For the past two years, Megan has been leading a large transformation program at Sensis. To Megan’s surprise, she found product management tools, skills and experience have been super relevant in managing the corporate transformation. Running the transformation like a scaled up product development program, Megan will talk about the transformation, how they use key product management skills and knowledge plus how they use product management tools. Megan has been in the world of product management for the last 20 years with experience in portfolio management, pricing, bundling, product development, UX and much more.

1. Transformation
&
Product Management Tools
Megan Fisher

2. Transformation
=
Big Scale Product
Development
?

3. 1
Principles

4. Product
Simplification
Process
Simplification
Technology
Simplification
Test & Learn Success
Milestones
Easy Upgrade
Path
DIY Focus

5. 2
Sponsorship
&
Ownership

6. Sponsor that suits the change
Stakeholders involved early
Stakeholders involved in creating requirements
Stakeholders with accountability

7. 3
Test
&
Learn

8. Take your best stab at getting it right the first
time……. but know that you wont.
Build in a test and learn approach
Have a user group

9. 4
Decision Making

10. I wasn’t involved
I own that. YOU had no right
to make that call
You took too long to make the
decision. We are going to miss
our launch date
You made the wrong decision

11. Rapid
Transparent
Right (well….mostly)

12. 5
Showcases

13. 5 Key Tools for Good Product Development
Create change principles
Pick the right sponsor and foster business ownership
Test and Learn
Create the right decision making framework
Do Showcases