First & Best Working Experience !!

1. PUNJAB KESARI GROUP OF
PUBLICATION
PUNJAB KESARI JAG BANI HIND SAMACHAR
(HINDI) (PUNJABI) (URDU)

2. INTRODUCTION
The Punjab Kesari group (PKG) - originated from the fertile
soil of Jalandhar, the former capital of Punjab (1947-1953), is
constantly illuminating the huge Hindi, Urdu and Punjabi
speaking belt of northern India with knowledge and awareness
through their three bright moons, including Punjab
Kesari, Hind Samachar and Jag Bani. The group initiated their
perpetual operation in 1948 with the launch of the Urdu daily
Hind Samachar, and later added Hindi daily Punjab Kesari in
1965 and Punjabi daily Jag Bani in 1978 to their spinning
compass. Now, the three dailies are well established with a

4. Founded by Lala Jagat Narain and nourished by his elder
son Romesh Chander (both were assassinated in 1981 and
1984 respectively), the plant of PKG has become a mature
banyan tree. Succeeding these icons, the leadership triad
– VijayChopra, Avinash chopra , Amit chopra , Abhijay
chopra , Aroosh chopra – now altogether engage in
bringing the group to a prominent platform in India’s
newspaper publishing industry. While Padma Shri Vijay
Kumar Chopra contributes the group with his sublime
ideas through authoring a regular editorial for the three
newspapers besides supervising the entire group
performance, being editor-in-chief & chairman-cum
managing director; his elder son Avinash Chopra has been
shouldering the responsibilities of
administration, distribution, and editorial department
since 1983 and Amit Chopra is responsible for
finance, modernisation, expansion/ new projects as well as

5. HIND SAMACHAR
Lala Jagat Narain (1889-September 9, 1981) was the founder of the Hind
Founded
Samachar group.
Location Pakka Bagh near company bag, Jalandhar, India 1100440
In 80’s Urdu was the language of the salaried urban men of Punjab, the people
Mission
who could afford the time and money for a newspaper.
An Urdu newspaper with average circulation of 26,034 copies daily & 27,999
About
copies on Sunday .
Email article@jagbani.com
Phone 18130673205030000
Website http://www.hindsamachar.in

6. PUNJAB KESARI
Founded 1967
Location ER 129 Civil Lines, Jullundur, India 144001
Punjab Kesari Aap ke dil ke Dhadkan is Hindi newspaper in Punjab , India with
About
circulation of 6,93,571 copies daily .
Mission To provide the public with credible and factual news
Products Punjab Kesari
Phone 1813067200
Website http://www.punjabkesari.in

7. JAGBANI
Founded 21st July, 1978
Location ER 129 Civil Lines, Jalandhar, India 144022
'Jagbani' (www.jagbani.in and www.jagbani.com) is a Punjabi Newspaper in
About
Punjab, India with a circulation of 3,10,390 copies daily.
The Punjab Kesari Group's Punjabi daily, Jag Bani was launched on July 21, 1978. At
a time when all Punjabi newspapers favoured some religious or political group, Jag
Bani was the first newspaper with a secular approach that represented the
Company common man. In the short period of its existence Jag Bani has created its own
Overview place in the society. It has a wide readership base which is diverse in religion and
caste. Even today Jag Bani strives to innovate and widen the spectrum of Punjabi
journalism.
Website http://www.Jagbani.com

8. HIERARCHY
Mr Vijay
Kumar Chopra
Mr Avinash Mr Amit
Chopra Chopra
Mr Abhijay Mr Aroosh
Chopra Chopra

9. TOP MANAGEMENT
CHAIRMAN
Padamshree Vijay Kumar chopra
ji is the head of hind Samachar
group of limited which is now known
as Punjab kesari group of
publications . He is currently the
editor in chief cum managing director
of the Punjab Kesari Group of
newspapers. A well known social
worker too leading Prime minister
relief fund , Shaheed Parivar fund etc

10. Managing directors
Mr Avinash chopra is the
managing director of Punjab kesari group and
a well renowned Public figure too .
He handles all affairs of editorial,
administration and marketing department since
1983 .
Also known as a GREAT KING OF
MEDIA .
Role Model for Media persons.
A man of Discipline , Dignity,
Intellectualness .

11. DIRECTORS
MR ABHIJAY CHOPRA MR AROOSH CHOPRA
DIRECTOR – Sales & Marketing DIRECTOR- Editorial Dep’t

12. MARKETING DEPARTMENT
The Marketing Department of this
group is grappled by the young Icon
Mr Abhijay Chopra .
Marketing is the prime department
of Punjab Kesari as all their major
Revenue Generations are from this
department .
During the Tenure 2010 their
revenue out of their advertisement
business was Rs 1.70 crore and the
target for the year 2011 has been
decided 2.20 crores .

13. Working of Marketing
department
 The Marketing Executives are given certain weekly and
monthly targets which they have to achieve .
 The marketing executive went to clients for getting
advertisements orders, offer them certain schemes.
 After getting the order contacts they visit their
Designing agency i.e. : 24 Frames
 At the agency then the advertisement is designed which
is further discussed with the client and after his assent
the R/O is prepared at Office .
 The R/O is the release order (order to publish ad).

14. Technology Used in Punjab
kesari
• The organization works mainly with SAP system .
• In news section NEWS WRAP software is used
• For writing the news QUARK EXPRESS software
is there .
• For Face book and Video department Social
networking is used .

15. Finance Department
Mr Amit chopra ( Managing
Director ) manages the
finance department of Punjab
kesari group .
Mr Sanjay Gupta is the
Chartered accountant of
Punjab kesari who primarily
see towards Accounts , taxes
, banking work .
The major revenue of this

16. Revenue June 2011
Punjab
Sales
Corporate
6
12% 40% Chandigarh
12% Government
Haryana
29%
Himachal
Pradesh

17. All of Burly losses are retained back from
advertisements .
 The advertisement revenue of year
2010 is 1,70,000 crore.
Multicity cheques are also used in this
org .
The Finance dep't is further divided into
Reconciliation dept, payments
dept, supplier dept , etc .
All receipts are mainly deposited in
Banks . There main dealings is with AXIS
BANK and VIJAYA BANK.
Overtime takes place rarely when there
is shortage of labour and in such situations
overtime is also paid to the employees .
20% Bonus is also given to employees

18. Human resource Department
• As per IRS Punjab Kesari is the Largest North region
Hindi Leading newspaper and this has been achieved
due to their Crucial assets that's Human resources .
• This department is mainly under the Supervision of Mr
Avinash chopra .
• Further Mr Tondon see towards the employees and
their benefits .
• The selection of employees is on clear cut Merit base
system .
• Electronic Attendance system is used .
• Employees satisfaction can be analysed by knowing
the persons like Mr R.jolly , Mr Jethi who are working
in this group since 1960 .
• ESI and PF facilities are provided to the employees .

19. Mr Abhijay Chopra With his staff members celebrating 46th
anniversary of Punjab Kesari . It itself denotes his quality of
Empathy , Leadership , Motivation which leads to a burly
manpower .

20. EDITORIAL DEPARTMENT
The Editorial Department is mainly Headed
by Mr Aroosh Chopra and Mr Avinash
chopra .
 This Department Deals with the gathering of
news .
Main Life blood of the newspaper is its
News which is gathered , Analysed , reported
, scheduled and finalized in this department .
Their position has not been achieved
overnight. It has been a result of hard
work, sacrifice and the efforts of every
hawker, agent, reporter, photographer and
editor.

21. Video Department & Social
Networking
 In the Year 2011 the Video Department has been
launched which is leading towards web media( watch
live video news ) & thus achieving further Heights of
Glory .
 E-Paper is another World Shattering feature of this
group .
At Face book the Splendid pages Like : Padamshree
Vijay Kumar Chopra , Avinash chopra , Punjab
kesari, Hind Samachar , Jagbani has gained vast
Popularity within in the launching span of just few
months it has gained thousand of likes .

22. SWOT ANALYSIS Of p.k group
STRENGTH
46 Years Experience.
3 Generation Amalgamation.
Paper quality.
Printing efficiency.
No 1 in Readership
No 1 in Circulation
Presence Across 9 states
Readers Emotional Attachment.

23. WEAKNESS
Less Youth
Oriented .
Excess Work Load
.Overwhelming that these weaknesses are just a exiguous
But the Strengths of Punjab Kesari Group is so
More competitionField so that their .
thing in front of it and Its the motto of this group that they
want to reach far above level in all
competitor don't even dare to touch it .

24. Opportunities
• Opportunity to become more
Aggressive and have a Maximum Market
Share .
• Moving towards Dynamism will leads
them to become alluring place .
• Can become More Diversified i.e.: they
can extend their operations to lot extent
• Opening up New Plant at Chandigarh
which can lead to huge success .

25. Threat
• Dainik Bhaskar is the Biggest
competitor of Punjab Kesari .
• High prices As compare to
other Hindi Newspapers .

26. PUNJAB U+R
PUNJAB TOTAL PK DB DJ TT AU HT TOTAL
Punjab(U+R) 1,804 1,235 1,259 507 0 0 4,805
Punjab Kesari is No.1
SHARE 38% 26% 26% 11% 0% 0% 100%
40%
35%
30%
25%
20%
15%
10%
5%
0%
DB DJ TT
SHARE 38% 26% 26% 11%

27. ACHIEVEMENT 2010

28. ACHIEVEMENT 2011

29. Punjab Kesari Group : An Unbroken Lineage Since
1948
• Their readership has crossed the 1 crore mark and still growing.
• From an initial print order of 3000 copies a day, Punjab Kesari
Group now prints approx. 10 lakh copies.
• Punjab Kesari group is ranked at No 1st position in IRS Survey of
Q1 of 2011.
• Awarded BEST PRINTING PRESS in year 2011.
• Achieved 1st position in Circulation too .
• They have seven popular magazines for seven days for all readers
 Dharam Sanskriti – Monday
 Zindagi – Tuesday
 Careers – Wednesday
 Manoranjan – Thursday
 Naari – Friday
 Baal Kesari – Saturday
 Ravivariya – Sunday

31. Social Responsibility
The Punjab Kesari Group is always ready to Meliorate the poor starving needy people .
Certain Funds are also availed by this group :
. Prime Minister’s Relief Fund (Shakti) Kargil Rs.1050 lacs approximately
1
2. Prime Minister National Relief Fund for Latoor-1993 Rs. 54 lacs
3. PM’s Relief Fund for Andhra Pradesh Cyclone,96-97 Rs. 91 lacs
4. Chief Minister H.P. Flood Relief Fund, 1997 Rs. 20 lacs
5. Orissa Chief Minister’s Relief Fund (cyclone) Rs. 76 lacs
6. Prime Minister’s National Relief Fund (SukhaRahat) Rs. 42 lacs
7. Chief Minister Himachal Pradesh Relief Fund Rs. 18 lacs
8. Prime Minister’s National Relief Fund, Gujarat Rs. 578 lacs Earthquake. 9. Prime
Minister’s National Relief Fund (Tidal Waves) Rs. 490 lacs
10. Prime Minister’s Relief Fund (Earthquake) Rs. 84 lacs
11. Chief Minister’s H.P. Relief Fund for Mata Naina Devi Rs. 05 lacs victims-
3.8.2008.
12. Chief Minister’s Punjab Flood Relief Fund-2008 Rs. 11 lacs
13. Chief Minister’s Bihar Flood Relief Fund-2008 (Contd.) Rs. 2.57lacs

32. Role Towards Society

33. SHAHEED PARIVAR FUND

34. SH
SHAHEED PARIVAR FUND
Up to till date, Punjab Kesari group had grant of Rs. 40 Crores of
amount in 104 Relief funds to help the various State Governments. In
feeling of Humanity in distressed former chief editor late Sh. Romesh
Chander and Sh. Vijay Chopra had established the Shaheed Parivar
Fund.

35. Self Assessment Report
"Some of the world's greatest feats were accomplished by people not smart enough to
know they were impossible. “Similar is mine working experience at Punjab kesari
Group . The day I entered this Organization I was Just Equipped with Theoretical
concepts of Corporate world But the day I Finished up with my Summer training i
was like nurtured and up bring with a radiant thinking that "Success doesn't come to
you... you go to it. ” I learned an effulgent quality of Leadership and discipline from
Mr Abhijay Chopra that "A big man is one who makes us feel bigger when we
are with him.” During my working tenure in marketing field i learnt how to deal
with customers , how to allure customer to buy your product .One of the Best part of
my training session that I wont ever forget is the wording Of Mr Vijay Kumar
chopra & Mr Avinash Chopra – “ Punjab Kesari is just like your home ”.
This coordination , Empathy , compassion , discipline of its mentors is a reason that
Punjab kesari is largest North region Hindi leading newspaper since 46 years . A
special Thanks to Mr Atul Sharma ( Senior Marketing manager ) & Mr Sandeep
Singh for their whole hearted support with me during each phase of my training . I
am Laconic to Express my gratitude to Punjab Kesari Group . Whatever I have
learned from this place is Inordinate or I will say Blue – chip. The knowledge and
memories gathered here has become an Integral part of my life and I will cherish
this working experience my entire life .