This document provides tips and guidance on developing the marketing mix section of a business plan. It discusses the four P's of marketing: product, price, promotion, and place. For each P, it provides questions to consider and factors to analyze such as determining the unique selling point of the product, comparing price to competitors, evaluating traditional and social media promotion methods, and analyzing location costs and strategic positioning. The document is structured as a weekly schedule to cover these marketing mix topics over multiple weeks.