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Consumer behaviour
Dr.Aravind TS
Consumer Behaviour- Influence of culture
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Influence of reference groups on consumer behaviour
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Impact of Culture on Consumer Behaviour
charindu sanjeeva
Consumer Perception
Balachandar Kaliappan
Culture and consumer behaviour
Raghu Kunthe
Consumer Behaviour Chapter 4 Consumer Motivation
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Cultural and Cross Influences
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Cultural and Cross Influences
McGraw-Hill/Irwin Copyright ©
2008 by The McGraw-Hill Companies, Inc. All rights reserved.
Cultural and Cross-Cultural
Influences Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Chapter 12
Core American Values
A Model of
Cultural Process in a Highly Developed Consumer Society
End of Part
1 Thank God!