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TOP 5 truck BRANDS.pptx

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TOP 5 truck BRANDS.pptx

  1. 1. TOP 5 TRUCK COMPANIES  Subject : Marketing Management
  2. 2. TOP 5 TRUCK COMPANIES(INDIA) 1. Tata Motors 2. Ashok Leyland 3. Mahindra & Mahindra 4. Eicher Motors 5. Asia Motor Works
  3. 3. • Formerly :Tata Engineering and Locomotive Company Ltd. (TELCO) • Founded: 1945; 77 years ago • Founder: Jehangir Ratanji Dadabhoy Tata • Headquarters: Mumbai, Maharashtra, India • Area served : Worldwide • Revenue: ₹319,247 crore (US$42 billion) (2021) • Advertising Policies used: • It includes: print ads (newspaper advertisements by local dealers, magazines) • TV, Radio • Tagline – 'Connecting Aspirations' TATA MOTORS
  4. 4. • Founded: 7 September 1948; 73 years ago • Founder: Raghunandan Saran • Headquarters: Chennai, Tamil Nadu, India • Area served: Worldwide • Products: Automobile, Commercial vehicles, Engines • Advertising Policies: • Mahendra Singh Dhoni has endorsed the brand as their Brand Ambassador. • Driver’s Anthem – A Marketing Campaign of Ashok Leyland. • Tagline : 'Engineering your Tomorrows' ASHOK LEYLAND
  5. 5. MAHINDRA AND MAHINDRA • Founded: 2005 • Founders: J.C Mahindra, K.C Mahindra. • Headquarters: Pune, Maharashtra, India • Products: Commercial Vehicles. • Area served: India, Bangladesh, Nepal, Sri Lanka • Advertising Policies: TV Ads and print ads, organized exhibitions where catalogs are distributed and contests are held. • Tagline – 'Spark the New'
  6. 6. EICHER MOTORS • Founded:1948; 74 years ago • Founder: Vikram Lal • Headquarters: New Delhi, India • Area served: Worldwide • Products: Commercial vehicles, Motorcycle. • Advertising Policies: Eicher unveils digital campaign to raise awareness on benefits of using unadulterated fuel. At the end of the video, it shares a message, ‘kyunki jab diesel hoga pure tabhi engine ka performance hoga sure.‘ • Tagline : 'Go Pro'
  7. 7. ASIA MOTOR WORKS • Founded: 2002; 20 years ago • Founder: Anirudh Bhuwalka • Headquarters: Mumbai, Maharashtra, India • Products: Commercial Vehicles, Auto Components, Road Safety Solutions, Forgings. • Advertising Policy: Hansa Vision has conceptualized a new TVC for heavy commercial vehicle manufacturer Asia Motor Works (AMW). • Tagline : AMW – 'The Global Truck'
  8. 8. THANK YOU!

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