This presentation contains various aspects as well as the emergence of e-commerce. It will give you a brief about the current scenarios and future trends of e-commerce.

1. Presented By:
Sourya Sangan – 401
Priya Singh - 420
Shruti Singh – 412
Sonali Bhalla – 402
Shivam Chutani – 383
Shailesh Kumar - 380
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2. CONTENTS
 Emergence of E-Commerce Industry in India
 Key drivers of the E-Commerce Industry
 Scope of the E-Commerce Industry
 Challenges of E-Commerce Industry
 Growth of E-Commerce Industry
 Major Competitors
 4 P’s of E-Commerce
 Porter 5 Forces Model
 Present Scenario/ Current Trends
 Factors affecting future of E-Commerce in India
 Roadmap
 Future of E-Commerce
 Conclusion 2
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3. EMERGENCE OF E-COMMERCE INDUSTRY IN INDIA
Shopping is one of the most popular activity on the web
E- commerce evolved in the year 1991
Internet usage & cell phones have changed the way we communicate
E-commerce is an innovative concept
35% is the CAGR of e-commerce industry
Expected CAGR is 10%
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4. KEY DRIVERS OF THE E-COMMERCE INDUSTRY
 Large percentage of Internet subscribers
 Explosive amount of smart phone users
 Rising standards of living
 Time and mobility
 Availability of much wider product range
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5. SCOPE OF THE E- COMMERCE INDUSTRY
 Changing the game
 Delivering experiences
 Growing the customer base
 Growing opportunities
 50-55% revenue generated from Tier 1& 2 cities
 Availability of innovative products
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6. CHALLENGES OF E-COMMERCE INDUSTRY
 E- infrastructural issues
 Branding & marketing
 Logistics and supply chain management
 Declining margins
 Tax related issues & declining margins
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7. GROWTH OF E-COMMERCE INDUSTRY
 Indian commerce has a total worth of Rs.171563 crore and is
expected to hit Rs 2,11,005 crore by the end of 2020
 E-commerce industry has a worth of Rs.125732 by volume
 Online retail has grown by 61% since December 2014 to 2016 march
0
50000
100000
150000
200000
2012 2013 2014 2015 2016
Amount(incrores)
Years
B2B C2C
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8. MAJOR COMPETITORS
FLIPKART
 Flipkart is an Indian E-commerce
company
 Founder- Sachin Bansal and Binny
Bansal
 Market share is 36% by volume
 Supplier preference is low
 Customer preference is high
 Niche Product- none
AMAZON
 Amazon is an American E-commerce
giant
 Founder-Jeff Bezos
 Market share is 16% by volume
 Supplier preference is high
 Customer preference is low
 Niche product- Amazon Kindle
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9. FLIPKART
 GMV rate is high
 Time spend at per visit by a
customer is 10 mins
 Flipkart’s primary focus is quality
 Latest Acquisitions- Jabong ,
Myntra
AMAZON
 GMV rate is low
 Time spent at per visit by a
customer is 8 mins
 Amazon’s primary focus is
customer focused information
services
 Latest Acquisitions- Ivona
software lmt.
FLIPKART VS AMAZON
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10. 4 P’S OF E-COMMERCE
4 P’s of
E-
commerce
Product
Price
Place
Promotion
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11. PRODUCT
A product is the item offered for sale. A product can be a service or an
item. It can be physical or in virtual or cyber form.
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12. PRICE
Base of fixing the price
• Cost plus pricing
• Target return pricing
• Value based pricing
• Competitive pricing
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13. PLACE
• Distribution channel
• Indian postal service
• E- carter
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14. PROMOTION
• Sales promotion
• Outdoor hoardings
• Cut-outs
• Digital marketing
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16. PORTER’S 5 FORCES MODEL
1. Threats of New Entrants
 Low barriers to entry
 Access to Distribution Channels
 Low Capital Investments
2. Bargaining Power of Buyers
 Buyers Price Sensitivity
 Buyer Prefers Inexpensive and better products
 Product Differentiation
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17. 3. Competitive Rivalry
 Number of Competitors
 Brand equity
 Level of advertising expenditure
4.Bargaining Power of Suppliers
 Different Suppliers Offering Identical products
 Multiple Selling Platforms provides high bargaining power.
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18. 5. Threats Of Substitutes
 Buyer propensity to substitute
 Relative price performance of substitutes
 Buyer Switching cost
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19. PRESENT SCENARIO/ CURRENT TRENDS
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20. Flipkart acquired Letsbuy for $25
Million
Ibibo acquired RedBus for Rs.
650 Crores
Flipkart acquired Myntra for $370
Million
Ola acquired Taxi for Sure for
$200 Million
Snapdeal acquired Freecharge
for $400 Million
Myntra acquired Jabong for $70
Million
NOTABLE ACQUISITIONS
Feb 2012
June 2013
May 2014
March 2015
April 2015
July 2016
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21. TRENDS
 Time for stronger Mergers and Acquisitions
 Living on Valuations
 Vertical specific E-tailers on the rise
 Retailers are going online
 The rural foray
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22.  Men in India shop 3 times more than women
 Cash on Delivery remains the most preferred online payment
method
 60% of online purchases happen during business hours (9am
– 5pm)
 The Smartphone Saga
TRENDS (CONTD.)
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23. FACTORS AFFECTING FUTURE OF E-COMMERCE IN INDIA
 Indians are getting richer
 We are consumers and not producers
 Slow growth of offline retail infrastructure
 Smartphone and Internet penetration
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24. ROADMAP
 Internet penetration
 Logistics
 Vehicle Tracking
 Significance of Tier II and tier III
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25. INTERNET IN 2020
 Number of users
 Rural areas
 Local language
 Online shoppers
 Transactions
 Travel transactions
LOGISTICS
 ‘Snapdeal Instant’
 Amazon fulfilment centres
 Flipkart pickup centres
 Paytm’s 2 hour delivery
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26. VEHICLE TRACKING
o Paytm’s ‘Loginext’
 Flipkart’s ‘blackbuck’
TIER II AND TIER III
 3G and 4G smartphones
 North East region
 ‘MapMyIndia’
 NGO involvement
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27. FUTURE OF ECOMMERCE
 Social Media
 Drone Delivery
 App only approach
 Google’s ‘Buy Now’ button
 Artificial Intelligence
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28. 10/16/2016
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29. THANK YOU
THANK YOU