1. BASICS OF COMMUNICATION
1 BASICS OF COMMUNICATION

2. DEFINING COMMUNICATION
2
 According to Newman & Summer –
“ Communication means an exchange of facts,
ideas, opinions, information or emotions by two or
more persons”
 According to Robbins & Coulter –
“ Communication is the transfer and
understanding of meaning”
BASICS OF COMMUNICATION

3. FEATURES
3
 A two way traffic
 Creates a common understanding
 Needs a meaningful Message
 Needs effective means
 Needs some effective language
 Feedback
BASICS OF COMMUNICATION

4. PURPOSE OF COMMUNICATION
4
 To establish and disseminate the goals of an
enterprise
 To develop plans for their achievement
 To organize human and other resources in the
most effective and efficient way
 To select, develop, and appraise members of
the organization
 To lead, direct, motivate, and create a climate
in which people want to contribute
 To control performance.
BASICS OF COMMUNICATION

5. MODELS OF COMMUNICATION
5
 From one individual to another Individual
 From one individual to a group of persons
 From a group of persons to an individual
 From one group to another group of persons
BASICS OF COMMUNICATION

6. THE COMMUNICATION PROCESS
6
BASICS OF COMMUNICATION

7. 7 TYPES OF COMMUNICATION
BASICS OF COMMUNICATION

8. BARRIERS TO COMMUNICATION
8
 Filtering
 Emotions
 Information Overload
 Defensiveness
 Language
 National Culture
BASICS OF COMMUNICATION

9. Measures for Effective Communication
9
 Feedback
 Direct, Simple and Meaningful language and
Expression
 Effective Listening
 Follow up Actions
BASICS OF COMMUNICATION

10. 10
 Be Redundant
 Know Precisely the Message to be conveyed
 Use of Expediters
 Use of Sensing Units
BASICS OF COMMUNICATION