Do brands need bloggers? Do bloggers need brands? Why? How does it help the brand and what can a blogger gain from this association?

1. WHY BRANDS NEED BLOGGERS

2. REMEMBER THESE STORIES?

5. REMEMBER WHERE YOU SAW THEM?

6. WERE YOU ENTERTAINED?

7. THINGS HAVE CHANGED ON THE CONSUMER SIDE

8. ADS RUN
60 DAYS
PEOPLE TALK
365 DAYS

9. TRADITIONAL MEDIA GIVES UP IT’S AUDIENCE
ONCE THE CAMPAIGN IS OVER

10. DIGITAL MEDIA CAN LEVERAGE AND SUSTAIN
THAT RELATIONSHIP FOR FUTURE USE

11. TECHNOLOGY HASN’T CHANGED THE
COMMUNICATION LANDSCAPE.
PEOPLE’S ADOPTION OF IT HAS

12. THAT’S WHY PEOPLE WATCH TV
BUT TALK ABOUT IT ON TWITTER

13. SOCIAL MEDIA CAN DESTROY A BRAND’S REPUTATION
FASTER THAN ADVERTISING CAN SAVE IT

14. TECHNOLOGY CAN DESTROY YOUR CLIENT’S BUSINESS
FASTER THAN ADVERTISING CAN SAVE IT

15. REAL WORLD EMOTIONS AND INSIGHTS AIDED BY
TECHNOLOGY WILL INSPIRE BRAND IDEAS

16. DIGITAL TODAY HAS BECOME BEHAVIOUR

17. THE SIMPLE TRUTH

18. BRANDS DON’T NEED
A DIGITAL STRATEGY

19. BRANDS NEED A STRATEGY
FOR A DIGITAL WORLD

20. WHAT IS A BRAND?

21. WHO AM I?
WHAT DO I DO?
WHY SHOULD YOU CARE?

22. WHO AM I?
NAME I PERSONALITY I PRODUCT CORE

23. WHAT DO I DO?
VALUES I BENEFIT I ROLE IN CONSUMER LIFE

24. WHY SHOULD YOU CARE?
BEHAVIOUR

25. BRAND
PRODUCT
CONSUMERS NON USERS
CONTENT
AUDIENCES

26. BRAND LOYALTY
PRODUCT I CONTENT

27. CONTENT
DESKTOP I MOBILE

28. MOBILE
PRIMARY I PRIVATE I ADS I CONTENT

29. MICRO CONTENT
VISUAL I SNACKABLE I SHARABLE

30. BLOGGERS
# I BEHAVIOUR I DOMAIN I PLATFORMS

31. BLOGGERS NEED TO INFLUENCE AUDIENCE BEHAVIOUR