SlideShare una empresa de Scribd logo
1 de 13
Privitar.com
Let’s re-identify
a location trace
Cell towers
The British Library
Green Park South Bank
Sir John Soane’s Museum
Printworks
1/1/19 10:35am
1/1/19 10:07am
1/1/19 11:12am
1/1/19 10:44am
1/1/19 2:01pm
St. Paul’s Cathedral
1/1/19 12:01pm
What is a location trace?
Source: mastdata.com
• In the Canada Water area, where we are
now, there is a ‘tower’ every few blocks
• In urban areas ‘towers’ are often small
structures on top of buildings, not tall
freestanding towers
Every few blocks
• Towers are pinged when you move to
a new cell, send or receive a call/text,
or start a data session
Every few minutes
How detailed are location traces?
Background information about location traces
is available online
Instagram Facebook Twitter LinkedIn
We have
some background
information about
someone in the
audience
Is it enough to
identify them?
PLEASE STAND UP
They were in Southwark at 11pm on Wednesday
If you were in the borough of
Southwark at 11pm Wednesday,
stay standing!
Otherwise, or if you’re not sure,
sit down!
They were in Westminster at 9am on Monday
If you were in the city of
Westminster at 9am Monday,
stay standing!
Otherwise, or if you’re not sure,
sit down!
They were in Greenwich at 9pm on Saturday
If you were in the borough of
Greenwich at 9pm Saturday,
stay standing!
Otherwise, or if you’re not sure,
sit down!
They were in Newham at 7pm on Saturday
If you were in the borough of
Newham at 7pm Saturday,
stay standing!
Otherwise, or if you’re not sure,
sit down!
They were in Hackney at 2pm last Thursday
If you were in the borough of
Hackney at 2pm last Thursday,
stay standing!
Otherwise, or if you’re not sure,
sit down!
They were in Newport at noon on Monday
If you were in the Newport,
Wales at noon on Monday,
stay standing!
Otherwise, or if you’re not sure,
sit down!
Re-identified!
Takeaways
1. It only takes a few data points to single out an
individual
2. Re-identification leads to privacy harm
• Stalking
• Disclosure of hospital visits
• Disclosure of who you’re meeting up with
3. Generalising locations to borough level didn’t work
4. For more, see papers on unicity by Yves-Alexandre
de Montjoye
Thank you for participating!
Source: De Montjoye, Yves-Alexandre, et al. "Unique in the crowd: The privacy bounds of human mobility." Scientific reports 3 (2013): 1376.

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In:Confidence 2019 - Demonstrating Re-identification of Location Data

  • 2. Cell towers The British Library Green Park South Bank Sir John Soane’s Museum Printworks 1/1/19 10:35am 1/1/19 10:07am 1/1/19 11:12am 1/1/19 10:44am 1/1/19 2:01pm St. Paul’s Cathedral 1/1/19 12:01pm What is a location trace?
  • 3. Source: mastdata.com • In the Canada Water area, where we are now, there is a ‘tower’ every few blocks • In urban areas ‘towers’ are often small structures on top of buildings, not tall freestanding towers Every few blocks • Towers are pinged when you move to a new cell, send or receive a call/text, or start a data session Every few minutes How detailed are location traces?
  • 4. Background information about location traces is available online Instagram Facebook Twitter LinkedIn
  • 5. We have some background information about someone in the audience Is it enough to identify them? PLEASE STAND UP
  • 6. They were in Southwark at 11pm on Wednesday If you were in the borough of Southwark at 11pm Wednesday, stay standing! Otherwise, or if you’re not sure, sit down!
  • 7. They were in Westminster at 9am on Monday If you were in the city of Westminster at 9am Monday, stay standing! Otherwise, or if you’re not sure, sit down!
  • 8. They were in Greenwich at 9pm on Saturday If you were in the borough of Greenwich at 9pm Saturday, stay standing! Otherwise, or if you’re not sure, sit down!
  • 9. They were in Newham at 7pm on Saturday If you were in the borough of Newham at 7pm Saturday, stay standing! Otherwise, or if you’re not sure, sit down!
  • 10. They were in Hackney at 2pm last Thursday If you were in the borough of Hackney at 2pm last Thursday, stay standing! Otherwise, or if you’re not sure, sit down!
  • 11. They were in Newport at noon on Monday If you were in the Newport, Wales at noon on Monday, stay standing! Otherwise, or if you’re not sure, sit down!
  • 13. Takeaways 1. It only takes a few data points to single out an individual 2. Re-identification leads to privacy harm • Stalking • Disclosure of hospital visits • Disclosure of who you’re meeting up with 3. Generalising locations to borough level didn’t work 4. For more, see papers on unicity by Yves-Alexandre de Montjoye Thank you for participating! Source: De Montjoye, Yves-Alexandre, et al. "Unique in the crowd: The privacy bounds of human mobility." Scientific reports 3 (2013): 1376.