Más contenido relacionado La actualidad más candente (20) Similar a Marketlink powered by Centripetal (20) 2. Agenda
• What is MarketLink Systems
• What is Intelligent 1 to 1 Marketing
• The Market for Intelligent 1 to 1 Marketing
• Mobile Marketing and Print
• What’s in it for Innerworkings ?
• What kind of Volume and Margin?
• What Risk if you don't offer Marketlink?
© MarketLink Systems LLC
3. MarketLink Summary
• Print Management Organizations are a natural
channel for enabling Intelligent 1 to 1 Print
Marketing
• Marketlink is built to allow Print Management
Organizations to improve revenue and margin
by offering Intelligent 1 to 1 Print Marketing
© MarketLink Systems LLC
4. What is Intelligent 1 to 1 Marketing?
Major Trends
And
360 Degree Integration
.
© MarketLink Systems LLC
5. Major Market Trends —
Channels, Customers, Medium & Marketing Performance
CHANNELS
Evolution of channels and technologies
Proliferation of New
Improving cross-channel customer interactions
Engagement Channels
Delivering exceptional “real-time” experiences
CUSTOMERS
More informed customers
Increasing Customer Expectations for relevancy and personalization
Power
Increasing control and influence over peers
PERFORMANCE
Increasing accountability for performance
Improving Marketing
Performance & Doing more with less
Accountability Linking activities to achieving business objectives
© MarketLink Systems LLC
6. Major Market Trends —
All channels can be effectively launched through Ink on any sub straight
Channels –
1:1 Marketing
Social and
vs. Broadcast
Mobile
Customer Analytics and
Power – Twitter Marketing
and Facebook! Measurement
© MarketLink Systems LLC
7. 360 Degree View of Customer
Print is the trigger spoke in the hub of totally integrated marketing
9. Intelligent 1 to 1 Marketing
” A Solution Framework Approach”
Seamless Customer
Strategic Insight and
Engagement
Marketing Processes
Marketing Analytics Channels Customers
Source Data
Web
Mining Reporting Profiling
Modeling Trending Segmenting
Call
Product/ Center
SKU Consumer Partner
Data Marketing Operations
Warehouse Email
Inventory
Workflow Plan Brand
Sales/ Events
& Rules Spend Assets
POS/ Pre-engineered Sales
Franchise Consumer-
centric Multi-Channel Campaign Social
Data
Supplier Management
Automation Media
Assets
Promotional/ Mobile
Loyalty Data Campaign Campaign
Design Automation Leads Consumer
Feedback Loop
© MarketLink Systems LLC
9
11. Media Digitalization is HUGE
an opportunity achievable through print media
August 2011 “US Interactive Marketing Forecast, 2011 To 2016”
Forecast: US Interactive Marketing Spend, 2011 To 2016
$76B
65%+
Growth
Growth
© MarketLink Systems LLC
14. Through MarketLink, provide your customers with the
latest, highly sought after digital solutions
• Dashboards & Social
Apps that drive
Customer’s Interactions
• Purchased in cost per
thousand to align with
print campaign spend
© MarketLink Systems LLC.
15. MarketLink Platform Partners
through one point of contact
Applications that utilize the data and
insight to address key business functions
BUSINESS
APPLICATIONS
Technology and
Integrated data solutions to drive
foundation BIG DATA greater insights
for competing on DATA from new forms of
WAREHOUSING ANALYTICS
analytics data (exploding
volumes and largely
untapped)
© MarketLink Systems LLC
16. Why Should Print Management
Providers
offer Intelligent 1 to 1 Marketing
to their existing clients ?
© MarketLink Systems LLC
17. Apple to Add NFC to iPhone 5
New technology will soon change the landscape – Be a leader - Keep print relevant!
18. Mobile Revolution:
Next Generation Mobile Devices are Changing How We Access the Web and Print will be an Important Portal
Tablets
Smartphones
1.8
Laptops
Desktop
billion
mobile devices
by 2014
2006
2007
2008
2009
2010
2011
2012E
2013E
2014E
Source: Gartner Research, Smartphone, Tablet, and PC Forecast, December 2011
20. Intelligent 1 to 1 Print Marketing
allows your customers
to vastly change their business
and value proposition to their
customer base
© MarketLink Systems LLC
23. Guided selling application built on Force.com
#1 Cloud platform for employee social
apps (IDC)
Automate and extend your business
Proven with 100,000+ customers
400% productivity improvement
108% ROI
http://www.ustream.tv/recorded/21122644
Start demo at 50:10
Extend
25. What Kind Margin?
PMP’s Current State -
Managing Print Services currently results in an
Industry avg. 15% to 20% Gross Margins to the PMP
MLS Solution -
By adding the client into an Intelligent 1to1 Print
Marketing Life Cycle the Net Margin to the PMP
is in excess of 25% to 40 %
Growing Vol. & Large Ongoing Margins
© MarketLink Systems LLC
26. Expand Revenue with Existing Customers
• Capture new revenue from existing customer base.
• MarketLink is an easy transition vehicle for clients to move to
Intelligent 1 to 1 Print Marketing via existing Print Related
Media campaigns
• Changes existing client relationship from a saving strategy to
revenue strategy
• Increase clients Revenue & Margin (ROMI) through additional
& existing Print Related Media campaigns
• Net result is exponential revenue & margin opportunities for
Print Service Providers
© MarketLink Systems LLC
28. RISKS:
Risks of not leveraging client relationships with
Intelligent 1 to 1 Print Marketing Solutions
CMO’s are Moving to Digital Solution
CMO will reduce Print budgets
CMO’s don’t want hardware & software
CMO’s want to buy in traditional models
CMO’s need Analytic Proof of ROMI
Print Vendors must Protect Relationships
Clients need to get better ROMI
Clients are frustrated with new Digital Media
Client must find Digital Media Vendors
© MarketLink Systems LLC
29. Take the Next Step
Your Customers are already exploring
Contact:
MarketLink Systems
David Motheral Jr.
david.motheral@MarketLinksys.com
817-832-2988
© MarketLink Systems LLC
