL CITIES FR 73 45 N/A
T OT A L 27 SM A LL T OWN S 252 166 N/A
T OT A L OT H ER S 273 124 N/A
T OT A L N ET WOR K 3.230 2.200 N/A
45

Street
Street Furniture
A D SH EL 5 M A IN
C IT IES XL
A D SH EL GOLD EN
T R IA N GLE
P R EM IUM
A D SH EL GEN T &
A N T WER P P LUG
IN
BRUXELLES 711 150 0
CHARLEROI 143 0 0
GENT 213 100 250
LIEGE 158 0 0
T OT A L 5 M A IN C IT IES 1.710 400 550
A D SH EL
A N T WER P P LUG
IN
A D SH EL
A N T WER P
P R EM IUM
A D SH EL
A N T WER P
C EN T ER
BRUXELLES 0 0 0
CHARLEROI 0 0 0
GENT 0 0 0
LIEGE 0 0 0
T OT A L 5 M A IN C IT IES 300 150 225
46

Street
Street Furniture
2m²
A D SH EL
A N T WER P
A D SH EL
A N T WER P +
A D SH EL
GEN T
ANTWERPEN 270 350 0
BRUXELLES 0 0 0
CHARLEROI 0 0 0
GENT 0 0 250
LIEGE 0 0 0
T OT A L N ET WOR K 270 350 250
A D SH EL
B R USSELS
P R EM IUM
A D SH EL
B R USSELS
C EN T ER
A D SH EL
B R USSELS
300
A D SH EL
B R USSELS
350
ANTWERPEN 0 0 0 0
BRUXELLES 150 200 300 350
CHARLEROI 0 0 0 0
GENT 0 0 0 0
LIEGE 0 0 0 0
T OT A L N ET WOR K 150 200 300 350
A D SH EL
A N T WER P
A D SH EL
A N T WER P +
A D SH EL
GEN T
ANTWERPEN 270 350 0
BRUXELLES 0 0 0
CHARLEROI 0 0 0
GENT 0 0 250
LIEGE 0 0 0
T OT A L N ET WOR K 270 350 250
A D SH EL
B R USSELS
P R EM IUM
A D SH EL
B R USSELS
C EN T ER
A D SH EL
B R USSELS
300
A D SH EL
B R USSELS
350
ANTWERPEN 0 0 0 0
BRUXELLES 150 200 300 350
CHARLEROI 0 0 0 0
GENT 0 0 0 0
LIEGE 0 0 0 0
T OT A L N ET WOR K 150 200 300 350
47

Street
Street Furniture (Proximity)
JC D C UT OM IZ ED 600*
SIDES 600
NETWORKS 1
FORM AT 2m²
DURATION (DAYS) 7
COVERAGE National
PRESENCE Street
LIGHTING Yes
START ON Tuesday
M EDIA COST (GROSS) / INDEX 75 57.289 €
TAXES (NET) 2.940 €
COST PER SIDE (INDEX 100) 127 €
ESTIM ATED PROD COSTS (NET)** 3.885 €
SALES HOUSE JC Decaux
48
(*) Free Selection of 600 targeted sides according to specific POI/POS, target or geographical affinity
Sides distribution depends on the selection of specific POS / POI, target or geographical affinity
Performances on demand according to the sides selection

Street
2m²
A D SH EL B E
P R OXIM IT Y** XL*
500
A D SH EL B E
P R OXIM IT Y** XL*
750
A D SH EL B ESST
P R OXIM IT Y***
XL* 500
SIDES 500 750 1.080
NETWORKS 1 1
Adshel Be Proximity
500 +Adshel Stations
COVERAGE NOT National NOT National NOT National
PRESENCE Street Street Street +Stations
M EDIA COST (GROSS) 62.000 € 93.000 € 135.223 €
TAXES (NET) 2.362 € 3.544 € 2.362 €
COST PER SIDE 124 € 124 € 125 €
ESTIM ATED PROD COSTS (NET)**** 2.826 € 3.251€ On demand
49
(*) XL means Brussels City Center sides included
(**) Selection (by Clear Channel) of 100% targeted sides according to specific POI/POS, target or geographical
affinity (based on Clear Channel’s database)
(***) Selection (by Clear Channel) of 500 targeted sides according to specific POI/POS, target or geographical
affinity (based on Clear Channel’s database)
(****) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery
included

Street
A D SH EL
OP T IM UM
P R OXIM IT Y* XL**
A D SH EL
M A XIM UM
P R OXIM IT Y* XL**
SIDES 2.650 3.010
NETWORKS 1 1
FORM AT 2m² 2m²
DURATION (DAYS) 7 7
LIGHTING Yes Yes
M EDIA COST (GROSS) 294.579 €(Proximity 30%) 334.598 €(Proximity 30%)
TAXES (NET) 12.520 € 14.225 €
COST PER SIDE 111€ 111€
ESTIM ATED PROD COSTS (NET)*** 6.498 € 7.109 €
SALES HOUSE Clear Channel Clear Channel
(*) Selection (by Clear Channel) of 5, 10, 20, 30 or 40% targeted sides according to specific POI/POS, target or
geographical affinity (based on Clear Channel’s database)
(***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery
included
50

Street
2m²
M Y A D SH EL OP T IM UM
P R OXIM IT Y* XL**
M Y A D SH EL M A XIM UM
P R OXIM IT Y* XL**
SIDES 2.650 3.010
NETWORKS 1 1
FORM AT 2m² 2m²
DURATION (DAYS) 7 7
LIGHTING Yes Yes
M EDIA COST (GROSS) 289.719 €(Proximity 20%) 329.077 €(Proximity 20%)
TAXES (NET) 12.520 € 14.225 €
COST PER SIDE 109 € 109 €
ESTIM ATED PROD COSTS (NET)*** On demand On demand
(*) Free Selection of 5, 10, 20, 30 or 40% targeted sides according to specific POI/POS, target or geographical
affinity (based on extrenal’s database)
(***) Not contractual / Estimation production costs for 1 theme / 2 languages, stamp taxes, zipping & delivery
included
51

Street
Street Furniture (Retail)
JC D C ON SO
F 1F 2
JC D C ON SO
C OLR UYT
JC D C ON SO
D ELH A IZ E
SIDES 600 225 200
NETWORKS 1 Package Package
DURATION (DAYS) 7 7 days 7 days
COVERAGE National NOT National NOT National
COVERED POS 307 F1F2 stores 77 Colruyt F1stores 67 Delhaize F1stores
M AX SIDES DISTANCE FROM POS 200m 200m 200m
TAXES (NET) 2.940 € 1.103 € 980 €
ESTIM ATED PROD COSTS (NET)* 3.885 € On demand On demand
GEOGRAPHICAL LAYER NATIONAL N/A N/A
TARGET 12+ N/A N/A
POP SIZE 9.518.730 N/A N/A
REACH 1+(%) 55 N/A N/A
GRP 498 N/A N/A
OTS 9 N/A N/A
GROSS CONTACTS 47.366.100 N/A N/A
52

Street
2m²
JC D C ON SO
F 1F 2
JC D C ON SO
C OLR UYT
JC D C ON SO
D ELH A IZ E
ANTWERPEN 43 11 14
BRUXELLES 188 71 83
CHARLEROI 45 28 2
GENT 0 0 0
LIEGE 69 17 19
T OT A L 5 M A IN C IT IES 345 127 118
AALST 13 1 1
ARLON 4 0 0
BRUGGE 13 4 9
HASSELT 28 11 8
KORTRIJK 13 1 1
LA LOUVIERE 0 0 0
LEUVEN 0 0 0
M ECHELEN 11 1 4
M ONS 2 4 0
NAM UR 23 6 3
OOSTENDE 8 0 10
ROESELARE 6 1 3
SINT-NIKLAAS 6 6 5
TOURNAI 9 8 4
TURNHOUT 4 1 0
VERVIERS 9 2 9
T OT A L OT H ER S 48 25 8
T OT A L N ET WOR K 600 225 200
53

Street
B E P R OX F 1F 2
800
B E P R OX F 1
SUP ER M A R KET S
B E P R OX F 2
SUP ER M A R KET S
SIDES 800 500 500
NETWORKS 1 1 1
COVERED POS 450 204 286
M EDIA COST (GROSS) 99.200 € 62.000 € 68.200 €
TAXES (NET) 3.712 € 2.320 € 2.552 €
COST PER SIDE 124 € 124 € 136 €
ESTIM ATED PROD COSTS (NET)* 3.335 € 2.826 € 2.911€

Sides distribution and performances on demand
54

Street
2m²
B E P R OX
C A R R EF OUR
GR OUP
B E P R OX
C OLR UYT
GR OUP
B E P R OX
D ELH A IZ E
GR OUP
SIDES 500 200 200
NETWORKS 1 1 1
COVERED POS 183 95 110
M EDIA COST (GROSS) 62.000 € 24.800 € 24.800 €
TAXES (NET) 2.320 € 928 € 928 €
COST PER SIDE 124 € 124 € 124 €
ESTIM ATED PROD COSTS (NET)*** 2.826 € 2.318 € 2.318 €

Sides distribution and performances on demand
55

Street
Large Size Billboards
JC D B R USSELS 8 - 50
SIDES 50
NETWORKS 1
FORM AT 8m²
DURATION (DAYS) 14
COVERAGE Brussels
PRESENCE Street
LIGHTING Yes
START ON Tuesday
M EDIA COST (GROSS) / INDEX 115 43.651€
COST PER SIDE (INDEX 100) 759 €
ESTIM ATED PROD COSTS (NET)* 3.661€
GEOGRAPHICAL LAYER BRUSSELS CIM
TARGET 12+
POP SIZE 1.286.313
REACH 1+(%) 70
GRP 1.231
OTS 18
GROSS CONTACTS 15.830.488
(*) Not contractual / Estimation production costs for 1theme / 2 languages, stamp taxes, zipping & delivery included

Source: CIM OOH Study Wave 2016-1 / (*) Not contractual / Estimation production costs for 1 theme / 2 languages,
stamp taxes, zipping & delivery included
56

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS) / INDEX 105 387.878 € 431.701€
TAXES (NET) 42.280 € 47.905 €
ESTIM ATED PROD COSTS (NET)* 25.553 € 26.849 €
SALES HOUSE
GEOGRAPHICAL LAYER NATIONAL NATIONAL
TARGET 12+ 12+
POP SIZE 9.518.730 9.518.730
REACH 1+(%) 75 77
GRP 2.115 2.153
OTS 28 28
GROSS CONTACTS 201.295.081 204.926.256
JC D SUP ER ST A R
N A T ION A L
785
1
20m² +8m²
JC Decaux
Wednesday
14
National
Street
Partial
48 CIM Cities
Wednesday
JC Decaux
JC D SUP ER ST A R 48
14
1
20m² +8m²
645
Street
Partial

Source: CIM OOH Study Wave 2016-1 / (*) Not contractual / Estimation production costs for 1 theme / 2 languages,
stamp taxes, zipping & delivery included
8-10-20m²
57

Street
B P
C ON T A C T 350
B P
M OVIN G 400
SIDES 350 400
NETWORKS 1 1
FORM AT 20m² 20m²
DURATION (DAYS) 14 14
COVERAGE National Intercity National Intercity
START ON Wednesday Wednesday
M EDIA COST (GROSS) 133.000 € 165.000 €
TAXES (NET) 14.800 € 14.400 €
SALES HOUSE Belgian Posters Belgian Posters
GEOGRAPHICAL LAYER N/A N/A
TARGET N/A N/A
POP SIZE N/A N/A 9.518.730
REACH 1+(%) N/A N/A 70
GRP N/A N/A 1.576
OTS N/A N/A 22
GROSS CONTACTS N/A N/A
20m² +10m² +8m²
24 Urbans Centers
Street
Partial
Wednesday
301.000 €
33.900 €
602 €
Belgian Posters
25.572 €
NATIONAL
12+
150.012.430
1
14
B P
A C C ESS 500
500
B P
C ON T A C T 350
B P
M OVIN G 400
SIDES 350 400
NETWORKS 1 1
FORM AT 20m² 20m²
DURATION (DAYS) 14 14
COVERAGE National Intercity National Intercity
START ON Wednesday Wednesday
M EDIA COST (GROSS) 133.000 € 165.000 €
TAXES (NET) 14.800 € 14.400 €
SALES HOUSE Belgian Posters Belgian Posters
GEOGRAPHICAL LAYER N/A N/A
TARGET N/A N/A
POP SIZE N/A N/A 9.518.730
REACH 1+(%) N/A N/A 70
GRP N/A N/A 1.576
OTS N/A N/A 22
GROSS CONTACTS N/A N/A
20m² +10m² +8m²
24 Urbans Centers
Street
Partial
Wednesday
301.000 €
33.900 €
602 €
Belgian Posters
25.572 €
NATIONAL
12+
150.012.430
1
14
B P
A C C ESS 500
500
58

Street
8-10-20m²
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
ESTIM ATED PROD COSTS (NET)*
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730 N/A
REACH 1+(%) 74 79 N/A
GRP 1.686 2.019 N/A
OTS 23 26 N/A
GROSS CONTACTS N/A
12+
160.503.413
B P
B ELGIUM 800
800
1
26.572 € 31.476 €
NATIONAL
12+
48 CIM cities
Street
Partial
Wednesday
363.000 €
38.000 €
605 €
Belgian Posters
NATIONAL
Belgian Posters
Wednesday
On demand
N/A
N/A
Belgian Posters
439 €509 €
373.000 €
48.700 €
407.000 €
48.300 €
National
Wednesday
20m² +10m² +8m²
14
National
Street
Partial
Street
Partial
192.174.249
14
20m² +10m² +8m²
600
1
20m² +10m² +8m²
14
Access +Contact
850
B P
GR A N D SLA M 850
B P
C OVER 600
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730 N/A
REACH 1+(%) 74 79 N/A
GRP 1.686 2.019 N/A
OTS 23 26 N/A
GROSS CONTACTS N/A
12+
160.503.413
B P
B ELGIUM 800
800
1
26.572 € 31.476 €
NATIONAL
12+
48 CIM cities
Street
Partial
Wednesday
363.000 €
38.000 €
605 €
Belgian Posters
NATIONAL
Belgian Posters
Wednesday
On demand
N/A
N/A
Belgian Posters
439 €509 €
373.000 €
48.700 €
407.000 €
48.300 €
National
Wednesday
20m² +10m² +8m²
14
National
Street
Partial
Street
Partial
192.174.249
14
20m² +10m² +8m²
600
1
20m² +10m² +8m²
14
Access +Contact
850
B P
GR A N D SLA M 850
B P
C OVER 600
59

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
N/A
On demand On demand
N/A N/A
N/A N/A
Belgian Posters Belgian Posters
438 €
394.000 €
48.300 €
N/A
N/A
National
N/A
N/A
Belgian Posters
467 €
52.400 €
467.000 €
Wednesday
PartialPartial
Street
Partial
N/A N/A N/A
N/A
N/A
N/A N/A
Access +M oving Cover + Contact
National National
Street Street
Wednesday Wednesday
469 €
On demand
446.000 €
52.800 €
N/A N/A
N/A N/A
N/A
900 950 1.000
14 14 14
20m² +10m² +8m²20m² +10m² +8m² 20m² +10m² +8m²
Cover +M oving
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
B P
GR A N D SLA M
1000
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
N/A
On demand On demand
N/A N/A
N/A N/A
Belgian Posters Belgian Posters
438 €
394.000 €
48.300 €
N/A
N/A
National
N/A
N/A
Belgian Posters
467 €
52.400 €
467.000 €
Wednesday
PartialPartial
Street
Partial
N/A N/A N/A
N/A
N/A
N/A N/A
Access +M oving Cover + Contact
National National
Street Street
Wednesday Wednesday
469 €
On demand
446.000 €
52.800 €
N/A N/A
N/A N/A
N/A
900 950 1.000
14 14 14
20m² +10m² +8m²20m² +10m² +8m² 20m² +10m² +8m²
Cover +M oving
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
B P
GR A N D SLA M
1000
60

Street
8-10-20m²
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
CIM performances are
not available on this network
6.502 € 9.126 €
697 € 697 €
On demand On demand
M ediageuzen M ediageuzen
North +Brussels North +Brussels
Street Street
Partial Partial
Wednesday Wednesday
94.120 € 126.896 €
P R EM IUM 24 P R EM IUM 48
135 193
1 1
20m² +8m² 20m² +8m²
14 14

SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%)
GRP
OTS
GROSS CONTACTS
6.502 € 9.126 €
697 € 697 €
On demand On demand
M ediageuzen M ediageuzen
North +Brussels North +Brussels
Street Street
Partial Partial
Wednesday Wednesday
94.120 € 126.896 €
135 193
1 1
20m² +8m² 20m² +8m²
14 14
61

Street
SID ES D IST R IB UT ION 8m² 20m² 8m² 20m²
ANTWERPEN 12 41 7 48
BRUXELLES 139 61 136 63
CHARLEROI 2 64 0 73
GENT 9 25 7 23
LIEGE 11 64 10 66
T OT A L 5 M A IN C IT IES 173 255 160 273
AALST 0 9 0 8
ARLON 0 5 0 6
BRUGGE 0 4 0 5
HASSELT 4 9 4 9
KORTRIJK 0 12 0 15
LA LOUVIERE 0 8 0 11
LEUVEN 0 11 0 11
M ECHELEN 4 8 4 10
M ONS 1 9 1 10
NAM UR 0 8 0 9
OOSTENDE 6 5 1 12
ROESELARE 0 8 0 9
SINT-NIKLAAS 0 4 0 4
TOURNAI 0 11 0 13
TURNHOUT 3 17 4 19
VERVIERS 0 9 0 9
T OT A L 16 R EGION A L C IT IES 18 137 14 160
TOTAL 20 SM ALL CITIES NL 0 38 0 53
TOTAL 7 SM ALL CITIES FR 0 11 0 11
T OT A L 27 SM A LL T OWN S 0 49 0 64
T OT A L OT H ER S 1 12 2 112
T OT A L N ET WOR K
JC D SUP ER ST A R 48
645 785
JC D SUP ER ST A R
N A T ION A L
62

Street
8-10-20m²
B P
C ON T A C T 350
B P
M OVIN G 400
SID ES D IST R IB UT ION 20m² 20m² 8/ 10m² 20m²
ANTWERPEN 0 2 21 25
BRUXELLES 21 17 120 49
CHARLEROI 12 2 4 46
GENT 2 1 18 8
LIEGE 14 5 12 38
AALST 2 0 0 7
ARLON 0 0 0 2
BRUGGE 0 0 0 4
HASSELT 0 1 0 12
KORTRIJK 4 1 3 8
LEUVEN 3 1 0 4
M ECHELEN 0 4 2 6
M ONS 10 6 0 12
NAM UR 1 0 1 6
OOSTENDE 0 0 0 2
ROESELARE 3 2 0 5
TOURNAI 3 5 0 5
TURNHOUT 0 0 0 5
VERVIERS 2 2 1 11
T OT A L OT H ER S 217 286 7 19
T OT A L N ET WOR K 350 400 500
B P
A C C ESS 500
63

Street
Street
SID ES D IST R IB UT ION 8/ 10m² 20m² 8/ 10m² 20m² 8/ 10m² 20m²
ANTWERPEN 21 27 25 34 25 36
BRUXELLES 120 66 138 79 138 75
CHARLEROI 4 48 5 51 5 41
GENT 18 9 17 18 17 17
LIEGE 12 43 10 59 10 50
T OT A L 5 M A IN C IT IES 175 193 195 241 195 219
AALST 0 7 0 10 0 8
ARLON 0 2 0 4 0 4
BRUGGE 0 4 0 1 0 1
HASSELT 0 13 0 14 0 15
KORTRIJK 3 9 3 13 3 10
LA LOUVIERE 0 15 0 18 0 12
LEUVEN 0 5 0 13 0 11
M ECHELEN 2 10 4 6 4 10
M ONS 0 18 0 18 0 14
NAM UR 1 6 1 4 1 3
OOSTENDE 0 2 0 1 0 1
ROESELARE 0 7 0 10 0 9
SINT-NIKLAAS 3 10 5 7 5 7
TOURNAI 0 10 0 11 0 13
TURNHOUT 0 5 0 2 0 2
VERVIERS 1 13 0 11 0 11
T OT A L 16 R EGION A L C IT IES 10 136 13 143 13 131
TOTAL 20 SM ALL CITIES NL 0 49 0 67 0 75
TOTAL 7 SM ALL CITIES FR 0 25 2 30 2 37
T OT A L 27 SM A LL T OWN S 0 74 2 97 2 112
T OT A L OT H ER S 7 305 5 254 5 323
T OT A L N ET WOR K 900 950
B P
GR A N D SLA M 900
B P
GR A N D SLA M 950
1.000
B P
GR A N D SLA M
1000
64

Street
8-10-20m²
SID ES D IST R IB UT ION 8/ 10m² 20m² 8/ 10m² 20m² 8/ 10m² 20m²
ANTWERPEN 25 34 27 44 21 25
BRUXELLES 138 58 140 75 120 70
CHARLEROI 5 39 3 51 4 58
GENT 17 16 19 18 18 10
LIEGE 10 45 19 51 12 52
AALST 0 8 2 8 0 9
ARLON 0 4 0 4 0 2
BRUGGE 0 1 0 4 0 4
HASSELT 0 14 1 14 0 12
KORTRIJK 3 9 3 15 3 12
LA LOUVIERE 0 9 0 10 0 21
LEUVEN 0 10 0 12 0 7
M ECHELEN 4 6 4 11 2 6
M ONS 0 8 0 18 0 22
NAM UR 1 3 1 12 1 7
TOURNAI 0 8 0 13 0 8
VERVIERS 0 9 4 5 1 13
T OT A L OT H ER S 5 37 11 100 7 236
T OT A L N ET WOR K
B P
C OVER 600
600 850
B P
GR A N D SLA M 850
B P
B ELGIUM 800
800
65

Street
SID ES D IST R IB UT ION 8m² 20m² 8m² 20m²
ANTWERPEN 26 12 26 14
BRUXELLES 4 16 4 14
CHARLEROI 0 0 0 0
GENT 9 9 9 6
LIEGE 0 0 0 0
AALST 0 5 0 10
ARLON 0 0 0
BRUGGE 0 2 0 2
HASSELT 0 8 0 11
KORTRIJK 0 3 0 4
LA LOUVIERE 0 0 0 0
LEUVEN 0 4 0 3
M ECHELEN 0 11 0 7
M ONS 0 0 0 0
NAM UR 0 0 0 0
OOSTENDE 0 6 0 4
ROESELARE 0 2 0 5
TOURNAI 0 0 0 0
TURNHOUT 0 0 0 1
VERVIERS 0 0 0 0
T OT A L OT H ER S 5 7 5 7
T OT A L N ET WOR K
135 193
66

Clear Channel MO’F continues its new LED backlited 36m² panoramic billboards
installations with currently more than 100 addresses accross the 5 Main Cities.
Street
Panoramic Billboards
Pano
67

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730
REACH 1+(%) 68 76
GRP 1.194 2.099
OTS 18 28
GROSS CONTACTS 113.619.066 199.775.658
(**) Digital landscapes are not included in the CIM performances
24 urban centers National
M EGA 16m²
765
1
16m² + Digital 4m²
14
M OF 16+
531.250 €
56.713 €
694 €
Clear Channel
NATIONAL
12+
31.341€
869 €
Clear Channel
425
1
Street +Stations
Yes
M onday
Street +Stations
369.340 €
13.367 €
Yes
M onday
14
NATIONAL
12+
17.170 €
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730
REACH 1+(%) 68 76
GRP 1.194 2.099
OTS 18 28
GROSS CONTACTS 113.619.066 199.775.658
24 urban centers National
M EGA 16m²
765
1
14
M OF 16+
531.250 €
56.713 €
694 €
Clear Channel
NATIONAL
12+
31.341€
869 €
Clear Channel
425
1
Street +Stations
Yes
M onday
Street +Stations
369.340 €
13.367 €
Yes
M onday
14
NATIONAL
12+
17.170 €
68

Street
Pano
M OF 36 T R IVISION
SIDES 34
NETWORKS 1
FORM AT 36m²
DURATION (DAYS) 14
COVERAGE 5 M ain cities
PRESENCE Street
LIGHTING Yes
START ON M onday
M EDIA COST (GROSS) 115.582 €
COST PER SIDE 3.399 €
ESTIM ATED PROD COSTS (NET)* On demand
SALES HOUSE Clear Channel
GEOGRAPHICAL LAYER N/A
TARGET N/A
POP SIZE N/A 2.797.840
REACH 1+(%) N/A 64
GRP N/A 619
OTS N/A 10
GROSS CONTACTS N/A 17.328.637
5 M ain cities
Street +Stations
12.980 €
2.894 €
Clear Channel
5 M AIN CITIES
Yes
M onday
173.610 €
12+
15.745 €
M OF 36/ 60
60
1
14
69

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.797.840 2.797.840
REACH 1+(%) 70 76
GRP 1.011 1.170
OTS 15 16
GROSS CONTACTS 28.291.878 32.721.049
12+
5 M AIN CITIES
12+
14
2.637 €
Clear Channel
14
5 M ain cities 5 M ain cities
Street +Stations
Yes
Street +Stations
Yes
2.762 €
Clear Channel
M OF 36/ 100
100
1
80
2
M OF 36/ 80
5 M AIN CITIES
20.148 € 24.779 €
263.665 €
21.609 €
220.955 €
17.295 €
M ondayM onday
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.797.840 2.797.840
REACH 1+(%) 70 76
GRP 1.011 1.170
OTS 15 16
GROSS CONTACTS 28.291.878 32.721.049
12+
5 M AIN CITIES
12+
14
2.637 €
Clear Channel
14
5 M ain cities 5 M ain cities
Street +Stations
Yes
Street +Stations
Yes
2.762 €
Clear Channel
M OF 36/ 100
100
1
80
2
M OF 36/ 80
5 M AIN CITIES
20.148 € 24.779 €
263.665 €
21.609 €
220.955 €
17.295 €
M ondayM onday
70

Street
Pano
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS) / INDEX 120 302.171€
COST PER SIDE (INDEX 100) 1.937 €
ESTIM ATED PROD COSTS (NET)* 24.205 €
GEOGRAPHICAL LAYER
TARGET
POP SIZE 2.797.840
REACH 1+(%) 85
GRP 1.914
OTS 22
GROSS CONTACTS 53.559.699
JC D P R EST IGE SEN IOR
12+
5 M AIN CITIES
2
130
M onday & Tuesday
Yes
Street
5 M ain Cities
14 days (8m²) & 21days (21+38m²)
8 +21+38m²
71

SID ES D IST R IB UT ION 16m²
D igital
4m² 16m²
D igital
4m²
ANTWERPEN 25 2 41 2
BRUXELLES 98 2 179 2
CHARLEROI 62 0 103 0
GENT 28 1 47 1
LIEGE 75 0 113 0
AALST 4 0 8 0
ARLON 2 0 5 0
BRUGGE 2 0 4 0
HASSELT 10 0 17 0
KORTRIJK 8 0 17 0
LEUVEN 6 0 12 0
M ECHELEN 5 0 11 0
M ONS 12 0 21 0
NAM UR 9 0 14 0
OOSTENDE 4 0 12 0
ROESELARE 7 0 13 0
TOURNAI 7 0 14 0
TURNHOUT 5 0 9 0
VERVIERS 8 0 13 0
T OT A L OT H ER S 7 0 23 0
T OT A L N ET WOR K 425
M OF 16+ M EGA 16m²
765
Street
72

Pano
M OF 36 T R IVISION
SID ES D IST R IB UT ION 36m² 36m²
D igital
4m²
ANTWERPEN 10 9 2
BRUXELLES 16 20 2
CHARLEROI 3 7 0
GENT 3 10 1
LIEGE 2 9 0
M OF 36/ 60
SID ES D IST R IB UT ION 36m²
D igital
4m² 36m²
D igital
4m²
ANTWERPEN 14 2 21 2
BRUXELLES 28 2 32 2
CHARLEROI 11 0 12 0
GENT 8 1 12 1
LIEGE 14 0 18 0
M OF B 2B 80 M OF 36/ 100
SID ES D IST R IB UT ION 8m² 21m² 38m²
ANTWERPEN 0 7 9
BRUXELLES 40 11 24
CHARLEROI 0 0 15
GENT 0 5 2
LIEGE 0 0 17
T OT A L N ET WOR K
JC D P R EST IGE SEN IOR
130
Street
73

Street
Panoramic Billboards Mix’s
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%) 71 72 70
GRP 1.363 1.388 1.495
OTS 19 19 22
GROSS CONTACTS
(*) Digital landscapes are not included in the CIM performances
32.639 € 37.270 € 29.112 €
12+12+
129.738.371
9.518.730 9.518.730
142.327.915
Street +Stations
24 urban centers
Street +Stations
Clear Channel
NATIONAL
Yes
M onday
Yes
M onday
1.085 €
Clear Channel
455.890 €
42.666 € 44.321€
NATIONAL
Street +Stations
36 +16m² +Digital 4m²
14
14
National
14
National
Yes
M onday
516.846 €
46.980 €
1.175 €
Clear Channel
465.700 €
970 €
M OF
SUP ER M IX 420
420
M OF16/340 +M OF 80
M OF
M A XIM IX 480
480
M OF16/420 +M OF36/60
M OF
SUP ER M IX 440
440
M OF16/340 +M OF 100
NATIONAL
12+
132.100.743
9.518.730
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%) 71 72 70
GRP 1.363 1.388 1.495
OTS 19 19 22
GROSS CONTACTS
32.639 € 37.270 € 29.112 €
12+12+
129.738.371
9.518.730 9.518.730
142.327.915
Street +Stations
24 urban centers
Street +Stations
Clear Channel
NATIONAL
Yes
M onday
Yes
M onday
1.085 €
Clear Channel
455.890 €
42.666 € 44.321€
NATIONAL
Street +Stations
14
14
National
14
National
Yes
M onday
516.846 €
46.980 €
1.175 €
Clear Channel
465.700 €
970 €
M OF
SUP ER M IX 420
420
M OF16/340 +M OF 80
M OF
M A XIM IX 480
480
M OF16/420 +M OF36/60
M OF
SUP ER M IX 440
440
M OF16/340 +M OF 100
NATIONAL
12+
132.100.743
9.518.730
74

Mix’s
Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS)
TAXES (NET)
COST PER SIDE
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE 9.518.730 9.518.730
REACH 1+(%) 69 70
GRP 1.655 1.720
OTS 24 25
GROSS CONTACTS
NATIONAL
12+
NATIONAL
12+
163.674.280157.493.481
501.280 € 548.100 €
1.054 €1.003 €
24 urban centers
M OF
M A XIM IX 500
500
M OF16/420 +M OF B2B 80
Clear Channel
14
24 urban centers
Street +Stations
Yes
M onday
Clear Channel
52.951€48.636 €
Yes
M onday
Street +Stations
33.515 € 38.146 €
M OF
M A XIM IX 520
520
M OF16/420 +M OF36/100
14
75

Street
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS) / INDEX 100
TAXES (NET)
COST PER SIDE (INDEX 100)
ESTIM ATED PROD COSTS (NET)**
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%) 79 83
GRP 2.821
OTS 36 36 57
GROSS CONTACTS
M onday / Tuesday
79.105 €
JC Decaux
NATIONAL
12+
839.933 €
83.893 €
0 €
452.935.626
9.518.730
55.109 €47.949 €
Prestige (90)
+SuperStar National (785)
JC D P R EST IGE
ST R EET
M IX T A ST E*
Yes
StreetStreet
NationalNational
Yes
Prestige (90) +Superstar 48
(645) +Taste (2125)
21& 14
National
Street
Yes
38 +21+20 +8m²
M onday / Tuesday / Wed.
648.003 €
M onday / Tuesday
21& 14 & 721& 14
+21+20 +8 +2m²38 +21+20 +8m²
Prestige (90)
+SuperStar 48 (645)
JC D P R EST IGE
M IX 48
2.860735
JC D P R EST IGE
M IX N A T ION A L
875
606.267 €
9.518.730
264.856.368
9.518.730
268.487.543
77
4.7582.782
825 €
73.480 €
12+12+
NATIONALNATIONAL
JC DecauxJC Decaux
46.653 €
741€
(*) Also available with the Booster or Authentic Network
SIDES
NETWORKS
FORM AT
DURATION (DAYS)
COVERAGE
PRESENCE
LIGHTING
START ON
M EDIA COST (GROSS) / INDEX 100
TAXES (NET)
COST PER SIDE (INDEX 100)
ESTIM ATED PROD COSTS (NET)**
SALES HOUSE
GEOGRAPHICAL LAYER
TARGET
POP SIZE
REACH 1+(%) 79 83
GRP 2.821
OTS 36 36 57
GROSS CONTACTS
M onday / Tuesday
79.105 €
JC Decaux
NATIONAL
12+
839.933 €
83.893 €
0 €
452.935.626
9.518.730
55.109 €47.949 €
Prestige (90)
+SuperStar National (785)
JC D P R EST IGE
ST R EET
M IX T A ST E*
Yes
StreetStreet
NationalNational
Yes
Prestige (90) +Superstar 48
(645) +Taste (2125)
21& 14
National
Street
Yes
38 +21+20 +8m²
M onday / Tuesday / Wed.
648.003 €
M onday / Tuesday
21& 14 & 721& 14
+21+20 +8 +2m²38 +21+20 +8m²
Prestige (90)
+SuperStar 48 (645)
JC D P R EST IGE
M IX 48
2.860735
JC D P R EST IGE
M IX N A T ION A L
875
606.267 €
9.518.730
264.856.368
9.518.730
268.487.543
77
4.7582.782
825 €
73.480 €
12+12+
NATIONALNATIONAL
JC DecauxJC Decaux
46.653 €
741€
76

Mix’s
Street
36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
ANTWERPEN 16 16 2 21 16 2 9 25 2
BRUXELLES 28 81 2 32 81 2 20 98 2
CHARLEROI 10 41 0 12 41 0 7 62 0
GENT 7 19 1 12 19 1 10 28 1
LIEGE 14 38 0 18 38 0 9 75 0
T OT A L 5 M A IN C IT IES 75 195 5 95 195 5 55 288 5
AALST 0 4 0 0 4 0 0 4 0
ARLON 0 3 0 0 3 0 0 2 0
BRUGGE 0 2 0 0 2 0 0 2 0
HASSELT 0 7 0 0 7 0 0 10 0
KORTRIJK 0 9 0 0 9 0 0 8 0
LA LOUVIERE 0 7 0 0 7 0 0 7 0
LEUVEN 0 6 0 0 6 0 0 6 0
M ECHELEN 0 6 0 0 6 0 0 5 0
M ONS 0 9 0 0 9 0 0 12 0
NAM UR 0 5 0 0 5 0 0 9 0
OOSTENDE 0 8 0 0 8 0 0 4 0
ROESELARE 0 6 0 0 6 0 0 7 0
SINT-NIKLAAS 0 9 0 0 9 0 0 7 0
TOURNAI 0 7 0 0 7 0 0 7 0
TURNHOUT 0 4 0 0 4 0 0 5 0
VERVIERS 0 5 0 0 5 0 0 8 0
T OT A L 16 R EGION A L C IT IES 0 97 0 0 97 0 0 103 0
TOTAL 20 SM ALL CITIES NL 0 24 0 0 24 0 0 13 0
TOTAL 7 SM ALL CITIES FR 0 8 0 0 8 0 0 9 0
T OT A L 27 SM A LL T OWN S 0 32 0 0 32 0 0 22 0
T OT A L OT H ER S 0 16 0 0 16 0 0 7 0
M OF
SUP ER M IX 420
M OF
M A XIM IX 480
440
M OF
SUP ER M IX 440
77

Street
36m² 16m² D ig.
4m²
36m² 16m² D ig.
4m²
ANTWERPEN 14 25 2 21 25 2
BRUXELLES 28 98 2 32 98 2
CHARLEROI 11 62 0 12 62 0
GENT 8 28 1 12 28 1
LIEGE 14 75 0 18 75 0
AALST 0 4 0 0 4 0
ARLON 0 2 0 0 2 0
BRUGGE 0 2 0 0 2 0
HASSELT 0 10 0 0 10 0
KORTRIJK 0 8 0 0 8 0
LA LOUVIERE 0 7 0 0 7 0
LEUVEN 0 6 0 0 6 0
M ECHELEN 0 5 0 0 5 0
M ONS 0 12 0 0 12 0
NAM UR 0 9 0 0 9 0
TOURNAI 0 7 0 0 7 0
VERVIERS 0 8 0 0 8 0
T OT A L OT H ER S 0 7 0 0 7 0
M OF
M A XIM IX 500
M OF
M A XIM IX 520
500
78

Mix’s
Street
8m² 20m² 21m² 38m² 8m² 20m² 21m² 38m² 2m² 8m² 20m² 21m² 38m²
ANTWERPEN 12 41 6 8 7 48 6 8 184 12 41 6 8
BRUXELLES 139 61 12 23 136 63 12 23 656 139 61 12 23
CHARLEROI 2 64 0 14 0 73 0 14 88 2 64 0 14
GENT 9 25 7 3 7 23 7 3 0 9 25 7 3
LIEGE 11 64 0 17 10 66 0 17 257 11 64 0 17
T OT A L 5 M A IN C IT IES 173 255 25 65 160 273 25 65 1185 173 255 25 65
AALST 0 9 0 0 0 8 0 0 33 0 9 0 0
ARLON 0 5 0 0 0 6 0 0 3 0 5 0 0
BRUGGE 0 4 0 0 0 5 0 0 65 0 4 0 0
HASSELT 4 9 0 0 4 9 0 0 124 4 9 0 0
KORTRIJK 0 12 0 0 0 15 0 0 37 0 12 0 0
LA LOUVIERE 0 8 0 0 0 11 0 0 0 0 8 0 0
LEUVEN 0 11 0 0 0 11 0 0 0 0 11 0 0
M ECHELEN 4 8 0 0 4 10 0 0 71 4 8 0 0
M ONS 1 9 0 0 1 10 0 0 12 1 9 0 0
NAM UR 0 8 0 0 0 9 0 0 73 0 8 0 0
OOSTENDE 6 5 0 0 1 12 0 0 32 6 5 0 0
ROESELARE 0 8 0 0 0 9 0 0 34 0 8 0 0
SINT-NIKLAAS 0 4 0 0 0 4 0 0 41 0 4 0 0
TOURNAI 0 11 0 0 0 13 0 0 43 0 11 0 0
TURNHOUT 3 17 0 0 4 19 0 0 24 3 17 0 0
VERVIERS 0 9 0 0 0 9 0 0 27 0 9 0 0
T OT A L 16 R EGION A L C IT IES 18 137 0 0 14 160 0 0 619 18 137 0 0
TOTAL 20 SM ALL CITIES NL 0 38 0 0 0 53 0 0 179 0 38 0 0
TOTAL 7 SM ALL CITIES FR 0 11 0 0 0 11 0 0 21 0 11 0 0
T OT A L 27 SM A LL T OWN S 0 49 0 0 0 64 0 0 200 0 49 0 0
T OT A L OT H ER S 1 12 0 0 2 112 0 0 121 1 12 0 0
T OT A L N ET WOR K 2.860
JC D P R EST IGE ST R EET
M IX T A ST E
JC D P R EST IGE M IX
N A T ION A L
875735
JC D P R EST IGE
M IX 48
79

Street
Line-by-line Billboards
The 20m² billboards selection is being increasingly used as a complement to reinforce
existing large size networks. Others formats (36m², 38m², 2m²,...) are also available on
demand. This flexible buying format also provides good coverage of local geographic
areas.
For more information about the particularities of this unit-purchasing format, please
contact Posterscope Belgium.
JCDecaux +/- 145
Belgian Posters +/- 820
Mediageuzen +/- 800
TOTAL +/- 1.765
20m² BILLBOARDS LINE-BY-LINE
80

Line by Line
Street
Long Term
Long term directional billboards are used to provide a durable and local media coverage
for some location-based services such as car dealers, supermarkets, fast-foods, … ,
the main objectives are to create awareness for the advertised brands and to generate
some traffic towards the point of sales.
The average price: from 1.000€ to 10.000€ (net)* per year.
For more information about the particularities of this unit-purchasing format, please
contact Posterscope Belgium.
(*) Not contractual
81

Scaffolds are very much part of the every-day appearance of towns. Through appealing
installations and regular changes of image, certain sites can become very attractive in
terms of advertising space. It’s precisely the reason why banners are being increasingly
used for advertising purposes nowadays in urban areas.
Banner sites are only available for a few months, during construction, renovation or
maintenance works of buildings. The average booking period amounts to 1 month and
geographically the offer covers only the top 5 cities (+ seaside towns). Glass facades
can also be wrapped using a micro-perforated vinyl. There are not less than 6 players
on the market (Pop Impact, Urban Media, BlowUp, JCDecaux, Swank Outdoor and
Mercurious).
To get the latest updates and availabilities about supersize advertising, please call your
Posterscope contact.
Street
XXL Advertising
82

Since the beginning of the year, Clear Channel has launched the first permanent
outdoor monumental digital screen in the heart of Brussels: The I-CONIC. This fixed
132m² screen is located at De Brouckère Place at the entrance of the new pedestrian
aera, next to highly visited shopping area and near social and business activities.
XXL
Street
XXL Advertising
83

Street
XXL Advertising
PRODUCT DETAILS
I-CONIC GIANT LIGHTED FRAM ES
DESCRIPTION Giant Digital Screen Backlight Billboards
# UNITS 1 2
NETWORKS 4 1
FORMAT 132m² 17m²
DURATION From 1 day / 10'' spot 7 or 28 days
COVERAGE Brussels (De Brouckère) Brussels (Rogier)
MEDIA RATE (GROSS) 2.829 € 24.200€ / 28 days
PRODUCT DETAILS
THE WALL THE SKYBOARD
DESCRIPTION Monumental banner Monumental banner
QUANTITY 2 sides (recto / verso) 2 sides (recto / verso)
NETWORKS Tailor made Tailor made
FORMAT 60 m² 180m²
DURATION min. 1 day min. 1 day
MEDIA RATE (GROSS) 2.814 € 6.805 €
SALES HOUSE Mediafield Mediafield
84

Street
Urban networks
(*) New spots, trendy and cultural places, Cinema, exhibition, Media, video, video games, Tourism.
JCDecaux Insert has simplified its urban proximity offer into 3 levels of national ad
presssure (still including the proximetro sides):
• Full Monty (1 network of 10.000 sides);
• Smart Monty (2 networks of 5.000 sides);
• Smarties (4 networks of 2.500 sides).
The Bonnie & Clyde and Time Corner networks are respectively only available for
beverages and cultural sector.*
The seasonnal tariffs have also been introduced in 2016.
86

Street
Urban networks
Urban
F ULL M ON T Y SM A R T M ON T Y SM A R T IES
NETWORKS 1 2 4
NUM BER OF FRAM ES 10.000 5.000 2.500
FORM AT 60 x 80 cm 60 x 80 cm 60 x 80 cm
PRESENCE
Horeca /
Proximity shops +
Brussels M etro
Horeca /
Proximity shops +
Brussels M etro
Horeca /
Proximity shops +
Brussels M etro
TAXES 19.975 € 9.988 € 4.994 €
SALES HOUSE JCD Insert Belgium JCD Insert Belgium JCD Insert Belgium
87

Street
Urban networks
(*) New spots, trendy and cultural places, Cinema, exhibition, Media, video, video games, Tourism.
B ON N IE & C LYD E T IM E C OR N ER
DESCRIPTION
Outdoor proximity postering
(only Drink Sector)
Outdoor proximity postering
(only Cultural sector*)
NUM BER OF FRAM ES 2.000 2.000
FORM AT 60 x 160 cm 60 x 160 cm
DURATION (DAYS) 7 7
PRESENCE Horeca locations Horeca locations
M EDIA RATE (GROSS) 55.000 € 32.000 €
TAXES 7.000 € 2.000 €
SALES HOUSE JCD Insert Belgium JCD Insert Belgium
(*) New spots, trendy and cultural places, Cinema, exhibition, M edia, video, video games, Tourism
88

Urban
Street
Urban networks
T H E ST R EET Z OOM ID T A R GET M ED IA
DESCRIPTION Street Wild Postering Ethnic Postering Ethnic Postering
NUM BER OF FRAM ES 10.000+ 900 3.125
FORM AT variable Frames A2 A1, A2 and A3
DURATION (DAYS) 14 14 4 weeks
COVERAGE
M ain national
urban centers
Brussels, Charleroi,
Liège
+/- National
PRESENCE
5.200+outdoor
& indoor locations
481proximity shops 1.896 proximity shops
START ON TBD M onday TBD
M EDIA RATE (GROSS) 50.975 € 18.000 € 56.250 €
TAXES 1.955 € 1.800 € Yes
SALES HOUSE M ediafield Zoom ID Target M edia
89

Street
Highway
PRODUCT DETAILS HIGHWAY 50 HIGHWAY 300
DESCRIPTION
QUANTITY 50 300
FORMAT Full back wrapping Full back wrapping
DURATION 28 days 28 days
PRESENCE Highways Highways
MEDIA RATE (GROSS) 21.065 € 110.000 €
PROD. COSTS (NET) Included Included
TAXES Included Included
SALES HOUSE Mobilad Mobilad
PRODUCT DETAILS
HIGHWAY
DO IT YOURSELF
HIGHWAY
LOCAL
DESCRIPTION
QUANTITY 50 1
FORMAT Full back wrapping Full back wrapping
DURATION 28 days 28 days
COVERAGE Regional tailor made Local tailor made
PRESENCE Highways Highways
MEDIA RATE (GROSS) 21.065 € 615 €
PROD. COSTS (NET) Included Included
TAXES Included Included
SALES HOUSE Mobilad Mobilad
Ad on transport trucks
Ad on transport trucks
90

Street
Want more...
Highway
More
PRODUCT DETAILS
OUTDOOR
PROJECTIONS
M OBILE
PROJECTIONS
DESCRIPTION Beaming projection Mobile beaming projection
QUANTITY 1 1
FORMAT Tailor Made TBD
DURATION 4 hours a day per hour
COVERAGE Main urban centers Main urban centres
PRESENCE On street building Indoor & Outdoor walls
SALES HOUSE Rapid Affichage Rapid Affichage
NETWORK DETAILS ECO TAGS TAGS
DESCRIPTION Floor Tags (by water) Floor Paintings
QUANTITY 50 1
FORMAT Tailor made Tailor made
DURATION TBD TBD
COVERAGE Tailor made Tailor made
PRESENCE Street pavements Street pavements
SALES HOUSE Rapid Affichage Rapid Affichage
NETWORK DETAILS
COVER CAP
BIKE
LED SCREENS KNOKKE
DESCRIPTION Branded cover caps bike LED screens
QUANTITY 6.000 16
FORMAT cover cap +/- 2m²
DURATION TBD 7 days / 6'' spot
COVERAGE Tailor made Knokke-Heist (coast)
MEDIA RATE (GROSS) 5.500 € 2.500 €
SALES HOUSE Rapid Affichage Medialed
91

Street
Mobile Advertising
Mobile Advertising is a very flexible medium, providing a great variety of formats on
any geographical coverage from local to national (tailor-made). Nowadays, it is being
increasingly used with promotional teams for sampling operations in a variety of
OOH environments (street, retail, seaside, …). Another recent development is the
digitalization, which tend to be more and more present within the mobile industry.
92

PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 8 hours 10 hours
MEDIA RATE (GROSS) / UNIT 685 € 770 € 975 € 1.060 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 495 € 545 € 730 € 810 €
DRIVER (NET)
TAXES
SALES HOUSE
included included
SPICY PICK-UP SPICY POPUP STORE
Spicy Motion Spicy Motion
Yes Yes
included included
Yes Yes
2 2
20m² LED screen 6m² + 1 banner
SPICYCONCAVE SPICYLED
TBD Yes
2 Showroom
Pick-Up +/- 20m³
Yes Yes
Mobile
Street
Mobile Advertising
(*)Additional costs (net): City taxes, production & technical costs (to be confirmed)
93

PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SAMPLING RATES (NET)
SALES HOUSE Spicy Motion Spicy Motion
SPICYWAY SPICY BACHE
No TBD
1 2
1m² segway 16m²
included included
TBD TBD
Yes Yes
SPICYGUM BA SPICYBIKE
included included
No No
Full wrapped green tricycle 2
TBD 2m²
Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
SPICYWAY SPICY BACHE
No TBD
1 2
1m² segway 16m²
included included
TBD TBD
Yes Yes
SPICYGUM BA SPICYBIKE
included included
No No
Full wrapped green tricycle 2
TBD 2m²
94

PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 1 week 2 week 8 hours 10 hours
MEDIA RATE (GROSS) / UNIT 1.355 € 2.055 € 655 € 740 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
- included
SPICYTASTER SPICY SAM PLER
Yes Yes
Yes TBD
1 Tailor made structure
LED screen 6m² fixed 3D
SPICY LED FIX SPICY 3D
included included
TBD TBD
Full wrapped vehicle 2
Showroom Banner 12m² + sampling
Yes Yes
Street
Mobile Advertising
Mobile
95

PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
included included
TBD TBD
SPICY TV TRICYCLE SPICY PIAGGIO
2 Full wrapped vehicle
Tricycle + 2m² + screen 93x52 Piaggio
No No
No No
SPICY WALKING BOARD SPICY TRICYCLE
2 2
Human Walking Board Tricycle + 2m²
included included
Yes Yes
Street
Mobile Advertising
93x52
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DRIVER (NET)
included included
TBD TBD
SPICY TV TRICYCLE SPICY PIAGGIO
2 Full wrapped vehicle
Tricycle + 2m² + screen 93x52 Piaggio
No No
No No
SPICY WALKING BOARD SPICY TRICYCLE
2 2
Human Walking Board Tricycle + 2m²
included included
Yes Yes
96

PRODUCT DETAILS BIG 20 / 8M ² PODIUM - SHOWROOM
NUMBER OF SIDES 2 Full wrapped vehicle
FORMAT 20m² or 8m² Podium - Showroom
LIGHTING Yes LED
DURATION 8 hours / 10 hours 8 hours / 10 hours
MEDIA RATE (GROSS) / UNIT 425 € 425 €
DRIVER (NET) / 10H 245 € 265 €
PROMOPEOPLE (NET) / 10H - 265 €
SALES HOUSE Moving Ideas Moving Ideas
PRODUCT DETAILS
BIG 16M ²/SAM PLER BIG LED
NUMBER OF SIDES 1 1
FORMAT 16m² + Sampler 7m² & 15m²
LIGHTING Yes Yes
DURATION 8 hours / 10 hours 7m² (8/10h)
DRIVER (NET) / 10H 265 € 265 €
PROMOPEOPLE (NET) / 10H 265 € 265 €
Street
Mobile Advertising
Mobile
PRODUCT DETAILS BIG 20 / 8M ² PODIUM - SHOWROOM
NUMBER OF SIDES 2 Full wrapped vehicle
FORMAT 20m² or 8m² Podium - Showroom
LIGHTING Yes LED
DRIVER (NET) / 10H 245 € 265 €
PROMOPEOPLE (NET) / 10H - 265 €
PRODUCT DETAILS
BIG 16M ²/SAM PLER BIG LED
NUMBER OF SIDES 1 1
FORMAT 16m² + Sampler 7m² & 15m²
LIGHTING Yes Yes
DURATION 8 hours / 10 hours 7m² (8/10h)
DRIVER (NET) / 10H 265 € 265 €
97

PRODUCT DETAILS BIKE SEGWAY
NUMBER OF SIDES 2 1
FORMAT 1m² Segway 1m²
LIGHTING No No
DURATION 8 hours / 10 hours 8 hours
DRIVER (NET) / 8H 250 € 250 €
PRODUCT DETAILS
SM ALL 2M ² BIG EVENT PODIUM
NUMBER OF SIDES 2 1
FORMAT 2m² Podium W(5,5 x 2) x H3m
LIGHTING Yes Yes
DRIVER (NET) / 10H 265 € 265 €
Street
Mobile Advertising
PRODUCT DETAILS
BIKE SEGWAY
NUMBER OF SIDES 2 1
FORMAT 1m² Segway 1m²
LIGHTING No No
DURATION 8 hours / 10 hours 8 hours
DRIVER (NET) / 8H 250 € 250 €
PRODUCT DETAILS
SM ALL 2M ² BIG EVENT PODIUM
NUMBER OF SIDES 2 1
FORMAT 2m² Podium W(5,5 x 2) x H3m
LIGHTING Yes Yes
DRIVER (NET) / 10H 265 € 265 €
98

PRODUCT DETAILS
VELO TAXI M OBINSTORE
NUMBER OF SIDES Full wrapped green tricycle 1
FORMAT TBD Mobile indoor display
LIGHTING No No
DURATION 8 hours 8 hours / 10 hours
DRIVER (NET) / 8H 250 € -
PRODUCT DETAILS
SM ALL 4M ²/SAM PLER SM ALL 3D
NUMBER OF SIDES 1 1
FORMAT Sampler 4m² Truck + 2D or 3D structure
LIGHTING Yes TBD
DRIVER (NET) / 10H 265 € 265 €
Mobile
Street
Mobile Advertising
PRODUCT DETAILS VELO TAXI M OBINSTORE
NUMBER OF SIDES Full wrapped green tricycle 1
FORMAT TBD Mobile indoor display
LIGHTING No No
DURATION 8 hours 8 hours / 10 hours
DRIVER (NET) / 8H 250 € -
PRODUCT DETAILS
SM ALL 4M ²/SAM PLER SM ALL 3D
NUMBER OF SIDES 1 1
FORMAT Sampler 4m² Truck + 2D or 3D structure
LIGHTING Yes TBD
DRIVER (NET) / 10H 265 € 265 €
99

Street
Mobile Advertising
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 750 € 840 € 940 € 810 € 900 € 1.005 €
DRIVER (NET)
TAXES (NET)
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
DURATION 8 hours 10 hours 12 hours 8 hours 10 hours 12 hours
MEDIA RATE (GROSS) / UNIT 815 € 900 € 1.005 € 1.030 € 1.280 € 1.540 €
DRIVER (NET)
TAXES
SALES HOUSE
PRODUCT DETAILS
NUMBER OF SIDES
FORMAT
LIGHTING
MEDIA RATE (GROSS) / UNIT 515 € 1.030 € 1.290 € 1.540 €
DRIVER (NET)
TAXES
SALES HOUSE
20M ² CONCAVE 16M ² PANORAM IC
20m² 16m²
included included
Yes Yes
2 2
Euromobile Euromobile
PODIUM 3D PODIUM 3D LED
Yes Yes
Yes Yes
included included
No LED screen
H2m x L5m 2 x 5 m
2 Podium 3D + 1 screen LED
included included
1 2
EUROLED
FIXE 8M ²
EUROLED
STATI & M OBILE 8M ²
YesYes
LED screen LED screen
8m² rotating & telescopic LED 8m² LED + banner
100

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Posterscope OOH Marketplace 2016

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