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Using Social Media to Develop and Launch Differentiated Products by Dave Erickson

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ProductCamp SoCal
ProductCamp SoCal

How to use Social Media to determine how potential customers see the features of currently available products, and what features they would like a new product to have. We will discuss which media works best for what, and how to get validation for a product feature idea, without putting too much information out there. Then we will discuss how to use the same Social Media channels to launch the new products when they are ready for the market.

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Internet, Blog, Forum, Viral, Guerilla and Strategic Product Development and Marketing Using Social Media to Develop and Launch Differentiated Products Using Social Media to Develop and Launch Differentiated Products www.RainMakerWeb.com ,[object Object],[object Object],[object Object]
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II. Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RainMakerWeb.com - Using Social Media to Develop and Launch Differentiated Products -
II.a Case Study ,[object Object],RainMakerWeb.com - Using Social Media to Develop and Launch Differentiated Products -
III. Targeting RainMakerWeb.com - Using Social Media to Develop and Launch Differentiated Products - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IV. Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RainMakerWeb.com - Using Social Media to Develop and Launch Differentiated Products -
VI. Feature Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],RainMakerWeb.com - Using Social Media to Develop and Launch Differentiated Products -
VII. Leaky Faucet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RainMakerWeb.com - Using Social Media to Develop and Launch Differentiated Products -
VIII. Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RainMakerWeb.com - Using Social Media to Develop and Launch Differentiated Products -
Contact ,[object Object],[object Object],[object Object],[object Object],RainMakerWeb.com - Using Social Media to Develop and Launch Differentiated Products -

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