1. Perennial System By: Prashant Walke
Seminar On
IMPROVE
WEBSITE SPEED
& HOW TO
IMPROVE SEO
RANKINGS

2. Index
Introduction
History
Search Engine Basics
Why you should use SEO
How it Works
Architecture of SEO
Key concepts
Conclusion
References

3. Introduction
 Whenever you enter a query in a search engine and hit 'enter'
you get a list of web results that contain that query term. Users
normally tend to visit websites that are at the top of this list as
they perceive those to be more relevant to the query.
 If you have ever wondered why some of these websites rank
better than the others then you must know that it is because of
a powerful web marketing technique called Search Engine
Optimization (SEO).
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4. History….
 1995 - Yahoo Launches its Web Directory
 1998 – Google Launches, DMOZ launches this same year
 2000 – Yahoo Drops AltaVista, Uses Google’s Algorithm instead
 2001 – Page Rank is revealed to users through the toolbar
 2005 – No Follow Tag Introduced
 2009 – Google Introduces Caffeine Algorithm, a major shift in SEO.
 2009 – Bing and Yahoo Merge
 2011 – Panda Algorithm Update. A major step in the history of SEO
 April 24th 2012 – Penguin Algorithm Update
 September 27th 2012 – EMD Update (Exact Match Domain)
 October 4th 2012 – 65 Pack Rollout
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5. Search Engine Basics
 Processing queries: When a request for information comes
into the search engine, the engine retrieves from its index all
the document that match the query.
 Ranking results: Once the search engine has determined
which results are a match for the query, the engine's algorithm
(a mathematical equation commonly used for sorting) runs
calculations on each of the results to determine which is most
relevant to the given query.
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6. Why you should use SEO
 Brand awareness – A web site having a high ranking
means more people see the name of the company and
become familiar with the company and its products,
even if they haven’t made a purchase.
 Targeted traffic – Search engine optimization brings
paying customers to your door step.
 Your competitors – Keeping ahead of your
competition in the organic search results can help boost
the perceived position of your company in your
marketplace.
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7. How it Works
 Search engines, such as Google,
Yahoo!, and Bing, scour the
World Wide Web. Their
automated "robots" (also called
"spiders") move from page to
page and site to site by following
links.
 Along the way the read the code
for the pages they visit. The
information from the page code is
incorporated into the search
engine's vast knowledge base.
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8. Paid and Unpaid
….
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9. Architecture of seo
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10. On Page Optimization
Title tag optimization
Description tag optimization
Keyword tag optimization
Image Optimization
PDF Optimization
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11. On-Page Services
Title Metadata:
Title tags are the words that appear at the very top of your web browser, and they
they are used by search engine’s as the title of the listing.
(Every page should have a unique Title Tag, 65-75 characters long. )
Description Metadata:
META tags are HTML tags that are used to include information about your web
page.
(A Meta Description Tag should be unique for every page, up to 160 characters long
and contain 1-2 sentences that describe the page.)
Keyword Metadata :
The META Keywords Tag is where you list keywords and keyword phrases that
you've targeted for that specific page.
(it is recommended to target the “long tail” of keywords)
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12. On-Page Services
Heading tags:
Headings are part of the HTML of a page and they are visible to the site visitors.
There are six different headings, from H1 to H6. Every page should have only one,
unique H1 heading tag.
Remove Duplicate content:
Duplicate content issue occurs when the exact same content exists in your website
under 2 or more different URLs. This can have a negative effect for ranking
Content quality:
For usability reasons, no page should ever be longer than 800 words
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13. On-Page Services
Image Optimization:
The process of adding keywords in the image name and slicing image and
resolution reduction.
PDF Optimization:
Optimizing PDF files for the Web can significantly shrink their size and boost
display speed, saving bandwidth and user frustration.
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14. Speeding Up Your Web Site
Website speed is really crucial and thus a faster loading site
means better user experience.
You may be thinking of why you should give consideration to
the website speed. Well, there are a number of facts and
reasons behind this, but the most important of them are
revenue and search engine rankings.
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15. Why Should You Speed
Up Your Site?
Much Better Rankings
Higher Conversion Rate
Increased Traffic
Better User-Experience
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16. The Optimization Techniques
Minify JavaScript and CSS.
Make JavaScript and CSS External
Remove Duplicate Scripts
No 404s
Minimize the Number of iframes
Reduce Cookie Size
Optimize Images
Make favicon.ico Small and Cacheable
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17. Off Page Optimization
• Press Release Submission
• Article Directory Submission
• Social Bookmarking
• Directory Submission etc.
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18. Conclusion
While nobody can guarantee top level positioning in search
engine organic results, proper search engine optimization can
help. Because the search engines, such as Google, Yahoo!, and
Bing, are so important today it is necessary to make each page
in a Web site conform to the principles of good SEO as much
as possible.
To do this it is necessary to:
 Understand the basics of how search engines rate sites
 Use proper keywords and phrases throughout the Web site
 Avoid giving the appearance of spamming the search engines
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19. Thanks….
Any query…..
https://walkeprashant.wordpress.com/2014/02/24/how-to-
improve-seo-rankings/
https://walkeprashant.wordpress.com/2014/03/20/how-to-
promote-your-website-using-seo/
https://walkeprashant.wordpress.com/2014/02/19/how-to-
save-images-optimized-for-web/
https://walkeprashant.wordpress.com/2014/02/19/improve-
wordpress-website-speed/
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