Research Thesis on Popular Multimedia Video Tutorial Websites by Pratik Man Singh Pradhan. The study focuses on the popularity of Multimedia Video Tutorials and its impact in the education sector. www.pmspratik.com.np

1. Popular Multimedia Video
Tutorial Websites:
An Explanatory Study
By: Pra(k Man Singh Pradhan
PU Registration No: 057-1-3-05976-2014
Symbol No: 140023
Shepherd College
2016

2. Agendas
1. Introduc(on
2. Literature Review
3. Methodology
4. Data Analysis
5. Conclusion
6. Recommenda(on

3. Introduction
• Concept of digital educa(on started a(er
1990 when internet gained public access.
• Around 2005 online mul(media video
tutorial websites emerged as connec(on
speeds got beKer.
• Many in third world countries like Nepal
don’t access these websites simple
because they don’t know to pay for it.
• But gi( cards access like
www.cardnepal.com are available which
people don’t seem to know about cardnepal.com screenshot

4. Introduction (Cont.)
• Mul(media video tutorials can be linear or interac;ve
• Linear formats are easier to make and are easy to access
• They can be used for:
• Course Revision
• Flipped Classroom
• Self-Learning
• Hobby Development
• Skill Update

5. Introduction (Cont.)
Some popular mul(media video tutorial websites:
• tv.adobe.com
• udemy.com
• khanacademy.com
• lynda.com
• tutsplus.com
• laracasts.com
• skillsshare.com
• ditaltutors.com
• videocopilot.net
• videomaker.com

6. Literature Review
• Video tutorials can be used to teach almost anything.
• Learners can access lessons the way they want.
(Caliner, 2004)
• 1963 - The Bri(sh Computer Society established school commi?ee
for promo;on of digital educa;on in schools.
• Only 5% of teacher used e-learning at the (me and most actually
preferred the tradi(onal classroom method.
(Holmer & Gardner, 2006)

7. Literature Review (Cont.)
• Linear format of video tutorials are much in use
• Interac;ve formats are necessary to engage a deeper level of
learning in students.
• There are 2 types of E-learning
• Asynchronous Mode – Learners are not able to interact like in TV,
Radio and CD-ROM
• Synchronous Mode – Learners are able to interact through forms,
threads, chats etc.

8. Literature Review (Cont.)
Piskurich (2004) recognizes seven advantages if e-learning:
• Reduced travel (me and cost of learning
• Self-paced learning
• Contents accessible in any(me and in any place
• Ability for revising the learning concepts
• Easy review process
• Self-reliant learning
• Freedom of learning any content

9. Methodology
• Research Design
• Research Ques(on “How much are learners and educa(onal
ins(tu(ons familiar with and make use of the mul(media video
tutorial websites?”
• Nature and Scope of Data
• Studies are base both on primary and secondary sources. But
mostly primary.
• Sources were randomly selected on the basis of response using
online media.

10. Methodology (Cont.)
• Sampling and Data Collec;on
• The minimum sample size was decided to be 100 with at least 15
of local subjects.
• Interviews, surveys, online communi(es and personal emails
• Ins(tu(ons, Students, teachers and professionals from
mul;media related sectors

11. Methodology (Cont.)
• Research Variables
• Awareness of mul(media video tutorial websites
• Use of mul(media video tutorial websites
• Encouragement of mul(media video tutorial websites
• Methods of Analysis and Interpreta;on
• Level of awareness, encouragement and use of it by learners,
instructors and educa(onal ins(tu(ons.

12. Data Analysis
• Google Forms and Microso( Excel use to represent data.
• Data collected at a global scale.
• The surveys are taken from 101 random people.
• Interviews are done specifically with media professionals and
students through online mediums and phone.
• 2 universi;es were contacted through emails for some data as well.

13. Data Analysis (Cont.)
Level of Familiarity in the Market
• 82% said that they knew about
the mul(media video tutorial
websites.
• In Local Context as well, Midas
E-Class is used and is known
throughout schools even if all of
them may not use it. Yes
82%
No
18%
Survey Result

14. Data Analysis (Cont.)
Use in Ins;tu;ons
• 37% seem to use it some;mes
personally
• Most don’t think it’s a requirement.
• Picasso Anima;on College (India)
and California Ins;tute of Arts (USA)
doesn’t seem to use video tutorials.
• Academy of Art University (USA)
provides full video tutorial based
online degrees.
Some;m
es
37%
Rarely
26%
Does not
use at all
18%
Very
O(en
19%
Survey Result

15. Data Analysis (Cont.)
Encouragement by Ins;tu;ons
• 34% of them some;mes refer to
mul(media video tutorials
• Incessant Rain Studios has its
own server for distribu(on of
video tutorials – Rupal Shakya
(Animator)
Does not
use at all
20%
Rarely
28% Very
o(en
18%
Some;m
es
34%
Survey Result

16. Data Analysis (Cont.)
• Brad Cowen (Colombia College) men(oned that he ocen uses it
himself as well and he knows many ins;tu;ons in USA that
uses video tutorials
• Also Professor Han Verschure (University of Leuven) men(oned
that he personally encourages his students to use these
tutorials but only as an extra resource.

17. Data Analysis (Cont.)
Affordability
• 44% of them think that the mul(media video tutorial website prices
are at a moderate level
• 55% of them agrees that most of the contents should be free of
charge.
• 41% said they will o(en more use it
• Swornim Bajracharya, she o(en uses mul;media video tutorials
from YouTube to learn about music. And she prefers free websites
rather than paid once to develop her hobby.
Lynda.com subscrip;on schemes

18. Data Analysis (Cont.)
Integra;on in the Educa;on System
• 40% of the survey said they knew very few ins;tu;ons who used it.
• 53% of them said that they can be party integrated into the
educa(on system.
• Sangita Sing (Lecturer of Ins(tute of Engineering, Pulchowk) men(ons
that she some;mes use mul;media video tutorials and it can be
party integrated with the educa;onal system but not replace it
completely as it might create confusion among students and
teachers.

19. Data Analysis (Cont.)
Academic and Professional Use
• 53% of them use it some;mes to update themselves as alterna(ve to
other methods of learning.
• 38% of the majority believe that to come extent the mul(media video
tutorial websites are more beneficial than tradi(onal classroom.
• Kunal Rai (Highlights Nepal) men(ons that he does use mul(media
video tutorial some;mes to upgrade himself but not completely
depend on it.

20. Data Analysis (Cont.)
• Future Prospects
• 43% of them says that they might be more familiar in the days to
come.
• 51% thinks that e-learning might replace the tradi;onal method of
educa(on.
• While it is possible for learners to access most contents online,
complete replacement of the educa;on system might not happen at
least for now.

21. Data Analysis (Cont.)
Way of Use
• 64 of them preferred laptops
• Majority of people however
seems to prefer the use of
Laptop for mul(media video
tutorials as it is the portable and
provides the full compu;ng
power to the user.
64
22
45
18
0 20 40 60 80
Laptop
Tablet
Smartphone
Desktop PC

22. Data Analysis (Cont.)
Ease of Use
• 59% says that it is some;mes a
bit confusing to use.
• People ocen do not have idea
how to subscribe to the
websites, find the content that
they want and get a paid
subscrip(on.
23%
59%
14%
4%
No not at all
Some(mes a
bit confusing
Yes ocen
confusing
Very confusing
Survey Result

23. Data Analysis (Cont.)
Level of Effec;veness
• 66% thinks that it has a good level of effect that is seen among the
learners.
• 47% of the majority thinks that there is a chance for them to be
unproduc;ve to some extent.
• Those who have access to mul(media video tutorial websites tend to
depend on it to some extent as they do not feel that it is necessary to
remember the things they learn as they are easily search it back.

24. Data Analysis (Cont.)
Involvement of Experts in
Development
• 48% says they cannot be sure if
the professionals would want to
make video tutorials or not.
• Not every professional might
want to make video tutorials but
there are certain numbers of
professionals who are interested
to do so.
39%
48%
12% 1% 0% 0% 0% 0%
I cannot be
sure
Most of them
will be but not
all
Yes definitely,
everyone will
be interested
No I do not
think so
Survey Result

25. Data Analysis (Cont.)
Major Findings of the Study
• Responses collected were mainly from technologically driven ci(es.
• So we can say that most people in a society with access to
technology knows about mul;media video tutorial websites well
but needs (me to fully integrate it.

26. Data Analysis
(Cont.)
Major Findings of the Study
• From the sta;s;cs of TutorTube
YouTube channel.
• So it is seen that most many people
know about mul(media video tutorial
websites in the technologically driven
socie(es and ins(tu(ons do use them
to some extent and encourages their
students to use them.
1 India 875 (22%)
2 United States 662 (17%)
3 United Kingdom 297 (7.4%)
4 Pakistan 174 (4.4%)
5 Canada 121 (3.0%)
6 Malaysia 119 (3.0%)
7 Nepal 99 (2.5%)
8 Bangladesh 85 (2.1%)
9 Indonesia 82 (2.0%)
10 Australia 77 (1.9%)

27. Conclusion
• It will not take much long before everyone using the internet will
know about the mul(media video tutorial websites.
• Many of the learners are subscribed to free mul(media video tutorial
websites.
• It will take some (me before mul(media video tutorials can be fully
integrated in the educa(on system.

28. Conclusion (Cont.)
• Professionals and academicians are using these kinds of websites to
update themselves.
• Most of these tutorials will be viewed on Laptops and Mobile phones.
• There are s(ll many people who get confused with the use of internet
and websites.
• The paid subscrip(on mul(media video tutorial websites are mostly
made by experienced professionals.

29. Recommendation
• The use of mul(media video tutorial websites should be
encouraged by ins(tu(ons and trainers.
• Ins(tu(ons should subscribe to mul(media video tutorial websites
for their students .
• More of mul(media video tutorial contents should be made free.
• Mul(media video tutorials and e-learning plalorms should be
integrated into the current educa(on system.

30. Recommendation (Cont.)
• Academicians and professionals must use and get updated from
mul(media video tutorial websites.
• Mul(media video tutorial websites should be made cross
compa(ble to work with major mul(media systems.
• The web interface of mul(media video tutorials should be made
easier a much as possible.
• More experts should be involved in making mul(media video
tutorial websites.
• CDs and DVD based mul(media video tutorials should be
con(nued to be produced.

31. References
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32. References (Cont.)
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33. References (Cont.)
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34. References (Cont.)
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35. References (Cont.)
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37. THANK YOU