1. BUSINESS
ENVIRONMENT
OF
GODREJ
Gootherajee
1880 1920 1990 2008

2. INTRODUCTION….
Indian company, based in Mumbai.
Deals in wide range of products:
appliances, furniture, security solutions,
health care, outsourcing services, etc.

3. The Group: Company Profile
 Established in 1897 : Founder, Ardeshir Godrej.
 One of India’s most trusted brand, Godrej enjoys the patronage and
trust of over 470 million Indians every single day for over 100
years.
 7 major companies with interests in real estate, FMCG, industrial
engineering, appliances, furniture, security and agri care .
 Turnover crosses 2.6 billion dollars.
 Presence in more than 60 countries 3
Adi Godrej

4. Vision and Mission:
 The Management Philosophy of GHPL can be expressed in a single word: "PRIDE“
 Passion.
 Respect for people.
 Integrity.
 Dedication.
 Extraordinary Creativity.
 The vision statement includes striving for excellence by nourishing, developing
and empowering our employees and suppliers
 The mission statements are:
 Accelerate the growth of the Indian household insecticides market
 Strengthen our leadership position in India
 Rapidly globalize our business
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6. PRODUCT & SERVICES….
 Appliances
 FMCG
 Furniture
 Chemicals
 AV Solutions
 Constructions
 Electricals and electronics
 Locks
 Material Handling
 Motors
 Process equipments
 Batteries
 Tooling
 Vending
 Storage solution
 Security solution
 IT and Software solutions
 Real Estate
 Precision System

7. PGDIE 727-11-2016
Godrej & Boyce Group
Appliances
AV Solutions
Batteries
Construction
Brands & Products

8. PGDIE 827-11-2016
Godrej & Boyce Group
Electricals & Electronics
Furniture
Motors
Locks
Appliances
AV Solutions
Batteries
Construction
Brands & Products

9. PGDIE 927-11-2016
Godrej & Boyce Group
Material Handling
Precision Systems
Process Equipment's
Appliances
AV Solutions
Batteries
Construction
Electricals & Electronics
Furniture
Motors
Locks
Security Solutions
Brands & Products

10. PGDIE 1027-11-2016
Godrej & Boyce Group
Appliances
AV Solutions
Batteries
Construction
Electricals & Electronics
Furniture
Lawkim Motors
Locks
Material Handling
Precision Systems
Process Equipments
Security Solutions
Storage Solutions
Tooling
Vending
Brands & Products

11. PGDIE 1127-11-2016
Brands & Products
40% of Indian Population uses atleast one Godrej products every
single day.
Godrej & Boyce Mfg Company – the last manufacturers of
typewriters in the world.
Godrej Storage Solutions designed the Educational rack for Asia’s
Largest Library.
World’s first soap without animal fat- CINTHOL (1918)
Godrej Appliances made the very first refrigerator in India (1958).
Godrej made the first 100% CFC free refrigerators which ignited
the go-green revolution in industry.

12. PGDIE 1227-11-2016
Brands & Products
Godrej Batteries (JV with GP batteries) is the No 1 brand in China &
Hong kong for its rechargable , alkaline batteries.
Godrej Interio is the India’s Largest furniture brand ,standing
majestically by its vibrant, innovative and diverse offerings.
Godrej Locks is celebrated over the years (112 years) for the trust
bestowed by its customers across the globe.
Lawkim Motors is a global attractive brand recognized across by
market leaders for its expertise in motors and calibration .
Godrej Material Handling is India’s Largest manufacturer of lift trucks.
Godrej Process Equipment is a leader in fabricating unit static
equipment for process industries
Godrej Tooling is one of the India’s most advanced tool room catering
solutions to international automobile giants

13. PGDIE 1327-11-2016
Market Performance & Share FY11-12
Godrej brand value stood at $3 billion , placing above other
iconic brands including Nissan, HTC, Yamaha and Lenova. (First
of its kind in Godrej History)
Godrej group sales grew by 24% Year Over Year Profit Before Tax
grew by 44%.
Godrej has 70% market share in Security Solutions business.
Growth Strategy
Godrej is working on 3X3 growth strategy in Asia, Africa and
South America in FMCG portfolios.
Pioneering in FMCE (subset of FMCG) sector in next 5 years.
Targeting a growth of 30% across all sectors in FY 11-12 thru
brand activation.

14. SWOT:
Strengths
1.Presence across Countries
2.Strong R& D and
Distribution
3. Trust
4.Strong in Ethics
Weakness
1.Increasing management
and Union issues
2.Lack of innovation
3.No connect with youth
Opportunities
1.Recent acquisitions present
strong integration opportunities
2.Product diversification
Threats
1.Growing competition from
private labels
2.Cost of raw materials and
other inputs
3. Lack of access to technology
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15.  The Company does not go for advertising, which is one of the
biggest disadvantage of Godrej.
 Its emphasis more on the advertising of office automation &
prima division.
 The company is focusing many security products at a same
time.
 The effective selling schemes are not available like payment
on installments.
 Gifts not being so attractive. Most of the dealers prefer other
companies appliances.
WHERE ‘GODREJ IS FALLING’ SHORT…
& WHY???

16. Marketing.
Advertisement –Both local and on television.
Enhance the service level of company.
Make the relation between dealers and company well.
Models of product looks old so it has to be modulated.
Keep a watch on the service area.
Launch the new model.
Offers & Schemes.
Suggestion of dealers for how can GODREJ gains their
sales.

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18. •In pricing and reliability of GODREJ ‘S home
appliances is rated very well by most of the dealers.
• Dealers said that, People are willing to pay more for
new design and latest look.
• After sales service plays essential part of customer
satisfaction.
•Many dealers have complaints regarding the after sales
service of GODREJ. But a number of dealers have
reported it below average.

20. 2027-11-2016
PHILANTHROPY & CORPORATE SOCIAL RESPONISIBILITY
Udayachal Schools: Providing
Quality Care and Education since
1955
Teach for India movement
Education Healthcare
Godrej Memorial hospital
AIDS Awareness
Blood Donation
Smile Train
Foundation of Medical Research –
Cure of leprosy.
Heritage
Indian heritage society-Preserving
the diversity & richness of art,
architecture & culture.
Indian council of world affairs (ICWA)
– Promoting research and
discusions.
Other Initiatives
Scout & Guide Pavilion
Tsunami Rehabilitation Project
Crematorium for animals
Table for Two – Addressing hunger
and malnutrition in developing world.
Family welfare programme.

21. How CSR Activities Started at ?
 In 1920, founder Ardeshir Godrej gave a donation of Rs. 3 laths to the Tilak
Swaraj Fund – For upliftment of the downtrodden.
 Giving back turned into our way of saying thank you to the 400 million Indians
who are Godrej loyalists.
 25% of the shares of the Godrej Group’s holding company Godrej & Boyce are
held in a trust that invests back in the environment, healthcare and education.
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23.  Godrej's devoted effort to preserve India’s architectural heritage.
 It has active participation in the Indian Heritage Society of which late Mr.
S. P. Godrej was head of the Mumbai Chapter.
 Godrej is closely associated with the Indian Council of World Affairs
(ICWA)
 Pirojsha Godrej Foundation promotes a unique community development
Programme called Sayam for Rural development
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Community Development

24. Other Initiatives
 Long term employment for the visually disabled:
 The activity of hardware packet making for chairs has been
outsourced to National Association for Disabled Enterprises
(NADE) for the last several years.
 Objective :Continued occupation for the visually disabled.
 Today around 40,000hardware packets of 200 kinds are made .
 3 million hardware packets from NADE are provided .
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25. Awards
 BNHS Green Governance Award:2005 for conservation and restoration of
habitat.
 WWF 25th Anniversary Benefactor “White Pelican” Award: For
contribution to conservation of nature and natural resources.
 The Awareness program for Godrej and Boyce, Vikroli, Mumbai was given
the ISO 14001 certification.
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26. Conclusion:
 The philanthropic activities by the chairman Mr.ADI GODREJ and other family
members even before the word CSR was known has made the Godrej group one
of the most trusted business house in India.
 The CSR activities continue from generation to generation.
 The CSR activities of Godrej are spread across all fields.
 They believe in action , than words.
 Equal Participation from Employees and Management
 GODREJ
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