A company needs to be informed about competitors, their assets and the respective market position of competing organizations. The competitor analysis seeks to assess products, methods and market behavior of competitors so that a company can use the information to improve the quality of their own products and its own performance. Know how things stand! Successful businesses use tools and analyses to create new strategies which serve to exploit new markets or to improve the current performance. Create Skillful Competitor Analyses with the data-driven diagrams and cockpit charts of this PowerPoint template: http://www.presentationload.com/en/business/Competitor-Analysis.html Benefit from sophisticated templates of SWOT analyses, the Five Forces Analysis and many other graphics.

1. PREMIUM POWERPOINT SLIDES
Competitor analysis

2. COMPETITOR ANALYSIS
POWERPOINT TEMPLATE

3. 1. Definition
2. Status Quo
3. Competitor
Comparison
4. Potential
Competitors
5. Company Profile
6. Summary
Agenda
Competitor Analysis

4. Focus on the core problem your
business solves & put out lots of
content & enthusiasm & ideas
about how to solve that problem.
Laura Fitton, Founder of ONEFORTY.COM

5. COMPETITOR ANALYSIS
Goals of a competitor analysis?
 Set realistic business objectives
 Define competitor strategy
 Provide important information in time
 Create basis for market-related decisions
 Develop strength through your competitor’s
weaknesses
 Recognize the competitive advantage of others
 Avoid confrontation with your competitor’s
strengths
 Conscious market positioning, based on the
competitive situation
 Gather information to define your corporate goals

6. COMPETITOR ANALYSIS
Criteria to compare your competitors
BUSINESS
 Number
 Image
 Experience
 Corporate form
 Locations
 Capital
 Credit
 Revenue and Yield
 Development revenue / profit
 Debt
 Investment policy
 Quality of management
 Expansion strategy
 Structural Problems
PRODUCT
 Product range
 Prices
 Features
 Quality
 Operation
 Numbers
 Product lines
 Delivery Range
 Flexibility
 Degree of innovation
STRATEGY
 Positioning
 Development
 Speed of innovation
 Corporate Culture
 Personnel policies (for
example fluctuation)
 Rate of change (restructuring)
MARKETING
 Organization (internal and
external service, call center)
 Kind of customer service
(number of contact person,
anonymity)
 Image quality and customer
service
 Sales channels (store, direct
sales, online shop)
 Sales materials
 Pricing of sales (discounts,
price scales)
MARKETING
 Prominence
 Communication channels
 Brand value
 Pricing strategy
 Conditions
 Public Relations
 Advertising
PRODUCTION
 Reaction rate
 Capacity utilization
 Flexibility
 Supplier
SERVICE
 Organization
 Accessibility
 Reaction time
 Reliability
 Goodwill
 Flexibility
 Professionalism and
competence
 Decision-making authority of
contact person
LOGISTICS
 Deliverability
 Delivery quality
 Speed of delivery
 Capacity (storage, transport,
etc.)
 Punctuality
Create a profile of your own business as well as its main competitors using these criteria. Subsequently compare
these criteria point by point to determine, what distinguishes your company from its competitors.
You can also identify and implement measures to improve services to differentiate yourself from the competition.
TIP

7. COMPETITOR ANALYSIS
Internal sources of information
MANAGEMENT
HUMAN RESOURCES
PROCUREMENT
SALE
MARKETING
CUSTOMER SERVICE
 Experience
 Databases
 Field Service Information
 Networks
 Business Contacts
 Customer Statistics
 Sales Statistics
 Applicants & Employees of
Competitor Companies

8. COMPETITOR ANALYSIS
Charts / graphs to display data (company profiles)
SALES DEVELOPMENT OF INDUSTRYPERFORMANCE INDICATORS
SALES DEVELOPMENT REVENUE SALES
2020 2021 2022 2023 2024 2025 2026
15
20
25
30
35
50
66
25
35
45
35
55
65 60
2020 2021 2022 2023 2024 2025 2026
20
30
40
35
60
50
60
10
40
50
60
40
20
35
30
50
30
20
35
50
80
0.5 1,0 1,5 2,0 2,5 3,0 3,5
Own company Competitor 4 Competitor 3
sales Placeholder Placeholder
Own company C. 4
C. 1 C. 2
Own company C. 4
C. 1 C. 2
65
15
10
10
65
15
10
10
With the charts shown here, you can create a business profile for each competitor.
TIP

9. COMPETITOR ANALYSIS
Market analysis
MARKET VOLUME
 1 million (on regional level)
 10 million (on international level)
MARKET POTENTIAL
 Continuous growth in the last years
 Market saturated
PRICE DEVELOPMENT
 Due to high competition, prices have significantly decreased
 High prices can be only enforced for niche products
MARKET SHARE
 Market share is 1%
QUALITATIVE
characteristics

10. COMPETITOR ANALYSIS
Main Competitors
SOCIAL
CHANGES
CHANGE
IN LIFESTYLES
GLOBALIZATIONCOST PRESSURE
NEW
TECHNOLOGIES
NEW
ENTRANTS

11. COMPETITOR ANALYSIS
Main Competitors
NEW TECHNOLOGIES
COST PRESSURE GLOBALIZATION
NEW ENTRANTS
SOCIAL CHANGES CHANGE IN LIFESTYLES

12. COMPETITOR ANALYSIS
Main Competitors
COMPETITOR 1 COMPETITOR 2
COMPETITOR 7
COSTUMER
COMPETITOR 6
YOUR OWN
BUSINESS
COMPETITOR 3
COMPETITOR 4
COMPETITOR 5

13. COMPETITOR ANALYSIS
Locations of competitors
Manila
Shanghai
Mexico-City
Seoul
Mumbai
São Paulo
Jakarta
Los Angeles
Delhi
Osaka
Calcutta
Moscow
Buenos Aires
London
Cair
o
Teheran
Karachi Dhaka
Berlin
Chicago
San Francisco
Toronto
Washington
Rio de Janeiro
Paris
Istanbul BeijingMadrid
Oslo
Vienna
Sankt-Petersburg
Sydney
Canberra
Perth
Ulaanbaatar
Samara
Novosibirsk
Anadyr
Cape Town Durban
Windhoek
Mogadishu
Asmara
Accra
Dakar
Niamey
N‘Djamena
Unalaska
Fairbanks
Seattle
New Orleans
San José
Brasilia
Porto Velho
El Goléa
Benguela
Mbuji-Mayi
Maputo
Gibraltar
Dar es Salaam
HarareLa Paz
Santiago
Quito
Lima Darwin
Melbourne
Wellington
Port Moresby
Tokyo
New York
Astana
MY BUSINESS
COMPETITOR 1
COMPETITOR 2
COMPETITOR 3
COMPETITOR 4
COMPETITOR 5
OTHER

14. COMPETITOR ANALYSIS
Evaluation of individual competitors
< 10 Market leader 11 – 20 Contender > 20 Niche supplier
EVALUATION FACTORS (1 = EXCELLENT TO 10 = POOR)
COMPETITORS
CURRENT MARKET
POSITION
ECONOMIC
SITUATION
COMPETENCE AND
PRODUCT LINE
BUSINESS FROM A
CUSTOMER
PERSPECTIVE
MARKET POSITION
COMPETITOR 1 2 2 1 2 7
Market
leader
MY BUSINESS 2 2 3 2 9
Market
leader
COMPETITOR 3 3 2 8 3 16 Contender
COMPETITOR 2 2 10 3 8 23
Niche
supplier
COMPETITOR 4 4 6 7 4 21
Niche
supplier
Please select your own criteria and then analyze the competitors. With the market position of the
competitors you can place your own business in relation to them.
Please duplicate the slide if you want to add more competitors.
TIP

15. COMPETITOR ANALYSIS
Market position of your competitors
 XY is market leader
 Main contender is
Competitor 3
 Placeholder
 Placeholder
MARKET
LEADERCONTENDERNICHESUPPLIER
1 MY BUSINESS
2 COMPETITOR 4
3 COMPETITOR 3
4 COMPETITOR 2
5 COMPETITOR 1

16. COMPETITOR ANALYSIS
Sales performance of competitors
5
5
10
15
20
25
20OWN BUSINESS
OTHER
COMPETITOR 5
COMPETITOR 4
COMPETITOR 3
COMPETITOR 2
COMPETITOR 1
€, $ Mio. / %.
Represent graphically market share and sales revenues by using this line chart.
TIP

17. 30%
35%
15%
10%
5% 3%
2%
Own business Competitor 1 Competitor 2 Competitor 3
Competitor 4 Competitor 5 Other
 Company XY generates the
highest revenue
 Data collection from publicly
available sources (e.g. balance
sheets of competitors)
COMPETITOR ANALYSIS
Sales distribution 2013

18. COMPETITOR ANALYSIS
Products
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19.  FACEBOOK IS USED BY COMPETITOR XY
 XY CAN BE FOUND ON LINKEDIN
COMPETITOR ANALYSIS
How Many Competitors Use Social Media Channels?
(Base 6 Competitor)
1
2
3
4
Here you can go deeper into the social media activities of your competitors.
TIP

20. COMPETITOR ANALYSIS
Podium
COMPETITOR 1
This is a placeholder text. This
text can be replaced with your
own text.
COMPETITOR 3
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text can be replaced with your
own text.
COMPETITOR 2
This is a placeholder text. This
text can be replaced with your
own text.

21. 1. Competitor 1 is the largest
market challenger
2. There are a lot of competitors
who may become market
leaders
3. Develop a strategy with which
we willremain a market
leader in the long term
4. Company XY is a market leader
5. Prices are stable
6. Competitor 2’s outstanding
service was a surprise
7. There are no new trends on
the horizon
8. New competitors usually
start out as niche provider
COMPETITOR ANALYSIS
Conclusion (example sentences)

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