Estimation of market potential for Kant PVC pipe

A
PROJECT REPORT ON
“Estimation of Market Potential for a Kant PVC Pipe”
Submitted to
Gujarat Technological University
IN PARTIAL FULFILLMENT OF THE
SUMMER INTERNSHIP PROGRAM (SIP)
UNDER THE GUIDANCE OF
(Dhara Ranpura)
(Assistant Professor)
GROW MORE FACULTY OF MANAGEMENT
Submitted by
Prashant Jayswal
Enrollment No.: 167130592021
-------------------------------------------------------------------------------------------------------
June-July, 2017

Introduction
• Plastics, in the modern meaning of the word, are synthetic materials that are
capable of being formed into usable products by heating, milling, molding and
similar processes. The term is derived from the Greek plastic, to form in simplest
terms; plastics can be described as resins in their molded form.
• The wonders of plastics cut across all sectors of society. It is a material of
choice due to its versatility, its physical strength, its economic viability; it's easy
process ability and also its attractiveness and durability of all weather conditions.
With the globalization of Indian economy and television entering into homes and
tiniest villages and communications demand for the materials for suitable
functional use more economic packing, durable all weather products has meant
increasing demand for plastics.

PLASTIC INDUSTRY IN INDIA
 The Plastic industry in India has made significant achievements ever since it made a modest but
promising start by commencing production of polystyrene in 1957.
 The potential market has motivated Indian entrepreneurs to acquire technical expertise.
 Achieve high quality standards and build capacities in various facts of the booming plastic industry.
 Phenomenal development in the plastic machinery sector coupled with matching development in
petrochemical sectors, both of which supports the plastic processing sectors, have facilitated the
plastic processors to build capacities to service both the domestic market and overseas.
The chronology of manufacture of polymers in India is summarized as under.
– 1957 : poly styrene
– 1959 : LDPE
– 1961 : PVC
– 1968 : HDPE
– 1978 : polypropylene

OVERALL PICTURE OF THE INDUSTRY:-
• The economic reforms launched in India since 1991, joint ventures, foreign
investments, easier across to technology from developed countries etc.
• have opened up new vistas to further Indian plastic industry are exported to over
150 countries round the globe with major trading partners being USA,UAE, Italy,
UK, Russia, Honkong, Germany etc.
• The plastic processing sector comprises of over 30000 units involved in producing
a variety of items through injections molding, blow molding, extrusion and
calendaring.
• The capacities built in most of this industry coupled with inherent capabilities have
made us capable of servicing the overseas markets.
• The development of plastics took place in 1920’s with the introduction of cellulose
acetate, polyvinylchloride and nylon.

Introduction About
Kant Pipe
I. Company Profile
II. Mission / Vision
III. Brand Kant

I. Company profile
Name : Kant Pipe Industries
Manufacturing Unit : 18 GIDC Estate, Idar
Products : PVC pipes, HDPE 20ft Pipe,
HDPE 100ft-300ft pipe role,
HDPE Kisan Pipe role, LDPE Kiasn Pipe role
Kant Pipe IND. has grown dynamically over the past decade. Its current
production capacity is 100 tons. The Company has two integrated Pipe
manufacturing plant and one raw materials production units at the Idar,
Gujarat. It has also plastic recycle plant and plastic sorting unit to get
different plastic by it's materials, cost effective and environmentally
cleaner shipments of bulk Adaptor to its customers.

II. MISSION/VISION
VISION MISSION
Company's vision is to maintain
the hegemony as the most
reliable provider of high quality
PVC Pipes, HDPE Pipes, LDPE
Pipes to meet the diverse
requirements of potable water
distribution, domestic plumbing,
bore wells and lift irrigation
purposes.
serve water projects, construction
activities and agriculture on global
level to ensure customer
satisfaction.

III. BRAND Kant
Address of the unit 18, GIDC Estate, Idar. 383430
Size of the company 50
Establishment 1988
Shift of the unit
In this unit 2 shifts are running
1. 9am to 6pm
2. 8pm to 8pm
• Kant Pipe, the parent company of the group was the incorporated in
1988, and within these 29 years it has grown up as one of the Popular
PVC/HDPE agriculture pipe companies in India and it's ISO 9001:2008
certified company.
• Manufactures the PVC pipe, HDPE Pipes, HDPE pipe coil, Pressure
Pipes, LDPE pipe role.

Strength:-
•Good market penetration.
•Motivated channel partner.
•Well defined supplies.
Weakness:-
•Complaint handling was not up to mark.
•Supply in certain area is very irregular.
•Poor signage and display is making the routes week for the
sale of kant pipes.
•Interpersonal relationship with the company officials and the
supply agent is not satisfactory
Swot Analysis

SWOT Analysis
Threats:-
•Finolax, Sabar, Mayfair are the nearest competitor and it is catching up in the
market penetration through price skimming and other promotional scheme.
Opportunity:-
• It is observed that in some newly establishing areas many new dealer are
opening their stores, Kant pipe needs to concentrate on these new vendors
and stores
•Gradually increase their sales in these are large number of mix products
can be changed to Kant pipe exclusive.

• Perception & exception level of the consumer towards PVC Pipe has become an
important area for being explored because this is one section where organizational
unit is primarily concerned.
• The hypothetical assumption of this report is that the consumers have a positive
perception & linking towards the branded PVC Pipes "Kant" & this area could be
explored further for the purposes of gaining large market share. Hence, this is one
section which could be explored & penetrated for purposes of gaining greater
mileage.
• The other assumptions are -:
– To study the PVC pipe marketing which are available in the market.
– To study the consumers as well as dealers perceptions towards the market.
Review of Literature

OBJECTIVE OF STUDY
Research Problem
•Kant pipe has lots of competitor in gujarat such as Finolex, sabar, mayfair etc.
•Thus to satisfy the competitive environment & increase in sale of its products
among others competitors lots of purchasing stage are being changed from time to
time in order to have max customer satisfaction & hundred percent customer
retention.
Research Objective
•To find the level of sales at the retail dealers in comparison to Other & brand
•To investigate Market potential of Kant PVC pipes in Gujarat.
•To know the preference of Customer and Retailer towards Kant PVC pipes.
•To analyse the popularity and awareness level amongst the Customers and Retailer.

RESEARCH DESIGN
• In conclusive research I am using Descriptive method.
DATA SOURCE
I. Primary source of data
II. Secondary source of data

Primary source of data:
• Autobiographies
• interview
• questionnaire
• Correspondence and letters
• Surveys
Secondary source of data:
• Internal source
– Life history
– Letters
– Diaries
– Memory
• External Sources
– Book
– Business Journals
– Websites etc

Research instruments
• An instrument is a tool or implement, especially one for delicate or
scientific work, or a means used in pursuing on aim or policy.
Type of research instrument
• Questionnaires
• Interviews
• Abstract forms

Sampling plan
• Sampling size:-
It consists of 100 consumers and 100 retailer.
• Sampling technique:-
convenience sampling method
• Sampling procedures:-
Survey completed through one to one interaction with the people also
communicating on call.
• Sampling units:-
sampling unit consist of consumers and retailer, it mainly comprises of consumers
and retailers.

DATA ANALYSIS
INTERPRETATION
1. Analysis & Interpretation
for Customers

Options No. of respondent Percentage
Yes 82 82%
No 18 18%
1. Analysis of regular customers of Kant PVC pipes.
82%
18%
Yes
No
Interpretation: The above the graph clearly shows 82% respondents are using the Kant pvc pipes and 18% of
respondents using other brands

2. Analysis of how many years are you using Kant PVC pipes.
Less than 1 year 34 34%
1 - 5 years 26 26%
5 - 10 years 29 29%
More than 10 years 11 11%
34%
26%
29%
11%
Less than 1 year
1 - 5 years
5 - 10 years
More than 10 years
Interpretation: The above graph clearly shows indicate that 34% of the respondents are using less than1 year,
26% 1- 5 years, 29% 5 - 10 years while 11 % are using more than 10 years.

Yes 70 70%
No 30 30%
3. Analysis of awareness on competitive brands
70%
30%
Yes
No
Interpretation: The above graph clearly show that results shows that 70% respondents are not aware of
competitive brands while 30% are aware of competitive brands.

Dealers 23 23%
Reference 56 56%
Commercial ads 18 18%
Others 3 3%
4. Analysis of how they came to knowing about Kant pipes.
23%
56%
18%
3%
Dealer
Reference
Commercial ads
Others
Interpretation: The above graph shows that 23% of respondents are reasoned through Dealer and 56% of
respondents are reference and 18% of respondent’s commercials and 3% of the respondents are others.

Very much satisfaction 60 60%
Satisfied 37 37%
Dissatisfaction 7 7%
Very much Dissatisfaction 3 3%
5. Analysis of opinion on quality standards of kant pipes compared to other brands.
60%
37%
7%
3%
Very much satisfaction
Satisfied
Dissatisfaction
Very much dissatisfaction
Interpretation: The above graph shows that 60% of respondents are Very much satisfied, and 37% of
respondents are satisfied, and 7% of Respondents are Dis-satisfied and 3% of respondents are the Very much
dis-satisfied with the quality & performance of Kant

Yes 68 68%
No 32 32%
6. Analysis of opinion on durability of Kant PVC pipes.
68%
32%
Yes No
Interpretation: The above graph shows that 68% of respondents are YES and 32% of
respondents are NO, with the durability of Kanr pvc pipes.

Good 55 55%
Average 23 23%
Excellent 18 18%
Poor 4 4%
7. Analysis of opinion on service of Kant pipes
55%
23%
18%
4%
Good
Average
Excellent
Poor
Interpretation: The above graph shows that the 55% of respondents tells that good, 23% of
respondents tells that average, 18% of respondents are excellence , 4% of respondents is poor with the
service of kant pipes

Yes 80 80%
No 20 20%
8. Analysis of opinion on delivery of Kant PVC pipes.
80%
20%
Yes
No
Interpretation: The above tabulated result shows that 80% of respondents are satisfied, 20% of
respondents are not satisfied with the delivery of kant pvc pipes.

Can't say 59 59%
Satisfied 28 28%
Not satisfied 13 13%
9. Analysis of opinion on after sales service of kant pvc pipes
59%
28%
13%
Can't say
Satisfied
Not satisfied
Interpretation: The above graph shows that 59% of respondents are can’t say, 28% of respondents are
satisfied, and 13% of respondents are not satisfied with after sales service of kant pvc pipes.

Reasonable price 24 24%
Durability 10 10%
Quality 39 39%
Services 27 27%
10. Analysis of the attributes that customer like in kant pvc pipes.
24%
10%
39%
27%
Reasonable price
Durability
Quality
Services
Interpretation: The above graph shows24% of respondents are Reasonable price 10% of respondents are
Durability 39% of respondents are quality 27%of respondents are services.

Yes 68 68%
No 32 32%
11. Analysis of opinion on offers and discount of kant pvc pipes?
68%
32%
Yes
No
Interpretation: The above graph shows that 68% of respondents are satisfied, 32% of
respondents are not satisfied with the offers and discounts of kant pipes.

Sure 75 75%
Can't Say 22 22%
No 3 3%
12. Analysis on recommendations of kant pvc pipes?
75%
22%
3%
Sure
Can't say
No
Interpretation: The above graph shows that 75% of respondents are recommends, 22%
respondents are can’t say, and 3% of respondents are not recommends with the using of the
Kant pipes.

Sabar PVC Pipe Ind 31 31%
Kant PVC Pipes 42 42%
Mayfair Polymers 13 13%
Finolax 14 14%
13. Analysis on better services provided company?
31%
42%
13%
14%
Sabar
Kant
Mayfair
Astral
Interpretation: Above graph shows that31% of respondents frequently purchase Sabar pipes, 42% of respondents
purchase Kant pipes, 13% of respondents purchase of Mayfair pipes, 14% of respondents purchase Finolax pipes.

Higher 33 33%
Reasonable 58 58%
Lower 9 9%
14. Analysis of opinion on price of kant PVC pipes?
33%
58%
9%
Higher
Reasonable
Lower
Interpretation: Above graph shows the opinions of 58% 0f respondents are higher and, 33% of respondents are
reasonable, 9% of respondents are lower.

Yes 69 69%
No 31 31%
15. Analysis of are getting solution for your problems regarding Kant pipes?
69%
31%
Yes
No
Interpretation: Above graph shows the opinions of 69% 0f respondents are yes and, 31% of respondents
are no solution for your problems.

2. Analysis & Interpretation
for Retailers

Proprietorship 22 22%
Partnership 14 14%
Pvt. Ltd. 22 22%
Public Ltd. 28 28%
H.U.F. 15 15%
1. Analysis of types of unit they have
22%
14%
21%
28%
15%
Proprietorship
Partnership
Pvt. Ltd.
Public Ltd.
H.U.F.
Interpretation : From the above analysis it is interpreted that most respondent were type Proprietorship with
28%, Partnership 21%, Pvt. Ltd. 22%, Public Ltd. 28 while 15% are H.U.F.

Yes 62 62%
No 38 38%
2. Analysis of the deal with PVC Pipes
62%
38%
Yes
No
Interpretation : analysis says that 62% of user deals with PVC pipes and find information in this regard valuable while 38%
are not.

ISI 20 20%
Non-ISI 40 40%
Both 30 30%
3. Analysis types of PVC pipes they sold
20%
40%
30%
ISI
Non-ISI
Both
Interpretation : Above analysis says that 20% of user deals sold ISI PVC pipes, 40% sold Non-ISI PVC pipes and find
information in this regard valuable while 30% are both.

1-2 30 30%
2-5 40 40%
5-10 20 20%
10 > 10 10%
4. Analysis of Experience do they have in this business(In years)
30%
40%
20%
10%
1 to 2 years
2 to 5 years
5 to 10 years
10 > years
Interpretation : Above analysis says that 30% of user have 1 to 2 years experience, 40% of user have 2 to
5 years experience, 20% of user have 5 to 10 years experience and 30% of user have more then 10 years
experience

Cement 40 40%
Paints 5 5%
Sanitary 20 20%
Hardware 20 20%
Other 15 15%
5. Analysis on deal with other businesses along with pipes
40%
5%20%
20%
15%
Cement
Paints
Sanitary
Hardware
Other
Interpretation: Above analysis says that 40% deals with cements along with pipes , 5% of paint, 20% of Sanitary. 20% of
Hardware and 15% of deals other business along with pipes

Manufacture 40 40%
Dealer 60 60%
6. Analysis on purchase for pipes
40%
60%
Manufacture
Dealer
Interpretation : Above analysis says that 40% purchases from manufactures, while 60% purchases from dealer

Brands 30 30%
Price 10 10%
Quality 40 40%
Scheme 20 20%
7. Analysis on the major preferences to purchase
30%
10%
40%
20%
Purchase Prefereces
Brands
Price
Quality
Scheme
Interpretation: Above analysis says that 30% purchases preferences are brands, 10% prefers price, 40% prefers
quality while 20% prefers schemes

2" 18 18%
3" 50 50%
4" 20 20%
5" 12 12%
8. Analysis on Most popular size and schedule of pipes in market
18%
50%
20%
12%
size 2"
size 3"
size 4"
size 5"
Interpretation : Above analysis says that 18% popular is 2" pipes in market, 50% popular is 3" pipes in market, 20%
popular is 4" pipes in market while 5" is 12% popular.

Threaded 56 56%
Non- threaded 44 44%
9. Analysis on most running Plumbing pipe
56%
44% Threaded
Non-threaded
Interpretations: Above analysis says that 56% threaded pipe running, while 44% non-threaded running.

Blue 30 30%
White 50 50%
Gray 15 15%
Other 5 5%
10. Analysis on most preferable plumbing pipe color in market.
30%
50%
15%
5%
Blue
White
Gray
Other
Interpretation : Above analysis says that 56% threaded pipe running, while 44% non-threaded running.

Yes 76 76%
No 24 24%
11. Analysis on Satisfaction with Offers And Discount of Kant PVC Pipes
76%
24%
Yes
No
Interpretation : Above analysis says that 76% satisfied with offers and discount by Kant, while 24% are not.

Sure 58 58%
Can't say 20 20%
No 22 22%
12. Analysis on Recommendation of Kant PVC pipe
76%
20%
24%
Yes
Can't say
No
Interpretation : Above analysis says that 58% will recommend Kant and 20% can't say, while 24% are not.

Sabar PVC Pipe Ind 24 24%
Kant PVC Pipes 52 52%
Mayfair Polymers 11 11%
Finolex 13 13%
13. Analysis on better services provided company?
24%
52%
11%
13%
Sabar
Kant
Mayfair
Astral
Interpretation : Above analysis says that 24% of retailer satisfied with sabar, 52% with kant, 11% with Mayfair pipes,
while 13% with Finolex pipes.

Higher 22 22%
Reasonable 65 65%
Lower 13 13%
14. Analysis of opinion on price range of Kant PVC pipes?
22%
65%
13%
Higher
Reasonable
Lower
Interpretation : Above graph shows retailer opinions of 22% thinks it's higher and, 65% thinks reasonable, 13%
find it lower.

Yes 70 70%
No 30 30%
15. Analysis of Satisfaction with margin on Kant PVC pipes ?
69%
31%
Yes
No
Interpretation : Above analysis shows retailers opinion of satisfaction on margin, 70% said yes while,
30% said no.

Yes 69 69%
No 31 31%
16. Analysis of getting solution for problems regarding Kant pipes?
69%
31%
Yes
No
Interpretation : Above analysis shows retailers opinion,69% of respondents are yes and, 31% of respondents are
not getting solution for problems.

On the basis of survey, based on 100 respondents of customer there are
various findings given below:-
Customer:
• It was found that first 4 analyses show the potential of Kant Pipe in
market.
• It was found that analysis 5 to 7 show the customer preference and 8 to
10 show the popularity about Kant pipe. It shows the highly preferred
brand is kant and it is most popular among customer.
• It was found that analysis 11 to 12 show the customer awareness level
about Kant pipe and 13 to 15 show the customer satisfaction about kant. It
shows that mostly customer aware the Kant Pipe through retailer.
• It was found that that customer came to know of Kant's product highest
through retailer 58%, 12% by print media, 14% by electronic and 16% by
hoarding.

Retailer
•It was found that first 3 and 5 analyses show the market potential of Kant Pipe
through customer visit on outlet It also show the popularity of Kant pipe.
•It was found that analyses 4 to 8 show preference level retailers about Kant
pipe.
•It was found that analyses 9 &10 show the retailer's satisfaction level about
Kant pipe.
On the basis of survey, based on 100 retailers there are various findings given
below:-

SUGGESTION
• Company need to maintain the same level services with related to price,
quality, quantity, availability etc.
• In newly open Kant points advertising though palm plates would be more
effective.
• Company need to expand
• customer network to increase the access of the product to the customers.
• If the company provide small incentives to the customers like competitors
are distributing the calendar.
• They may be a chance to show interest to purchase the pipes.
• Most of Kant points located in narrow loans of the street therefore print
media of the showing of the address of the Kant points would be better.

LIMITATION
•In our project we were supposed to visit every day in the company
but due to some unavoidable circumstances like weekly holiday,
occasional holiday, we could not visit in the company.
•Lack of proper information and experience also became hurdles for
us. Some particular persons are not have sufficient time to talk with
us.
•Off course, money also played a vital factor in the whole project
duration.

CONCLUSION
After Completing the Study Related to the project, We Draw Following
Conclusion
CUSTOMER:
It is found that majority of respondents are preferred quality, quantity, price and
availability of Kant pipes.
•According to my view it is found that majority of respondents are
influenced by mouth publicity, news papers, and G.S.R.T.C Buses and
televisions factors in their purchasing of Kant pipes.
•It is found that majority of customers are satisfied and few of customers are not
satisfied with the delivery of Kant pipes.
•Company adopted a common credit policy for all customers to exchange the
product.
•It is found that majority customers using Kant pipes and few customers
are using competitor's pipes (Sabar, Mayfair).

RETAILER:
•Retailers feel good on the profit margin being provided by the organization.
•During our project, we find that the distribution channel of Kant is not very
good in region.
•It was found that 80% retailers satisfied with the care taken by the
organization in case of increase in demand while 20% are against it.
•Retailers sell kant brand over other brands due High demand.
CONCLUSION

BIBLIOGRAPHY
BOOKS:-
• Kotler. Philip, & Armstrong. Gary,(2006), Principals Of Marketing
11thedition.,Publication
• Malhotra .Nareshk. , (2007), Marketing Research- An Applied Orientation, 5th
Edition.
• WEBSITS:-
• www.kantplastic.com
• www.indianpipe.Com/Editoria
• www.business.fmcg.org
• www.kant.com
• www.marketing.kant.co.in

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