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Editor’s Note
Leading the Charge
O
ver the past couple of years, the world has witnessed global health emergy unlike any since the 1918
influenza pandemic, which was the most severe pandemic in recent history. The influenza pandemic
was caused by an H1N1 virus with genes of avian origin. Although there is no universal consensus
about where the virus originated, it spread quickly during 1918-1919. According to CDC, it is
estimated that about 500 million people, or one-third of the world's population, became affected by the virus. At
the same time, the number of deaths was estimated to be at least 50 million worldwide.
However, the Covid19 pandemic was much more than a health crisis; it shook many countries worldwide by
infecting people at a tremendous pace. Soon, many countries started imposing lockdowns to curb the spread of
the infection, which brought many global economies to a screeching halt. Thankfully, with the advent of Covid
vaccines, the pandemic has been brought under control in most countries. But it has not stopped our influential
healthcare leaders from improving patient care and solving the industry's biggest problems today.
PrimeView magazine appreciates the immense efforts of healthcare leaders and takes tremendous pride in
featuring such exceptional leaders in its latest "The 10 Most Influential Healthcare Leaders to Follow in
2022" edition.
Featuring our Cover Story is Rohit Agarwal, an accomplished, innovative, and successful media professional
with more than a decade's experience in mining new and ROI-driven creative strategies for establishing
organizational goals. Rohit leads the Group Corporate Communications of Sharp Sight Eye Hospitals.
A pioneer in eye care for more than two decades, Sharp Sight Eye Hospitals believes in providing the best
quality eye care for everyone. With the trust of more than ten lakhs satisfied patients and over 1 lakh successful
surgeries and procedures, Sharp Sight has established itself as one of the leading eye care providers with 14
centers spread across Northern India.
The eye care provider was the first to be accredited with NABH, which stands for its international quality
clinical services. From severe eye conditions to pediatric ophthalmology, Sharp Sight has expert
ophthalmologists and clinical support to care for patients with eye problems.
Let’s Read.......
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View Magazine. All Rights
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AUGUST 2022
Prime View Magazine
Prime View Magazine
Rohit Agrawal
Flying an Aircraft with Creative
Ideas, Real Thoughts
and a Focused Mind
C
O
V
E
R
S
T
O
R
Y
ARTICLE
Excep�onal
Tech-based
Innova�ons in
Healthcare
Holis�c
Approach
Towards
Healthy Life
42
39
10
C
O
N
T
E
N
T
S
Daniel A. Etra
Advancing the Boundaries in Healthcare
through Innovative Technology
Janak Sheth
The productive, progressive and
price-conscious name of indian
pharmaceutical
Dr. Shriram Mudambi
The preeminent dental products
manufacturing, introducing innovative
solutions in employee centric environment
Samuel George
Transforming Lives with
Innovative Healthcare Solutions
14
20
26
32
Cever Story
Rohit Agrawal
Sharp Sight Eye Hospitals
Group Communica�ons Head
Healthcare
1
T h e
   
Leaders
to Follow in 2022
Influen�al
Helping with Quality Eye Care
Rohit Agrawal
Sharp Sight Eye Hospitals
The 10 Most Influential Healthcare Leaders to Follow in 2022
Group Communica�ons Head
10 10
Helping with Quality
Eye Care
A
I BELIEVE IN CHARACTER,
VALUES, VISION, AND
ACTION. I AM A QUICK
LEARNER AND BELIEVE IN
LEARNING FROM MY
MISTAKES, FOR I
STRONGLY FEEL THAT THIS
VIRTUE WILL TAKE ME
AHEAD IN LIFE AND MY
CAREER.
“
“
11
11
pioneer in eye care for more than two
decades, Sharp Sight Eye Hospitals
believes in providing the best quality
eye care for everyone. With the trust of more
than 10 lakhs satisfied patients and over 1 lakh
successful surgeries and procedures, Sharp Sight
has established itself as one of the leading eye
care providers with 14 centers spread across
Northern  Eastern India.
The eye care provider was the first to be
accredited with NABH, which stands for its
international quality clinical services. From
severe eye conditions to pediatri ophthalmology,
Sharp Sight has expert ophthalmologists and
clinical support to care for patients with eye
problems.
Rohit Agrawal leads the Group Corporate
Communications of Sharp Sight Eye Hospitals
as an accomplished, innovative, and successful
media professional with more than a decade's
experience in mining new and ROI-driven
creative strategies for establishing
organizational goals.
Rohit has completed his academics in Mass
Communications at GGSIPU University. He
then started his professional career as a trainee
reporter at UNI and SI News Channels. Later he
shifted to Cogent EMR Solution as a Public
Relations Officer.
After that, Rohit shifted his focus toward the
corporate world, where he got the chance to
work as a Deputy Manager in the Branding and
Communications Department at the Center for
Sight Group of eye hospitals in 2008. Later in
2011, Rohit joined Paras Hospital as a Brand
Manager, and in 2020 he joined Sharp Sight Eye
Hospitals as the Departmental Head- of
Corporate Communications.
Rohit says, I believe in character, values, vision,
and action. I am a quick learner and believe in
learning from my mistakes, for I strongly feel
that this virtue will take me ahead in life and my
career.
Diversifying Offerings
The first thing that Rohit does is market research.
At first, he learns about his target audience, what
they care about, etc. Then, he chooses the way he
will communicate with them and run an A/B test.
Rohit wants to learn what type of messaging is
most important for this group. After analyzing
his results, He opts for the winning test but
continues to refine the messaging throughout a
campaign's lifetime.
12
12
On the other hand, Media Relations is Rohit’s
favorite Corporate Communication method. As
mentioned above, he shared a warm bond with
journalists which can offer a wide PR to his
company. He added, PR is a direct way to connect
with your target audience via Newschannels, Print
Media, Digital, Radio and Magazines which helps
in establishing company’s voice and branding
decently.
Accept Challenges with a Smile
Rohit feels that a workplace challenge is anything
that prevents you from succeeding in your role.
Multiple factors like changes in the workplace,
lack of expertise, conflicting management styles,
or contrasting personalities can create challenges
in your workplace.
Every role has its very own set of challenges that
can occur at any part of a professional's career.
How you are tackling challenges in your
workplace can leave an impression on how your
colleagues view you. So, it is very important to
develop a strategy to deal with workplace
challenges.
In fact, I would recommend each and every
professional that 'accept challenges with a smile.-
Rohit states.
Leadership Principles
With the rise of social media, the way of
communication changed dramatically. Starting
from your websites to your handouts to tweets-
what you say and how you say it is absolutely
critical to stay relevant, current, and influential in
your markets.
Finding the answers to a few basic questions like
'who needs you,' 'who do they need you?', and
what is your value' helps to a large extent. Rohit
believes answers to these questions form the
messages that are unique to you. These messages
must be consistent, and everyone in your
organization reflects that.
He also feels various key message variations can
also be developed for numerous purposes,
including speeches, public servic
announcements, or industry presentations.
However, that needs to be consistent with
stemming from the overarching corporate key
messages. A well-crafted set of key messages
will showcase all your key benefits, support your
mission and highlight your value.
As a leading eyecare brand, Sharp Sight Eye
Hospitals firmly believe in developing a culture
where the team and performance thrive. The
eyecare brand has opened 14 centres in just two
decades and provides world-class ophthalmic
services with great passion and dedication. Sharp
Sight is currently eyeing Uttar Pradesh, West
Bengal, Bihar, Jharkhand, Uttrakhand, Himachal
Pradesh, Delhi NCR, and the northeastern part of
India to add nearly 40 new centers within the
next 5 years.
Rohit states, Recently, Sharp Sight has
collaborated with LOGY.AI, which introduced
an AI-based screening solution to identify
cataracts on the spot within a few seconds and
that too with 92 percent accuracy. We ensure
that we will be introducing more new
technologies in the coming 5 years.
01 www.primeview.co
Daniel A. Etra
Co-Founder  CEO
The 10 Most Influential Healthcare Leaders to Follow in 2022
14 14
Rethink
Advancing the
Boundaries in
Healthcare through
Innovative Technology
P
15
15
ioneers on the road to enhancing
healthcare worldwide, Rethink, under the
leadership Daniel Etra, Co-Founder 
CEO, is providing cloud-based treatment tools,
training and clinical supports for individuals
with developmental disabilities and their
caregivers. The seeds of the global health
technology brand was shown in 2007 with a
mission to inspire and empower individuals with
developmental disabilities and those who
support them.
Leveraging technology to provide a scalable and
affordable solution— Rethink aims to provide
families, educators and behavioural healthcare
providers affordable, best practice treatment
solutions for children with special needs.
Presently, the Rethink program is being used by
employers, the US Department of Defense,
Managed Care organizations, Medicaid, federal,
state and social service agencies, public school
districts, and families nation- and worldwide.
Meet the Leader
Rethink, run by Daniel A. Etra, CEO 
Co-Founder, is leading a team of education,
clinical, business and industry experts with a
shared commitment to making best-practice
treatment solutions available to every child
with special needs. Under his guidance, the
Company is successfully offering support, tools, and
content via technology to all market segments and
reaching more children.
Prior to co-founding Rethink, Mr Etra was CEO of
R.E.R. International, a supplier of printed materials
to the retail industry. In addition, he worked with
many global companies in managerial positions. In
academics, Daniel Etra has an MBA from Harvard
Business School and a BA in Economics from Yale
University.
Daniel Etra’s Dynamic Leadership
Beginning with a focus on families caring for a
dependent with a developmental disability, Rethink,
under Mr Etra’s leadership, has expanded its product
range to serve all entities revolving around the care
of this population. Today, Rethink’s three divisions
Education, Employer  Behavioural Health -
provide treatment tools and supports for caregivers
in the public school system, for employees of
Fortune 500 companies in over 120 countries, and in
the healthcare system through public and private
behavioural health agencies.
Rethink’s an Effective Web-Based
Program
With a significant dearth of trained professionals
(there are only approximately 30,000 Board
Certified Behavioural Therapists) available to meet
the needs of a growing population with a
developmental disability (approximately 450 million
individuals birth-21 globally), Rethink set out to
create a scalable solution that would make clinical
best practice treatment tools and supports available
to the individual and their caregiver(s) no matter
where they are located.
Unique Service Portfolio
Providing research-based teaching strategies
grounded in the principles of Applied Behaviour
Analysis (ABA), the award-winning Rethink
program includes a comprehensive online
16
16
Automated data-based reports track progress in
real-time, facilitate coordination across care team
members, and allow for robust data analytics on
outcomes. Besides, Program Specialists can also
utilize Rethink as a form of job-embedded
professional development and to augment
coaching caregivers and other support staff.
Rethink also offers a range of technology-enabled
remote service options, ranging from short-term
web-based consultations with Rethink’s
Board-certified behavioural therapists to ongoing
program development initiatives supported by an
in-house team of clinicians. In addition, Rethink’s
practice management offering allows for the
tracking of service authorizations and cost of
treatment as it relates to clinical outcomes.
Rethink serves individuals at all levels of
development and ages ranging from point of
diagnosis through early adulthood.
A Case Study Showing How Rethink’s
Methodology Surpassed An
Organization’s Expectation
One of the most critical needs in employee
benefits is supporting employees caring for a child
with a developmental disability such as autism or
ADHD. Costco Wholesale decided to be proactive
and offer unique supports such as the Rethink
program to these employees, who make up nearly
20% of the workforce. As Donna Sexton, the
Director of Employee Benefits at Costco noted: “I
can’t think of any benefits we’ve ever added to
our suite that got so much attention and so many
letters to our president, thanking him for bringing
Rethink on, and what a difference it was going to
make in their lives.”
Key Differentiating Factors
The “Secret Sauce”
Rethink is unique in the marketplace by offering a
scalable and fully integrated solution to
addressing the needs of individuals with a
developmental disability and their caregivers.
Rethink’s employees share a deep passion for
having a social impact and drive continuous
innovation in the products that Rethink offers.
Despite what many may think, building a
successful company does not happen overnight.
There is the expression “the 10-year overnight
success.”
This is particularly true for entrepreneurs and
successful ones need to be willing to pivot
their business strategy to respond to changing
market conditions as well as to have the
patience to play the long game and be willing and
able to move the ball down the field a
little bit every day.
individualized treatment program with over 1,500
video-based demonstrations - developed by
internationally-recognized experts in the field - to
train caregivers, parents, professional and
paraprofessional staff how to manage problem
behaviours as well as teach an individual with a
developmental disability critical skills.
Awards and Achievements
For its outstanding contribution to the society and
extraordinary service, Rethink has received several
honours such as being named among the most
innovative and best healthcare companies
consecutively over the years and has won
numerous awards including Inc. 500 Award,
Interactive Media Awards - Best in Class,
Healthcare, AI Excellence Award - Most
Outstanding for Inclusive Education
Evidence-Based Treatment Solutions in, and CV
Magazine Achievement Award - Best for Inclusive
Education  Evidence-Based Treatment Solutions,
and Mid-Atlantic Innovator  Entrepreneur Award
and Global Excellence Award for Most Innovative
Behavioural Health Software to name a few.
Although it’s not just the organization that has
made such an impact, for his leadership,
philanthropic achievements, and dedication as an
entrepreneur, Daniel has been recognized as CEO
of the year and received the prestigious Smart CEO
Future 50 Award.
Road Ahead
The Company is in the process of expanding its
core product offering beyond treatment tools and
supports for dependents with a developmental
disability and their caregivers to adults with a
developmental disability, including supporting
those individuals in the workplace.
A Piece of Advice for Entrepreneurs
Find a problem in the market that is not yet
addressed with an effective solution, develop a
vision of a solution to address that problem, and
surround yourself with capable people that are
smarter than you to create a product that will solve
the problem. And always continue to innovate and
improve that solution!
17 17
Janak Sheth
Century Pharmaceu�cals Ltd | MD
The 10 Most Influential Healthcare Leaders to Follow in 2022
01 www.primeview.co
Ce
20 20
Taking the
Pharmaceutical World
to higher latitude
with his venture,
entury Pharmaceutical Ltd
A
21
21
versatile business leader with an
innovative approach, Janak Sheth is
driving excellence throughout the
pharmaceutical industry with his venture,
Century Pharmaceuticals Limited. Dr.
Janak Sheth earned his B.Tech degree from
IIT Delhi and today, he is an Industry veteran
in the Pharmaceutical world with a total
experience of 45 years.
Century Pharmaceuticals Ltd has been
manufacturing APIs for over three decades. It
offers other services also apart from
supplying APIs. The company undertakes
long-term contracts for manufacturing
intermediates and development of new
Active Pharmaceutical Ingredients as per
your requirement. They are supplying APIs
to global pharmaceutical companies in India
and abroad for the last 3 decades. Some of
their major customers operate in India and
export their products to other countries.
Century is also engaged in pioneering
research of novel molecules for the treatment
and cure for Asthma and allergy.
STORY OF JANAK SHETH
As a young child, he always dreamt that he would
not like to work like his father who was employed
with a Bank but to start his own business. Dr Janak
Sheth did not have any businessmen in his
extended family nor had the resources required for
setting up a business. So he knew that he had an
uphill task in front of him. He decided to work
towards his end objective by starting on the
fundamentals - to get a good education.
Janak Sheth decided to get admitted to the best
engineering institution - Indian Institute of
Technology and pursued Chemical Engineering.
He had a sharp focus on his future, so it kept him
well engrossed in his studies and on “learning”
rather than just excelling at exams. Dr Janak Sheth
did his graduation with distinction and decided to
join a company which could allow him to learn
basics and he finally got that. Although he was
very junior in the company, he decided to take
decisions which many seniors feared to take. He
became a sought after person owing to this ability
by his colleagues.
However, he also got reprimanded by the top
management for taking decisions which were way
beyond his authority. He enjoyed it as there were
few who dared to take decisions he was taking and
it gave him a thrill. Although he was a just a
Project Engineer for this new international project,
he was effectively working as a Project Director
taking most of the decisions including design and
procurement of equipment etc. Later Dr Janak was
involved with the installation of the equipment and
thereafter production. After 4 years he left them
and started his own business with a paltry sum of
only Rs 3,000. He was lucky that the government
looking to his acumen and project details,
supported him with loans to set up the business
including an equity capital loan to bridge the gap in
funds available with him and that required in the
form of equity investment.
22
22
DIVERSIFY THE ORGANIZATION’S
OFFERINGS
Initially, Century was started with only 2
products. It took time to manage the finances,
produce goods and market them as they had no
previous business experience. With limited means,
it was far more challenging. However, they
stabilized themselves after 2 years and slowly
started serving more customers. With more
confidence to run the business, Dr. Janak decided
to expand the production capacity and add more
products to the portfolio. Based on customer
feedback and their confidence in the products and
services, the team decided on the next few
products. They had a very good response from all
customers and this set the ball rolling for them.
GREAT ACCOMPLISHMENTS
Owing to his success in business, Janak Sheth got
invited to several social forums for helping the
downtrodden. He has the opportunity to
encourage students for their extraordinary
performances and also provide financial support
to those that need it the most. When he sees these
students graduate and shine out in their careers, it
gives him great pleasure for having made a
difference in their lives. In recent times Century is
also involved with providing help to tribal
children who have congenital issues like cleft.
They are able to win smiles from parents of these
children and look forward to the day these
children grow and become successful in their
CHALLENGES ON THE WAY
Janak Sheth has a belief that any challenge is
actually an opportunity. He has capitalized on all
complaints received from his customers about
their products and services. The recent COVID
pandemic was also taken by them as an
opportunity. They were amongst the first
companies to get into action and started exports of
their products when most people were in
lockdown staying at home. This gave Dr Janak
and his team more confidence and appreciation
from their customers. As a result, they have seen
much higher growth this year than in the recent
past!
SECRET SAUCE AND LEADERSHIP
PRINCIPLES
“When I was working, I realized that the speed with
which I could make decisions helped me take bold
decisions which many procrastinated. This decisive
nature helped me as I progressed with our business.
This ability resulted in greater self-confidence and
with my sharp focus on my business, I maintained
my enthusiasm and determination to continue to
work towards success. I kept my sharp focus on the
few things we worked on and tried t excel”,
asserted Dr Janak.
“This helped us establish a niche for our products
with extensive knowledge of the products we
produced. Our positive attitude helped us look at
the brighter side of things and this kept us always in
the sunshine. One of the most important aspects
was integrity in business. This made us very
predictable and hence were in the good books of
most of our customers with greater support with
time. Over the years we learnt the art of strong
communications within and outside our company.
Transparency in thoughts made our work very easy
and smooth to execute”, he further added.
THE BIGGEST FAILURE IN BUSINESS
AND LEARNING
Janak Sheth and his team were working on a novel
molecule which required a lot of funds – much
beyond their capability. They were approached by
GVFL to fund them as a private equity investor.
Initially, they found them as a serious mature
venture fund and therefore listened to GVFL the
way to commercialise the molecule. This was their
biggest professional blunder to listen to GVFL
against their own thought process. Ultimately the
Century team had to give them an exit by almost
killing themselves but sadly achieved no progress.
Had it not been for GVFL, they would have
succeeded in making a significant development of
23 23
the novel molecule and registered the first new
biological entity in India.
With this failure, Janak Sheth says that they have
learnt to depend upon our own thought processes
instead of depending on “experts”.
WHAT SUCCESS LOOKS LIKE?
Janak Sheth said, “Success for me means doing
something that makes me happy, and something
that I crave and enjoy. When I enjoy my work, I
work with only a reasonable effort to cross new
challenges. This success enables us to grow and
develop mentally, spiritually and professionally”.
NEW IDEAS TO BE IMPLEMENTED
“As we grow further, we would like to dedicate
ourselves to the social upliftment where possible
and to work on uncharted areas which help in
providing new medicines with much less side
effects. Currently, we are working on the
development of personalized cancer treatment.
This is a targeted therapy approach which will
specifically target and kill the tumour in the cancer
patient and yet without any side effect. Our
objective is to make a significant progress in this
novel area and alleviate the pain of cancer
patients”, Janak Sheth proudly shared.
VISION OF LIFE
For Janak Sheth, the vision in life is to contribute
to the national economy through taxes and duties
paid on imports and sale of their products.
Presently, his company is doing various kinds of
CSR activities in rural and tribal areas. The team
gives special focus on providing basic education
and drinking water facility to the people who live
near their plant.
a unique and different way and should be able to
innovate in their business. Innovation is the key to
growth!
BEST ADVICE EVER RECEIVED
While sharing about the best advice ever received,
Janak Sheth said, “Once I received a piece of
advice that I am not innovating enough and that
startled me as I was considered to be one who
dares to innovate. But I took the advice in good
stride. With a strong and cohesive team managing
the present operations in Century Pharmaceuticals
Ltd, it is time to think ahead. We are now planning
to invest further in R  D and also to expand
production capacity although we have sufficient
surplus capacity. We understood the advice that we
are not growing as fast as we can and should”.
MAIN DRIVING FORCE BEHIND
CENTURY PHARMACEUTICALS LTD
The strong and harmonious team in Century is the
main driving force behind the success of the
company. The team accepts challenges and
achieves them. It is geared for much better
performances in future.
COMPANY’S FUTURE PERSPECTIVES
THE CHARACTERISTIC OF EVERY
LEADER
Every leader should be capable enough to think in
Presently, Century Pharmaceuticals Limited is on a
very strong footing. The company was in a
partnership with an Israeli Biotechnology company
for research and commercialization of a novel
recombinant protein for the treatment and cure of
Asthma and Allergy. Now, the company is looking
forward to developing costly products which require
much fewer resources instead of churning out tons
of pharmaceuticals which also produce a lot of
pollutants. The team is working hard on unmet
needs of the industry and tries to focus on products
which have much fewer side effects.
The 10 Most Influential Healthcare Leaders to Follow in 2022
26 26
Dr. Shriram Mudambi
GC India Dental
Managing Director
THE PREEMINENT DENTAL PRODUCTS
MANUFACTURING, INTRODUCING
INNOVATIVE SOLUTIONS IN
EMPLOYEE CENTRIC ENVIRONMENT
N
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ew technologies and innovations are
transforming the world at breathtaking
speed – all the more so in medicine.
There can be no medical progress without
technical progress, and there is no “healthy”
future without innovations. Launching
innovative products and establishing operational
efficiencies to achieve customer delight and
raising standards of oral healthcare, GC India is
a one-stop solution for dental practitioners to
focus on achieving excellence in clinical
dentistry. Apart from its significant role in
society through dental products, it is also a
trailblazer for its unique employee-centric work
culture.
GC products are sold in over 100 countries
across the world, which include well-known
brands that have been used and trusted by
dentists for decades. Patients value the pleasant
environment, excellent service, and modern
equipment just as highly as the expertise of
their dentist. With GC providing a wide range
of quality products, it makes the life of a dental
practitioner quite easy.
The Guiding Force
Presently, GC India is progressing under the
guidance of a versatile and visionary leader,
Dr. Sriram Mudambi. He is the Managing
Director of the Company and has been
instrumental in GC’s growth for two decades.
Dr. Sriram holds extensive experience and
industry knowledge. He did his
post-graduation Restorative Dentistry from the
National University of Singapore.
The Infancy Stage
GC is the fairy tale of nurturing dreams, struggles,
success, and growth. GC was founded in Tokyo
during the hard times of the Great Depression in
1921 by a young chemist Kiyoshi NAKAO with his
two friends ENJO and Tokuemon MIZUNO. The
three founders had to deal with several
disappointments and bitter setbacks trying to bring
innovation in dental material. However, it was
exactly these difficulties that led to unforeseen
changes of direction and turning points that would
later be crucial for the long-term success of the
company.
GC’s first product, “Standard Cement,” was a big
flop in the marketplace. However, this experience
provided a great learning ground for the three
founders, who realized the “importance of making
products by thinking from the customer’s
standpoint” and fostered an “uncompromising
commitment to quality.” Three years later, they
created “Crystalline Cement,” which offered
excellent quality comparable to imported materials.
The dedication of the founders to making quality
products has been kept alive through generations of
GC men and women, and it continues to drive the
company’s growth through the philosophy of
“SEMUI”. This theory originally comes from the
Buddhist concept, “Always think and act from the
viewpoint of your opponent or partner”. In the
broadest sense, it represents a combination of
selflessness, pure objectivity, charity, and great
wisdom.
From the foundation until today’s journey of
NAKAOs there lies a success story of what GC is
today as one of the world’s largest and most
successful manufacturers  suppliers of dental
products.
Service  product portfolio
GC is known for gifting new concepts, technologies,
and products to the dental fraternity. From the then
“crystalline Cement” to glass ionomer restoratives
materials all have the uniqueness of their own. Some
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of the widely acclaimed products of GC to Dental
Industry are:
Gold Label 1 which is India’s highest-selling
luting cement.
All-round restorative with outstanding invisible
aesthetics G aenial with new injection moulding
technique for Gaenial Universal Injectable.
New Fibre reinforced materials EverX Flow.
New generation nanohybrid technology of
Sculpt series.
Evolution in glass ionomer restorative to glass
hybrid Ionomer Equia Forte.
Celebrating over 5 years of successful Flexceed
in India: the vinylpolysiloxane impression
material whose flowability of Putty-Wash is
better than any other brands.
GC is a pioneer in taking the initiative not only to
advance product development but also to support the
evolution of the latest concept of dentistry, namely
‘Minimal Intervention dentistry’. GC instituted a
unique MI (Minimal Intervention) concept in 2000 by
rephrasing the original MI concept proposed by the
FDI in 1999 and defining the three approaches of
‘Identity’, ‘Prevention’ and ‘Treatment  Control’ to
better fit the clinical situation. Since then, GC’s MI
concept has always formed the basis of the company’s
product development. In Digital Dentistry too GC
India is at the forefront with the digital product
portfolio like Aadva IOS, Cerasmart, Proceed ceramic,
Optiglaze, Lustre Paste and G- CEM LinkForce- the
universal luting solution.
A glimpse of healthcare sector
In the dental industry, there are several trends
going on today but all of them have one clear link:
minimally invasive dentistry. The
ultra-conservative approach is gaining more
relevance as technology provides us with better
materials that allow minimum thickness while
keeping the same physical properties with
unrivalled aesthetics. So in the fast-moving time,
it’s very much required to keep pace with the
market demand and update the products
accordingly.
“We are Customer Focused. Continuous feedback
and learning from the customer is vital to stay
ahead of the competition and deliver impactful
products”, asserts Dr. Sriram.
“The real KEY is to first gain the mindshare of
our patients, followed by wallet-share. This
sequence brings about factors such as “name,
fame and respect” over a period of time. All this
can be achieved if we first change our mindset.
There is no such thing as cheap and best. Quality
will have to be the focus,” he adds.
Overcoming the hiccups, measuring
the success
A few of the challenges in the pharma  medical
device industries today are economic slowdown,
Product liability, Customer cliff and not keeping
up with Technology.
GC India has a consistent growth in terms of
business and is constantly upgrading the product
portfolio keeping in mind the Indian customers’
needs and requirements following all the industry
regulations. Because of differing requirements in
the various overseas markets, GC has very
deliberately localized its European, US, and Asian
operations. GC has lost no time in optimizing its
on-site activities, while at the same time fulfilling
its obligation as a local enterprise to actively
participate in each country’s dental industry
associations. Human Resource is another biggest
asset of GC India who is with the organization
from a long period sharing and believing the
philosophy of GC, even in the time when attrition
tends to be higher in the industry.
Employee ethos
All employees at GC act as members of a big
family, where they remove themselves from
egocentric thoughts and respect their fellows, or
“Nakama.” They also strive to think from the
customer’s standpoint and make true products by
placing a priority on the value these products
provide for customers.
GC’s commitment to achieving excellent
quality is firmly rooted in all employees
irrespective of their departments whether to
research, production sales or else. To encourage
creativity  innovation, all GC employees are
been given freedom of work and expressing
and executing new ideas  concepts. The
management is also concerned with the mental
and physical fitness of every employee and
through a balanced diet in office, regular
exercise regime.
Working At Gc India Dental
With the diversity of its Associates(employees),
GC India Dental values and respects the dignity
of all, and recognizes that the long-term
success of our company is dependent on all our
Associates working together as a family to
meet the goals, objectives and directions of the
organization.
Associate strengths of GC India Dental are
tapped across the Regions. As such the working
culture and environment in GC India is very
diversified and professional. With the
commitment of individual towards teamwork
and high level of professionalism, working in
GC India Dental would be a great advantage
and experience.
The HR Department at GC India Dental
always endeavours to ensure that Associates
are provided with sound guidelines of the
policies and procedures. The Department also
ensures that all Associates fully understand
their roles and responsibilities to the
organization and the organization’s
responsibility to them.
Building long term customer
relationships
The main Management Principles of GC are based
on both external and internal customer:
To contribute to society through the improvement
of oral health.
To improve corporate quality and meet
customers’ trust and expectations.
To create a team of GC Associates full of energy
and respect.
Along with these, GC India constantly strives to
listen and immediately address the customer’s
requirement, complaints and queries through the
VOC process. GC has started the GC Membership
Society operates in order to build close relationships
with the dental professionals and to share as much
information as possible about the products and latest
information to help facilitate their daily practices.
Feathers in the cap
It is the first company in the dental industry to
receive the internationally renowned Deming
Award in 2000.
GC also received the Japan Quality Medal in
2004, the highest recognition for quality man
agement in organizations.
GC received the Selection Committee Special
Award of the 1st Japan Open Innovation Prize in
2019.
GC was ranked second in the 10th Quality
Management Level Research, conducted by the
Union of Japanese Scientists and Engineers.
GC ranked No.1 in the 9th Quality Management
Level Research 2016.
GC was ranked 2nd in the 2014 Quality
Management Level Survey.
What’s on the card for the company
“Looking ahead to the 100th anniversary in
2021, GC is making continued efforts under
Vision 2021 to become the number one dental
company in the world through further
contributing to a healthy, long-living
society.President Makoto NAKAO has presented
five key phrases for vision 2021: “Human
being,” “Innovation of technology,”
“Globalization,” “Advanced information society”
and “Value-creating management.” These five
key phrases are considered to be intertwined to
create a new business environment in dentistry.
29 29
Samuel George
Gesco Healthcare | CEO
The 10 Most Influential Healthcare Leaders to Follow in 2022
32 32
Transforming Lives
with Innovative
Healthcare Solutions
A
33
33
ccuracy, Precision and Perfection are the
words which make the foundation of the
healthcare industry. These are the
words on which our lives depend on. It is one
such sector where only a minute mistake can
cost hundreds of human lives. Whether doing
the diagnosis of a disease, a critical surgery,
prescription of medicines, usage of
pharmaceutical devices, medical tools or
operating other complex systems, there has to
be accuracy, a conscious, careful and
responsible mind which cannot afford to make
any mistake. One such company which is
transforming the lives of human beings every
day with its innovative, yet accurate, precise
and perfect healthcare solutions to alleviate pain
among the patients globally is GESCO
Healthcare, a trailblazer of quality surgical and
implants.
GESCO took an obligation to transform lives of
people with their unparalleled innovative
medical solutions improving the global health.
They have tailor-made solutions in form of
high-quality designed and manufactured neuro,
orthopedic and spinal implants accompanied by
widely spread spectrum of surgical instruments
through active collaboration with the medical
fraternity. Cornerstone of the company
grounded since the year 1962, they have
become the largest spinal implant manufacturer
in the country at present. With the constant
emphasis on innovative enhancement of their
products and processes, their Innovation Centre
develops some out-of-the-box and cost-effective
organic advanced technology to mitigate the pain
of patients across the world.
With a mission to become one of the Top
Healthcare Brands globally, GESCO Healthcare,
more than half a decade old company, is making
enormous efforts to alleviate pain for patients
across the globe. The company primarily focuses
on the Manufacturing of high-quality Neuro,
Orthopedic and Spinal implants along with a wide
array of high standard surgical instruments. For its
extraordinary services the company has won
numerous accreditations including the ones from
Indian FDA, ISO 13485, 9001, CE Marking, US
FDA, and WHO-GMP among many others.
Currently, the company has over 350 employees
and its marketing offices in 15 cities all over India
and an exhaustive dealer network in the country. It
also has a global presence in over 30 countries.
Initiatives taken with a Team of Diligently
Hard-Working Members
GESCO’s pursuit of excellence has been sustained
by a team of passionate engineers and technicians,
cutting-edge technology, world-class infrastructure
and their focus on quality. International medical
and standard certifications like Indian FDA, ISO
13485, CE marking, US FDA, WHO-GMP stand as
a testament to the quality of their products. In a
span of 50+ years of manufacturing and exporting
implants and surgical instruments, they have
gained the trust of clients across India, Asia,
Africa, Europe, North America and South America.
With their Innovation Centre, GESCO is at the
forefront of leveraging the advances in medical
technology to help their customers deliver better
care to more people around the world at a lower
cost. One of GESCO’s key strengths has been the
translation of insights into reality by addressing the
gaps in the medical field through product design.
They have the infrastructure and expertise to go
from an idea to design, from prototype to
production, supported by production processes that
are designed to move from concept to volume
34
34
production in a fast and cost-effective manner. A
few of their acclaimed innovations include GAAS,
a spinal product and the Halifax Nail, an
orthopedic product, both built with some of the
biggest names in the Neurosurgical and
Orthopedic specialities.
Instilling Core Values for Improved
Efficiency
To enhance the performance of the company and
increase the efficiency of its services, GESCO
Healthcare fosters certain core values among its
specialists in the entire team and they are:
Innovation through Collaboration: The
company constantly tries to outdo itself in creating
healthcare products that help people live active
lives. It leverages the collective genius minds of
the medical community to develop innovative
solutions for quality healthcare possible every day.
Delivering Quality: The company claims to have
an obsession with quality and that is what makes
the GESCO Healthcare stand tall and win
countless international accreditations. This
dedication towards quality does not get restricted
to its products, but goes beyond that ingrained that
ingrained in all their ethos, infrastructure and
teams.
Nurturing Relationships: “We believe we are
better together,” claims GESCO Healthcare and
that is why the company deeply invests in its
relationships with the medical community, its
employees and partners, so as to propel their
journey towards re-imagining and re-defining
healthcare.
Implanting Trust: Trust being the foundation of
any relationship, the company dedicatedly instills
that among each of its employees and every
relationship that is anchored with honesty and
integrity for delivering effective medical solutions
that persistently raise the bar of ethical healthcare.
About the Extraordinary Solutions
Offered by the Company
With its vision, enormous effort, and extraordinary
offerings in an unbelievable price, GESCO
Healthcare has become one of the most advanced
medical device manufacturing facility in the
country. Even after manufacturing the products, the
company ensures rigorous quality checks at several
stages and sterilizes with the help of an exhaustive
microbiology laboratory. The company has several
patented products and collaborates with numerous
major companies of the world in the sector of
Neurosurgical and Orthopedic specialities. Some of
its products like GAAS and Halifax Nail are highly
acclaimed and used all over the world.
The company makes every effort to deliver the best
quality products and to achieve that the company
compromises nothing. To produce the highest
standard of medical equipment in the world, the
company invests huge amount resources in highly
advanced capital machineries from Switzerland,
Germany, Japan and the USA.
About the Inception of this Spectacular
Company
Like all other industries, even healthcare sector
suffered a lot after the Indian independence. It was
then the Indian industry of surgical instruments was
in its primitive stage, hence, most of the
instruments used then were imported, making it was
unaffordable. Seeing the potential of the market and
demand of the surgical instruments at a reasonable
price, Mr. Theodore George, the M.D. of the
company entered into the scenario and founded
GESCO Healthcare in the year 1962.
Later in the year 1985, the eldest son of Mr.
Theodore George, Mr. Samuel Williams George,
the current CEO at GESCO Healthcare, joined
hands with his father as a young engineer to take
the company to the level-next. Observing the gap in
the market and demand for standard quality Spinal
Implants at affordable prices in the early ‘90s, Mr.
Samuel used the company’s rich experience in
35 35
Research and Development, cutting-edge
machinery, inherent focus on quality and
innovation to enter the industry in a new form and
create a mark within the minds of medical
practitioners.
Sturdy Built Infrastructure
GESCO has some incredible state-of-the-art
manufacturing facilities encouraging their
innovative streak. Covering all the stages of
production including conceptualization to
production takes place in-house with contemporary
designing facilities, full-fledged laboratories for
prototype testing and manufacturing units powered
by computer-controlled numeric technology. They
showcase some of the most pre-eminent medical
devices.
The company has a commitment towards
perfection which gets bolstered with high quality
control culture of their organization. They are
embedded with an exhaustive quality management
system implementing rigorous quality checks at
several key stages of the manufacturing process.
Also, they some modern microbiology laboratory
that validates the sterility of all the instruments.
GESCO has an unbiased emphasize on raw
materials, ensuring their implants are made with
imported, high-quality titanium, top-notch stainless
steel and high-grade performance polymers while
the materials used for moulding surgical
instruments are of higher grades with thorough
verification and certification of stainless steel.
A Strong Team makes a Strong Company
and Eventually the Success Point
In whichever field it is, a growing team with the
continuous hunger for learning and understanding
the market trends and the ability to contribute to a
team is the most crucial thing for a company’s
success. This is what defines GESCO Healthcare
and helps them to deliver the highest value to its
customers. With a vision towards diversifying
sections, adding more value to its stakeholders, the
company has added new divisions in the niche
market including Natural Remedies and Biologics.
Like any other successful company, GESCO
Healthcare too constantly updates itself about the
latest happenings in the industry. To take this
process a step further, the company provides
Continuous Medical Education (CME) about its
existing and new products in a regular frequency
enabling them to update their existing customer
base and build new clientele. To conclude with the
USP of the company, Mr. Samuel says, “We always
keep the value of our customers. Each customer is
unique to us and we make strong bonds with each
of them. Hence we manufacture unique products
for specific customers.”
T
he triumphant journey of Janitri innovations commenced with visiting more than
hundred plus hospitals across India for the needed identification and validation. After
which the company embarked on the prototype and developed it with few collabora-
tion in primary, secondary and tertiary hospitals for the pilot purposes. Based on these pilot
feedbacks, they developed the minimum viable product and incepted commercial pilots. At
present, their presence is more than forty plus hospitals in seven plus states across India at the
moment.
Genius and Genuine Services for Mothers and Newborns
KEYAR is an affordable, easy to use and wearable fetal heart rate, uterine contraction and maternal heart rate
monitoring device for intra-partum care. KEYAR displays fetal heart rate, uterine contraction  maternal
heart rate in an easy format which is interpretable by a low skilled health worker. KEYAR communicates with
their mobile application DAKSH which is an intelligent intrapartum monitoring mobile application for digital
partograph and paperless labor monitoring. DAKSH allows the staff nurse to register and enter vital signs of a
pregnant woman. It reminds the staff nurse to monitor the labor vitals, as per the standard WHO intrapartum
protocol. It also generates alerts in case of complications, based on an in-built algorithm.
A Journey started off with Small Observations to Achieving a Breakthrough
Arun Agarwal, Founder of Janitri Innovations, is native to a small town in India. Since his childhood he
witnessed many of his family members and neighbors suffer from health problem like diabetes, malaria, jaun-
dice, pneumonia and many more. During his undergraduate study, he realized that technology can solve most of
the healthcare related problems and that motivated him to pursue a post-graduation in biomedical engineering.
After completing his PG, he started visiting villages in India to explore health related problems. While talking
to community, pregnant women, mothers, midwives and doctors, Arun was able to connect the dots with his
childhood memories. He realized that maternal  child health is a huge problem in India and many deaths can
be prevented by simple affordable innovations. Further, Arun visited 100+ healthcare settings across India to
explore problems related to maternal  child healthcare and decided to work on the problems through Janitri
Innovations.
Overwhelmed with the Support came from Government
As a firm, Janitri is privileged to receive grant support from Bill and Melinda Gates Foundation, BIRAC,
Government of Karnataka (Startup Karnataka scheme), VILLGRO, Grand Challenges Canada etc. These
grants helped the company in product development in pilot. Apart from grants, they won Tie Anthah Prerana,
Qualcomm Design Challenge, LES APAC conference, Falling Walls etc.
Rural India has Biggest Healthcare Challenges, also Home for Opportunities
In India, mass lives in rural areas hence major challenges and opportunities exist there. There is a huge
potential of affordable healthcare services/technology for the mass population that lives in rural area. Defined
38 38
Arun Agarwal
Exceptional
Tech-based
Innovations in
Healthcare
Founder | Janitri Innovations
steps need to put forward along with rectified
innovations, solutions and services at right
time right place. That is inclusive of early
screening, diagnostic, monitoring,
telemedicine etc. in the areas of cardiac, neuro,
maternal and child health etc.
Janitri’s Mantra: Do early, Fail Early
and Ameliorate
Janitri Innovations follow the process of
“do early, fail early†and innovate on
routine basis for their product development,
pilot, and internal process etc. That offers
room for team members to strive on and
think-out-of-the-box hence creativity comes with innovation. The company efforts on testing the product or
feature in the hospital (urban and rural) in real time to receive the feedback of the relevant stake holders
(nurses, doctors, patient). Based on the feedback, they take quick decision on modification or inclusion or
removal of any technology component. Major factor that contribute to the company’s success is their
passionate team members which the founder found at early stage made the overall progress.
To Serve Customers Better, Validate their Feedbacks to Real Terms
As an initial step, Janitri provides the best-in-class products, services and maintenance. Their main strategy
is, frequent and regular interaction with the customers, so as to get their view/comment/feedback on the
overall product. Further, the company validate and implement that in their internal process and try to
incorporate that feedback into the product to ensure that customers/users should get what they are looking for.
This will help us to build the relation and improve the product.
Striving on Innovative Solutions on Maternal and Newborn Mortality
Janitri Innovations is focusing on maternal and child health problems as maternal mortality and newborn
mortality is still a major concern across the world. They believe that more than 80% of these problems can be
solved by simple innovations in a sustainable manner. Therefore, the company strive on MCH and envision to
expand across the globe with their current product.
39 39
J
M Nutrition was founded in 2013 and was a result of Juhi Mimani, founder of JM
Nutrition’s childhood passion with fitness and health. Since then, as a business, they
have grown from strength to strength. They started with just one collaboration with a
gym and at present they have collaborations with multiple healthcare clinics, doctors and
hospitals. The journey has been spectacular.
Exemplary Services that Believes in Strengthening the Core
JM Nutrition is a provider of customised health and diet services. Juhi truly believe in healing an individual
from the core. For her, fitness and health on a long term is ultimate goal and not short term weight loss. Some-
thing which cannot be accommodated in his/her lifestyle should not be started. Health is about being consis-
tent. Each individual is different, having different ailments and lifestyle, so their diet plans are customized
accordingly.
Backbone of the JM Nutrition
Juhi Mimani is the founder and Chief Nutritionist of JM Nutrition. She is the heart and soul of the brand. It is
her personal approach and expertise in providing every client a customised nutrition plan that has made JM
Nutrition such a success in the nutrition industry. Juhi is actively involved in further understanding of cutting
edge nutritional research as well as using their daily foods to enhance one’s health.
Juhi’s Opinion on Current Scenario, Major Challenges, and Opportunities of the
Indian Healthcare Sector
The major challenge which JM Nutrition is facing currently is the loss of trust in the healthcare industry. There
is so much information available on the web which confuses the population. As a nutritionist Juhi says, “I
believe in optimum nutrition which requires a step further. Each one of us needs professional help to reach
their optimum health, whether its weight management or disease management.” She further added, “The
evolution of the sector calls for involvement from all stakeholders and the use of innovation to bridge intent
and execution. India has the opportunity to leapfrog a lot of the healthcare problems that developed nations are
grappling with.”
Major Challenges JM Nutrition Faced
Juhi describing the challenges faced by the company is, “My patients coming and asking for these so called
“fad diets” without understanding the details of the same. A nutrition plan is a complex and customised plan,
it cannot be applied randomly to any patient. We have to make our patients understand that these plans have to
be made as per each one’s personal physical and mental state which should lead to long term health and
fitness.”
42 42
Juhi Mimani
Founder | JM Nutrition’s
Holistic Approach
Towards Healthy
Life
Major Contributing Factors behind
Company’s Success
“Balance” is Juhi’s go to mantra. Her
plans are designed keeping the balance in
mind. She emphasizes largely on nutrition
than just cutting down calories. To keep
the weight off or live a healthy life,
psychology and physiology, both play a
very important role. Every individual
should find a balance between them.
Injecting Creativity and Innovation
to Workspace
As a founder of JM Nutrition, Juhi strongly encourage brainstorming and responding enthusiastically to all
ideas. She’s hard core believer of the fact that is, if people aren’t feeling connected to your company, there’s
little incentive for them to be innovative.
Building Long-term Customer Relationship by Giving Preference to Each Individual
Separately
Each customer/client is different. JM Nutrition focus on understanding the root cause of the problem and
heal them accordingly. Their health packages are designed as per quarterly, half-yearly and yearly in order to
give them the result they want.
Bright Forthcoming Years of JM Nutrition
Keeping in mind that Nutrition and health is an important part of life, Juhi stated, “Nutrition and health are
very closely related. To achieve its true health potential, your body needs the right food and regular
maintenance. With JM Nutrition, I want to democratize the process and make it easier for people to figure this
out. If I can help more and more people chart an effective course to their optimal nutrition, i will consider JM
Nutrition a success.”
43 43
The 10 Most Influential Healthcare Leaders to Follow in 2022
The 10 Most Influential Healthcare Leaders to Follow in 2022
The 10 Most Influential Healthcare Leaders to Follow in 2022

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The 10 Most Influential Healthcare Leaders to Follow in 2022

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  • 4. Editor’s Note Leading the Charge O ver the past couple of years, the world has witnessed global health emergy unlike any since the 1918 influenza pandemic, which was the most severe pandemic in recent history. The influenza pandemic was caused by an H1N1 virus with genes of avian origin. Although there is no universal consensus about where the virus originated, it spread quickly during 1918-1919. According to CDC, it is estimated that about 500 million people, or one-third of the world's population, became affected by the virus. At the same time, the number of deaths was estimated to be at least 50 million worldwide. However, the Covid19 pandemic was much more than a health crisis; it shook many countries worldwide by infecting people at a tremendous pace. Soon, many countries started imposing lockdowns to curb the spread of the infection, which brought many global economies to a screeching halt. Thankfully, with the advent of Covid vaccines, the pandemic has been brought under control in most countries. But it has not stopped our influential healthcare leaders from improving patient care and solving the industry's biggest problems today. PrimeView magazine appreciates the immense efforts of healthcare leaders and takes tremendous pride in featuring such exceptional leaders in its latest "The 10 Most Influential Healthcare Leaders to Follow in 2022" edition. Featuring our Cover Story is Rohit Agarwal, an accomplished, innovative, and successful media professional with more than a decade's experience in mining new and ROI-driven creative strategies for establishing organizational goals. Rohit leads the Group Corporate Communications of Sharp Sight Eye Hospitals. A pioneer in eye care for more than two decades, Sharp Sight Eye Hospitals believes in providing the best quality eye care for everyone. With the trust of more than ten lakhs satisfied patients and over 1 lakh successful surgeries and procedures, Sharp Sight has established itself as one of the leading eye care providers with 14 centers spread across Northern India. The eye care provider was the first to be accredited with NABH, which stands for its international quality clinical services. From severe eye conditions to pediatric ophthalmology, Sharp Sight has expert ophthalmologists and clinical support to care for patients with eye problems. Let’s Read.......
  • 5. Business Development Executive- SAM D. , ALEN A. Visualiser- NAMRATA C , ANUSHKA B. Editorial Staī- STEVE R. DAVID S Managing Editor- SONAL K Business Development Manager- RICHARD D. Sales Marketing Manager- SAM K. TO SUBSCRIBE The 10 Most Influential Healthcare Leaders to Follow in 2022 The Home of Business Solutions CONTENT DESIGN SALES DEVELOPMENT FOLLOW US ON prime_view_magazine @Prime_View @PrimeViewMagazine WE ARE ALSO AVAILABLE ON CONTACT US ON Visit: https://primeview.co Email: editor@primeview.co Copyright @ 2022 Prime View Magazine. All Rights Reserved. Reproduction in whole or part of text, images or graphics without a writen permission from the publisher is prohibited. View Opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by publisher thereof. WWW.PRIMEVIEW.CO AUGUST 2022 Prime View Magazine Prime View Magazine
  • 6. Rohit Agrawal Flying an Aircraft with Creative Ideas, Real Thoughts and a Focused Mind C O V E R S T O R Y ARTICLE Excep�onal Tech-based Innova�ons in Healthcare Holis�c Approach Towards Healthy Life 42 39 10
  • 7. C O N T E N T S Daniel A. Etra Advancing the Boundaries in Healthcare through Innovative Technology Janak Sheth The productive, progressive and price-conscious name of indian pharmaceutical Dr. Shriram Mudambi The preeminent dental products manufacturing, introducing innovative solutions in employee centric environment Samuel George Transforming Lives with Innovative Healthcare Solutions 14 20 26 32
  • 8. Cever Story Rohit Agrawal Sharp Sight Eye Hospitals Group Communica�ons Head Healthcare 1 T h e Leaders to Follow in 2022 Influen�al Helping with Quality Eye Care
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  • 10. Rohit Agrawal Sharp Sight Eye Hospitals The 10 Most Influential Healthcare Leaders to Follow in 2022 Group Communica�ons Head 10 10
  • 11. Helping with Quality Eye Care A I BELIEVE IN CHARACTER, VALUES, VISION, AND ACTION. I AM A QUICK LEARNER AND BELIEVE IN LEARNING FROM MY MISTAKES, FOR I STRONGLY FEEL THAT THIS VIRTUE WILL TAKE ME AHEAD IN LIFE AND MY CAREER. “ “ 11 11 pioneer in eye care for more than two decades, Sharp Sight Eye Hospitals believes in providing the best quality eye care for everyone. With the trust of more than 10 lakhs satisfied patients and over 1 lakh successful surgeries and procedures, Sharp Sight has established itself as one of the leading eye care providers with 14 centers spread across Northern Eastern India. The eye care provider was the first to be accredited with NABH, which stands for its international quality clinical services. From severe eye conditions to pediatri ophthalmology, Sharp Sight has expert ophthalmologists and clinical support to care for patients with eye problems. Rohit Agrawal leads the Group Corporate Communications of Sharp Sight Eye Hospitals as an accomplished, innovative, and successful media professional with more than a decade's experience in mining new and ROI-driven creative strategies for establishing organizational goals. Rohit has completed his academics in Mass Communications at GGSIPU University. He then started his professional career as a trainee reporter at UNI and SI News Channels. Later he shifted to Cogent EMR Solution as a Public Relations Officer. After that, Rohit shifted his focus toward the corporate world, where he got the chance to work as a Deputy Manager in the Branding and Communications Department at the Center for Sight Group of eye hospitals in 2008. Later in 2011, Rohit joined Paras Hospital as a Brand Manager, and in 2020 he joined Sharp Sight Eye Hospitals as the Departmental Head- of Corporate Communications. Rohit says, I believe in character, values, vision, and action. I am a quick learner and believe in learning from my mistakes, for I strongly feel that this virtue will take me ahead in life and my career. Diversifying Offerings The first thing that Rohit does is market research. At first, he learns about his target audience, what they care about, etc. Then, he chooses the way he will communicate with them and run an A/B test. Rohit wants to learn what type of messaging is most important for this group. After analyzing his results, He opts for the winning test but continues to refine the messaging throughout a campaign's lifetime.
  • 12. 12 12 On the other hand, Media Relations is Rohit’s favorite Corporate Communication method. As mentioned above, he shared a warm bond with journalists which can offer a wide PR to his company. He added, PR is a direct way to connect with your target audience via Newschannels, Print Media, Digital, Radio and Magazines which helps in establishing company’s voice and branding decently. Accept Challenges with a Smile Rohit feels that a workplace challenge is anything that prevents you from succeeding in your role. Multiple factors like changes in the workplace, lack of expertise, conflicting management styles, or contrasting personalities can create challenges in your workplace. Every role has its very own set of challenges that can occur at any part of a professional's career. How you are tackling challenges in your workplace can leave an impression on how your colleagues view you. So, it is very important to develop a strategy to deal with workplace challenges. In fact, I would recommend each and every professional that 'accept challenges with a smile.- Rohit states. Leadership Principles With the rise of social media, the way of communication changed dramatically. Starting from your websites to your handouts to tweets- what you say and how you say it is absolutely critical to stay relevant, current, and influential in your markets. Finding the answers to a few basic questions like 'who needs you,' 'who do they need you?', and what is your value' helps to a large extent. Rohit believes answers to these questions form the messages that are unique to you. These messages must be consistent, and everyone in your organization reflects that. He also feels various key message variations can also be developed for numerous purposes, including speeches, public servic announcements, or industry presentations. However, that needs to be consistent with stemming from the overarching corporate key messages. A well-crafted set of key messages will showcase all your key benefits, support your mission and highlight your value. As a leading eyecare brand, Sharp Sight Eye Hospitals firmly believe in developing a culture where the team and performance thrive. The eyecare brand has opened 14 centres in just two decades and provides world-class ophthalmic services with great passion and dedication. Sharp Sight is currently eyeing Uttar Pradesh, West Bengal, Bihar, Jharkhand, Uttrakhand, Himachal Pradesh, Delhi NCR, and the northeastern part of India to add nearly 40 new centers within the next 5 years. Rohit states, Recently, Sharp Sight has collaborated with LOGY.AI, which introduced an AI-based screening solution to identify cataracts on the spot within a few seconds and that too with 92 percent accuracy. We ensure that we will be introducing more new technologies in the coming 5 years.
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  • 14. 01 www.primeview.co Daniel A. Etra Co-Founder CEO The 10 Most Influential Healthcare Leaders to Follow in 2022 14 14 Rethink
  • 15. Advancing the Boundaries in Healthcare through Innovative Technology P 15 15 ioneers on the road to enhancing healthcare worldwide, Rethink, under the leadership Daniel Etra, Co-Founder CEO, is providing cloud-based treatment tools, training and clinical supports for individuals with developmental disabilities and their caregivers. The seeds of the global health technology brand was shown in 2007 with a mission to inspire and empower individuals with developmental disabilities and those who support them. Leveraging technology to provide a scalable and affordable solution— Rethink aims to provide families, educators and behavioural healthcare providers affordable, best practice treatment solutions for children with special needs. Presently, the Rethink program is being used by employers, the US Department of Defense, Managed Care organizations, Medicaid, federal, state and social service agencies, public school districts, and families nation- and worldwide. Meet the Leader Rethink, run by Daniel A. Etra, CEO Co-Founder, is leading a team of education, clinical, business and industry experts with a shared commitment to making best-practice treatment solutions available to every child with special needs. Under his guidance, the Company is successfully offering support, tools, and content via technology to all market segments and reaching more children. Prior to co-founding Rethink, Mr Etra was CEO of R.E.R. International, a supplier of printed materials to the retail industry. In addition, he worked with many global companies in managerial positions. In academics, Daniel Etra has an MBA from Harvard Business School and a BA in Economics from Yale University. Daniel Etra’s Dynamic Leadership Beginning with a focus on families caring for a dependent with a developmental disability, Rethink, under Mr Etra’s leadership, has expanded its product range to serve all entities revolving around the care of this population. Today, Rethink’s three divisions Education, Employer Behavioural Health - provide treatment tools and supports for caregivers in the public school system, for employees of Fortune 500 companies in over 120 countries, and in the healthcare system through public and private behavioural health agencies. Rethink’s an Effective Web-Based Program With a significant dearth of trained professionals (there are only approximately 30,000 Board Certified Behavioural Therapists) available to meet the needs of a growing population with a developmental disability (approximately 450 million individuals birth-21 globally), Rethink set out to create a scalable solution that would make clinical best practice treatment tools and supports available to the individual and their caregiver(s) no matter where they are located. Unique Service Portfolio Providing research-based teaching strategies grounded in the principles of Applied Behaviour Analysis (ABA), the award-winning Rethink program includes a comprehensive online
  • 16. 16 16 Automated data-based reports track progress in real-time, facilitate coordination across care team members, and allow for robust data analytics on outcomes. Besides, Program Specialists can also utilize Rethink as a form of job-embedded professional development and to augment coaching caregivers and other support staff. Rethink also offers a range of technology-enabled remote service options, ranging from short-term web-based consultations with Rethink’s Board-certified behavioural therapists to ongoing program development initiatives supported by an in-house team of clinicians. In addition, Rethink’s practice management offering allows for the tracking of service authorizations and cost of treatment as it relates to clinical outcomes. Rethink serves individuals at all levels of development and ages ranging from point of diagnosis through early adulthood. A Case Study Showing How Rethink’s Methodology Surpassed An Organization’s Expectation One of the most critical needs in employee benefits is supporting employees caring for a child with a developmental disability such as autism or ADHD. Costco Wholesale decided to be proactive and offer unique supports such as the Rethink program to these employees, who make up nearly 20% of the workforce. As Donna Sexton, the Director of Employee Benefits at Costco noted: “I can’t think of any benefits we’ve ever added to our suite that got so much attention and so many letters to our president, thanking him for bringing Rethink on, and what a difference it was going to make in their lives.” Key Differentiating Factors The “Secret Sauce” Rethink is unique in the marketplace by offering a scalable and fully integrated solution to addressing the needs of individuals with a developmental disability and their caregivers. Rethink’s employees share a deep passion for having a social impact and drive continuous innovation in the products that Rethink offers. Despite what many may think, building a successful company does not happen overnight. There is the expression “the 10-year overnight success.” This is particularly true for entrepreneurs and successful ones need to be willing to pivot their business strategy to respond to changing market conditions as well as to have the patience to play the long game and be willing and able to move the ball down the field a little bit every day. individualized treatment program with over 1,500 video-based demonstrations - developed by internationally-recognized experts in the field - to train caregivers, parents, professional and paraprofessional staff how to manage problem behaviours as well as teach an individual with a developmental disability critical skills. Awards and Achievements For its outstanding contribution to the society and extraordinary service, Rethink has received several honours such as being named among the most innovative and best healthcare companies consecutively over the years and has won numerous awards including Inc. 500 Award, Interactive Media Awards - Best in Class, Healthcare, AI Excellence Award - Most Outstanding for Inclusive Education Evidence-Based Treatment Solutions in, and CV Magazine Achievement Award - Best for Inclusive Education Evidence-Based Treatment Solutions, and Mid-Atlantic Innovator Entrepreneur Award and Global Excellence Award for Most Innovative Behavioural Health Software to name a few.
  • 17. Although it’s not just the organization that has made such an impact, for his leadership, philanthropic achievements, and dedication as an entrepreneur, Daniel has been recognized as CEO of the year and received the prestigious Smart CEO Future 50 Award. Road Ahead The Company is in the process of expanding its core product offering beyond treatment tools and supports for dependents with a developmental disability and their caregivers to adults with a developmental disability, including supporting those individuals in the workplace. A Piece of Advice for Entrepreneurs Find a problem in the market that is not yet addressed with an effective solution, develop a vision of a solution to address that problem, and surround yourself with capable people that are smarter than you to create a product that will solve the problem. And always continue to innovate and improve that solution! 17 17
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  • 20. Janak Sheth Century Pharmaceu�cals Ltd | MD The 10 Most Influential Healthcare Leaders to Follow in 2022 01 www.primeview.co Ce 20 20
  • 21. Taking the Pharmaceutical World to higher latitude with his venture, entury Pharmaceutical Ltd A 21 21 versatile business leader with an innovative approach, Janak Sheth is driving excellence throughout the pharmaceutical industry with his venture, Century Pharmaceuticals Limited. Dr. Janak Sheth earned his B.Tech degree from IIT Delhi and today, he is an Industry veteran in the Pharmaceutical world with a total experience of 45 years. Century Pharmaceuticals Ltd has been manufacturing APIs for over three decades. It offers other services also apart from supplying APIs. The company undertakes long-term contracts for manufacturing intermediates and development of new Active Pharmaceutical Ingredients as per your requirement. They are supplying APIs to global pharmaceutical companies in India and abroad for the last 3 decades. Some of their major customers operate in India and export their products to other countries. Century is also engaged in pioneering research of novel molecules for the treatment and cure for Asthma and allergy. STORY OF JANAK SHETH As a young child, he always dreamt that he would not like to work like his father who was employed with a Bank but to start his own business. Dr Janak Sheth did not have any businessmen in his extended family nor had the resources required for setting up a business. So he knew that he had an uphill task in front of him. He decided to work towards his end objective by starting on the fundamentals - to get a good education. Janak Sheth decided to get admitted to the best engineering institution - Indian Institute of Technology and pursued Chemical Engineering. He had a sharp focus on his future, so it kept him well engrossed in his studies and on “learning” rather than just excelling at exams. Dr Janak Sheth did his graduation with distinction and decided to join a company which could allow him to learn basics and he finally got that. Although he was very junior in the company, he decided to take decisions which many seniors feared to take. He became a sought after person owing to this ability by his colleagues. However, he also got reprimanded by the top management for taking decisions which were way beyond his authority. He enjoyed it as there were few who dared to take decisions he was taking and it gave him a thrill. Although he was a just a Project Engineer for this new international project, he was effectively working as a Project Director taking most of the decisions including design and procurement of equipment etc. Later Dr Janak was involved with the installation of the equipment and thereafter production. After 4 years he left them and started his own business with a paltry sum of only Rs 3,000. He was lucky that the government looking to his acumen and project details, supported him with loans to set up the business including an equity capital loan to bridge the gap in funds available with him and that required in the form of equity investment.
  • 22. 22 22 DIVERSIFY THE ORGANIZATION’S OFFERINGS Initially, Century was started with only 2 products. It took time to manage the finances, produce goods and market them as they had no previous business experience. With limited means, it was far more challenging. However, they stabilized themselves after 2 years and slowly started serving more customers. With more confidence to run the business, Dr. Janak decided to expand the production capacity and add more products to the portfolio. Based on customer feedback and their confidence in the products and services, the team decided on the next few products. They had a very good response from all customers and this set the ball rolling for them. GREAT ACCOMPLISHMENTS Owing to his success in business, Janak Sheth got invited to several social forums for helping the downtrodden. He has the opportunity to encourage students for their extraordinary performances and also provide financial support to those that need it the most. When he sees these students graduate and shine out in their careers, it gives him great pleasure for having made a difference in their lives. In recent times Century is also involved with providing help to tribal children who have congenital issues like cleft. They are able to win smiles from parents of these children and look forward to the day these children grow and become successful in their CHALLENGES ON THE WAY Janak Sheth has a belief that any challenge is actually an opportunity. He has capitalized on all complaints received from his customers about their products and services. The recent COVID pandemic was also taken by them as an opportunity. They were amongst the first companies to get into action and started exports of their products when most people were in lockdown staying at home. This gave Dr Janak and his team more confidence and appreciation from their customers. As a result, they have seen much higher growth this year than in the recent past! SECRET SAUCE AND LEADERSHIP PRINCIPLES “When I was working, I realized that the speed with which I could make decisions helped me take bold decisions which many procrastinated. This decisive nature helped me as I progressed with our business. This ability resulted in greater self-confidence and with my sharp focus on my business, I maintained my enthusiasm and determination to continue to work towards success. I kept my sharp focus on the few things we worked on and tried t excel”, asserted Dr Janak. “This helped us establish a niche for our products with extensive knowledge of the products we produced. Our positive attitude helped us look at the brighter side of things and this kept us always in the sunshine. One of the most important aspects was integrity in business. This made us very predictable and hence were in the good books of most of our customers with greater support with time. Over the years we learnt the art of strong communications within and outside our company. Transparency in thoughts made our work very easy and smooth to execute”, he further added. THE BIGGEST FAILURE IN BUSINESS AND LEARNING Janak Sheth and his team were working on a novel molecule which required a lot of funds – much beyond their capability. They were approached by GVFL to fund them as a private equity investor. Initially, they found them as a serious mature venture fund and therefore listened to GVFL the way to commercialise the molecule. This was their biggest professional blunder to listen to GVFL against their own thought process. Ultimately the Century team had to give them an exit by almost killing themselves but sadly achieved no progress. Had it not been for GVFL, they would have succeeded in making a significant development of
  • 23. 23 23 the novel molecule and registered the first new biological entity in India. With this failure, Janak Sheth says that they have learnt to depend upon our own thought processes instead of depending on “experts”. WHAT SUCCESS LOOKS LIKE? Janak Sheth said, “Success for me means doing something that makes me happy, and something that I crave and enjoy. When I enjoy my work, I work with only a reasonable effort to cross new challenges. This success enables us to grow and develop mentally, spiritually and professionally”. NEW IDEAS TO BE IMPLEMENTED “As we grow further, we would like to dedicate ourselves to the social upliftment where possible and to work on uncharted areas which help in providing new medicines with much less side effects. Currently, we are working on the development of personalized cancer treatment. This is a targeted therapy approach which will specifically target and kill the tumour in the cancer patient and yet without any side effect. Our objective is to make a significant progress in this novel area and alleviate the pain of cancer patients”, Janak Sheth proudly shared. VISION OF LIFE For Janak Sheth, the vision in life is to contribute to the national economy through taxes and duties paid on imports and sale of their products. Presently, his company is doing various kinds of CSR activities in rural and tribal areas. The team gives special focus on providing basic education and drinking water facility to the people who live near their plant. a unique and different way and should be able to innovate in their business. Innovation is the key to growth! BEST ADVICE EVER RECEIVED While sharing about the best advice ever received, Janak Sheth said, “Once I received a piece of advice that I am not innovating enough and that startled me as I was considered to be one who dares to innovate. But I took the advice in good stride. With a strong and cohesive team managing the present operations in Century Pharmaceuticals Ltd, it is time to think ahead. We are now planning to invest further in R D and also to expand production capacity although we have sufficient surplus capacity. We understood the advice that we are not growing as fast as we can and should”. MAIN DRIVING FORCE BEHIND CENTURY PHARMACEUTICALS LTD The strong and harmonious team in Century is the main driving force behind the success of the company. The team accepts challenges and achieves them. It is geared for much better performances in future. COMPANY’S FUTURE PERSPECTIVES THE CHARACTERISTIC OF EVERY LEADER Every leader should be capable enough to think in Presently, Century Pharmaceuticals Limited is on a very strong footing. The company was in a partnership with an Israeli Biotechnology company for research and commercialization of a novel recombinant protein for the treatment and cure of Asthma and Allergy. Now, the company is looking forward to developing costly products which require much fewer resources instead of churning out tons of pharmaceuticals which also produce a lot of pollutants. The team is working hard on unmet needs of the industry and tries to focus on products which have much fewer side effects.
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  • 26. The 10 Most Influential Healthcare Leaders to Follow in 2022 26 26 Dr. Shriram Mudambi GC India Dental Managing Director
  • 27. THE PREEMINENT DENTAL PRODUCTS MANUFACTURING, INTRODUCING INNOVATIVE SOLUTIONS IN EMPLOYEE CENTRIC ENVIRONMENT N 27 27 ew technologies and innovations are transforming the world at breathtaking speed – all the more so in medicine. There can be no medical progress without technical progress, and there is no “healthy” future without innovations. Launching innovative products and establishing operational efficiencies to achieve customer delight and raising standards of oral healthcare, GC India is a one-stop solution for dental practitioners to focus on achieving excellence in clinical dentistry. Apart from its significant role in society through dental products, it is also a trailblazer for its unique employee-centric work culture. GC products are sold in over 100 countries across the world, which include well-known brands that have been used and trusted by dentists for decades. Patients value the pleasant environment, excellent service, and modern equipment just as highly as the expertise of their dentist. With GC providing a wide range of quality products, it makes the life of a dental practitioner quite easy. The Guiding Force Presently, GC India is progressing under the guidance of a versatile and visionary leader, Dr. Sriram Mudambi. He is the Managing Director of the Company and has been instrumental in GC’s growth for two decades. Dr. Sriram holds extensive experience and industry knowledge. He did his post-graduation Restorative Dentistry from the National University of Singapore. The Infancy Stage GC is the fairy tale of nurturing dreams, struggles, success, and growth. GC was founded in Tokyo during the hard times of the Great Depression in 1921 by a young chemist Kiyoshi NAKAO with his two friends ENJO and Tokuemon MIZUNO. The three founders had to deal with several disappointments and bitter setbacks trying to bring innovation in dental material. However, it was exactly these difficulties that led to unforeseen changes of direction and turning points that would later be crucial for the long-term success of the company. GC’s first product, “Standard Cement,” was a big flop in the marketplace. However, this experience provided a great learning ground for the three founders, who realized the “importance of making products by thinking from the customer’s standpoint” and fostered an “uncompromising commitment to quality.” Three years later, they created “Crystalline Cement,” which offered excellent quality comparable to imported materials. The dedication of the founders to making quality products has been kept alive through generations of GC men and women, and it continues to drive the company’s growth through the philosophy of “SEMUI”. This theory originally comes from the Buddhist concept, “Always think and act from the viewpoint of your opponent or partner”. In the broadest sense, it represents a combination of selflessness, pure objectivity, charity, and great wisdom. From the foundation until today’s journey of NAKAOs there lies a success story of what GC is today as one of the world’s largest and most successful manufacturers suppliers of dental products. Service product portfolio GC is known for gifting new concepts, technologies, and products to the dental fraternity. From the then “crystalline Cement” to glass ionomer restoratives materials all have the uniqueness of their own. Some
  • 28. 28 28 of the widely acclaimed products of GC to Dental Industry are: Gold Label 1 which is India’s highest-selling luting cement. All-round restorative with outstanding invisible aesthetics G aenial with new injection moulding technique for Gaenial Universal Injectable. New Fibre reinforced materials EverX Flow. New generation nanohybrid technology of Sculpt series. Evolution in glass ionomer restorative to glass hybrid Ionomer Equia Forte. Celebrating over 5 years of successful Flexceed in India: the vinylpolysiloxane impression material whose flowability of Putty-Wash is better than any other brands. GC is a pioneer in taking the initiative not only to advance product development but also to support the evolution of the latest concept of dentistry, namely ‘Minimal Intervention dentistry’. GC instituted a unique MI (Minimal Intervention) concept in 2000 by rephrasing the original MI concept proposed by the FDI in 1999 and defining the three approaches of ‘Identity’, ‘Prevention’ and ‘Treatment Control’ to better fit the clinical situation. Since then, GC’s MI concept has always formed the basis of the company’s product development. In Digital Dentistry too GC India is at the forefront with the digital product portfolio like Aadva IOS, Cerasmart, Proceed ceramic, Optiglaze, Lustre Paste and G- CEM LinkForce- the universal luting solution. A glimpse of healthcare sector In the dental industry, there are several trends going on today but all of them have one clear link: minimally invasive dentistry. The ultra-conservative approach is gaining more relevance as technology provides us with better materials that allow minimum thickness while keeping the same physical properties with unrivalled aesthetics. So in the fast-moving time, it’s very much required to keep pace with the market demand and update the products accordingly. “We are Customer Focused. Continuous feedback and learning from the customer is vital to stay ahead of the competition and deliver impactful products”, asserts Dr. Sriram. “The real KEY is to first gain the mindshare of our patients, followed by wallet-share. This sequence brings about factors such as “name, fame and respect” over a period of time. All this can be achieved if we first change our mindset. There is no such thing as cheap and best. Quality will have to be the focus,” he adds. Overcoming the hiccups, measuring the success A few of the challenges in the pharma medical device industries today are economic slowdown, Product liability, Customer cliff and not keeping up with Technology. GC India has a consistent growth in terms of business and is constantly upgrading the product portfolio keeping in mind the Indian customers’ needs and requirements following all the industry regulations. Because of differing requirements in the various overseas markets, GC has very deliberately localized its European, US, and Asian operations. GC has lost no time in optimizing its on-site activities, while at the same time fulfilling its obligation as a local enterprise to actively participate in each country’s dental industry associations. Human Resource is another biggest asset of GC India who is with the organization from a long period sharing and believing the philosophy of GC, even in the time when attrition tends to be higher in the industry. Employee ethos All employees at GC act as members of a big family, where they remove themselves from egocentric thoughts and respect their fellows, or “Nakama.” They also strive to think from the customer’s standpoint and make true products by placing a priority on the value these products provide for customers.
  • 29. GC’s commitment to achieving excellent quality is firmly rooted in all employees irrespective of their departments whether to research, production sales or else. To encourage creativity innovation, all GC employees are been given freedom of work and expressing and executing new ideas concepts. The management is also concerned with the mental and physical fitness of every employee and through a balanced diet in office, regular exercise regime. Working At Gc India Dental With the diversity of its Associates(employees), GC India Dental values and respects the dignity of all, and recognizes that the long-term success of our company is dependent on all our Associates working together as a family to meet the goals, objectives and directions of the organization. Associate strengths of GC India Dental are tapped across the Regions. As such the working culture and environment in GC India is very diversified and professional. With the commitment of individual towards teamwork and high level of professionalism, working in GC India Dental would be a great advantage and experience. The HR Department at GC India Dental always endeavours to ensure that Associates are provided with sound guidelines of the policies and procedures. The Department also ensures that all Associates fully understand their roles and responsibilities to the organization and the organization’s responsibility to them. Building long term customer relationships The main Management Principles of GC are based on both external and internal customer: To contribute to society through the improvement of oral health. To improve corporate quality and meet customers’ trust and expectations. To create a team of GC Associates full of energy and respect. Along with these, GC India constantly strives to listen and immediately address the customer’s requirement, complaints and queries through the VOC process. GC has started the GC Membership Society operates in order to build close relationships with the dental professionals and to share as much information as possible about the products and latest information to help facilitate their daily practices. Feathers in the cap It is the first company in the dental industry to receive the internationally renowned Deming Award in 2000. GC also received the Japan Quality Medal in 2004, the highest recognition for quality man agement in organizations. GC received the Selection Committee Special Award of the 1st Japan Open Innovation Prize in 2019. GC was ranked second in the 10th Quality Management Level Research, conducted by the Union of Japanese Scientists and Engineers. GC ranked No.1 in the 9th Quality Management Level Research 2016. GC was ranked 2nd in the 2014 Quality Management Level Survey. What’s on the card for the company “Looking ahead to the 100th anniversary in 2021, GC is making continued efforts under Vision 2021 to become the number one dental company in the world through further contributing to a healthy, long-living society.President Makoto NAKAO has presented five key phrases for vision 2021: “Human being,” “Innovation of technology,” “Globalization,” “Advanced information society” and “Value-creating management.” These five key phrases are considered to be intertwined to create a new business environment in dentistry. 29 29
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  • 32. Samuel George Gesco Healthcare | CEO The 10 Most Influential Healthcare Leaders to Follow in 2022 32 32
  • 33. Transforming Lives with Innovative Healthcare Solutions A 33 33 ccuracy, Precision and Perfection are the words which make the foundation of the healthcare industry. These are the words on which our lives depend on. It is one such sector where only a minute mistake can cost hundreds of human lives. Whether doing the diagnosis of a disease, a critical surgery, prescription of medicines, usage of pharmaceutical devices, medical tools or operating other complex systems, there has to be accuracy, a conscious, careful and responsible mind which cannot afford to make any mistake. One such company which is transforming the lives of human beings every day with its innovative, yet accurate, precise and perfect healthcare solutions to alleviate pain among the patients globally is GESCO Healthcare, a trailblazer of quality surgical and implants. GESCO took an obligation to transform lives of people with their unparalleled innovative medical solutions improving the global health. They have tailor-made solutions in form of high-quality designed and manufactured neuro, orthopedic and spinal implants accompanied by widely spread spectrum of surgical instruments through active collaboration with the medical fraternity. Cornerstone of the company grounded since the year 1962, they have become the largest spinal implant manufacturer in the country at present. With the constant emphasis on innovative enhancement of their products and processes, their Innovation Centre develops some out-of-the-box and cost-effective organic advanced technology to mitigate the pain of patients across the world. With a mission to become one of the Top Healthcare Brands globally, GESCO Healthcare, more than half a decade old company, is making enormous efforts to alleviate pain for patients across the globe. The company primarily focuses on the Manufacturing of high-quality Neuro, Orthopedic and Spinal implants along with a wide array of high standard surgical instruments. For its extraordinary services the company has won numerous accreditations including the ones from Indian FDA, ISO 13485, 9001, CE Marking, US FDA, and WHO-GMP among many others. Currently, the company has over 350 employees and its marketing offices in 15 cities all over India and an exhaustive dealer network in the country. It also has a global presence in over 30 countries. Initiatives taken with a Team of Diligently Hard-Working Members GESCO’s pursuit of excellence has been sustained by a team of passionate engineers and technicians, cutting-edge technology, world-class infrastructure and their focus on quality. International medical and standard certifications like Indian FDA, ISO 13485, CE marking, US FDA, WHO-GMP stand as a testament to the quality of their products. In a span of 50+ years of manufacturing and exporting implants and surgical instruments, they have gained the trust of clients across India, Asia, Africa, Europe, North America and South America. With their Innovation Centre, GESCO is at the forefront of leveraging the advances in medical technology to help their customers deliver better care to more people around the world at a lower cost. One of GESCO’s key strengths has been the translation of insights into reality by addressing the gaps in the medical field through product design. They have the infrastructure and expertise to go from an idea to design, from prototype to production, supported by production processes that are designed to move from concept to volume
  • 34. 34 34 production in a fast and cost-effective manner. A few of their acclaimed innovations include GAAS, a spinal product and the Halifax Nail, an orthopedic product, both built with some of the biggest names in the Neurosurgical and Orthopedic specialities. Instilling Core Values for Improved Efficiency To enhance the performance of the company and increase the efficiency of its services, GESCO Healthcare fosters certain core values among its specialists in the entire team and they are: Innovation through Collaboration: The company constantly tries to outdo itself in creating healthcare products that help people live active lives. It leverages the collective genius minds of the medical community to develop innovative solutions for quality healthcare possible every day. Delivering Quality: The company claims to have an obsession with quality and that is what makes the GESCO Healthcare stand tall and win countless international accreditations. This dedication towards quality does not get restricted to its products, but goes beyond that ingrained that ingrained in all their ethos, infrastructure and teams. Nurturing Relationships: “We believe we are better together,” claims GESCO Healthcare and that is why the company deeply invests in its relationships with the medical community, its employees and partners, so as to propel their journey towards re-imagining and re-defining healthcare. Implanting Trust: Trust being the foundation of any relationship, the company dedicatedly instills that among each of its employees and every relationship that is anchored with honesty and integrity for delivering effective medical solutions that persistently raise the bar of ethical healthcare. About the Extraordinary Solutions Offered by the Company With its vision, enormous effort, and extraordinary offerings in an unbelievable price, GESCO Healthcare has become one of the most advanced medical device manufacturing facility in the country. Even after manufacturing the products, the company ensures rigorous quality checks at several stages and sterilizes with the help of an exhaustive microbiology laboratory. The company has several patented products and collaborates with numerous major companies of the world in the sector of Neurosurgical and Orthopedic specialities. Some of its products like GAAS and Halifax Nail are highly acclaimed and used all over the world. The company makes every effort to deliver the best quality products and to achieve that the company compromises nothing. To produce the highest standard of medical equipment in the world, the company invests huge amount resources in highly advanced capital machineries from Switzerland, Germany, Japan and the USA. About the Inception of this Spectacular Company Like all other industries, even healthcare sector suffered a lot after the Indian independence. It was then the Indian industry of surgical instruments was in its primitive stage, hence, most of the instruments used then were imported, making it was unaffordable. Seeing the potential of the market and demand of the surgical instruments at a reasonable price, Mr. Theodore George, the M.D. of the company entered into the scenario and founded GESCO Healthcare in the year 1962. Later in the year 1985, the eldest son of Mr. Theodore George, Mr. Samuel Williams George, the current CEO at GESCO Healthcare, joined hands with his father as a young engineer to take the company to the level-next. Observing the gap in the market and demand for standard quality Spinal Implants at affordable prices in the early ‘90s, Mr. Samuel used the company’s rich experience in
  • 35. 35 35 Research and Development, cutting-edge machinery, inherent focus on quality and innovation to enter the industry in a new form and create a mark within the minds of medical practitioners. Sturdy Built Infrastructure GESCO has some incredible state-of-the-art manufacturing facilities encouraging their innovative streak. Covering all the stages of production including conceptualization to production takes place in-house with contemporary designing facilities, full-fledged laboratories for prototype testing and manufacturing units powered by computer-controlled numeric technology. They showcase some of the most pre-eminent medical devices. The company has a commitment towards perfection which gets bolstered with high quality control culture of their organization. They are embedded with an exhaustive quality management system implementing rigorous quality checks at several key stages of the manufacturing process. Also, they some modern microbiology laboratory that validates the sterility of all the instruments. GESCO has an unbiased emphasize on raw materials, ensuring their implants are made with imported, high-quality titanium, top-notch stainless steel and high-grade performance polymers while the materials used for moulding surgical instruments are of higher grades with thorough verification and certification of stainless steel. A Strong Team makes a Strong Company and Eventually the Success Point In whichever field it is, a growing team with the continuous hunger for learning and understanding the market trends and the ability to contribute to a team is the most crucial thing for a company’s success. This is what defines GESCO Healthcare and helps them to deliver the highest value to its customers. With a vision towards diversifying sections, adding more value to its stakeholders, the company has added new divisions in the niche market including Natural Remedies and Biologics. Like any other successful company, GESCO Healthcare too constantly updates itself about the latest happenings in the industry. To take this process a step further, the company provides Continuous Medical Education (CME) about its existing and new products in a regular frequency enabling them to update their existing customer base and build new clientele. To conclude with the USP of the company, Mr. Samuel says, “We always keep the value of our customers. Each customer is unique to us and we make strong bonds with each of them. Hence we manufacture unique products for specific customers.”
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  • 38. T he triumphant journey of Janitri innovations commenced with visiting more than hundred plus hospitals across India for the needed identification and validation. After which the company embarked on the prototype and developed it with few collabora- tion in primary, secondary and tertiary hospitals for the pilot purposes. Based on these pilot feedbacks, they developed the minimum viable product and incepted commercial pilots. At present, their presence is more than forty plus hospitals in seven plus states across India at the moment. Genius and Genuine Services for Mothers and Newborns KEYAR is an affordable, easy to use and wearable fetal heart rate, uterine contraction and maternal heart rate monitoring device for intra-partum care. KEYAR displays fetal heart rate, uterine contraction maternal heart rate in an easy format which is interpretable by a low skilled health worker. KEYAR communicates with their mobile application DAKSH which is an intelligent intrapartum monitoring mobile application for digital partograph and paperless labor monitoring. DAKSH allows the staff nurse to register and enter vital signs of a pregnant woman. It reminds the staff nurse to monitor the labor vitals, as per the standard WHO intrapartum protocol. It also generates alerts in case of complications, based on an in-built algorithm. A Journey started off with Small Observations to Achieving a Breakthrough Arun Agarwal, Founder of Janitri Innovations, is native to a small town in India. Since his childhood he witnessed many of his family members and neighbors suffer from health problem like diabetes, malaria, jaun- dice, pneumonia and many more. During his undergraduate study, he realized that technology can solve most of the healthcare related problems and that motivated him to pursue a post-graduation in biomedical engineering. After completing his PG, he started visiting villages in India to explore health related problems. While talking to community, pregnant women, mothers, midwives and doctors, Arun was able to connect the dots with his childhood memories. He realized that maternal child health is a huge problem in India and many deaths can be prevented by simple affordable innovations. Further, Arun visited 100+ healthcare settings across India to explore problems related to maternal child healthcare and decided to work on the problems through Janitri Innovations. Overwhelmed with the Support came from Government As a firm, Janitri is privileged to receive grant support from Bill and Melinda Gates Foundation, BIRAC, Government of Karnataka (Startup Karnataka scheme), VILLGRO, Grand Challenges Canada etc. These grants helped the company in product development in pilot. Apart from grants, they won Tie Anthah Prerana, Qualcomm Design Challenge, LES APAC conference, Falling Walls etc. Rural India has Biggest Healthcare Challenges, also Home for Opportunities In India, mass lives in rural areas hence major challenges and opportunities exist there. There is a huge potential of affordable healthcare services/technology for the mass population that lives in rural area. Defined 38 38
  • 39. Arun Agarwal Exceptional Tech-based Innovations in Healthcare Founder | Janitri Innovations steps need to put forward along with rectified innovations, solutions and services at right time right place. That is inclusive of early screening, diagnostic, monitoring, telemedicine etc. in the areas of cardiac, neuro, maternal and child health etc. Janitri’s Mantra: Do early, Fail Early and Ameliorate Janitri Innovations follow the process of “do early, fail early†and innovate on routine basis for their product development, pilot, and internal process etc. That offers room for team members to strive on and think-out-of-the-box hence creativity comes with innovation. The company efforts on testing the product or feature in the hospital (urban and rural) in real time to receive the feedback of the relevant stake holders (nurses, doctors, patient). Based on the feedback, they take quick decision on modification or inclusion or removal of any technology component. Major factor that contribute to the company’s success is their passionate team members which the founder found at early stage made the overall progress. To Serve Customers Better, Validate their Feedbacks to Real Terms As an initial step, Janitri provides the best-in-class products, services and maintenance. Their main strategy is, frequent and regular interaction with the customers, so as to get their view/comment/feedback on the overall product. Further, the company validate and implement that in their internal process and try to incorporate that feedback into the product to ensure that customers/users should get what they are looking for. This will help us to build the relation and improve the product. Striving on Innovative Solutions on Maternal and Newborn Mortality Janitri Innovations is focusing on maternal and child health problems as maternal mortality and newborn mortality is still a major concern across the world. They believe that more than 80% of these problems can be solved by simple innovations in a sustainable manner. Therefore, the company strive on MCH and envision to expand across the globe with their current product. 39 39
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  • 42. J M Nutrition was founded in 2013 and was a result of Juhi Mimani, founder of JM Nutrition’s childhood passion with fitness and health. Since then, as a business, they have grown from strength to strength. They started with just one collaboration with a gym and at present they have collaborations with multiple healthcare clinics, doctors and hospitals. The journey has been spectacular. Exemplary Services that Believes in Strengthening the Core JM Nutrition is a provider of customised health and diet services. Juhi truly believe in healing an individual from the core. For her, fitness and health on a long term is ultimate goal and not short term weight loss. Some- thing which cannot be accommodated in his/her lifestyle should not be started. Health is about being consis- tent. Each individual is different, having different ailments and lifestyle, so their diet plans are customized accordingly. Backbone of the JM Nutrition Juhi Mimani is the founder and Chief Nutritionist of JM Nutrition. She is the heart and soul of the brand. It is her personal approach and expertise in providing every client a customised nutrition plan that has made JM Nutrition such a success in the nutrition industry. Juhi is actively involved in further understanding of cutting edge nutritional research as well as using their daily foods to enhance one’s health. Juhi’s Opinion on Current Scenario, Major Challenges, and Opportunities of the Indian Healthcare Sector The major challenge which JM Nutrition is facing currently is the loss of trust in the healthcare industry. There is so much information available on the web which confuses the population. As a nutritionist Juhi says, “I believe in optimum nutrition which requires a step further. Each one of us needs professional help to reach their optimum health, whether its weight management or disease management.” She further added, “The evolution of the sector calls for involvement from all stakeholders and the use of innovation to bridge intent and execution. India has the opportunity to leapfrog a lot of the healthcare problems that developed nations are grappling with.” Major Challenges JM Nutrition Faced Juhi describing the challenges faced by the company is, “My patients coming and asking for these so called “fad diets” without understanding the details of the same. A nutrition plan is a complex and customised plan, it cannot be applied randomly to any patient. We have to make our patients understand that these plans have to be made as per each one’s personal physical and mental state which should lead to long term health and fitness.” 42 42
  • 43. Juhi Mimani Founder | JM Nutrition’s Holistic Approach Towards Healthy Life Major Contributing Factors behind Company’s Success “Balance” is Juhi’s go to mantra. Her plans are designed keeping the balance in mind. She emphasizes largely on nutrition than just cutting down calories. To keep the weight off or live a healthy life, psychology and physiology, both play a very important role. Every individual should find a balance between them. Injecting Creativity and Innovation to Workspace As a founder of JM Nutrition, Juhi strongly encourage brainstorming and responding enthusiastically to all ideas. She’s hard core believer of the fact that is, if people aren’t feeling connected to your company, there’s little incentive for them to be innovative. Building Long-term Customer Relationship by Giving Preference to Each Individual Separately Each customer/client is different. JM Nutrition focus on understanding the root cause of the problem and heal them accordingly. Their health packages are designed as per quarterly, half-yearly and yearly in order to give them the result they want. Bright Forthcoming Years of JM Nutrition Keeping in mind that Nutrition and health is an important part of life, Juhi stated, “Nutrition and health are very closely related. To achieve its true health potential, your body needs the right food and regular maintenance. With JM Nutrition, I want to democratize the process and make it easier for people to figure this out. If I can help more and more people chart an effective course to their optimal nutrition, i will consider JM Nutrition a success.” 43 43