Our Head of Content For Marketing, Emily Shelley, gives digital marketers some practical tips for dealing with journalists so you get the most effective content for your content marketing strategy.
23. 10 things you need to know about
working with journalists…
#7
Journalists can handle
feedback – be direct
24. Top 5 worst feedback lines to
give to a journalist…
25. 1. „It‟s just not really what we were looking for‟
2. „It‟s fine by me but the director doesn‟t think
it‟s good enough‟
3. „I‟m not sure it‟s really there yet – could you
have another go?‟
4. „We wanted something a bit more like you
would find in a newspaper or a magazine?‟
5. „Just leave it with me, I‟ll get someone else
to rewrite it‟
