This document provides an overview of strategic thinking and analysis techniques. It discusses performing internal and external analyses to understand an organization's current position. Key frameworks covered include SMART goals, playing field analysis considering factors like time and money, and analyzing external DESTEPL factors related to demographics, economics, technology, etc. The document also discusses strategic planning, stakeholder analysis, and using tools like SWOT analysis to identify improvements. The overall summary is that the document outlines various frameworks and techniques for conducting a strategic analysis of an organization to understand its current position and identify opportunities.
2. Gustaaf Vocking MSc MBA
Ø Master of Econometrics
Ø Bachelor of Business information science
Ø Psychology and post Doc didactic skills
Ø Executive MBA (Nyenrode, Kellogg and Stellenbosch)
Ø Entrepreneur since age of 15
Ø Management Coach/Consultant/Trainer
Ø Leadership/Communications/Brain skills
Ø Managers/Professionals/Experts
Ø Europe & USA
Ø >20 year Project & Program management experience
Ø >10.000 (senior) managers and experts
6. Quick Strategic analysis: Guesstimate
Structure: use framework
Process: show and execute
Drivers: no more than 7
Rough first: ball park is okay
Details later: state improvements
Knowledge first: what do you know?
Data later: how/where will you get it
Sensible: guessing assume + calculate
76. Playing field project: TOQFIM
q Time
q Organization
q Quality
q Facilities
q Information
q Money
77. Eliciting Playing field
Time
q How much time is really available
if needed?
q How much time do the persons
involved really have available?
78. Eliciting Playing field
Organization
q Who is on the team?
q Who is involded (in)directly?
q How do we do that?
q Responsibilities/Authorizations?
q Backup persons/plans?
80. Eliciting Playing field
Facilities
q What technology/systems/work spaces
/work aids/etc. are available (under what
conditions)?
q How do we get other/extra facilities if
needed?
q Backup solutions?
82. Eliciting Playing field
Money
q Where do we get money to finance (and
at what cost)?
q How do we make money?
q What are our costs (variable/fixed) and
our the available budget?
q What changes could occur in this
respect? What then?
86. Eliciting SMART goals
Specific
q What would make this project a
success (for you)?
q What do you want to achieve (in
concrete terms)?
q How do you know you have
succceeded?
87. Eliciting SMART goals
Measurable
q What is the thermometer, what
does it read at the start, and what
after the succesful completion?
q What can this be objectively
compared to?
88. Eliciting SMART goals
Ambitious
q Why has this not yet been
achieved/done?
q How hard is it on a scale from 0 to
10?
q How proud will it make you if your
achieve this?
95. Demographics:
✓ Groups (e.g. age, gender, race, family size etc.)
✓ Typical behavioral patterns
✓ Personas
Economic:
✓ Stage of a business cycle
✓ Current and projected economic growth, inflation and interest rates
✓ Unemployment and supply of labor
✓ Labor costs
✓ Levels of disposable income and income distribution
✓ Impact of globalization
✓ Likely impact of technological or other changes on the economy
✓ Likely changes in the economic environment
DESTEPL
96. Sociological:
✓ Cultural aspects, health consciousness, population growth rate, age distribution,
✓ Organizational culture, attitudes to work, management style, staff attitudes
✓ Education, occupations, earning capacity, living standards
✓ Ethical issues, diversity, immigration/emigration, ethnic/religious factors
✓ Media views, law changes affecting social factors, trends, advertisements,
publicity
Technological:
✓ Maturity of technology, competing technological developments, research
funding, technology legislation, new discoveries
✓ Information technology, internet, global and local communications
✓ Technology access, licensing, patents, potential innovation, replacement
technology/solutions, inventions, research, intellectual property issues, advances
in manufacturing
✓ Transportation, energy uses/sources/fuels, associated/dependent technologies,
rates of obsolescence, waste removal/recycling
DESTEPL
97. Environmental:
✓ Ecological
✓ environmental issues, environmental regulations
✓ customer values, market values, stakeholder/ investor values
✓ management style, staff attitudes, organizational culture, staff engagement
Political:
✓ Government type and stability
✓ Freedom of the press, rule of law and levels of bureaucracy and corruption
✓ Regulation and de-regulation trends
✓ Social and employment legislation
✓ Tax policy, and trade and tariff controls
✓ Environmental and consumer-protection legislation
✓ Likely changes in the political environment
DESTEPL
98. DESTEPL
Legal:
✓ current home market legislation, future legislation
✓ European/international legislation
✓ regulatory bodies and processes
✓ environmental regulations, employment law, consumer protection
✓ industry-specific regulations, competitive regulations
99. The main problem with these external DESTEPL factors is that
they are continuously changing
Therefore DESTEPL analysis should include a thorough analysis
of what is affecting the organization or a project Now, and
what is likely to affect it in the Future
The result of a DESTEPL analysis is usually a list of positive and
negative factors that are likely to affect a project
✓ However, by themselves, theses factors they mean very little
✓ It is important to bear in mind, that DESTEP analysis requires
careful Application of results
Issues of concern
100. Other forms of PEST - PESTLE, PESTLIED, STEEPLE and SLEPT:
Some people prefer to use different flavors of PEST analysis, using other
factors for different situations. The variants are:
PESTLE/PESTEL: Political, Economic, Sociological, Technological, Legal,
Environmental;
PESTLIED: Political, Economic, Social, Technological, Legal, International,
Environmental, Demographic;
STEEPLE: Social/Demographic, Technological, Economic, Environmental,
Political, Legal, Ethical; and
SLEPT: Social, Legal, Economic, Political, Technological
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