Best Intranets from the Intranet Global Forum (LA 2014)

The Best Intranets from
the Intranet Global Forum
Toby Ward, CEO, Prescient Digital
Gloria Burke, CKO, Unisys
Watch Video: www.prescientdigital.com/articles/download-form-best-intranets-from-the-intranet-global-forum-2014-in-la

Agenda
• About us
• Quick look at the best
• Foundation for success
• In depth: the Unisys intranet
• Q & A

About Me

About Us

World Leading Intranet Experts
• 13 years of profitable history
• Dozens of Fortune 500 Clients
• World-Renowned Thought Leaders
• 200+ intranet projects
• Highly specialized
First to study & formally define “social intranet”

Select Clients

Social Business Experts
• Social Business Interactive (SBI) builds and deploys world-class
social business intranets, portals, and social media platforms
• Focus: Microsoft SharePoint and Microsoft platforms
• Also:
– Microsoft Dynamics (CRP & ERP)
– WCM & ECM content management systems
– Portal solutions
– Social media applications

#intranet2
@tobyward @intranet2

Slides
www.Slideshare.net/Prescient

Video replay > PrescientDigital.com

Intranet Insight > PrescientDigital.com

Next webinar
Employee Engagement
& The Intranet
Visit www.PrescientDigital.com
April 23, 12:30 PM EST

Quick Look

The Process: Implement
Confidential: See restrictions on cover.

mybestwestern.com Redesign

The Process
Communicate

Cisco’s Five Pillars of the Intranet
High-quality
interaction from
anywhere, real
time and offline
Secure access
to information
and people from
any device,
anywhere
Expertise and
information
location,
proactive
interaction
Easy and
intuitive access
to transactional
systems
Web, audio
video content
that is most
relevant to the
user. Context
aware.
Video Mobile Social Apps Content
Search, Information Architecture & Social Discovery

Video – Interactive, High Impact
Internal “YouTube-like” capabilities
via Cisco Show and Share
The majority of employees attend major
events via video
Cisco has over 80 internal live broadcasts per month!
Over 300 videos uploaded every month
12 broadcast quality studios around the
world and over 1,000 TelePresence units
Video conferencing is pervasive
throughout the organization

Mobile – Anywhere, Anytime, Any Device
BYOD, CYOD: Any Trusted Industry
standard Device
Global Service Provider Partnerships
Corporate and Personal Paid Plans,
Strong terms of Use
Other
16,429 33,940 12,169 2264,247
1.2%
Growth
3.1%
Growth
2.8%
Growth
-7.3%
Growth
-9.9%
Growth
83,861 34,9747,406
1.7%
Growth
0.1%
Growth
3.8%
Growth
67,663
Personally
Owned
Mobile
Devices
(BYOD)
126,241
Corporate
Provided
Laptops
(CYOD)
652
6.7%
Growth

Business Apps & Store – Transact from the Intranet
Cisco currently has 57 internal apps
delivered through a consolidated
internal eStore.
Best of breed Native Apps & Responsive
Design
Cisco eStore as a catalog
of all Apps & services
Robust App Lifecycle, selection of
enterprise and Line of Business apps

Cisco Maps My Approvals CiscoTV

Social and collaboration capabilities
Share information, store documents
Collaborate in a community; co-create information
Click to Chat, Call, WebEx Meeting in real time
Embed social in business process
Social – Collaborating in Real time
Enables employees to solve issues collaboratively
and proactively.

Users visit with a specific task in mind and want to
get their task done quickly and efficiently
Capabilities provided for both “official” and
casual content
Some tools have already migrated to the cloud
including payroll information
Long term roadmap is convergence
with Cisco.com
Offers information, tools and connections
with global access.
Content – Vehicle for Information and Support
The Corporate Directory is the number one tool
on the Intranet.

Middleburg Bank
Reflects our brand
Icons
Colors
Typefaces
Format
Mosby

Designed for Social Needs
Event Calendar
Polls
Bulletin Board
Follow or
Bookmark

Foundation for success

1/3 of IT projects exceed budgets and
schedules by almost 100% in
small to mid-size companies
(Gartner)

Best Western: The Process
• Pre-launch:
build excitement, educate
– Stakeholders
– Help desk
– Teasers to hoteliers
– Training sessions with global content authors
Communicate

• Post launch:
educate, engage
– Announcements
– Video tutorial
– Webinars
– Workshops
Communicate

• Comments from users
• Usability testing
• Analytics
Evaluate

Best Western: Challenges
• Logistics with different audiences in different
locations and time zones
• Unexpected software upgrade
• Scope and timeline not aligned

Best Western: What Made It Easier
• Executive sponsorship and support
• Taking the time for research and discovery
• CMS solution already in place
• Team ownership and project manager
• Stakeholder involvement
• Taking phased approach to implementation
• Communication, communication, communication

Best Western: What We Learned
• Research and planning is essential
• Form follows function: it doesn’t have to be sexy to be great
• Control scope: tackle in phases
• Prioritize tasks to optimize resources
• Communication and education are critical

Middleburg: Governance
• Executive champion
• “Co-owned” by Marketing and HR
• Full time administrator
• User team
• Leadership
• Content ownership
• Information Technology & Strategic
Planning

Middleburg: Content Migration
• Completed a content audit
• Purged
• Created a content map
• Migrated in stages
• Our biggest nightmare! [almost]
• Tons of content – poorly organized Content migration

Middleburg: Technology
• Choose SharePoint 2013
• Technology audit
• Big decisions
Technology
Audit
Big Decisions

Middleburg: Implementation & QA
• Big bang
• Testing throughout
• Developed and executed testing scripts
• Engaged employees to help test
• Champions as trainers post launch
• Worked nights and weekends!
• Communication

Employee imperative
• Social business begins with employees – there are no
products, sales and customer service without employees

Reasons/ Drivers
65%Employee Collaboration
45% Customer
Communications
56% Knowledge
Management
37% Because
everyone is doing
it
Social Business Study, 2013, Preliminary Data

Price
55%$0 - $25k
10% $25 – 50k
4% $500k – Millions

How Social?
9%Full Social Intranet (that
have social media)
36% Limited
some enterprise
social tools
60% Entry level
social intranet
(1 or 2 social
tools)

Employee Satisfaction
13%Very Good (0%) or Good (13%)
15% Satisfactory
46% Poor
27% Very Poor

Executive Satisfaction
9%Very Good (0%) or Good (10%)
33% Satisfactory
35% Poor
24% Very Poor

Key lessons
• Executive champions = success
• Planning
• Change management, change management
• Sometimes you get what you pay for

In depth: Unisys

About Gloria Burke
Gloria is the Company’s Chief Knowledge Officer and is responsible for the
development of the company’s Enterprise Social Business Strategy and its
supporting social culture adoption and employee engagement initiatives.
In addition, Gloria is the visionary for the evolution of “Inside Unisys”, the
company’s social intranet environment that hosts its authoritative knowledge
base and collaborative work spaces. She serves as chairperson of the
company’s Knowledge & Collaboration Stakeholders Council and Intranet
Steering Committees.
Gloria also serves as Global Portfolio Leader for the Unified Social Business
Practice at Unisys and is one of the company’s senior thought leaders on
Enterprise Social Business Transformation.
She has authored numerous blogs on enterprise social business topics
which have been featured on Unisys.com and in Social Media Today. She is
a frequent conference presenter and panelist on these topics.
Recently Gloria was named by Information Week Magazine as #2 of the Top
Ten Social Business Leaders of 2013, and was also recognized in this list in
2012.
Gloria Burke
Chief Knowledge Officer and
Global Portfolio Leader
Unified Social Business
Follow Gloria on LinkedIn:
www.linkedin.com/in/gloriaburke
Follow Gloria on Twitter:
https://twitter.com/GloriaBurke

About Unisys
 Unisys is a worldwide information technology company with a rich history
than spans 140 years.
 With approximately 23,500 employees in 100 countries, we serve
commercial organizations and government agencies throughout the world.
 We provide a portfolio of IT services, software, and technologies that solve
critical problems for clients, focused on:
 securing their operations
 increasing the efficiency and utilization of their data centers
 enhancing support to their end users and constituents
 modernizing their enterprise infrastructure and applications

Unisys Intranet Mission: Make social collaboration and intrinsic
and integrated part of the Unisys Work experience
Employee Presence
& Connection
 Enable employees to build a professional presence and network and
streamline access to Subject Matter Experts and knowledge at the
time of need
 Establish and evolve Communities of Excellence as the hub of social
collaboration and ecosystem for innovation
 Integrate social technologies and activities into existing business
processes to maximize efficiency and productivity
 Transform the Unisys Knowledge Sharing Culture by encouraging and
empowering employees to seek and share knowledge in order to
evolve their skill set and expertise and that of their colleagues
Communities of
Excellence
Integration with People
and Business
Processes
Employee Engagement
and Empowerment
Key Objectives: Socially-enable the Intranet Environment to:

We redesigned and continue to evolve our intranet “Inside
Unisys” to integrate new social capabilities
My Site Elements and
Enterprise Search are part of
an action bar that is persistent
across the company’s intranet.
Global Company News is
featured in main display
screen and allows for social
commenting.
Audienced “Regional” and
“Organization” news and
language translation
improves end user relevancy.
Leadership use of social
tools is evident through
featured blogs.
Video pod casts showcase
the latest news and activities
My Newsfeed roll-up will be
added in next release
providing tabs to toggle from
“My Country/Office”, “My
Organization” and “My
Network” views of Newsfeed
activities.
1
2
3
4
5
1
2
3
4
5
6
6

We added NewsGator social engine on top of SharePoint to
increase the social functionality of My Site and Communities
1
2 3
4
“My Profile” makes it easy for
employees to build an individual
company presence and to “follow”
colleagues to quickly develop a
valuable social network.
 About Me
This section provides a description of
“who I am and what I do” in my role
at Unisys
 Ask Me About
This section showcases my areas of
expertise and is linked to search.
When colleagues ask question and
uses a #hashtag the topic, I am
notified.
 Kudos
This section allows employees to
recognize the valuable contributions
of others
Recent Activity Feed
 My Organization
This section provides a view of
my peer colleagues, those to whom I
report and employees who report up
to me.
1
2
3
4
My Profile
5
5

The added transparency of Lync Presence, Newsfeeds and Blogs
improved connection and knowledge sharing
My Newsfeed
The integration of “Lync”, “My
Newsfeed” and “My Blog” posts
provides a simple and more
transparent way for employees to
share and learn
• Post Questions & Answers
Employees can pose and answer
questions within the newsfeed with
greater transparency and reach. The
use of hash tags directs questions to
experts who can then respond with the
right answer in a real time
environment.
• Filtered Newsfeed Viewing
This allows employees to view global
posts, or post made by colleagues
whom they are following or by
communities to which they are
subscribed.
• Add/Follow Colleagues
Enables employees to quickly build a
valuable network by following
colleagues and the information they
share in the newsfeed.
• Search & Join Communities
Employees can search by topic to find
communities of interest or view a list
of recommended communities to join.
My Blog
1
2
3
4
1
2
3
4

We launched a Communities Center to promote awareness, drive
membership and provide education and support
Community Center
Features
 Search Existing
Communities/Topics
 Join a Community
 Create a New Community
Community Evolution &
Management
 Community Manager Kit Training
 Member Activity Metrics
 Activity Type
 Share & Learn from other
Community Managers
Unisys Communities are the place where
employees go to find subject matter
expertise, share and leverage best
practices to grow and contribute to their
profession

Within the scope of our 18 month adoption campaign we achieved
excellent results
 91% of our targeted employee user
group (apprx.16,000) created a
company presence developed a
valuable network of colleagues to
facilitate collaboration
 78% of the total Unisys Global
Employee population enabled My Site
social tools.
 100% of Senior Leadership have
active My Sites and use and promote
social collaboration within their
organizations
91%
77%
100%

Key take-aways from our Unisys Case experience
 Utilize Technology “out-of-the-box” -- avoid customizations that add complexity.
 Provide self-enabled “click and learn” training.
You Can’t Get there unless
you “know where you are
going”
Focus On Culture: “People
Drive Success”, Technology
is just an enabler
Adopt a “Leadership top-
down” model to drive
change
Keep Tools and Processes
“intuitive and simple to use”
 Create an end-state Vision
 Develop a Strategic Plan and an Implementation Road Map
 Utilize metrics to measure progress and to identify potential barriers
 Create a Culture Transformation strategy that influences employee
behaviors and helps socialize how social collaboration can add value in
their daily work.
 Empower Employees to be curious and to openly and transparently
share
 Engage Leadership and key organizational stakeholders early on
as champions to “lead by example” and to be “visible” agents of change.
 “People support what they help to build and have an on-going
stake it is success”.

Questions

toby@prescientdigital.com
www.PrescientDigital.com
www. IntranetBlog.com
@TobyWard
416.926.8800
71
Toby Ward

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