Prepare to market

1. Building the foundation to Market
Project 1: Prepare to Market

2. Step 1: Getting Started

3. DMND Program or Enterprise
Which product did you choose? (DMND Program or Enterprise)
I choose Digital Marketing Nanodegree Program

4. “Marketing Objective: DMND”
My Marketing Objective is to sign 200 new customer to the DMND
program during one quarter with a budget of $50,000.

5. KPI: DMND PROGRAM
What is your primary KPI to measure marketing success?
The KPI for DMND program are:
§ All advertisement and campaign has been done on decided budget.
§ Number of new interested customer who join the DMND program during the
current Quarter.

6. Step 2: Value Proposition

7. Value Proposition
Ø FOR Professionals, Students and Entrepreneur.
Ø WHO need Implementation- ready Digital marketing skills.
Ø OUR Online courses on digital Marketing.
Ø THAT Offer live project based and industry relevant Digital marketing program that Enhance your knowledge to become
expert in Digital marketing.
Ø UNLIKE other massive open online course our offer includes content by industry leaders, personalized career guidance,
tailored project portfolio as your example of work and one on one coaching with constant student interaction platform.
Ø OUR OFFER Online courses on digital marketing.

8. Step 3: Customer Persona

9. INTERVIEW
Q.1 What is your age group?
Ans: Most of the candidates belongs to 26 to 36 year of age group.
Q.2 What is your highest level of qualification?
Ans: 60% candidates had done their Master’s.
Q.3 What is your current employment status?
Ans: Around 60% candidates are self employed.
Link: https://docs.google.com/forms/d/e/
1FAIpQLSfX63E17YFGVOS2pD1VMYRaySKFoWNTTCwhjX7S-HIGT_r67g/viewanalytics

10. EMPATHY MAP
SEEING DOING
FEELING THINKING
Lack of Motivation
Lack of information about
course
Not sure about the
quality of course
content
Enroll themselves for this
course
They will join the course with in
15 days
Positive: Enthusiastic, Interested,
Eager, Curious
Negative: Insecure,
Stressed, Busy with
work
I already have so much
to do. But this seems
like a really cool
opportunity
How could we make this
happen with such a busy
schedule
I think they want to know
more about the course to
their satisfaction
We need more youth Interested in our
Industry

11. Target Persona
Target Persona
Background &
Demographics
1. Female 26 to 36 year
2. Did Master’s in MBA
3. Interested in online
learning and Marketing
4. Live in Angola
Hobbies
1. Gaming
2. Exercise
3. Travelling
Barriers
1. Not having proper
support of mentor.
2. Sthe amount paying for
this course is worth it or
not.
3. If there is nothing tangible
to add to her existing
portfolio
Needs
1. To know she’s not
wasting her money on a
degree mill.
2. To take a course that has
positive review.
3. To obtain real certificate
Name & Image
Nancy
Goals
1. Become an expert in digital
marketing
2. Working in a healthy team,
Friendly environment where
she can be more creative
3. Working successfully on
digital projects/campaigns