A short introduction of Winning Insights at Brandscapes Worldwide

1. Winning Insights™ For Profitable Growth
Winning Insights™
At Brandscapes Worldwide we are passionately in search of the Winning Insights™ that converts
marketing challenges into clear victories. With a comprehensive suite of marketing consulting services, we
can extract the most valuable insights from a sea of marketing, retail and sales information. Insights that
power successful strategies and ideas - be it for global heavyweights or the newest entrant in the market.
Winning Insights™ - Essential ingredient for powerful marketing strategy
Profitable growth is the key deliverable of the marketing discipline. The marketing journey starts with data,
which progresses to knowledge and then insights, the synthesis of all that we know into the truths that would
drive strategy/ action.
Strategy/
Knowledge
• Competition • Synthesis Action • Results
• Consumer • Context • Truths • Choice between • Monitoring
• Category • Analysis • Prioritization options • Course-correction
• Channels • Pattern study • Activation
• Monitoring
Profitable
Data Insights
Growth
Winning Insights™ is our planning system that helps you zoom into those relevant insights that drive
growth and profits.
Brandscapes specializes in four sectors:
 Consumer goods & services
 Shopper & retail
 Health Care
 Banking & Financial
And, we offer solutions in five practice areas:
 Marketing Research
 Data Mining
 Marketing Science
 Marketing Dashboards
 Marketing & Brand Strategy
Winning Insights™ integrates our service suite
The pursuit of Winning Insights™ is at the heart of everything we do
across practices and sectors. It is a philosophy that has led to
development of effective processes and tools in each of our practices
that are designed to sharpen marketing strategy.
The process starts with immersion – getting to understand the marketing
context holistically. Our consultants dig deep into all the databases that are
already available and then go beyond these. They would immerse themselves
in the brand world to get a deep understanding of the category and the
brands. Thereafter, the process moves to exploration of growth hypotheses
and synthesis of these into actionable insights that drive strategy. Once the
strategy is implemented, the Winning Insights™ system sets up an
evaluation and monitoring mechanism to track impact.
The result is a winning virtuous cycle to help your brands grow over time.
For more information please contact: info@brandscapesworldwide.com
www.brandscapesworldwide.com