A workshop held at the Involve 2010 Annual Conference, to encourage delegates to consider the various marketing tools, and marketing promotional tools available for their use.
3. Definition of marketing The management process responsible for identifying, anticipating and satisfying customer requirements profitably. Source: Chartered Institute of Marketing
10. The “boiler plate” – or your mission, your vision, or just what you do It’s how you would describe what you do to/for someone else. Take a moment to think if yours is right – or write one…
27. If your charity was a person, how would they – or should they – sound? This will help with your boilerplate description, your letters, ads… everywhere Some tips…
73. Monitor and evaluate Is what you’re doing working? Changing circumstances Reporting to stakeholders
74. Thank you! If you’d like to talk anything through, contact us: Steve – 01884 255999 Katie – 01884 250066 For a copy of this presentation, email: [email_address] [email_address]