Is Facebook here to stay? A detailed analysis of why Facebook should survive the test of time.

1. 21
FAD
Or
FAB?By
Prasun Jha
Indian School of Mines,

2. Presentation Outline
1. Facebook Timeline Slides 3-5
2. Is FB Just a Fad? Slides 6-8
3. Of Course Not Slides 9-15
4. Conclusion Slides 15-19
5. Summary Slide 20
6. Disclaimer Slide 21

3. Founded in 2004 by
Mark Zuckerberg, then
a Harvard Undergrad.
Then

4. Now

5. 1.19 billion active users today!

6. But, WAIT!
What if it is just a fad?

7. What if people get bored of it or
something better comes up?

8. Or worse; it loses relevance?

11. In one survey, college students named Facebook the second
most popular thing in their undergraduate world, tied only with
beer!

12. BUT
“Success breeds Complacency. Complacency breeds
Failure. Only the Paranoid survive!”
- Andy Grove

13. Facebook’s Paranoia to stay at the top.

14. Constantly Changing.
Constantly Evolving.

16. So is Facebook?
A FAD OR
FAB

18. GOOD DECISION MAKING

19. Definitely FAB!

20. Great Start Champ! But Just a Passing Fad?
Doesn’t Look Like ItDefinitely FAB!
SUMMARY

21. DISCLAIMER
Created by Prasun Jha, ISM Dhanbad,
during a marketing management internship
under Prof. Sameer Mathur, IIM Lucknow