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Traditional marketing vs e marketing
- 2. TRADITIONAL
- 3. WHAT IS TRADITIONAL MARKETING? Traditional Marketing is a common marketing method. Traditional Marketing require a substantial time and budget to get the desired result. Traditional Marketing method will usually use it's product or service unique point to differentiate itself from it's competitors.
- 4. Advantages of Traditional M Reach Face to Face Contact Tangible Offers ProductTesting
- 5. Disadvantages of Traditional Expensive Ignorance of traditional methods Forced on consumers
- 7. HOARDI NGS Billboards are a great innovative use of unoccupied space viewable by a large diverse group. However, they are great for one thing: advertising to everyone on the road. There is only few broad targeting options with billboards mostly based around amount of traffic. So, how do you track effectiveness?
- 8. MAGAZ INESMagazine advertising is another great method to reach your audience. Magazines provide many more targeting options. But can you truly track effectiveness? To track your effectiveness you would have to be able to determine the following: How many people viewed the magazine (not just subscribers, but all viewers)?
- 9. TV/RA DIOTV and Radio advertising is another great advertising method that offers additional targeting options. TV and Radio are wonderful mediums because you can catch viewers when they are most focused. However, there are still limitations with tracking effectiveness.
- 10. PRINT MEDIAPrint media are lightweight, portable, disposable publications printed on paper and circulated as physical copies in forms we call books, newspapers, magazines and newsletters. They hold informative and entertaining content that is of general or special interest.
- 12. WHAT IS E- MARKETING?E-Marketing, is the marketing of products or services over the Internet. E-Marketing uses tools such as social media marketing, local directory listing, and targeted online sales promotions.
- 13. Advantages Of E-Ma One to one approach Different content by choice Geo- marketing Relatively inexpensive Global business
- 14. Disadvantages Of E-M Illegal or unethical practices Physical demonstration and needs to be tangible Transparency
- 16. Email Marketing Email marketing is promoting products through the use of email. Email marketing best practices include developing your own email list rather than buying an email list(s) and making participation in your email list opt-in rather than opt-out (using permission-based email marketing). The Advantages of Email Marketing Price Ease
- 17. Blogging • Blogger was launched in 23 Aug. 1999. Blogging as an ardent marketing tool has really blossomed in the last some years • Businesses, companies and even superstar now use blogging system for huge promotion
- 18. Pay per Click Marketing • You have to pay for PPC ads. • You target certain words and then when those words are searched for on a search engine such as Google, your ad will appear. • But you do have to pay every time your ad is clicked on. • You need to make sure you do your homework and find out how to effectively use PPC. • Otherwise you can easily lose a lot of money in a short amount of time.
- 19. Social Media Marketing Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising.
- 21. Traditional Marketing • Provides wide reach and strong branding effect without internet connection Digital Marketing • Only consumers with internet can be reached
- 22. Traditional Marketing • Message may not hit desired target market Digital Marketing • Message likely to hit target market since analytical data is available
- 23. Traditional Marketing • Ad placement is static and unchangeable Digital Marketing • Ad location can be revised as new analytics become available to maximise marketing spend
- 24. Traditional Marketing • May require large investment to obtain the desired impression Digital Marketing • Little or no investment is required to reach consumers
- 25. THA NK YOU!