1. Effective Communication
Jasmina Krstić-Latinović

2. Content
 Types of communication
 Communication development
 Tools
 Tips
 Facebook and Twitter
LET’S START! 

3. The basics
 Communication has been
derived from the
Latin word "communis",
meaning to share.
 Communication requires a
sender, a message,
and an intended recipient.
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4. The basics
 The communication process is complete once the receiver
has understood the message of the sender.
 Feedback is critical to effective communication between
parties.
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5. WHY YOU SHOULD KNOW THIS?

6. REPUTATION!

7. (Like it or not)
You are
communicators!

8. Communication types
INTERNAL
• Work environment
EXTERNAL
• External Stakeholders
8

9. WE ARE TALKING ABOUT YOU!

10. Internal Communications
Classic ways of communicating
Face to face
 Interviews
 Meetings and briefings
 Team meetings
 Video Conferencing
 Social activities
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11. Internal Communications
Impersonal
 Memos and circulars
 Email
 Intranets and company portals
 Magazines and company newsletters
 Staff annual reports
 Forums - online
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12. You are brand Ambassador!
12

13. You are brand Ambassador!
Of yourself and your organization
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14. Time management
KISS – KEEP IT SHORT AND SIMPLE
Your time and your colleagues’ time!
Emails with maximum 2 paragraphs
 short sentences
 bullets for facts and questions
 replying within 24 hours period
Reports with 1 page summary
of the most important facts
Share the knowledge!
14

15. EXTERNAL COMMUNICATION
(Who knows about us?)

16. TARGET

17. Pretty girl seeking a rich husband
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18. Facts
(A young and pretty lady posted this on a popular forum)
Title: What should I do to marry a rich guy?
I'm going to be honest of what I'm going to say here.
I'm 25 this year. I'm very pretty, have style and good taste. I wish to
marry a guy with $500k annual salary or above.
Is there anyone in this forum who has an income of $500k annual salary?
Are you all married?
I wanted to ask: what should I do to marry rich persons like you?
Among those I've dated, the richest is $250k annual income, and it
seems that this is my upper limit.
If someone is going to move into high cost residential area on the west of
New York City Garden(?), $250k annual income is not enough.
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19. Facts
(A young and pretty lady posted this on a popular forum)
I'm here humbly to ask a few questions:
1. Where do most rich bachelors hang out? (Please list down the names
and addresses of bars, restaurant, gym)
2. Which age group should I target?
3. Why most wives of the riches are only average-looking? I've met a few
girls who don't have looks and are not interesting, but they are able to
marry rich guys.
4. How do you decide who can be your wife, and who can only be your
girlfriend? (my target now is to get married)
Ms. Pretty
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20. Communication
1. Situation analyses (Where are we now?)
2. Goals (Where we want to be?)
3. Tools (How to do it?)
4. Target groups (Who do we need?)
5. Message (What we want to be done?)
6. Evaluation (What we have done?)
20

21. TOOLS

22. Tools
TRADITIONAL
 ATL (TVC, Radio jingles, Print Ads, Web banners,
OOH – billboards, bus brandings)
 BTL (targeting a limited and specific group, focusing
on direct communication)
 PR (offline and online; media relations, media
briefings, press trips, press releases, press
conferences and events)
22

23. Tools
NEW
SOCIAL MEDIA
 blogs
 Facebook
 Twitter
 YouTube
 Pinterest
 Foursquare
 LinkedIn
 Slide Share
 Google Plus,...
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24. 24

25. How to deal with social media
25

26. Main tips
1.
Encourage interaction.
Create engagement by putting an interactive content.
Instead of sending out a dead-end info that says
Hey, look at this, you can request feedback:
Look at this and tell us what you think (and you'll be
entered to win a copy of this).
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27. Main tips
2.
Use the Law of Thirds.
1/3 of the content you're pushing out can be
promotional
1/3 should be specific to your industry, community
1/3 should be interactive
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28. Main tips
3.
Be serious!
If you want to profit/get value from your
social media program, you have to treat it
as seriously as any other marketing element.
28

29. FACEBOOK
 Clear, precise, space-saving language
 Less formal tone of communication
 Polls option
 Activities on “friendly” pages – like and mention
options
 Following FB rules: profiles for persons, pages for
organizations and companies
 Sharing options
 Creativity: applications, contest games
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30. FACEBOOK communication
 Up to 3 lines of text (increases visibility by 60%)
 Profile photo (emphasizing the nature of the
organization)
 Posting photos or videos (increases visibility up to
200 %)
 Mentioning current events or holidays (90%
increase)
 Creating username for your page, easy for
mentioning and sharing
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31. FACEBOOK insights
 Who are the visitors (age, gender)
 Where are they coming from
 What is the visibility of the specific post (insight
regarding what topics are more interesting)
 What are the languages in use
 Where your Likes came from (Like Box and Like
Button, Facebook Recommendations, Ads and
Sponsored stories, Mobile,...)
 How People are talking about your page (sharing,
mentioning,...)
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32. FACEBOOK insights
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33. TWITTER
 Clear, short sentences (140 characters)
 Sign @ is for mentioning other profiles
 Sign # is for research, topics
 Very popular among media for the quick exchange of
thoughts
 Possibility of creating lists, for easier following
 Connection with other Social media channels
(Facebook, YouTube, LinkedIn, Slide Share,
Fousquare)
 The maximum use with the applications: hotsuite.com
or tweetdeck.com (scheduling tweets)
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34. TWEET DECK
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35. YOU TUBE
 Great popularity
 Visible number of views
 The best rated are the up to 3 minutes videos
 Easy sharability (Facebook, Twitter,...)
 Selection of words to help in visibility
 Like and Comment options
 Creation of Channels
 Favourite videos
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36. Social media
 89% of HR Managers are using social media:
1. LinkedIn
2. Facebook
3. Twitter
 14.4 million people found job through Social media in
2011
 55 % of companies plan to increase investments in social
media channels
 If you are not online, maybe you do not exist.
36

38. Thank you!
Jasmina Krstić-Latinović
PRikazistvarnosti.wordpress.com
jasmina.krstic
www.linkedin.com/in/jasminakrstic
@jasminak7
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Jasmina Krstic Latinovic
www.slideshare.net/jasminak7
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