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Product
Manager as a
Leader
Lynne Levy, Coach /
Mentor
Copyright 2019, Arena Consulting
Lynne@lynnelevy.com
Agenda
● What is a leader?
● Are product managers leaders?
● Key leadership skills
● Insight into human behavior
Copyright 2019, Arena Consulting
Goal: 3 things you can bring back to
your teams on Monday.
Copyright 2019, Arena Consulting
Think of your favorite leader. What made them a
leader? (popcorn style)
Copyright 2019, Arena Consulting
Who am I?
Product Management Director
Product Marketing
Product Strategist
B2B
Certified Coach / Mentor: Focus on
leadership and career growth in the world
of tech
Copyright 2019, Arena Consulting
Globoforce confidential and proprietary
What is a leader?
Copyright 2019, Arena Consulting
Tell vs Ask
Speak versus Listen
Know it all
Take up the air
Demeaning and
condescending
Rarely share
recognition
It’s all about
them
Copyright 2019, Arena Consulting
How does this type of
(in)formal leader make you
feel?
Can you make a mistake?
Can you propose a wild-
ass idea?
What happens if you are
wrong?
Copyright 2019, Arena Consulting
No creativity
No innovation
Copyright 2019, Arena Consulting
Globoforce confidential and proprietary
“The art of motivating a group of people (team) to
act towards achieving a common goal.” HBR
Getting people aligned.
Copyright 2019, Arena Consulting
Visionary
Influence
Leverage skills of teams
Results oriented
Inspire and motivate
The Inspired Leader
Resolve conflict
Motivate through change
Collaborative
Give feedback
Build trust and psych safety
Copyright 2019, Arena Consulting
Visionary
Influence
Leverage skills of teams
Results oriented
Inspire and motivate
Product Managers are leaders. Period
Resolve conflict
Motivate through change
Collaborative
Give feedback
Build trust and psych safety
Copyright 2019, Arena Consulting
Spend time and energy on the ‘hard’ skills of product
management. Processes, talking to customers,
designing UIs, etc.
Forget about the leadership skills!
Copyright 2019, Arena Consulting
This is what will get you on the promotion track
Copyright 2019, Arena Consulting
Visionary
Influence
Leverage skills of teams
Results oriented
Inspire and motivate
Resolve conflict
Manage through change
Collaborative
Give feedback
Build trust and psych safety
The Inspired Leader
Copyright 2019, Arena Consulting
Globoforce confidential and proprietary
Good connection questionsWhat is psychological safety?
Psychological safety is a shared belief that the team is safe for
interpersonal risk taking.
"Being able to show and employ one's self without fear of negative
consequences of self-image, status or career"
Team members feel accepted and respected.
Copyright 2019, Arena Consulting
Globoforce confidential and proprietary
Copyright 2019, Arena Consulting
Copyright 2019, Arena Consulting
Globoforce confidential and proprietary
Be curious
Listen
Use prompts
● Tell me more
● Yes and
Have others speak first
For those who are quiet,
ask for their insight
Ask questions
Copyright 2019, Arena Consulting
Globoforce confidential and proprietary
Provide a environment
where questions are a
positive thing
Lead by example
Use prompts
● Tell me more
● Yes and
Want others advice
Not knowing is a good
thing
Ask questions
Globoforce confidential and proprietary
More questions,
better solutions
People feel included
Part of something
Ask questions
When you feel like you belong...you
are emotionally connected to
others
Happy, enjoy work
Creativity
Innovation
Create connection and belonging
Make mistakes
Globoforce confidential and proprietary
"
Connect with the team
Build connection in the team.
Emotional connection.
Be comfortable with each other
Bring your whole self to the team
Build a sense of belonging
Copyright 2019, Arena Consulting
“Your co-workers are not ‘like’ family, they
’ARE’ family” – Simon Sinek
Globoforce confidential and proprietary
Good connection questionsConnect with the team
Recognize, Celebrate
Get personal. Kids, hobbies, school
Acknowledge people. Say Hi. Stay curious.
How are you?
Don’t play favorites
Globoforce confidential and proprietary
Good connection questionsConnect with the team
Figure out people’s strengths
Don’t tell…..Ask, Listen.
Lead with kindness
Forget the hierarchy
Speak Last
Globoforce confidential and proprietary
Source: Peter Senge, the Fifth
Discipline
Actively Listen
10?
We think we are
listening
Listening to respond
So we feel good and in control
Brain can only do one
thing at a time
Copyright 2019, Arena Consulting
Globoforce confidential and proprietary
Body language
Actively Listen
Allow the speaker to finish
Provide feedback
Respond appropriately
Copyright 2019, Arena Consulting
Ask questions
Create connection and belonging
Actively Listen
Copyright 2019, Arena Consulting
Understand the stress
response
Globoforce confidential and proprietary
Good connection questionsUnderstand yourself and your colleagues
Bear with me...a little science
RewardThreat
Happiness
Joy
Food
Sex
Things that feel good
Fear
Anger
Frustration
Pain
Running
Fight, Flight, Freeze
Our reptile brain has 2 states
Our brain responds to social threats at work the
same way as physical threats
Reptile brain is activated!
Tense, Stressed
Protective, Control
Lose patience
Biological. Can’t help it
Recognize it
Social threats at work trigger reptile brain
Status
Certainty
Autonomy
Relationships
Fairness
SCARF Model
● Examples:
○ When we are excluded from
decisions
○ When our voice is not being heard
Status
● Examples
○ Threat of reorg
○ A manager requesting a meeting
with no description ?
○ What were they discussing in
that conf room?
Certainty
● Examples
○ Micromanagement
○ No input into decisions
Autonomy
● Examples
● Connect with people you like or trust =
reward
● Meet someone you don’t trust = threat
Relatedness
● Examples
○ Same people are part of decisions
○ Same people get the plum projects
○ Input into decisions
Fairness
Identifying SCARF in yourself
and others.
It’s not about you!
Lynne Levy
Lynnelevy.com
Lynne@Lynnelevy.com
To Learn more about product management
leadership and join others in building
community, please go here.

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175 Product Manager as a Leader

  • 1. Product Manager as a Leader Lynne Levy, Coach / Mentor Copyright 2019, Arena Consulting Lynne@lynnelevy.com
  • 2. Agenda ● What is a leader? ● Are product managers leaders? ● Key leadership skills ● Insight into human behavior Copyright 2019, Arena Consulting
  • 3. Goal: 3 things you can bring back to your teams on Monday. Copyright 2019, Arena Consulting
  • 4. Think of your favorite leader. What made them a leader? (popcorn style) Copyright 2019, Arena Consulting
  • 5. Who am I? Product Management Director Product Marketing Product Strategist B2B Certified Coach / Mentor: Focus on leadership and career growth in the world of tech Copyright 2019, Arena Consulting
  • 6. Globoforce confidential and proprietary What is a leader? Copyright 2019, Arena Consulting
  • 7. Tell vs Ask Speak versus Listen Know it all Take up the air Demeaning and condescending Rarely share recognition It’s all about them Copyright 2019, Arena Consulting
  • 8. How does this type of (in)formal leader make you feel? Can you make a mistake? Can you propose a wild- ass idea? What happens if you are wrong? Copyright 2019, Arena Consulting
  • 9. No creativity No innovation Copyright 2019, Arena Consulting
  • 10. Globoforce confidential and proprietary “The art of motivating a group of people (team) to act towards achieving a common goal.” HBR Getting people aligned. Copyright 2019, Arena Consulting
  • 11. Visionary Influence Leverage skills of teams Results oriented Inspire and motivate The Inspired Leader Resolve conflict Motivate through change Collaborative Give feedback Build trust and psych safety Copyright 2019, Arena Consulting
  • 12. Visionary Influence Leverage skills of teams Results oriented Inspire and motivate Product Managers are leaders. Period Resolve conflict Motivate through change Collaborative Give feedback Build trust and psych safety Copyright 2019, Arena Consulting
  • 13. Spend time and energy on the ‘hard’ skills of product management. Processes, talking to customers, designing UIs, etc. Forget about the leadership skills! Copyright 2019, Arena Consulting
  • 14. This is what will get you on the promotion track Copyright 2019, Arena Consulting
  • 15. Visionary Influence Leverage skills of teams Results oriented Inspire and motivate Resolve conflict Manage through change Collaborative Give feedback Build trust and psych safety The Inspired Leader Copyright 2019, Arena Consulting
  • 16. Globoforce confidential and proprietary Good connection questionsWhat is psychological safety? Psychological safety is a shared belief that the team is safe for interpersonal risk taking. "Being able to show and employ one's self without fear of negative consequences of self-image, status or career" Team members feel accepted and respected. Copyright 2019, Arena Consulting
  • 17. Globoforce confidential and proprietary Copyright 2019, Arena Consulting
  • 18. Copyright 2019, Arena Consulting
  • 19. Globoforce confidential and proprietary Be curious Listen Use prompts ● Tell me more ● Yes and Have others speak first For those who are quiet, ask for their insight Ask questions Copyright 2019, Arena Consulting
  • 20. Globoforce confidential and proprietary Provide a environment where questions are a positive thing Lead by example Use prompts ● Tell me more ● Yes and Want others advice Not knowing is a good thing Ask questions
  • 21. Globoforce confidential and proprietary More questions, better solutions People feel included Part of something Ask questions
  • 22. When you feel like you belong...you are emotionally connected to others Happy, enjoy work Creativity Innovation Create connection and belonging Make mistakes
  • 23. Globoforce confidential and proprietary " Connect with the team Build connection in the team. Emotional connection. Be comfortable with each other Bring your whole self to the team Build a sense of belonging Copyright 2019, Arena Consulting
  • 24. “Your co-workers are not ‘like’ family, they ’ARE’ family” – Simon Sinek
  • 25. Globoforce confidential and proprietary Good connection questionsConnect with the team Recognize, Celebrate Get personal. Kids, hobbies, school Acknowledge people. Say Hi. Stay curious. How are you? Don’t play favorites
  • 26. Globoforce confidential and proprietary Good connection questionsConnect with the team Figure out people’s strengths Don’t tell…..Ask, Listen. Lead with kindness Forget the hierarchy Speak Last
  • 27. Globoforce confidential and proprietary Source: Peter Senge, the Fifth Discipline Actively Listen 10? We think we are listening Listening to respond So we feel good and in control Brain can only do one thing at a time Copyright 2019, Arena Consulting
  • 28. Globoforce confidential and proprietary Body language Actively Listen Allow the speaker to finish Provide feedback Respond appropriately Copyright 2019, Arena Consulting
  • 29. Ask questions Create connection and belonging Actively Listen Copyright 2019, Arena Consulting
  • 31. Globoforce confidential and proprietary Good connection questionsUnderstand yourself and your colleagues
  • 32. Bear with me...a little science
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  • 35. RewardThreat Happiness Joy Food Sex Things that feel good Fear Anger Frustration Pain Running Fight, Flight, Freeze Our reptile brain has 2 states
  • 36. Our brain responds to social threats at work the same way as physical threats Reptile brain is activated!
  • 37. Tense, Stressed Protective, Control Lose patience Biological. Can’t help it Recognize it
  • 38. Social threats at work trigger reptile brain Status Certainty Autonomy Relationships Fairness SCARF Model
  • 39. ● Examples: ○ When we are excluded from decisions ○ When our voice is not being heard Status
  • 40. ● Examples ○ Threat of reorg ○ A manager requesting a meeting with no description ? ○ What were they discussing in that conf room? Certainty
  • 41. ● Examples ○ Micromanagement ○ No input into decisions Autonomy
  • 42. ● Examples ● Connect with people you like or trust = reward ● Meet someone you don’t trust = threat Relatedness
  • 43. ● Examples ○ Same people are part of decisions ○ Same people get the plum projects ○ Input into decisions Fairness
  • 44. Identifying SCARF in yourself and others. It’s not about you!
  • 45. Lynne Levy Lynnelevy.com Lynne@Lynnelevy.com To Learn more about product management leadership and join others in building community, please go here.