1. Tips for a good Business Plan: Weekly Schedule
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# Date Topic
0 15-Mar Announcement
1 22-Mar Introduction
2 29-Mar Structure Business Plan
3 05-Apr Mission-Vision
4 12-Apr Goals - Values
5 19-Apr Good examples Mission-Vision
6 26-Apr Bad examples Mission-Vision
7 03-May Good examples Values
8 10-May Team
9 17-May Market Analysis: Market & Trends
10 24-May Market Analysis: Target Group
11 31-May Market Analysis: Competition
12 07-Jun Market Analysis: Suppliers + examples
13 14-Jun SWOT analysis
14 21-Jun SWOT analysis: Examples
15 28-Jun Marketingmix
16 05-Jul Marketingmix: Promotion - Top 10 on Twitter
17 08-Aug Financial Plan: Content + Assumptions
18 15-Aug Financial Plan: Definitions
19 22-Aug Action Plan
20 29-Aug Variance analysis
2. Tip: - Define a Target Group where you feel good
- Check if your Target Group also wants your product/service => “test cases”
Market analysis – Target Group
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Define your Target Group and set clear boundaries
You can never reach the whole market, all the customers
80/20 rule
80% Sales generated by 20% of your Customers
Define your Market Segments
Who buys?
Regional
Profile
Life style
Personality
What do they buy?
Extras
Package
Price
Delivery
Why do they buy?
Advantages
Criteria
What is your Target Group/Niche?
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TARGET
GROUP
3. Market analysis – Target Group
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Example Target Group: “Toothpaste”
Huge SUPPLY
Customer decides based on criteria
- Taste
- Price
- Sex-appeal
- Age
- ….
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GROUP